主动和智慧包装市场规模、份额、成长分析（按类型、技术、应用、分销管道和地区）- 2025 年至 2032 年行业预测

预计2023年全球主动智慧包装市场价值将达到137亿美元，从2024年的146.5亿美元成长到2032年的249.8亿美元，预测期间（2025-2032年）的复合年增长率为6.9%。

全球主动和智慧包装市场正经历重大变革时期期，其驱动力是寻求能够延长保质期、确保产品安全和提升消费者兴趣的解决方案。食品、饮料和製药业越来越多地采用去氧剂、抗菌涂层和保湿剂等主动包装技术来维持产品的品质和新鲜度。同时，带有QR码、RFID 标籤、NFC 感测器和时间-温度指示器的智慧包装越来越受欢迎，使品牌能够利用被动资讯在整个供应链中监控和追踪产品，同时为消费者提供互动体验。智慧材料和数位技术的引入进一步增强了包装的互动性、功能性和永续性。各公司正大力投资研发具有即时通讯功能的高效能环保材料，以增强消费者互动。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

主动和智慧包装市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 活性包装
• 智慧包装

主动和智慧包装市场规模（按技术和复合年增长率） (2025-2032)

• 市场概况
• 除氧器
• 湿度调节器
• 抗菌剂
• 温度指示器
• 新鲜度指示器
• RFID/NFC标籤
• QR码和智慧标籤
• 其他的

主动和智慧包装市场规模（按应用和复合年增长率）（2025-2032）

• 市场概况
• 食品/饮料
• 製药
• 个人护理和化妆品
• 物流和供应链
• 其他的

主动和智慧包装市场规模（按分销管道和复合年增长率）(2025-2032)

• 市场概况
• 零售
• 线上/电子商务
• 直接面向消费者
• B2B/机构供应

主动及智慧包装市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Amcor（Switzerland）
• Sealed Air（USA）
• Tetra Pak（Switzerland）
• Avery Dennison（USA）
• Stora Enso（Finland）
• Smurfit Kappa（Ireland）
• BASF（Germany）
• 3M（USA）
• DS Smith（UK）
• Crown Holdings（USA）
• Berry Global（USA）
• Ball Corporation（USA）
• Sonoco（USA）
• Graphic Packaging International（USA）
• Coveris（USA）
• WestRock（USA）
• Honeywell International（USA）
• Landec Corporation（USA）
• Tetra Laval Group（Switzerland）
• SIG Group（Switzerland）

结论和建议

Global Active and Intelligent Packaging Market size was valued at USD 13.7 billion in 2023 and is poised to grow from USD 14.65 billion in 2024 to USD 24.98 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global active and intelligent packaging market is undergoing significant transformation, driven by a need for solutions that enhance shelf life, ensure product safety, and boost consumer engagement. Active packaging technologies employing oxygen scavengers, antimicrobial coatings, and moisture regulators are being increasingly adopted across food, beverage, and pharmaceutical sectors to preserve quality and freshness. Concurrently, intelligent packaging, featuring QR codes, RFID tags, NFC sensors, and time-temperature indicators, is gaining traction as brands leverage passive information to monitor and trace products throughout the supply chain, while also offering interactive experiences for consumers. The introduction of smart materials and digital technologies further enhances interactivity, functionality, and sustainability in packaging. Companies are heavily investing in R&D to develop high-performance, eco-friendly materials with real-time communication capabilities for enhanced consumer interaction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Active and Intelligent Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Active and Intelligent Packaging Market Segments Analysis

Global Active and Intelligent Packaging Market is segmented by Type, Technology, Application, Distribution Channel and region. Based on Type, the market is segmented into Active Packaging and Intelligent Packaging. Based on Technology, the market is segmented into Oxygen Scavengers, Moisture Regulators, Antimicrobial Agents, Temperature Indicators, Freshness Indicators, RFID/NFC Tags, QR Codes & Smart Labels and Others. Based on Application, the market is segmented into Food & Beverages, Pharmaceuticals, Personal Care & Cosmetics, Logistics & Supply Chain and Others. Based on Distribution Channel, the market is segmented into Retail, Online/E-commerce, Direct-to-Consumer and B2B/Institutional Supply. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Active and Intelligent Packaging Market

A significant driving force in the active and intelligent packaging market is the growing emphasis placed by consumers and regulatory bodies on food safety, quality, and freshness. Innovative active packaging solutions, including antimicrobial films, oxygen scavengers, and moisture regulators, play a crucial role in preventing spoilage and contamination. These advanced technologies help maintain the integrity of food products, ensuring they remain safe and appealing for consumers. As awareness of food safety continues to rise, the demand for packaging that enhances product longevity and quality is expected to increase, further propelling the growth of this market sector.

Restraints in the Global Active and Intelligent Packaging Market

The Global Active and Intelligent Packaging market faces notable challenges due to the higher costs associated with advanced packaging technologies compared to conventional options. The integration of innovative sensors, smart labels, and specialized films can lead to increased production expenditures, which may deter small and medium enterprises from adopting these solutions. These financial constraints present a significant barrier, especially in markets where consumers prioritize affordability. Consequently, the premium pricing of active and intelligent packaging limits its widespread adoption, as businesses must carefully evaluate the cost-benefit balance before committing to these advanced packaging solutions in their operations.

Market Trends of the Global Active and Intelligent Packaging Market

The Global Active and Intelligent Packaging market is witnessing a significant trend towards the incorporation of eco-friendly and biodegradable materials. As sustainability becomes a core consumer expectation, manufacturers are increasingly focusing on the development of innovative packaging solutions that utilize biodegradable, recyclable, and compostable materials. This shift not only aligns with growing environmental regulations but also enhances brand reputation in a market that is becoming progressively conscious of ecological footprints. The integration of advanced functionalities with sustainable materials is poised to reshape the packaging landscape, driving demand for solutions that offer both environmental responsibility and enhanced product preservation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Active and Intelligent Packaging Market Size by Type & CAGR (2025-2032)

• Market Overview
• Active Packaging
• Intelligent Packaging

Global Active and Intelligent Packaging Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Oxygen Scavengers
• Moisture Regulators
• Antimicrobial Agents
• Temperature Indicators
• Freshness Indicators
• RFID/NFC Tags
• QR Codes & Smart Labels
• Others

Global Active and Intelligent Packaging Market Size by Application & CAGR (2025-2032)

• Market Overview
• Food & Beverages
• Pharmaceuticals
• Personal Care & Cosmetics
• Logistics & Supply Chain
• Others

Global Active and Intelligent Packaging Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Retail
• Online/E-commerce
• Direct-to-Consumer
• B2B/Institutional Supply

Global Active and Intelligent Packaging Market Size & CAGR (2025-2032)

• North America (Type, Technology, Application, Distribution Channel)
  • US
  • Canada
• Europe (Type, Technology, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Technology, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Technology, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Technology, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amcor (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sealed Air (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetra Pak (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avery Dennison (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stora Enso (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smurfit Kappa (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DS Smith (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crown Holdings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berry Global (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ball Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonoco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graphic Packaging International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coveris (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WestRock (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honeywell International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Landec Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetra Laval Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SIG Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations