家用健身器材市场规模、份额及成长分析（按产品类型、应用、分销管道和地区划分）－2025-2032年产业预测

预计到 2023 年，全球家用健身器材市场规模将达到 132 亿美元，到 2024 年将成长至 139.8 亿美元，到 2032 年将成长至 221.1 亿美元，预测期（2025-2032 年）的复合年增长率为 5.9%。

市场趋势分析显示，全球家用健身器材市场预计将拥有强劲的发展前景，这主要得益于人们日益增长的健身和健康意识。文明病的增加推动了需求的激增，促使人们转向便利的居家运动。家用健身房对消费者越来越有吸引力，因为它可以减少前往健身房的通勤时间，避免器材排队等候，并摆脱健身房营业时间的限制。此外，可支配收入的增加也使人们能够投资健身解决方案，进一步推动了市场成长。智慧跑步机、人工智慧增强型肌力训练器、物联网连接应用程式、穿戴式技术整合、即时回馈和虚拟教练等尖端创新正在提升用户体验和参与度，从而显着扩大这一细分市场。总而言之，这些因素共同为家用健身器材的蓬勃发展创造了有利环境。

全球家用健身器材市场驱动因素

全球家用健身器材市场正经历显着成长，这主要得益于硬体与数位服务（例如内容、教练指导、社群互动和软体订阅）的融合。 「健身即服务」模式的兴起，使得更多人群能够轻鬆使用家用健身器材。同时，结合居家训练和工作室课程的混合模式，不仅带来了新的商机，也提升了个人健身器材的吸引力。随着健身内容的日益丰富以及与智慧型装置的无缝集成，家用健身器材市场的前景持续向好，预示着消费者和供应商都将迎来充满希望的未来。

全球家用健身器材市场限制因素

全球家用健身器材市场面临来自家庭空间限制的严峻挑战。许多人，尤其是居住在公寓和小户型住宅的居民，缺乏足够的空间来安装健身器材。都市区人口密度高，加上房价上涨，进一步加剧了人们对节省空间解决方案的需求。因此，紧凑型、折迭式和模组化器材的需求日益增长。然而，这些多功能器材往往比传统健身器材价格更高，这不仅阻碍了潜在买家，也限制了某些细分市场的成长。

全球家用健身器材市场趋势

全球家用健身器材市场正经历着重大变革，产品设计趋向紧凑、多功能和节省空间，以满足越来越多居住在小户型生活空间中的人们的需求。各大品牌不断创新，推出折迭式跑步机、可调式哑铃和一体式健身站等产品，在不牺牲性能的前提下最大限度地提升便利性。这一趋势也推动了「功能性极简主义」的兴起，消费者在健身方面更加重视器材的多功能性和实用性。随着製造商专注于研发结合肌力训练、有氧运动和柔软度训练的模组化携带式解决方案，市场有望满足健身爱好者多样化的居家健身需求。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

家用健身器材市场规模（依产品类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 沙袋
• 跑步机
• 哑铃
• 循环
• 举重凳
• 阻力带
• 其他的

家用健身器材市场规模（按应用领域划分）及复合年增长率（2025-2032 年）

• 市场概览
• 有氧训练
• 肌力训练
• 其他的

家用健身器材市场规模（依分销管道划分）及复合年增长率（2025-2032 年）

• 市场概览
• 在线的
• 离线

家用健身器材市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• ICON Health & Fitness（iFIT）（USA）
• Johnson Health Tech（Taiwan）
• Peloton Interactive, Inc.（USA）
• Nautilus, Inc.（USA）
• Technogym SpA（Italy）
• Life Fitness（USA）
• Rogue Fitness（USA）
• Concept2, Inc.（USA）
• Decathlon SA（France）
• TRUE Fitness Technology, Inc.（USA）
• Precor（USA）
• Echelon Fitness Multimedia, LLC（USA）
• Tonal Systems Inc.（USA）
• Sole Fitness（USA）
• Tunturi（Finland）
• BH Fitness（Spain）
• Inspire Fitness（USA）
• WaterRower（USA）
• Rep Fitness（USA）
• Body-Solid, Inc.（USA）

结论与建议

Global Home Gym Exercise Equipment Market size was valued at USD 13.2 billion in 2023 and is poised to grow from USD 13.98 billion in 2024 to USD 22.11 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

Market insights indicate a robust future for global home gym exercise equipment driven by heightened awareness of fitness and wellness. The surge in demand arises from the increasing prevalence of lifestyle-related health issues, prompting a shift towards home workouts that offer unparalleled convenience. Consumers can eliminate commute times to gyms, avoid wait times for equipment, and break free from restricted hours, making home gyms appealing. Additionally, rising disposable incomes empower individuals to invest in fitness solutions, further fueling market growth. Cutting-edge innovations, including smart treadmills, AI-enhanced strength machines, IoT-connected applications, integrations with wearable technology, real-time feedback, and virtual coaching, enhance user experiences and engagement, positioning the sector for significant expansion. Overall, these factors combine to create a thriving landscape for home gym equipment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home Gym Exercise Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home Gym Exercise Equipment Market Segments Analysis

Global Home Gym Exercise Equipment Market is segmented by Product Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Punching Bags, Treadmills, Dumbbells, Cycles, Weightlifting Benches, Resistance Bands and Others. Based on Application, the market is segmented into Cardiovascular Training, Strength Training and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home Gym Exercise Equipment Market

The global home gym exercise equipment market is experiencing significant growth driven by the integration of hardware with digital services, including content, coaching, community engagement, and software subscriptions. The rise of "fitness as a service" models has made home gym equipment more accessible to a wider audience, while hybrid models that combine home workouts with studio visits offer new revenue opportunities and enhance the appeal of owning personal fitness gear. As fitness content becomes increasingly available and is seamlessly integrated into smart devices, the outlook for the home gym exercise equipment market continues to improve, indicating a promising future for consumers and providers alike.

Restraints in the Global Home Gym Exercise Equipment Market

The global home gym exercise equipment market faces significant challenges due to space constraints in residential areas. Many individuals, particularly those residing in apartments or smaller homes, lack the necessary room to accommodate gym equipment. High population density in urban environments, coupled with exorbitant real estate prices, intensifies the need for space-efficient solutions. As a result, there is a growing demand for compact, foldable, or modular equipment. However, these versatile options tend to be priced higher than traditional gym equipment, creating a barrier for potential buyers and limiting market growth in certain demographics.

Market Trends of the Global Home Gym Exercise Equipment Market

The Global Home Gym Exercise Equipment market is witnessing a significant shift towards compact, multifunctional, and space-saving designs, catering to the growing number of individuals residing in smaller living spaces. Brands are innovating with products such as foldable treadmills, adjustable dumbbells, and all-in-one workout stations that maximize utility without compromising on performance. This trend underscores a broader movement towards functional minimalism, where consumers prioritize versatility and practicality in their fitness routines. As manufacturers increasingly focus on modular and portable solutions that blend strength, cardio, and flexibility, the market is poised to meet the diverse needs of fitness enthusiasts seeking effective home workout options.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Home Gym Exercise Equipment Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Punching Bags
• Treadmills
• Dumbbells
• Cycles
• Weightlifting Benches
• Resistance Bands
• Others

Global Home Gym Exercise Equipment Market Size by Application & CAGR (2025-2032)

• Market Overview
• Cardiovascular Training
• Strength Training
• Others

Global Home Gym Exercise Equipment Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Home Gym Exercise Equipment Market Size & CAGR (2025-2032)

• North America (Product Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• ICON Health & Fitness (iFIT) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson Health Tech (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton Interactive, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nautilus, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Life Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rogue Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Concept2, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TRUE Fitness Technology, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Precor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Echelon Fitness Multimedia, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tonal Systems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sole Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tunturi (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BH Fitness (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inspire Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WaterRower (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rep Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Body-Solid, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations