医疗保健产业扩增实境(AR) 和虚拟实境 (VR) 市场规模、份额和成长分析（按组件、技术、最终用户、应用和地区划分）—产业预测 (2025-2032)

全球医疗保健领域的扩增实境(AR) 和虚拟实境 (VR) 市场预计到 2033 年将达到 41 亿美元，到 2025 年将达到 48.1 亿美元，到 2033 年将达到 173.7 亿美元，在预测期（2026-2033 年增长率为 17.4%。

全球医疗保健领域扩增实境(AR) 和虚拟实境 (VR) 市场的发展主要受创新医疗培训和模拟工具日益增长的需求驱动，这些工具能够克服传统教育的局限性，例如难以获取尸体标本。这些技术提供身临其境型、互动式且无风险的环境，适用于模拟手术和复杂的医疗场景，从而提高操作的准确性并增强对关键医学概念的记忆。 AR/VR 硬体和软体的快速发展，例如高解析度 3D 视觉化和触觉回馈等技术的进步，实现了超逼真的体验，从而提高了诊断准确性和治疗效果。此外，人工智慧 (AI) 解决方案增强了培训和患者照护的参与度和个人化程度，使其在手术规划、远距医疗、復健等领域广泛应用，最终推动整个医疗保健领域的临床效率提升和护理品质提升。

全球医疗保健扩增实境(AR) 与虚拟实境 (VR) 市场驱动因素

全球医疗保健扩增实境(AR) 和虚拟实境 (VR) 市场的主要驱动力之一是医疗专业人员对创新互动式培训解决方案日益增长的需求。 AR 和 VR 技术能够应对医疗程序的复杂性以及实践培训的需求，提供身临其境型模拟，从而促进学习和技能发展。这些工具使医疗专业人员能够在无风险的环境中练习外科手术技巧和急救程序，最终改善患者的治疗效果。此外，随着这些技术在医学教育和培训中得到更广泛的应用，其普及程度将持续扩大，从而推动这个新兴市场的成长。

全球医疗保健领域扩增实境（AR）和虚拟实境（VR）市场面临的限制因素

全球医疗保健扩增实境(AR) 和虚拟实境 (VR) 市场面临的主要限制因素是 AR/VR 技术部署和维护的高昂成本。先进硬体、软体和培训所需的初始投资可能成为许多医疗保健机构，尤其是小规模机构和发展中地区机构采用这些技术的障碍。此外，将这些技术整合到现有医疗保健系统和工作流程中的顾虑也可能导致员工和相关人员的抵制。这种经济障碍以及对现有实践的潜在干扰可能会阻碍 AR/VR 解决方案在医疗保健领域的广泛应用。

全球医疗领域扩增实境（AR）与虚拟实境（VR）市场趋势

在全球医疗保健领域，扩增实境(AR) 和虚拟实境 (VR) 市场正经历显着增长，这主要得益于远距手术和远端医疗解决方案的日益普及。这些技术能够实现虚拟手术导航，使医疗专业人员能够远端执行复杂的手术，同时也能帮助患者无论身处何地都能轻鬆获得专业护理。这项创新有效地消除了地理限制，促进了医疗专业人员之间的更紧密合作，并推动了身临其境型医疗保健解决方案的广泛应用。随着对高效远端医疗服务的需求不断增长，AR 和 VR 在医疗保健领域的应用正在从根本上改变全球的患者体验和营运效率。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法

执行摘要

• 全球市场展望
• 主要市场亮点
• 细分市场概览
• 竞赛概况

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特的分析和影响
  • 竞争对手之间的竞争
  • 替代品的威胁
  • 买方的议价能力
  • 新进入者的威胁
  • 供应商的议价能力

关键市场考察

• 关键成功因素
• 影响市场的因素
• 关键投资机会
• 生态系测绘
• 市场吸引力指数（2025）
• PESTEL 分析
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 技术评估

医疗保健领域扩增实境(AR) 和虚拟实境 (VR) 市场规模（按组件和复合年增长率划分）（2026-2033 年）

• 市场概览
• 硬体
  • 扩增实境设备
  • 头戴式显示器（HMD）
  • 智慧眼镜
  • 手持装置
  • 虚拟实境设备
  • VR头戴装置
  • 手势追踪设备
  • 触觉回馈装置
  • 网路摄影机和感测器
  • 显示面板
• 软体
  • AR/VR开发平台
  • 视觉化软体
  • 模拟训练软体
• 服务
  • 安装和集成
  • 支援与维护
  • 培训和咨询

医疗保健领域扩增实境(AR) 与虚拟实境 (VR) 市场规模（按技术及复合年增长率划分）（2026-2033 年）

• 市场概览
• 扩增实境（AR）
  • 外科应用
  • 復原
  • 培训和医学教育
• 虚拟实境
  • 模拟
  • 诊断
  • 虚拟实境暴露疗法（VRET）
  • 復原
  • 疼痛分散疗法

医疗保健领域扩增实境(AR) 和虚拟实境 (VR) 市场规模（按最终用户划分）及复合年增长率 (2026-2033)

• 市场概览
• 医院、诊所和外科中心
• 医院及手术中心
• 学术和研究机构
• 诊断中心
• 復健中心
• 製药和生物技术公司
• 医疗设备製造商
• 患者/家庭用户
• 政府和国防机构

医疗保健领域扩增实境(AR) 和虚拟实境 (VR) 市场规模（按应用和复合年增长率划分）（2026-2033 年）

• 市场概览
• 外科手术
• 治疗
• 教育和培训
• 復健治疗
• 医学训练与教育
• 诊断影像
• 患者照护与管理
• 远端医疗和远距监测
• 製药领域的应用案例
• 健身与健康

扩增实境（AR）与虚拟实境（VR）市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Intuitive Surgical（United States）
• Microsoft Corporation（United States）
• Osso VR（United States）
• AppliedVR（United States）
• Surgical Science Sweden AB（Sweden）
• Medtronic（Ireland）
• General Electric Company（United States）
• Mindmaze（Switzerland）
• VRHealth（United States）
• Vicarious Surgical（United States）
• FundamentalVR（United Kingdom）
• GIGXR, Inc.（United States）
• Bioflight VR（United States）
• BONEZONE（United States）
• Augmedics（Israel）
• Meta Platforms, Inc.（United States）
• Aptiv（Ireland）
• Layar（United Kingdom）
• Novartis International AG（Switzerland）
• Proprio Vision（United States）

结论与建议

Global Augmented and Virtual Reality In Healthcare Market size was valued at USD 4.1 billion in 2024 and is poised to grow from USD 4.81 billion in 2025 to USD 17.37 billion by 2033, growing at a CAGR of 17.4% during the forecast period (2026-2033).

The global market for augmented and virtual reality in healthcare is significantly driven by the growing demand for innovative medical training and simulation tools that address traditional education's limitations, such as restricted access to cadavers. These technologies provide immersive, interactive, and risk-free environments conducive to simulating surgeries and complex medical scenarios, enhancing both procedural accuracy and the retention of critical medical concepts. The rapid evolution of AR/VR hardware and software, featuring advancements like high-resolution 3D visualization and haptic feedback, facilitates hyper-realistic experiences that improve diagnostic accuracy and treatment outcomes. Furthermore, AI-enabled solutions enhance engagement and personalization in training and patient care, leading to broader applications in surgical planning, remote consultations, and rehabilitation, ultimately fostering greater clinical efficiency and improving care quality across the healthcare sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Augmented and Virtual Reality In Healthcare market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Augmented and Virtual Reality In Healthcare Market Segments Analysis

Global Augmented and Virtual Reality In Healthcare Market is segmented by Component, Technology, End User, Application and region. Based on Component, the market is segmented into Hardware, Software and Services. Based on Technology, the market is segmented into Augmented Reality and Virtual Reality. Based on End User, the market is segmented into Hospitals, Clinics, and Surgical Centers, Hospitals & Surgical Centers, Academic Institutes & Research Organizations, Diagnostics Centers, Rehabilitation Centers, Pharmaceutical & Biotech Companies, Medical Device Manufacturers, Patients/Home Users and Government & Defense. Based on Application, the market is segmented into Surgery, Therapy, Education and training, Rehabilitation Therapy, Medical Training & Education, Diagnostic Imaging, Patient Care & Management, Telemedicine & Remote Monitoring, Pharmaceutical Use Cases and Fitness & Wellness. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Augmented and Virtual Reality In Healthcare Market

One of the key market drivers for the Global Augmented and Virtual Reality (AR/VR) in Healthcare Market is the increasing demand for innovative and interactive training solutions for healthcare professionals. With the complexity of medical procedures and the necessity for hands-on practice, AR and VR technologies offer immersive simulations that enhance learning and skills development. These tools enable healthcare practitioners to practice surgical techniques and emergency procedures in a risk-free environment, ultimately improving patient outcomes. Furthermore, as these technologies become more widely integrated into medical education and training, their adoption will continue to expand, driving growth in this evolving market.

Restraints in the Global Augmented and Virtual Reality In Healthcare Market

A key market restraint for the global augmented and virtual reality (AR/VR) in healthcare market is the high cost of implementation and maintenance of AR/VR technologies. The initial investment required for advanced hardware, software, and training can be prohibitive for many healthcare providers, particularly smaller organizations and those in developing regions. Additionally, there may be concerns regarding the integration of these technologies into existing healthcare systems and workflows, which can lead to resistance among staff and stakeholders. This financial barrier and potential disruption to established practices can hinder the widespread adoption of AR/VR solutions in the healthcare sector.

Market Trends of the Global Augmented and Virtual Reality In Healthcare Market

The global augmented and virtual reality market in healthcare is experiencing a significant surge, driven by the increasing adoption of remote surgery and telemedicine solutions. These technologies facilitate virtual surgical guidance, enabling healthcare professionals to perform complex procedures from afar while providing patients with easier access to specialized care regardless of location. This innovation effectively dismantles geographical barriers, fosters enhanced collaboration among medical practitioners, and promotes the widespread acceptance of immersive healthcare solutions. As the demand for efficient, remote medical services grows, the integration of AR and VR in healthcare settings is transforming patient experiences and operational efficiencies on a global scale.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Augmented and Virtual Reality In Healthcare Market Size by Component & CAGR (2026-2033)

• Market Overview
• Hardware
  • AR Devices
  • Head-mounted displays (HMDs)
  • Smart glasses
  • Handheld devices
  • VR Devices
  • VR headsets
  • Gesture-tracking devices
  • Haptic feedback devices
  • Cameras & Sensors
  • Display Panels
• Software
  • AR/VR Development Platforms
  • Visualization Software
  • Simulation & Training Software
• Services
  • Installation & Integration
  • Support & Maintenance
  • Training & Consulting

Global Augmented and Virtual Reality In Healthcare Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Augmented Reality
  • Surgical Application
  • Rehabilitation
  • Training & Medical Education
• Virtual Reality
  • Simulation
  • Diagnostics
  • Virtual Reality Exposure Therapy (VRET)
  • Rehabilitation
  • Pain Distraction

Global Augmented and Virtual Reality In Healthcare Market Size by End User & CAGR (2026-2033)

• Market Overview
• Hospitals, Clinics, and Surgical Centers
• Hospitals & Surgical Centers
• Academic Institutes & Research Organizations
• Diagnostics Centers
• Rehabilitation Centers
• Pharmaceutical & Biotech Companies
• Medical Device Manufacturers
• Patients/Home Users
• Government & Defense

Global Augmented and Virtual Reality In Healthcare Market Size by Application & CAGR (2026-2033)

• Market Overview
• Surgery
• Therapy
• Education and training
• Rehabilitation Therapy
• Medical Training & Education
• Diagnostic Imaging
• Patient Care & Management
• Telemedicine & Remote Monitoring
• Pharmaceutical Use Cases
• Fitness & Wellness

Global Augmented and Virtual Reality In Healthcare Market Size & CAGR (2026-2033)

• North America (Component, Technology, End User, Application)
  • US
  • Canada
• Europe (Component, Technology, End User, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Technology, End User, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Technology, End User, Application)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Technology, End User, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Intuitive Surgical (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Osso VR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppliedVR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Surgical Science Sweden AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medtronic (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Electric Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindmaze (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VRHealth (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vicarious Surgical (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FundamentalVR (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GIGXR, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bioflight VR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BONEZONE (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Augmedics (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc.(United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aptiv (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Layar (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novartis International AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proprio Vision (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations