软体资产管理市场规模、份额和成长分析（按组件、部署模型、组织规模、垂直产业和地区划分）—产业预测（2025-2032 年）

Software Asset Management Market Size, Share, and Growth Analysis, By Component (Solutions, Services), By Deployment Model (On-Premises, Cloud), By Organization Size, By Industry Vertical, By Region - Industry Forecast 2025-2032

出版日期: 2025年11月03日 | 出版商:

SkyQuest | 英文 171 Pages | 商品交期: 3-5个工作天内

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简介目录

全球软体资产管理市场预计在 2023 年达到 32 亿美元，从 2024 年的 37.2 亿美元成长到 2032 年的 125.5 亿美元，在预测期（2025-2032 年）内复合年增长率为 16.4%。

全球软体资产管理 (SAM) 市场的发展动力源于软体复杂性的不断提升、合规性要求的日益严格以及对成本效益的需求。各组织机构正优先考虑增强其IT基础设施并采用 SAM 技术，以有效管理资源并做出明智的 IT 决策。机器学习和人工智慧等创新技术正在变革软体资产管理，实现与使用趋势和合规性要求相符的精准、即时许可证优化。随着云端解决方案和高阶分析技术的日益普及，自动化授权管理正在提高软体授权续约的效率。此外，智慧软体资产管理解决方案透过管理未使用的许可证来优化成本，从而有助于建立永续的IT 环境并降低营运成本。

全球软体资产管理市场驱动因素

全球软体资产管理 (SAM) 市场的主要驱动力是，在日益复杂的授权模式下，企业越来越需要优化其软体投资。随着企业拥抱数位转型和云端解决方案，有效管理软体资产已成为重中之重。实施 SAM 解决方案能够协助企业简化合规流程、降低成本并减轻与软体使用相关的风险。此外，对监管合规和网路安全的日益重视也推动了对 SAM 工具的需求，这些工具能够提供软体许可和使用情况的可见性，使企业能够避免罚款并有效率地分配资源。

全球软体资产管理 (SAM) 市场限制因素

影响全球软体资产管理 (SAM) 市场的主要限制因素之一是企业，尤其是中小企业 (SME) 对 SAM 益处的认知和理解不足。许多公司仍沿用过时的软体管理方法，往往低估了有效 SAM 所能带来的潜在成本节约和合规性优势。这种认知差距会导致企业犹豫是否投资 SAM 解决方案，进而阻碍市场成长。此外，SAM 工具和流程实施的复杂性也会成为企业采用这些解决方案的障碍，限制了它们优化软体使用和有效实施许可证管理的能力。

全球软体资产管理市场趋势

全球软体资产管理 (SAM) 市场的一个显着趋势是 SAM 与财务营运 (FinOps) 和云端管理策略的整合日益加深。随着企业在管理传统软体授权之外，还要应对日益复杂的云端支出，他们正在寻求一种能够全面洞察本地和云端资源使用情况的整合方法。这种整合使企业能够更有效地优化混合 IT 环境，有效监控支出，并就技术投资做出更有效率的财务决策。透过进一步加强软体资产管理与财务营运的协调，企业可以更好地控製成本，并最大限度地发挥其云端和本地资产的价值。

The global Software Asset Management (SAM) market is driven by increasing software complexity, heightened compliance requirements, and the need for cost efficiency. Organizations are prioritizing the enhancement of their IT infrastructures and the implementation of SAM technologies to manage resources effectively and make informed IT decisions. Innovations such as machine learning and artificial intelligence have transformed software asset management, facilitating precise, real-time license optimization tailored to usage trends and compliance needs. The growing shift toward cloud solutions and sophisticated analytics is enabling automated license management to enhance the efficiency of software entitlement updates. Additionally, intelligent SAM solutions are optimizing costs by managing unused licenses, thus promoting sustainable IT environments and reducing operational overhead.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Software Asset Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Software Asset Management Market Segments Analysis

Global Software Asset Management Market is segmented by Component, Deployment Model, Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Model, the market is segmented into On-Premises, Cloud and Hybrid. Based on Organization Size, the market is segmented into Small & Medium Enterprises (SMEs) and Large Enterprises. Based on Industry Vertical, the market is segmented into BFSI (Banking, Financial Services & Insurance), IT & Telecom, Manufacturing, Healthcare & Life Sciences, Retail & Consumer Goods, Government & Public Sector and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Software Asset Management Market

A key market driver for the Global Software Asset Management (SAM) market is the increasing need for organizations to optimize their software investments amidst complex licensing models. As businesses embrace digital transformation and cloud solutions, the challenge of managing software assets effectively has become paramount. Implementing SAM solutions enables organizations to streamline compliance, reduce costs, and mitigate risks associated with software use. Furthermore, the growing emphasis on regulatory compliance and cybersecurity enhances the demand for SAM tools, as they provide visibility into software licenses and usage, ultimately helping organizations to avoid penalties and allocate resources efficiently.

Restraints in the Global Software Asset Management Market

One significant market restraint affecting the global Software Asset Management (SAM) market is the lack of awareness and understanding of SAM benefits among organizations, particularly small to medium-sized enterprises (SMEs). Many businesses still operate with outdated software management practices, often underestimating the potential cost savings and compliance advantages that effective SAM can provide. This gap in awareness leads to reluctance in investing in SAM solutions, which can hinder market growth. Additionally, the complexity of implementing SAM tools and processes can further deter companies from adopting these solutions, limiting their ability to optimize software usage and manage licenses effectively.

Market Trends of the Global Software Asset Management Market

A notable trend in the Global Software Asset Management market is the growing integration of SAM with FinOps and Cloud Management strategies. As organizations face increasing complexities in managing cloud expenditures alongside traditional software licenses, they seek cohesive approaches that offer comprehensive insights into both on-premise and cloud resource utilization. This convergence enables companies to better optimize their hybrid IT environments, effectively monitor expenditures, and streamline financial decision-making regarding technology investments. By fostering collaboration between software asset management and financial operations, organizations can enhance their cost control and maximize the value derived from both cloud and on-premise assets.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Assessment
Regulatory Landscape

Global Software Asset Management Market Size by Component & CAGR (2025-2032)

Market Overview
Solutions
Services

Global Software Asset Management Market Size by Deployment Model & CAGR (2025-2032)

Market Overview
On-Premises
Cloud
Hybrid

Global Software Asset Management Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Small & Medium Enterprises (SMEs)
Large Enterprises

Global Software Asset Management Market Size by Industry Vertical & CAGR (2025-2032)

Market Overview
BFSI (Banking, Financial Services & Insurance)
IT & Telecom
Manufacturing
Healthcare & Life Sciences
Retail & Consumer Goods
Government & Public Sector
Others

Global Software Asset Management Market Size & CAGR (2025-2032)

North America (Component, Deployment Model, Organization Size, Industry Vertical)
- US
- Canada
Europe (Component, Deployment Model, Organization Size, Industry Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Deployment Model, Organization Size, Industry Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Deployment Model, Organization Size, Industry Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Deployment Model, Organization Size, Industry Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Snow Software
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flexera
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
USU Software AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ivanti
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BMC Software
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ServiceNow
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Broadcom
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cherwell Software
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Certero
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Matrix42
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Eracent
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zluri
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SoftwareOne
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Deloitte (SAM managed services)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anglepoint
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Softline
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Insight Enterprises
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Livingstone Technologies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments