电子货架标籤市场规模、份额和成长分析（按组件、类型、通讯技术、规模、应用和地区划分）—产业预测，2025-2032年

全球电子货架标籤 (ESL) 市场规模预计在 2023 年达到 22 亿美元，从 2024 年的 25.6 亿美元增长到 2032 年的 87 亿美元，在预测期（2025-2032 年）内复合年增长率为 16.5%。

随着电子商务的兴起，零售商正寻求利用创新且经济高效的解决方案（例如电子货架标籤 (ESL)）来提升店内体验。这些智慧标籤能够提供客製化的资讯和优惠，打造个人化的购物体验，从而更能满足顾客的需求。 ESL 市场规模显着扩大，因为它能够即时实施动态行销策略，并实现企业范围内的即时价格更新。此外，数位技术的日益融合正在取代传统的纸质标籤，进一步推动了市场成长。随着自动化在零售业的重要性日益凸显，企业正将营运效率和客户满意度放在首位，致力于简化库存管理，并提升整体购物体验，最终满足不断变化的消费者期望。

全球电子货架标籤（ESL）市场驱动因素

对智慧库存管理解决方案日益增长的需求是全球电子货架标籤 (ESL) 市场的主要驱动力。企业逐渐意识到整合 ESL 技术能够简化库存流程、提高准确性并提升营运效率。借助 ESL 系统，零售商可以即时监控存量基准，并快速回应不断变化的库存需求，从而降低库存积压和缺货的风险。在零售业竞争日益激烈的背景下，采用基于 ESL 的库存管理对于提升客户满意度和促进销售至关重要，因此也是影响市场成长的关键因素。

限制全球电子货架标籤（ESL）市场的因素

全球电子货架标籤 (ESL) 市场面临的主要限制因素之一是高昂的前期实施成本。购买 ESL 所需的初始投资以及将其整合到现有系统所需的基础设施，都可能成为推广应用的障碍，尤其对于规模较小的零售商和预算有限的企业而言更是如此。这些高昂的成本引发了人们对投资报酬率的担忧，并阻碍了企业从传统定价方式转向先进的电子解决方案。因此，许多企业选择维持现有方法，而不是升级到电子替代方案，而沉重的财务负担可能会限制市场的整体成长和扩张。

全球电子货架标籤（ESL）市场趋势

全球电子货架标籤 (ESL) 市场正经历显着的发展趋势，而这主要得益于店内物联网 (IoT) 技术的日益普及。零售商正越来越多地利用物联网来提升营运效率和客户体验。整合能够实现即时价格更新和库存管理的先进 ESL 系统，使企业能够简化业务流程并降低营运成本。技术供应商之间的合作进一步推动了超低功耗和安全通讯解决方案的发展，促进了数位显示器与零售基础设施之间的无缝连接。 ESL 与物联网的融合正在革新传统的零售环境，实现自动化、数据驱动的决策流程，从而提高盈利并优化消费者互动。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球电子货架标籤（ESL）市场规模（按组件划分）、复合年增长率（2025-2032 年）

• 市场概览
• 展示
• 电池
• 收发器
• 微处理器
• 其他的

全球电子货架标籤（ESL）市场规模（按类型划分）、复合年增长率（2025-2032 年）

• 市场概览
• 电子纸显示器
• 图形电子纸显示器
• 液晶显示器

全球电子货架标籤（ESL）市场规模（按通讯技术划分），复合年增长率（2025-2032 年）

• 市场概览
• 射频（RF）
• 红外线的
• 近距离场通讯（NFC）
• 其他的

全球电子货架标籤（ESL）市场规模（按规模划分）、复合年增长率（2025-2032 年）

• 市场概览
• 3英吋或更小
• 3到7英寸
• 7到10英寸
• 10吋或以上

全球电子货架标籤（ESL）市场规模（按应用领域划分），复合年增长率（2025-2032 年）

• 市场概览
• 零售
• 工业的

全球电子货架标籤（ESL）市场规模（按地区划分）、复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• VusionGroup（France）
• Pricer AB（Sweden）
• SOLUM Co., Ltd.（South Korea）
• Hanshow Technology（China）
• E Ink Holdings Inc.（Taiwan）
• Displaydata Ltd.（United Kingdom）
• Teraoka Seiko Co., Ltd.（Japan）
• Opticon Sensors Europe BV（Netherlands）
• M2COMM（Taiwan）
• Diebold Nixdorf, Incorporated（United States）
• Panasonic Corporation（Japan）
• Samsung Electro-Mechanics Co. Ltd.（South Korea）
• NCR Voyix（United States）
• Altierre Corporation（United States）
• Shanghai SUNMI Technology Co., Ltd.（China）
• Zkong Networks（China）
• Dalian Sertag Technology Co., Ltd.（China）
• Minewtag（China）
• tronitAG GmbH（Germany）
• YalaTech（China）

结论与建议

Global Electronic Shelf Label Market size was valued at USD 2.2 billion in 2023 and is poised to grow from USD 2.56 billion in 2024 to USD 8.7 billion by 2032, growing at a CAGR of 16.5% during the forecast period (2025-2032).

The shift towards e-commerce is prompting retailers to enhance in-store experiences with innovative and cost-effective solutions like Electronic Shelf Labels (ESLs). These smart labels provide customized information and offers, delivering a personalized shopping experience that resonates with customers. The ESL market has expanded significantly due to the ability to implement dynamic marketing strategies in real time, allowing for instant pricing updates across the enterprise. Additionally, the growing integration of digital technologies is replacing traditional paper labels, driving further market growth. As automation becomes increasingly vital within the retail sector, businesses are prioritizing operational efficiency and customer satisfaction, facilitating smoother inventory management and improved shopping experiences across the board, ultimately aligning with evolving consumer expectations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electronic Shelf Label market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electronic Shelf Label Market Segments Analysis

Global Electronic Shelf Label Market is segmented by Component, Type, Communication Technology, Size, Application and region. Based on Component, the market is segmented into Displays, Batteries, Transceivers, Microprocessors and Others. Based on Type, the market is segmented into E-paper Displays, Graphic E-paper Displays and LCDs. Based on Communication Technology, the market is segmented into Radio Frequency, Infrared, Near-field Communications and Others. Based on Size, the market is segmented into <= 3 inches, 3 to 7 inches, 7 to 10 inches and >= 10 inches. Based on Application, the market is segmented into Retail and Industrial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electronic Shelf Label Market

The growing need for intelligent inventory management solutions is a significant driver in the Global Electronic Shelf Label (ESL) market. Businesses are recognizing the advantages of integrating ESL technology to streamline their inventory processes, improve accuracy, and enhance operational efficiency. By leveraging ESL systems, retailers can monitor stock levels in real-time and respond swiftly to changes in inventory needs, reducing the risk of overstocking or stockouts. As competitive pressure mounts in the retail sector, the adoption of ESL-assisted inventory management becomes essential for enhancing customer satisfaction and driving sales, making it a critical factor influencing market growth.

Restraints in the Global Electronic Shelf Label Market

One significant restraint facing the Global Electronic Shelf Label market is the substantial upfront costs associated with implementation. The initial investment required for purchasing the electronic shelf labels, along with the necessary infrastructure and integration into existing systems, can deter potential adopters, particularly smaller retailers and businesses with limited budgets. These high expenses may lead to apprehension regarding the return on investment, causing companies to hesitate in transitioning from traditional pricing methods to more advanced electronic solutions. Consequently, the financial burden can limit the market's overall growth and expansion, as many organizations opt to maintain their current practices instead of upgrading to electronic alternatives.

Market Trends of the Global Electronic Shelf Label Market

The Global Electronic Shelf Label (ESL) market is witnessing a significant trend driven by the rising adoption of in-store Internet of Things (IoT) technologies. Retailers are increasingly leveraging IoT to enhance operational efficiency and customer experiences. By integrating advanced ESL systems, which enable real-time price updates and inventory management, businesses can streamline their procedures and reduce overhead costs. Collaborations between technology providers are further propelling advancements in ultra-low power and secure communication solutions, fostering a seamless connection between digital displays and retail infrastructure. This convergence of ESL and IoT is revolutionizing traditional retail environments, enabling automated, data-driven decision-making processes that boost profitability and optimize consumer engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Electronic Shelf Label Market Size by Component & CAGR (2025-2032)

• Market Overview
• Displays
• Batteries
• Transceivers
• Microprocessors
• Others

Global Electronic Shelf Label Market Size by Type & CAGR (2025-2032)

• Market Overview
• E-paper Displays
• Graphic E-paper Displays
• LCDs

Global Electronic Shelf Label Market Size by Communication Technology & CAGR (2025-2032)

• Market Overview
• Radio Frequency
• Infrared
• Near-field Communications
• Others

Global Electronic Shelf Label Market Size by Size & CAGR (2025-2032)

• Market Overview
• <= 3 inches
• 3 to 7 inches
• 7 to 10 inches
• >= 10 inches

Global Electronic Shelf Label Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail
• Industrial

Global Electronic Shelf Label Market Size & CAGR (2025-2032)

• North America (Component, Type, Communication Technology, Size, Application)
  • US
  • Canada
• Europe (Component, Type, Communication Technology, Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Type, Communication Technology, Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Type, Communication Technology, Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Type, Communication Technology, Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• VusionGroup (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pricer AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOLUM Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanshow Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E Ink Holdings Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Displaydata Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teraoka Seiko Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opticon Sensors Europe B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M2COMM (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diebold Nixdorf, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electro-Mechanics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NCR Voyix (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altierre Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai SUNMI Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zkong Networks (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dalian Sertag Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minewtag (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• tronitAG GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YalaTech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations