牙刷和牙膏市场规模、份额和成长分析（按产品类型、分销管道、刷毛、形状和地区划分）－2025-2032年产业预测

预计到 2023 年，全球牙刷和牙膏市场规模将达到 462 亿美元，到 2024 年将成长至 488.3 亿美元，到 2032 年将成长至 760.9 亿美元，预测期（2025-2032 年）的复合年增长率为 5.7%。

全球牙刷和牙膏市场预计将迎来显着成长，这主要得益于人们对口腔卫生与整体健康之间联繫的认识不断提高。电动牙刷、智慧牙刷等创新产品，以及旨在预防牙齿敏感和修復珐琅质的专业牙膏配方，为製造商创造了新的机会。公共卫生倡议和牙科协会的建议进一步提升了消费者对口腔清洁用品的意识。此外，老年人口的成长，尤其是那些更容易患有牙周病和牙齿敏感等牙科疾病的老年人，预计将推动市场需求的成长。同时，可支配收入的增加也使消费者能够投资购买高端口腔清洁用品，从而为牙刷和牙膏供应商创造了更有利的经营环境，并鼓励他们增加对产品创新的投资。

全球牙刷和牙膏市场驱动因素

包括电动牙刷、声波牙刷、智慧感应牙刷和先进美白配方在内的许多创新正在推动全球牙刷和牙膏市场的成长。天然草本牙膏的出现，以及针对牙齿敏感和珐琅质修復的专业产品的涌现，也显着促进了市场扩张。这些进步使品牌能够实现差异化，并为高价策略提供合理的依据。例如，能够回馈刷牙力道和时间的AI智慧牙刷，提升了使用者体验和产品整体价值，增强了现代口腔清洁用品解决方案对追求先进高效口腔卫生产品的消费者的吸引力。

全球牙刷和牙膏市场限制因素

由于牙膏普及率高、市场饱和，全球牙膏市场面临严峻挑战，尤其是在已开发国家。许多产品趋于同质化，新参与企业难以实现差异化，导致竞争激烈，价格战频繁。这种环境挤压了利润空间，迫使企业将大量资源投入行销和品牌推广活动，而非创新。此外，高进入门槛也使得新进入者难以获得市场份额。在如此竞争激烈的市场中，成长往往缓慢而渐进，而非显着，这给寻求扩张的企业带来了挑战。

全球牙刷和牙膏市场趋势

随着消费者健康和环保意识的增强，全球牙刷和牙膏市场正​​加速向天然和永续产品转型。各大品牌优先研发竹製和再生材料製成的牙刷，以及富含植物来源成分的牙膏。去除有害化学物质、微塑胶和人工添加剂，迎合了消费者对更安全、更环保的口腔清洁用品解决方案日益增长的需求。这一趋势不仅有助于增强品牌忠诚度，也符合全球永续生活的发展趋势，使积极实践这些倡议的企业在竞争激烈的市场中脱颖而出。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

依产品类型分類的牙刷及牙膏市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 手动牙刷
• 电动牙刷
• 牙膏

依分销通路分類的牙刷及牙膏市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 超级市场/大卖场
• 药房和药品商店
• 线上零售商
• 杂货店
• 专卖店

按刷毛类型分類的牙刷和牙膏市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 柔软的
• 中等硬度
• 硬毛

牙刷及牙膏市场规模（按类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 凝胶
• 贴上
• 粉末

牙刷及牙膏市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• Colgate-Palmolive Company（USA）
• The Procter & Gamble Company（P&G）（USA）
• Unilever PLC（United Kingdom）
• Haleon plc（United Kingdom）
• Johnson & Johnson（USA）
• Church & Dwight Co., Inc.（USA）
• Lion Corporation（Japan）
• Kao Corporation（Japan）
• Koninklijke Philips NV（Netherlands）
• Henkel AG & Co. KGaA（Germany）
• Sunstar Group（Switzerland）
• Dabur India Ltd（India）
• Himalaya Global Holdings Ltd.（India）
• LG Household & Health Care Ltd.（South Korea）
• Patanjali Ayurved Limited（India）
• Perrigo Company plc（Ireland）
• Reckitt Benckiser Group Plc（United Kingdom）
• Amway Corporation（USA）
• Water Pik, Inc.（USA）
• Dr. Fresh LLC（USA）

