B2B SaaS 市场规模、份额和成长分析（按软体类型、部署类型、应用、公司规模、垂直行业和地区划分）—2026-2033 年行业预测

预计到 2024 年，全球 B2B SaaS 市场规模将达到 3,930.1 亿美元，到 2025 年将成长至 4,700.3 亿美元，到 2033 年将成长至 19677.9 亿美元，在预测期（2026-2033 年）内复合年增长率为 19.6%。

全球B2B SaaS市场正经历变革性成长，这主要得益于数位化和技术进步。随着企业采用云端优先策略并从传统的软体授权模式转向订阅模式，提高营运效率、降低IT成本和增强远端协作变得至关重要。智慧型手机的快速普及是关键驱动因素，它扩大了网路存取范围，即使在偏远地区也能实现无缝参与B2B电子商务。这种便利性加快了交易速度，并丰富了整体购物体验。亚太地区尤其展现出巨大的成长潜力，其特点是经济快速成长、数位化程度不断提高以及越来越多的企业转向线上营运。这些趋势共同推动了B2B SaaS市场的蓬勃发展及其用户群的不断扩大。

全球B2B SaaS市场驱动因素

远距和混合办公模式的日益普及正在从根本上改变企业的运作方式。企业纷纷转向基于云端的解决方案，以实现沟通、协作、计划管理和整体生产力等关键功能。 Microsoft Teams、Zoom 和 Trello 等平台已成为确保业务永续营运的关键工具。这种变革促使传统企业加速数位转型进程，从而显着提升了各产业对 B2B SaaS 的采用率。这些创新工具不仅提高了营运效率，还使企业能够支援灵活的工作安排，并更容易吸引来自不同地区的优秀人才。

全球B2B SaaS市场面临的限制因素

儘管云端运算技术不断进步，企业仍然对将敏感资料委託给外部平台持谨慎态度。资料外洩、未授权存取以及遵守 GDPR、HIPAA 和 CCPA 等严格法规等主要担忧构成了重大障碍，尤其是在医疗保健、法律服务和金融等行业。这种日益增长的警觉性迫使即使是最知名的 SaaS 供应商也必须不断更新其安全措施、定期审核并获得相关认证，以赢得企业客户的信任。这些担忧凸显了全球 B2B SaaS 市场在推动用户采用方面所面临的挑战。

全球B2B SaaS市场趋势

随着人工智慧 (AI) 从差异化因素演变为软体交付不可或缺的一部分，全球 B2B SaaS 市场正经历着重大变革时期。领先平台正在将 AI 整合到其产品的各个环节，从而实现自动化任务管理、进阶资料分析、精准推荐等功能。聊天机器人、预测性案源计分和自动化内容生成等 AI 驱动的创新正逐渐成为常态，从根本上重塑了销售、行销和客户支援团队的工作方式。这种变革不仅提高了生产力，也推动了更明智的决策，使 AI 成为 B2B SaaS 成长和创新的核心驱动力。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球B2B SaaS市场规模（按软体类型和复合年增长率划分）（2026-2033年）

• 企业资源规划（ERP）
• 客户关係管理（CRM）
• 人力资本管理（HCM）
• 供应链管理（SCM）
• 其他的

全球B2B SaaS市场规模（按部署类型和复合年增长率划分）（2026-2033年）

• 民众
• 私人的
• 杂交种

全球B2B SaaS市场规模（按应用领域划分）及复合年增长率（2026-2033年）

• 客户关係管理（CRM）
• 企业资源规划（ERP）
• 内容、协作和沟通
• 商业智慧和分析
• 人力资本管理
• 其他的

全球B2B SaaS市场规模（依公司规模及复合年增长率划分）（2026-2033年）

• 大公司
• 小型企业
• 按行业
• 资讯科技/通讯
• BFSI
• 零售和消费品
• 卫生保健
• 教育
• 製造业
• 其他（旅游/酒店业）

全球B2B SaaS市场规模及复合年增长率（2026-2033年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Microsoft（USA）
• Salesforce（USA）
• Adobe（USA）
• Oracle（USA）
• SAP（Germany）
• ServiceNow（USA）
• Shopify（Canada）
• Atlassian（Australia）
• Intuit（USA）
• Workday（USA）
• Google（USA）
• HubSpot（USA）
• Zoom（USA）
• Datadog（USA）
• CrowdStrike（USA）
• Autodesk（USA）
• Snowflake（USA）
• DocuSign（USA）
• Veeva Systems（USA）
• Asana（USA）

结论与建议

Global B2B SaaS Market size was valued at USD 393.01 Billion in 2024 and is poised to grow from USD 470.03 Billion in 2025 to USD 1967.79 Billion by 2033, growing at a CAGR of 19.6% during the forecast period (2026-2033).

The global B2B SaaS market is experiencing transformative growth driven by widespread digitalization and technological advancement. As businesses leverage cloud-first strategies and transition from traditional software licensing to subscription-based models, operational efficiency, reduced IT costs, and enhanced remote collaboration become paramount. The surge in smartphone penetration is a significant catalyst, facilitating increased internet access, even in remote regions, and enabling seamless participation in B2B e-commerce. This accessibility accelerates transaction speeds and enriches the overall purchasing experience. Notably, the Asia Pacific region shows promising expansion potential, characterized by rapid economic growth, greater digital adoption, and a robust increase in businesses moving online. Collectively, these trends underscore the B2B SaaS market's dynamic evolution and widening base of adopters.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global B2B SaaS market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global B2B SaaS Market Segments Analysis

Global B2B SaaS Market is segmented by Software Type, Deployment Type, Application, Enterprise Type, Industry and region. Based on Software Type, the market is segmented into Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Supply Chain Management (SCM) and Others. Based on Deployment Type, the market is segmented into Public, Private and Hybrid. Based on Application, the market is segmented into Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content, Collaboration, and Communication, BI and Analytics, Human Capital Management and Others. Based on Enterprise Type, the market is segmented into Large Enterprises, SMEs, By Industry, IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing and Others (Travel and Hospitality). Based on Industry, the market is segmented into IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing, Others (Travel and Hospitality). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global B2B SaaS Market

The increasing prevalence of remote and hybrid work models has fundamentally transformed business operations. Organizations are turning to cloud-based solutions for essential functions such as communication, collaboration, project management, and overall productivity. Platforms like Microsoft Teams, Zoom, and Trello have become vital in ensuring seamless business continuity. This evolution is compelling even traditional companies to expedite their digital transformation processes, leading to significant adoption of B2B SaaS across various industries. These innovative tools enhance operational efficiency while enabling businesses to support flexible work arrangements, making it easier to attract talent from diverse geographical locations.

Restraints in the Global B2B SaaS Market

Although advancements in cloud technology continue to evolve, businesses exhibit reluctance in entrusting sensitive data to external platforms. Major concerns regarding data breaches, unauthorized access, and adherence to strict regulations-such as GDPR, HIPAA, and CCPA-pose considerable obstacles, particularly for industries like healthcare, legal, and finance. This climate of caution compels even the most prominent SaaS providers to maintain vigilant updates of their security measures, regularly perform audits, and secure relevant certifications to instill confidence in their enterprise clients. Such apprehensions underscore the challenges faced by the global B2B SaaS market in fostering widespread adoption.

Market Trends of the Global B2B SaaS Market

The Global B2B SaaS market is experiencing a significant shift as Artificial Intelligence (AI) evolves from being a differentiating feature to an essential element of software offerings. Leading platforms are integrating AI across their products, enabling functionalities like automated task management, sophisticated data analysis, and insightful recommendations. AI-driven innovations such as chatbots, predictive lead scoring, and automated content creation are becoming standard, fundamentally redefining operations for sales, marketing, and customer support teams. This transformation is not just enhancing productivity but also facilitating more informed decision-making, positioning AI as a pivotal player in driving B2B SaaS growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global B2B SaaS Market Size by Software Type & CAGR (2026-2033)

• Market Overview
• Enterprise Resource Planning (ERP)
• Customer Relationship Management (CRM)
• Human Capital Management (HCM)
• Supply Chain Management (SCM)
• Others

Global B2B SaaS Market Size by Deployment Type & CAGR (2026-2033)

• Market Overview
• Public
• Private
• Hybrid

Global B2B SaaS Market Size by Application & CAGR (2026-2033)

• Market Overview
• Customer Relationship Management (CRM)
• Enterprise Resource Planning (ERP)
• Content, Collaboration, and Communication
• BI and Analytics
• Human Capital Management
• Others

Global B2B SaaS Market Size by Enterprise Type & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• SMEs
• By Industry
• IT and Telecom
• BFSI
• Retail and Consumer Goods
• Healthcare
• Education
• Manufacturing
• Others (Travel and Hospitality)

Global B2B SaaS Market Size & CAGR (2026-2033)

• North America (Software Type, Deployment Type, Application, Enterprise Type)
  • US
  • Canada
• Europe (Software Type, Deployment Type, Application, Enterprise Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Software Type, Deployment Type, Application, Enterprise Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Software Type, Deployment Type, Application, Enterprise Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Software Type, Deployment Type, Application, Enterprise Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ServiceNow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlassian (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intuit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Workday (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datadog (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdStrike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Autodesk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snowflake (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DocuSign (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asana (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations