课程创作软体市场规模、份额、成长分析（按许可证、按部署模式、按最终用户、按地区）- 2025 年至 2032 年行业预测

预计 2023 年全球课程创作软体市场价值将达到 59 亿美元，从 2024 年的 66.8 亿美元成长到 2032 年的 180.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 13.2%。

全球课程创作软体市场正经历显着成长，这得益于教育、企业和专业教育领域数位学习平台和数位内容开发的兴起。远距学习和混合式学习模式的普及，促使人们采用复杂的课程设计策略，并进一步将数位工具融入教育框架。个人化和互动式学习体验的需求日益凸显，这促使人们更加关注那些能够促进多媒体整合、游戏化和行动设计的引人入胜的编写工具。微学习和随选学习的趋势也推动了对快速内容开发解决方案的需求。然而，高阶软体的初始成本、复杂的学习曲线以及传统学习管理系统的限制，对市场成长构成了挑战。有效使用仍然需要技术专业知识。

全球课程创作软体市场驱动因素

全球教育、企业和政府部门对学习和线上内容的需求日益增长，是推动课程创作软体市场发展的关键因素。各机构逐渐意识到创建适应性强、扩充性且经济高效的线上学习材料的优势。这种转变促使他们积极寻求强大的创作解决方案，以快速设计和提供引人入胜的数位课程。这些工具不仅提升了学习体验，还能有效满足学习者不断变化的期望，在竞争激烈、品质和可近性至关重要的环境中进一步推动市场成长。

全球课程创作软体市场的限制因素

全球课程创作软体市场面临着巨大的挑战，因为购买功能丰富的高阶软体需要高成本，而且内容开发人员还需要接受培训。这些财务负担阻碍了小型企业和个人相关人员投资高端解决方案。高昂的前期成本使得许多潜在用户无法负担这些复杂的工具，从而限制了其普及，并阻碍了市场成长。因此，价格障碍构成了巨大的障碍，阻碍了小型企业利用增强课程开发技术的优势。

全球课程编写软体市场趋势

全球课程创作软体市场正经历着向人工智慧驱动的内容生成和个人化的重大转变，这反映了丰富学习体验的广泛趋势。教育机构和企业培训计画越来越多地采用这些先进的工具，整合人工智慧以促进内容的自动化创作和智慧化管理，从而简化创作流程。此外，人工智慧主导的系统擅长根据个人表现和偏好自订学习路径，从而实现更有效、更具吸引力的学习者互动。这种对科技的日益依赖不仅提高了教育质量，也使自我调整学习成为课程设计演进的关键要素。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

课程创作软体市场规模（按许可证和复合年增长率）(2025-2032)

• 市场概况
• 原来的
• 开放原始码

课程创作软体市场规模（按部署模式和复合年增长率）（2025-2032）

• 市场概况
• 云端基础
• 本地部署

课程创作软体市场规模（按最终用户和复合年增长率划分）（2025-2032）

• 市场概况
• 学校和大学
• 公司
• 政府机构

课程创作软体市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Articulate（United States）
• Adobe Captivate（United States）
• iSpring Suite（United States）
• dominKnow（Canada）
• Easygenerator（Netherlands）
• Elucidat（United Kingdom）
• Lectora（United States）
• Gomo Learning（United Kingdom）
• TechSmith（United States）
• Synthesia（United Kingdom）
• isEazy（Spain）
• Coassemble（United States）
• Composica（Israel）
• CourseArc（United States）
• EdApp（Australia）
• H5P（Norway）
• 360Learning（France）
• Evolve（United Kingdom）
• Kotobee Author（Egypt）
• Adapt Learning（United Kingdom）

结论和建议

Global Course Authoring Software Market size was valued at USD 5.9 billion in 2023 and is poised to grow from USD 6.68 billion in 2024 to USD 18.01 billion by 2032, growing at a CAGR of 13.2% during the forecast period (2025-2032).

The global course authoring software market is witnessing remarkable growth driven by the rising prominence of e-learning platforms and digital content development across educational, corporate, and professional training sectors. The popularity of remote and hybrid learning models has spurred the adoption of sophisticated course design strategies, further integrating digital tools into institutional frameworks. There is a notable demand for personalized, interactive learning experiences, leading to an increased focus on engaging authoring tools that facilitate multimedia integration, gamification, and mobile design. The trend towards microlearning and on-demand learning practices is also fueling demand for rapid content development solutions. However, market growth is challenged by initial costs associated with premium software, learning curve complexities, and limitations imposed by legacy Learning Management Systems. Technical expertise remains a necessary component for effective use.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Course Authoring Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Course Authoring Software Market Segments Analysis

Global Course Authoring Software Market is segmented by License, Deployment Mode, End User and region. Based on License, the market is segmented into Proprietary and Open-Source. Based on Deployment Mode, the market is segmented into Cloud-Based and On-Premises. Based on End User, the market is segmented into Schools & Universities, Corporations and Government Agencies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Course Authoring Software Market

The increasing global demand for learning and online content across educational, corporate, and governmental sectors is a significant factor propelling the course authoring software market. Organizations are recognizing the advantages of creating online educational materials that are adaptable, scalable, and cost-efficient. This shift is motivating them to quickly design and deliver engaging digital courses while actively searching for robust authoring solutions. These tools not only enhance the learning experience but also enable organizations to efficiently meet the evolving expectations of learners, further driving the market's growth in a competitive landscape where quality and accessibility are essential.

Restraints in the Global Course Authoring Software Market

The global market for course authoring software faces significant challenges due to the high costs associated with advanced, feature-rich software licenses and the necessary training for content developers. This financial burden often deters small and medium-sized enterprises, as well as individual educators, from investing in premium solutions. The restrictive upfront expenses can make these sophisticated tools unattainable for many potential users, limiting widespread adoption and hindering the growth of the market. Consequently, this price barrier presents a significant obstacle, preventing smaller entities from accessing the benefits of enhanced course development technologies.

Market Trends of the Global Course Authoring Software Market

The Global Course Authoring Software market is experiencing a significant shift towards AI-powered content generation and personalization, reflecting a broader trend that emphasizes enhanced learning experiences. As educational institutions and corporate training programs increasingly adopt these advanced tools, the integration of artificial intelligence facilitates automatic content creation and intelligent curation, thereby streamlining the authoring process. Additionally, AI-driven systems are adept at customizing learning paths tailored to individual performance and preferences, resulting in more effective and engaging learner interactions. This growing reliance on technology not only enhances the quality of educational offerings but also positions adaptive learning as a critical component in the evolution of course design.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Course Authoring Software Market Size by License & CAGR (2025-2032)

• Market Overview
• Proprietary
• Open-Source

Global Course Authoring Software Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• Cloud-Based
• On-Premises

Global Course Authoring Software Market Size by End User & CAGR (2025-2032)

• Market Overview
• Schools & Universities
• Corporations
• Government Agencies

Global Course Authoring Software Market Size & CAGR (2025-2032)

• North America (License, Deployment Mode, End User)
  • US
  • Canada
• Europe (License, Deployment Mode, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (License, Deployment Mode, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (License, Deployment Mode, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (License, Deployment Mode, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Articulate (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Captivate (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iSpring Suite (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• dominKnow (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Easygenerator (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elucidat (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lectora (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gomo Learning (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TechSmith (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synthesia (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• isEazy (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coassemble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Composica (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CourseArc (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EdApp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H5P (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 360Learning (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evolve (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kotobee Author (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adapt Learning (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations