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市场调查报告书
商品编码
1686544

主动和智慧包装：市场占有率分析、行业趋势和统计数据、成长预测（2025-2030 年）

Active and Intelligent Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 183 Pages | 商品交期: 2-3个工作天内

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简介目录

2025年主动智慧包装市场规模预计为154.3亿美元，预计到2030年将达到211.9亿美元，预测期内（2025-2030年）的复合年增长率为6.55%。

主动与智慧包装-市场-IMG1

主要亮点

  • 开发主动和智慧型系统来延长食品的保质期并增加食品保持高品质的时间。主动包装使包装能够与食品和环境相互作用，在食品保鲜中发挥至关重要的作用。食品加工公司正在推动整个供应链对主动包装的需求，以保持食品新鲜更长时间，减少食品废弃物并为消费者提供更便利的包装。
  • 根据联合国环境规划署的数据，全球生产的所有食物中，每年约有 13 亿吨（14.3 亿吨）被损失或浪费。据估计，美国每年浪费的食物有 1,330 亿磅。透过实施创新、主动和智慧的解决方案可以减少食物浪费。未来，对旨在减少食物浪费和提高食品安全的主动和智慧解决方案的需求可能会不断增长。
  • 对安全和追踪解决方案的需求不断增长将推动主动和智慧包装市场的成长。例如，RFID标籤提供识别、控制和管理食品供应链的能力。这些比传统的食品追溯条码标籤更先进、更可靠、更有效率。 RFID 标籤已在商业上投入使用，用于监测产品温度、相对湿度、压力、pH 值和光照，有助于提高食品品质和安全。
  • 主动智慧包装的主要优点在于它能够与封装的产品互动，在产品的保存过程中发挥动态作用。该过程追踪整个供应链中的标记资讯。 Active & Intelligence 可以改变食品的成分和有机特性，只要这些改变符合食品法规。然而，这也引发了污染问题，因为塑胶渗入食物会导致健康併发症。
  • 此外，由于新冠疫情的出现，人们在电子商务平台上对安全和可追溯食品的倾向性增加，以及公众对健康和安全的整体意识增强，行为发生了明显的变化。根据IBM的一项调查，约71%的消费者愿意为提供产品完全透明度和可追溯性的公司支付平均约37%的额外溢价。

主动和智慧包装市场趋势

对耐用、永续包装产品的需求不断增加

  • 传统包装可保护食品在通过供应链运输至最终消费者的过程中免受环境危害。然而，它不会为内容增加任何价值，因此是惰性的。但科学正在透过让包装与食物沟通来改变这一现状。随着供应链变得数位化，技术变得越来越重要。此外，数位化使得遵守法规和满足市场对透明度的需求变得更加容易。这一趋势也受到消费者对环保包装产品不断变化的期望的推动。
  • 例如，根据2021年全球绿色采购报告，54%的顾客在选择产品时会考虑永续包装。 44岁以下的消费者正在引领这一趋势。 83%的消费者表示他们愿意为永续生产的产品支付更多费用。
  • 2021 年 7 月，为了进一步实现永续性，Flipkart 和 Myntra 与非营利组织座舱罩合作进行永续包装。 Flipkart 集团加入了座舱罩的 Pack4Good 和 CanopyStyle 计划，以加强其对永续性的承诺并促进永续的材料采购和包装。
  • 2022年7月，由AIMPLAS主导的NEMOSINE计划经过四年的研究终于结束，该计画旨在开发更有效、更持久的保存方法。该计划成功生产出创新、耐用的包装，有助于减少电影、电影院和照片檔案传统储存方法的能源消耗和成本。
  • 2022 年 1 月，罗格斯大学食品科学系的教授与软包装和材料科学公司 ProAmpac 合作。与 ProAnpack 材料科学创新团队建立新的伙伴关係，旨在帮助该公司兑现生产主动、智慧食品包装的承诺。此类合作有可能推动永续、耐用包装产品的创新。

北美占很大份额

  • 由于良好的监管环境、对永续性的日益重视以及各个终端用户领域（尤其是食品和医疗保健行业）对主动和智慧包装的需求不断增加，美国的主动和智慧包装市场在过去几年中取得了显着增长。
  • 根据粮食及农业组织统计，美国每年浪费的食物估计有 1,330 亿磅（1,610 亿美元）。减少食物浪费的努力是多方面的，包括增加向食物银行的食物转移、教育和推广工作，以及标准化食品标籤上日期标记的努力。此外，透过主动和智慧（A&I）包装减少食物废弃物在美国正获得大力支持。
  • 此外，食品业智慧包装的成长很大程度上归功于政府的倡议，因为它不仅有助于减少食品废弃物和确保食品安全，而且智慧包装还可以追踪食品的位置和状况。例如，美国国防部（DOD）和食品药物管理局（FDA）正在鼓励使用RFID技术进行供应链管理以及需要主动智慧包装的产品的追踪和追踪。
  • 加拿大在北美拥有第二大市场占有率，并且与美国遵循大部分相同的趋势。推动更健康、加工程度更低的食品，以及高效包装以确保免受污染并延长保质期的食品，显示了该国消费者的偏好。
  • 此外，加拿大可印刷电子产业协会与包装联盟 PAC 合作成立了 IntelliPACK 领导委员会，以加速采用新的智慧包装产品和应用。联合 IntelliPACK 计画于 2017 年启动，旨在加速可印刷、柔性或有机电子 (PE) 智慧包装的开发和应用。

主动智慧包装产业概况

主动和智慧包装市场较为分散，许多公司在同一领域竞争。品牌识别在市场消费者决策中发挥重要作用，因为强大的品牌是高性能和高品质的代名词。整体而言，竞争对手之间的敌意相当强烈。公司寻求透过签订长期供应协议来创造双赢局面，以利用成本优势并将其传递给供应链。

  • 2022 年 5 月 - 艾利丹尼森宣布与数位身分技术开发商和供应商 Wiliot 建立策略合作伙伴关係，透过整合 atma.io 以及 Wiliot 标籤的开发、设计和製造来扩展物联网，帮助实现智慧且完全互联的物联网。
  • 2022 年 4 月 - Amcor PLC 已投资位于爱尔兰斯莱戈的医疗保健包装工厂，以建立新的医疗包装热成型能力。这项数百万美元的投资将增强 Amcor 不断发展的无菌包装产业，并创建一个新的基地，为欧洲和北美的客户提供全面的医疗保健解决方案。
  • 2022 年 3 月－Graphic Packaging 扩大了其针对饮料产业的永续包装解决方案范围。为了履行我们持续进行产品创新以支持更循环经济的承诺，我们推出了 EnviroClip，这是一种材料最小化的纸板替代品，可替代标准塑胶环和饮料罐收缩膜。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 调查范围

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概览
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 市场驱动因素
    • 延长保存期限并改变消费者的生活方式
    • 对耐用、永续包装产品的需求
    • 对安全性和追踪解决方案的需求不断增加
  • 市场挑战/限制
    • 包装材料对人体的影响问题
    • 初期资本投资与安装成本高

第五章 新冠疫情对市场的影响

6. 全球主动和智慧包装市场（按功能）

  • 供应链管理
  • 产品新鲜度
  • 消费者便利
  • 品牌保护
  • 产品资讯

第七章 智慧包装市场展望

  • 主动与智能
  • 智慧包装
  • 气体置换包装

第八章市场区隔

  • 活性包装市场
    • 按类型
      • 气体捕集/释放剂
      • 水分清除剂
      • 微波基座
      • 其他活性包装技术
    • 按最终用户产业
      • 食物
      • 饮料
      • 其他最终用户产业
  • 智慧包装
    • 按类型
      • 编码和标记
      • 天线（RFID 和 NFC）
      • 感测器和输出设备
      • 其他智慧包装技术
    • 按最终用户产业
      • 食物
      • 饮料
      • 製药
      • 工业
      • 后勤
      • 其他最终用户产业
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 义大利
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 其他亚太地区
    • 拉丁美洲
    • 中东和非洲

第九章竞争格局

  • 公司简介
    • Amcor PLC
    • Avery Dennison
    • Ball Corporation
    • Coveris Holding SA
    • Crown Holdings, Inc.
    • Desiccare Inc
    • Graphic Packaging International LLC
    • Honeywell International Inc.
    • Sealed Air Corp.
    • Timestrip UK Ltd
    • WestRock Company

第十章：未来市场展望

简介目录
Product Code: 52455

The Active and Intelligent Packaging Market size is estimated at USD 15.43 billion in 2025, and is expected to reach USD 21.19 billion by 2030, at a CAGR of 6.55% during the forecast period (2025-2030).

Active and Intelligent Packaging - Market - IMG1

Key Highlights

  • Active packaging systems are being developed to extend the shelf life of foods and increase the period that the food is of high quality. Active packaging allows packages to interact with food and the environment and plays an important role in food preservation. Food processing companies drive active packaging demand to keep food fresh for extended periods and throughout the supply chain to reduce food waste and promote more convenient packaging for consumers.
  • According to the UN environment program, approximately 1.3 billion metric tons (1.43 billion tons) of all food produced globally is lost or wasted every year. In the United States, an estimated 133 billion pounds of food are wasted yearly, valued at USD 161 billion. Innovative active packaging solutions can be implemented to reduce food wastage. In the future, the demand for active packaging may grow as they are intended to reduce food waste and improve food safety.
  • Increasing demand for security and tracking solutions drives growth in the active and intelligent packaging market. For instance, RFID tags provide the ability to identify, control, and manage the food supply chain. These are more advanced, reliable, and efficient than conventional barcode tags for food traceability. RFID tags for monitoring the products' temperature, relative humidity, pressure, pH, and light exposure are already available on the market, aiding in enhancing food quality and safety.
  • The primary advantage of active and intelligent packaging lies in its ability to interact with the enclosed product, playing a dynamic role in its preservation. The process keeps track of tagged information throughout the supply chain. Active packaging may change food composition and organoleptic characteristics, provided the changes are consistent with the food provisions. However, it also raises contamination issues, as plastic seepage into foods may lead to health complications.
  • Furthermore, the emergence of the COVID-19 pandemic has led to an increase in visible behavioral changes due to a higher inclination toward safe and traceable food on e-commerce platforms and raised public consciousness of health and safety in general. According to an IBM study, approximately 71% of consumers were willing to pay an additional average premium of around 37% for companies providing full transparency and traceability of their products.

Active and Intelligent Packaging Market Trends

Increasing Demand For Longer-lasting And Sustainable Packaging Products

  • Traditional packaging protects food from environmental hazards as it travels through the supply chain to the final customer. Nevertheless, it is inert because it does not enhance the value of the contents. However, science is altering this by allowing packaging to communicate with food. As the supply chain becomes digitalized, technology is becoming more important as it offers operational advantages that enable businesses to respond to changing market conditions. Additionally, digitizing makes it easier to comply with regulations and satisfies the market's demand for transparency. This trend is driven by shifting customer expectations for environmentally friendly packaging products.
  • For example, the 2021 Global Buying Green Report found that 54% of customers considered sustainable packaging when selecting a product. Within that demography, consumers under the age of 44 are driving this movement. 83% of the consumers said they would be prepared to pay more for goods made with sustainable practices.
  • In July 2021, in an effort for further sustainability, Flipkart and Myntra teamed up with the non-profit canopy to acquire sustainable packaging. The Flipkart group joined Canopy's Pack4Good and CanopyStyle programs to strengthen their commitment to sustainability and advance sustainable material sourcing and packaging.
  • In July 2022, after four years of investigation to develop a more effective and long-lasting storage option, the NEMOSINE Project, led by AIMPLAS, ended. The project successfully produced innovative, long-lasting packaging that aids in lowering the energy usage and expenses of conventional storage methods for film, cinematographic, and photographic archives.
  • In January 2022, a Department of Food Science professor at Rutgers University teamed with ProAmpac, a flexible packaging, and material science player. A new partnership with ProAmpac's Material Science and Innovation team has been formed to help the company fulfill its promise of producing active and intelligent food packaging. Such collaborations may drive innovations toward sustainable and long-lasting packaging products

North America Accounts for a Significant Share

  • The US active and intelligent packaging market has been witnessing significant growth over the past few years, owing to the favorable regulatory landscape, growing emphasis on sustainability, and increasing demand for active and intelligent packaging across various end-user segments, especially the food and healthcare industry.
  • According to the Food and Agriculture Organization of the United States, in the United States, an estimated 133 billion pounds of food, at a value of USD 161 billion, is wasted yearly. Efforts to reduce food waste are multifaceted and include increased diversion of food to food banks, education and outreach, and efforts to standardize date markings on food labels. Furthermore, reducing food waste through active and intelligent (A&I) packaging is gaining significant traction in the United States.
  • Moreover, the growth of intelligent packaging in the food industry is significantly attributed to government efforts, as beyond reducing food waste or helping to ensure food safety, intelligent packaging also can track the location and condition of food. For instance, the US Department of Defense (DOD) and the Food and Drugs Association (FDA) encouraged using RFID technology for supply chain management and tracking and tracing products requiring active and intelligent packaging.
  • Canada occupies the second largest market share in the North American region, with the majority of trends similar to the United States. The move toward healthier, less processed food, which has been packaged efficiently to ensure safety from contamination and increase the longevity of the shelf-life, is indicative of consumer preferences in the country.
  • In addition, the Canadian Printable Electronics Industry Association has formed the IntelliPACK Leadership Council, in partnership with PAC, Packaging Consortium, to speed up the adoption of new intelligent packaging products and applications. The joint IntelliPACK program was launched in 2017 to drive the development and adoption of intelligent packaging enabled with printable, flexible, or organic electronics (PE).

Active and Intelligent Packaging Industry Overview

The active and intelligent packaging market is fragmented, with many players competing in the same space. Brand identity plays a major role in shaping consumer decisions in the market, as strong brands are synonymous with high performance and quality. Overall, the intensity of competitive rivalry is moderately high. Companies try to enter into long-term supply contracts to create a win-win situation by utilizing cost benefits and passing on the supply chain.

  • May 2022- Avery Dennison announced its strategic partnership with Wiliot, a developer and provider of digital ID technologies to scale the IoT through the integration of atma.io and the development, design, and manufacturing of Wiliot tags, which will help to create an intelligent and fully connected IoT.
  • April 2022 - Amcor PLC invested in establishing new thermoforming capabilities for medical packaging in its Sligo, Ireland, healthcare packaging facility. The multi-million-dollar investment would strengthen Amcor's growth industry for sterile packaging, offering customers in Europe and North America another site with comprehensive healthcare solutions.
  • March 2022 - Graphic Packaging extended a range of sustainable packaging solutions for the beverage industry. In line with its commitment to ongoing product innovation in support of a more circular economy, the business launched EnviroClip, a minimal material, paperboard alternative to plastic rings and shrink film for standard beverage cans.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 SCOPE OF THE REPORT

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness- Porters Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 Longer Shelf Life and Changing Consumer Lifestyle
    • 4.4.2 Demand For Longer-lasting and Sustainable Packaging Products
    • 4.4.3 Increasing Demand For Security and Tracking Solutions
  • 4.5 Market Challenges/restraints
    • 4.5.1 Issues With the Effects of Packaging Materials on the Human Body
    • 4.5.2 High Initial Capital Investment and Installation Costs

5 IMPACT OF COVID-19 ON THE MARKET

6 GLOBAL ACTIVE AND INTELLIGENT PACKAGING MARKET - BY FUNCTION

  • 6.1 Supply Chain Management
  • 6.2 Product Freshness
  • 6.3 Consumer Convenience
  • 6.4 Brand Protection
  • 6.5 Product Information

7 SMART PACKAGING MARKET LANDSCAPE

  • 7.1 Active Packaging
  • 7.2 Intelligent Packaging
  • 7.3 Modified Atmosphere Packaging

8 MARKET SEGMENTATION

  • 8.1 Active Packaging Market
    • 8.1.1 By Type
      • 8.1.1.1 Gas Scavengers/emitters
      • 8.1.1.2 Moisture Scavengers
      • 8.1.1.3 Microwave Susceptors
      • 8.1.1.4 Other Active Packaging Technologies
    • 8.1.2 By End-user Industry
      • 8.1.2.1 Food
      • 8.1.2.2 Beverages
      • 8.1.2.3 Other End-user Industries
  • 8.2 Intelligent Packaging
    • 8.2.1 By Type
      • 8.2.1.1 Coding And Markings
      • 8.2.1.2 Antenna (RFID & NFC)
      • 8.2.1.3 Sensors and Output Devices
      • 8.2.1.4 Other Intelligent Packaging Technologies
    • 8.2.2 By End-user Industry
      • 8.2.2.1 Food
      • 8.2.2.2 Beverages
      • 8.2.2.3 Pharmaceuticals
      • 8.2.2.4 Industrial
      • 8.2.2.5 Logistics
      • 8.2.2.6 Other End-user Industries
  • 8.3 By Geography (Active and Intelligent Packaging)
    • 8.3.1 North America
      • 8.3.1.1 United States
      • 8.3.1.2 Canada
    • 8.3.2 Europe
      • 8.3.2.1 United Kingdom
      • 8.3.2.2 Germany
      • 8.3.2.3 France
      • 8.3.2.4 Italy
      • 8.3.2.5 Rest of Europe
    • 8.3.3 Asia-Pacific
      • 8.3.3.1 China
      • 8.3.3.2 India
      • 8.3.3.3 Japan
      • 8.3.3.4 Rest of Asia-Pacific
    • 8.3.4 Latin America
    • 8.3.5 Middle-East and Africa

9 COMPETITIVE LANDSCAPE

  • 9.1 Company Profiles
    • 9.1.1 Amcor PLC
    • 9.1.2 Avery Dennison
    • 9.1.3 Ball Corporation
    • 9.1.4 Coveris Holding SA
    • 9.1.5 Crown Holdings, Inc.
    • 9.1.6 Desiccare Inc
    • 9.1.7 Graphic Packaging International LLC
    • 9.1.8 Honeywell International Inc.
    • 9.1.9 Sealed Air Corp.
    • 9.1.10 Timestrip UK Ltd
    • 9.1.11 WestRock Company

10 FUTURE OUTLOOK OF THE MARKET