结论与建议

Global Toothbrush And Toothpaste Market size was valued at USD 46.2 billion in 2023 and is poised to grow from USD 48.83 billion in 2024 to USD 76.09 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The global toothbrush and toothpaste market is poised for significant growth, driven by heightened awareness of oral hygiene and its correlation with overall health. Innovative product developments, such as electric and smart toothbrushes, along with specialized toothpaste formulations targeting sensitivity and enamel repair, are creating fresh opportunities for manufacturers. Public health initiatives and endorsements from dental associations have further raised consumer consciousness about oral care. Moreover, the expanding elderly population, prone to dental issues such as gum disease and sensitivity, will likely enhance market demand. Additionally, rising disposable incomes are enabling consumers to invest in premium oral care products, thus broadening the business landscape for toothbrush and toothpaste vendors and encouraging further investment in product innovation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toothbrush And Toothpaste market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toothbrush And Toothpaste Market Segments Analysis

Global Toothbrush And Toothpaste Market is segmented by Product Type, Distribution Channel, Bristle Type, Form and region. Based on Product Type, the market is segmented into Manual Toothbrushes, Electric Toothbrushes and Toothpaste. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online Retailers, Grocery Stores and Specialty Stores. Based on Bristle Type, the market is segmented into Soft, Medium and Hard. Based on Form, the market is segmented into Gel, Paste and Powder. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Toothbrush And Toothpaste Market

The Global Toothbrush and Toothpaste market is propelled by numerous innovations, such as electric and sonic toothbrushes, smart brushes equipped with sensors, and advanced whitening formulations. The emergence of natural and herbal toothpaste options, along with specialized products designed for sensitivity or enamel repair, significantly contributes to market expansion. These advancements enable brands to set themselves apart and justify premium pricing strategies. For example, AI-driven toothbrushes that provide feedback on brushing pressure and duration enhance user experience and overall product value, reinforcing the appeal of modern oral care solutions to consumers seeking advanced and effective dental hygiene products.

Restraints in the Global Toothbrush And Toothpaste Market

The Global Toothbrush and Toothpaste market faces significant challenges due to widespread usage and saturation, particularly in developed nations. New companies struggle to differentiate themselves as many products have become commoditized, leading to intense competition that drives price wars. This environment compresses profit margins and compels businesses to allocate substantial resources to marketing and branding efforts rather than fostering innovation. Additionally, high entry barriers make it difficult for newcomers to capture market share. In these crowded markets, growth tends to be modest and incremental rather than substantial, posing a challenge for firms looking to expand their presence.

Market Trends of the Global Toothbrush And Toothpaste Market

The Global Toothbrush and Toothpaste market is increasingly witnessing a shift towards natural and sustainable products, as consumers become more health and environmentally conscious. Brands are prioritizing the development of toothbrushes constructed from bamboo or recycled materials and toothpastes enriched with herbal and plant-based ingredients. The elimination of harmful chemicals, microplastics, and artificial additives resonates with a growing demographic seeking safer and eco-friendly oral care solutions. This trend not only fosters strong brand loyalty but also aligns with the broader global movement towards sustainable living, positioning companies that embrace these practices advantageously in a competitive marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Toothbrush And Toothpaste Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Manual Toothbrushes
• Electric Toothbrushes
• Toothpaste

Global Toothbrush And Toothpaste Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Pharmacies/Drug Stores
• Online Retailers
• Grocery Stores
• Specialty Stores

Global Toothbrush And Toothpaste Market Size by Bristle Type & CAGR (2025-2032)

• Market Overview
• Soft
• Medium
• Hard

Global Toothbrush And Toothpaste Market Size by Form & CAGR (2025-2032)

• Market Overview
• Gel
• Paste
• Powder

Global Toothbrush And Toothpaste Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Bristle Type, Form)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Bristle Type, Form)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Bristle Type, Form)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Bristle Type, Form)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Bristle Type, Form)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (P&G) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Global Holdings Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrigo Company plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group Plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Water Pik, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Fresh LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations