联网汽车市场规模、份额、成长分析（按技术类型、应用、连接方式、车辆连接、车辆类型、终端市场和地区划分）－2025-2032年产业预测

全球联网汽车市场预计将在 2023 年达到 722 亿美元，从 2024 年的 771.8 亿美元成长到 2032 年的 1,316.2 亿美元，在预测期（2025-2032 年）内复合年增长率为 6.9%。

全球联网汽车市场正经历快速成长，这主要得益于消费者对先进安全功能日益增长的需求以及对增强型车载互联的渴望。 5G技术的加速部署促进了即时V2X通讯，并符合政府对车载资讯服务和紧急呼叫系统的强制性规定。汽车製造商面临着透过创新数位服务实现差异化的压力，这促使他们对先进的车载资讯服务进行大量投资。消费者对无缝连接和个人化体验的期望正在影响这些发展。此外，对紧急呼叫系统和高阶驾驶辅助系统（ADAS）的严格监管也推动了这些技术的普及。汽车製造商正在利用互联技术，透过订阅和数据货币化创造新的收入来源，进一步支持智慧城市和智慧交通系统的整体发展趋势。

全球联网汽车市场驱动因素

道路安全日益受到重视，这正在影响消费者的偏好和监管要求，从而导致对高级驾驶辅助系统 (ADAS)、碰撞避免机制和紧急通讯功能等连网技术的需求不断增长。汽车製造商积极采用这些先进技术，不仅是为了增强预防事故，也是为了遵守安全法规并吸引那些追求更高安全保障的消费者，因为相关人员已经认识到整合先进技术对于创造更安全的驾驶环境的价值。

全球联网汽车市场面临的限制因素

先进的车载资讯系统、感测器和车联网（V2X）技术成本高昂，对全球联网汽车市场构成重大障碍，尤其是在价格敏感地区。这些不断上涨的成本推高了车辆价格，使得连网汽车的普及更具挑战性，也为汽车製造商带来了难题：他们必须在维持价格亲民和引入创新技术之间寻求微妙的平衡。因此，即使消费者对连网功能的需求不断增长，经济壁垒也可能阻碍这些技术在市场上的快速普及和接受，最终减缓联网汽车整体的融合进程。

全球联网汽车市场趋势

全球联网汽车市场正经历着向软体定义汽车（SDR）普及的重大趋势，SDR可透过空中下载（OTA）更新实现持续的功能增强和个人化服务。这一转变反映了消费者对互联体验日益增长的期望，并促使市场对可适应性强的软体架构的需求不断增长。汽车製造商目前正专注于复杂的资讯娱乐和安全功能，这些功能不仅能提升用户参与度，还能与更广泛的数位生态系统无缝整合。这种变革正在重塑汽车设计和商业化战略，在创造新的商业机会的同时，也创造了一个更互联、反应更加迅速的汽车环境。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

按技术类型分類的联网汽车市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 5G/C-V2X
• 4G/LTE
• 3G
• 2G

按应用领域分類的联网汽车市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 驾驶援助（ADAS）
• 安全保障
• 远端资讯处理与诊断
• 资讯娱乐系统与人机交互
• 移动出行与车队管理
• OTA 更新

联网汽车市场规模：互联程度、性别及复合年增长率（2025-2032 年）

• 市场概览
• 融合的
• 嵌入式
• 繫绳类型

以车辆互联程度和复合年增长率分類的联网汽车市场规模（2025-2032 年）

• 市场概览
• 车对车（V2V）
• 车路协同（V2I）
• 车辆与行人（V2P）
• 车联网（V2C）
• Vehicle-to-Grid（V2G）

按车辆类型分類的联网汽车市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 搭乘用车
• 轻型商用车
• 中型/大型商用车辆

按终端市场分類的联网汽车市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 原厂适配
• 售后市场

联网汽车市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• Continental AG（Germany）
• Robert Bosch GmbH（Germany）
• General Motors（GM）（United States）
• Ford Motor Company（United States）
• BMW AG（Germany）
• Audi AG（Germany）
• Daimler AG（Germany）
• Toyota Motor Corporation（Japan）
• Tesla, Inc.（United States）
• Harman International（United States）
• Qualcomm Technologies, Inc.（United States）
• NXP Semiconductors NV（Netherlands）
• AT&T Inc.（United States）
• Verizon Communications Inc.（United States）
• Airbiquity Inc.（United States）
• Denso Corporation（Japan）
• Hyundai Motor Group（South Korea）
• Cisco Systems, Inc.（United States）
• Ericsson（Sweden）
• LG Electronics（South Korea）

结论与建议

Global Connected Vehicle Market size was valued at USD 72.2 billion in 2023 and is poised to grow from USD 77.18 billion in 2024 to USD 131.62 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global connected vehicle market is experiencing rapid growth driven by the rising demand for advanced safety features and consumers' desire for enhanced in-car connectivity. The accelerated deployment of 5G technology facilitates real-time V2X communications, aligning with government regulations that mandate telematics and emergency systems. Automotive manufacturers are under pressure to differentiate themselves through innovative digital services, which has led to significant investments in advanced telematics. Consumer expectations for seamless connectivity and tailored experiences are influencing these developments. Additionally, stringent regulations for emergency call systems and advanced driver assistance systems (ADAS) are increasing adoption rates. Manufacturers are leveraging connected technologies to create new revenue streams through subscriptions and data monetization, further supporting the broader trend towards smart cities and intelligent transportation systems.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Connected Vehicle market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Connected Vehicle Market Segments Analysis

Global Connected Vehicle Market is segmented by Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market and region. Based on Technology Type, the market is segmented into 5G / C-V2X, 4G / LTE, 3G and 2G. Based on Application, the market is segmented into Driver Assistance (ADAS), Safety and Security, Telematics & Diagnostics, Infotainment & HMI, Mobility & Fleet Management and Over-the-Air (OTA) Updates. Based on Connectivity, the market is segmented into Integrated, Embedded and Tethered. Based on Vehicle Connectivity, the market is segmented into Vehicle-to-Vehicle (V2V), Vehicle-to-Infrastructure (V2I), Vehicle-to-Pedestrian (V2P), Vehicle-to-Cloud (V2C) and Vehicle-to-Grid (V2G). Based on Vehicle Type, the market is segmented into Passenger Cars, Light Commercial Vehicles and Medium and Heavy Commercial Vehicles. Based on End Market, the market is segmented into OEM-Fitted and Aftermarket. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Connected Vehicle Market

The increasing emphasis on road safety is influencing both consumer preferences and regulatory requirements, leading to a growing demand for connected technologies like Advanced Driver Assistance Systems (ADAS), collision avoidance mechanisms, and emergency communication features. Automotive manufacturers are actively incorporating these advancements to not only enhance accident prevention but also to comply with safety regulations and attract consumers seeking enhanced protection. This collective focus on safety serves as a significant catalyst for the widespread adoption of connected vehicles globally, as stakeholders recognize the value of integrating sophisticated technologies to create a safer driving environment.

Restraints in the Global Connected Vehicle Market

The high expenses associated with advanced telematics, sensors, and vehicle-to-everything (V2X) technologies present a significant obstacle for the Global Connected Vehicle market, particularly in regions where price sensitivity is prevalent. These increased costs elevate vehicle prices, making widespread adoption of connected vehicles more challenging and creating a conflict for automakers who must navigate the delicate balance between maintaining affordability and incorporating innovative technologies. Consequently, even as consumer demand for connected features grows, the financial barriers may hinder the rapid implementation and acceptance of these technologies across the market, ultimately slowing the overall progression of connected vehicle integration.

Market Trends of the Global Connected Vehicle Market

The Global Connected Vehicle market is witnessing a significant trend towards the adoption of software-defined vehicles, which facilitate continuous feature enhancements and personalized services through over-the-air updates. This shift reflects a growing consumer expectation for tailored connected experiences, leading to an increased demand for adaptable software architectures. Automakers are now focusing on intricate infotainment and safety features that not only enhance user engagement but also seamlessly integrate with broader digital ecosystems. This evolution is transforming vehicle design and monetization strategies, presenting new business opportunities, while enabling a more connected and responsive automotive environment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Connected Vehicle Market Size by Technology Type & CAGR (2025-2032)

• Market Overview
• 5G / C-V2X
• 4G / LTE
• 3G
• 2G

Global Connected Vehicle Market Size by Application & CAGR (2025-2032)

• Market Overview
• Driver Assistance (ADAS)
• Safety and Security
• Telematics & Diagnostics
• Infotainment & HMI
• Mobility & Fleet Management
• Over-the-Air (OTA) Updates

Global Connected Vehicle Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• Integrated
• Embedded
• Tethered

Global Connected Vehicle Market Size by Vehicle Connectivity & CAGR (2025-2032)

• Market Overview
• Vehicle-to-Vehicle (V2V)
• Vehicle-to-Infrastructure (V2I)
• Vehicle-to-Pedestrian (V2P)
• Vehicle-to-Cloud (V2C)
• Vehicle-to-Grid (V2G)

Global Connected Vehicle Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• Passenger Cars
• Light Commercial Vehicles
• Medium and Heavy Commercial Vehicles

Global Connected Vehicle Market Size by End Market & CAGR (2025-2032)

• Market Overview
• OEM-Fitted
• Aftermarket

Global Connected Vehicle Market Size & CAGR (2025-2032)

• North America (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • US
  • Canada
• Europe (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Continental AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Bosch GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors (GM) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Motor Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audi AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daimler AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toyota Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesla, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Technologies, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NXP Semiconductors N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbiquity Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denso Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Group (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ericsson (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations