电子货架标籤（ESL）市场规模、份额和成长分析（按组件、类型、通讯技术、尺寸、应用和地区划分）－2026-2033年产业预测

全球电子货架标籤 (ESL) 市场规模预计在 2024 年达到 25.6 亿美元，从 2025 年的 29.9 亿美元增长到 2033 年的 101.3 亿美元，在预测期（2026-2033 年）内复合年增长率为 16.5%。

全球电子货架标籤 (ESL) 市场正经历显着成长，这主要得益于电子商务的兴起，促使零售商采用创新且经济高效的解决方案来提升店内体验。 ESL 提供个人化资讯和优惠，从而提高客户参与和满意度。其支援即时行销策略和动态价格调整的能力是推动市场普及的关键因素。从传统纸质标籤向数位化解决方案的转变，反映了零售业对数位科技的日益重视，也进一步推动了市场扩张。自动化已成为一项关键趋势，能够提高营运效率和库存管理水准。对自动化的重视使零售商能够提升客户体验，这体现了技术在满足不断变化的消费者需求和优化零售营运方面日益增长的重要性。

全球电子货架标籤市场驱动因素

对高效库存管理解决方案日益增长的需求正在推动全球电子货架标籤 (ESL) 市场的成长。越来越多的企业意识到，将电子货架标籤整合到营运中能够简化库存流程、减少错误并提高整体管理效率。 ESL 技术不仅简化了产品资讯的追踪和更新，还能实现即时数据分析，帮助企业做出明智的决策。随着零售商寻求优化供应链和提升客户参与的创新方法，采用 ESL 系统正成为增强其营运能力和维持市场竞争优势的关键因素。

限制全球电子货架标籤市场的因素

全球电子货架标籤市场面临的一大挑战是实施所需的高额初始投资。企业必须投入大量资源来部署这些先进系统，这可能会阻碍小规模零售商采用这项技术。这种财务障碍可能会使一些企业难以转型到电子解决方案，从而限制市场成长。此外，持续的维护和支援成本可能会增加整体支出，使潜在用户犹豫不决。因此，这些高昂的初始成本可能会阻碍电子货架标籤在各种零售环境中的广泛应用和整合，从而抑制该领域的创新和发展。

全球电子货架标籤市场趋势

全球电子货架标籤市场呈现显着上升趋势，这主要得益于物联网 (IoT) 解决方案在零售门市的日益普及。零售商正逐步采用电子货架标籤，以打造更智慧、更有效率的购物体验，并利用物联网技术实现即时数据管理和动态定价策略。科技公司之间的合作正在开发先进、节能的连接解决方案，从而提升安全性和性能。这种整合提高了营运效率，并支援自动化、数据驱动流程的实施，使零售商能够增强客户参与、优化库存管理，从而提升其在不断变化的零售环境中的竞争力。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球电子货架标籤（ESL）市场规模（按组件划分）及复合年增长率（2026-2033 年）

• 展示
• 电池
• 收发器
• 微处理器
• 其他的

全球电子货架标籤（ESL）市场规模（按类型和复合年增长率划分）（2026-2033 年）

• 电子纸显示器
• 图形电子纸显示器
• 液晶显示器

全球电子货架标籤（ESL）市场规模（依通讯技术及复合年增长率划分）（2026-2033 年）

• 射频
• 红外线的
• 近距离场通讯（NFC）
• 其他的

全球电子货架标籤（ESL）市场规模及复合年增长率（2026-2033）

• ≤3 英寸
• 3到7英寸
• 7到10英寸
• 10吋或以上

全球电子货架标籤（ESL）市场规模（按应用及复合年增长率划分）（2026-2033年）

• 零售
• 工业的

全球电子货架标籤（ESL）市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• VusionGroup（France）
• Pricer AB（Sweden）
• SOLUM Co., Ltd.（South Korea）
• Hanshow Technology（China）
• E Ink Holdings Inc.（Taiwan）
• Displaydata Ltd.（United Kingdom）
• Teraoka Seiko Co., Ltd.（Japan）
• Opticon Sensors Europe BV（Netherlands）
• M2COMM（Taiwan）
• Diebold Nixdorf, Incorporated（United States）
• Panasonic Corporation（Japan）
• Samsung Electro-Mechanics Co. Ltd.（South Korea）
• NCR Voyix（United States）
• Altierre Corporation（United States）
• Shanghai SUNMI Technology Co., Ltd.（China）
• Zkong Networks（China）
• Dalian Sertag Technology Co., Ltd.（China）
• Minewtag（China）
• tronitAG GmbH（Germany）
• YalaTech（China）

结论与建议

Global Electronic Shelf Label Market size was valued at USD 2.56 Billion in 2024 and is poised to grow from USD 2.99 Billion in 2025 to USD 10.13 Billion by 2033, growing at a CAGR of 16.5% during the forecast period (2026-2033).

The global electronic shelf label (ESL) market is experiencing significant growth due to the shift towards e-commerce, pushing retailers to adopt innovative, cost-effective solutions for in-store experiences. ESLs provide personalized information and offers, enhancing customer engagement and satisfaction. Their ability to enable real-time marketing strategies and dynamic pricing adjustments is a key driver of their adoption. The transition from traditional paper labels to digital solutions further fuels market expansion, reflecting the increasing embrace of digital technologies in retail. Automation has emerged as a critical trend, improving operational efficiency and inventory management. This focus on automation allows retailers to enhance the customer experience, demonstrating the growing significance of technology in addressing evolving consumer demands and optimizing retail operations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electronic Shelf Label market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electronic Shelf Label Market Segments Analysis

Global Electronic Shelf Label Market is segmented by Component, Type, Communication Technology, Size, Application and region. Based on Component, the market is segmented into Displays, Batteries, Transceivers, Microprocessors and Others. Based on Type, the market is segmented into E-paper Displays, Graphic E-paper Displays and LCDs. Based on Communication Technology, the market is segmented into Radio Frequency, Infrared, Near-field Communications and Others. Based on Size, the market is segmented into <= 3 inches, 3 to 7 inches, 7 to 10 inches and >= 10 inches. Based on Application, the market is segmented into Retail and Industrial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electronic Shelf Label Market

The rising need for efficient inventory management solutions is driving the growth of the Global Electronic Shelf Label (ESL) market. Businesses are increasingly recognizing the benefits of integrating electronic shelf labels into their operations to streamline inventory processes, reduce errors, and enhance overall management efficiency. ESL technology not only simplifies the tracking and updating of product information but also allows for real-time data analysis, enabling companies to make informed decisions. As retailers seek innovative ways to optimize their supply chains and improve customer engagement, the adoption of ESL systems is becoming a key factor in enhancing operational capabilities and maintaining a competitive edge in the market.

Restraints in the Global Electronic Shelf Label Market

A significant challenge facing the Global Electronic Shelf Label market is the high initial investment required for implementation. Businesses must allocate substantial resources to install these advanced systems, which can deter smaller retailers from adopting the technology. This financial barrier makes it difficult for some companies to transition to electronic solutions, potentially limiting market growth. Additionally, ongoing maintenance and support costs can contribute to overall expenses, causing hesitation among potential adopters. As a result, these high upfront costs may hinder the widespread acceptance and integration of electronic shelf labels in various retail environments, stifling innovation and progress in the sector.

Market Trends of the Global Electronic Shelf Label Market

The Global Electronic Shelf Label market is experiencing a significant upward trend, driven by the increasing incorporation of in-store Internet of Things (IoT) solutions. Retailers are progressively adopting electronic shelf labels to create smarter, more efficient shopping experiences, leveraging IoT technology for real-time data management and dynamic pricing strategies. Collaborative efforts among tech firms have led to the development of advanced, energy-efficient connectivity solutions that enhance security and performance. This integration facilitates streamlined operations and supports the implementation of automated, data-driven processes, ultimately empowering retailers to enhance customer engagement and optimize their inventory management, thus positioning themselves competitively in the evolving retail landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Electronic Shelf Label Market Size by Component & CAGR (2026-2033)

• Market Overview
• Displays
• Batteries
• Transceivers
• Microprocessors
• Others

Global Electronic Shelf Label Market Size by Type & CAGR (2026-2033)

• Market Overview
• E-paper Displays
• Graphic E-paper Displays
• LCDs

Global Electronic Shelf Label Market Size by Communication Technology & CAGR (2026-2033)

• Market Overview
• Radio Frequency
• Infrared
• Near-field Communications
• Others

Global Electronic Shelf Label Market Size by Size & CAGR (2026-2033)

• Market Overview
• <= 3 inches
• 3 to 7 inches
• 7 to 10 inches
• >= 10 inches

Global Electronic Shelf Label Market Size by Application & CAGR (2026-2033)

• Market Overview
• Retail
• Industrial

Global Electronic Shelf Label Market Size & CAGR (2026-2033)

• North America (Component, Type, Communication Technology, Size, Application)
  • US
  • Canada
• Europe (Component, Type, Communication Technology, Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Type, Communication Technology, Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Type, Communication Technology, Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Type, Communication Technology, Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• VusionGroup (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pricer AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOLUM Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanshow Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E Ink Holdings Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Displaydata Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teraoka Seiko Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opticon Sensors Europe B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M2COMM (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diebold Nixdorf, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electro-Mechanics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NCR Voyix (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altierre Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai SUNMI Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zkong Networks (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dalian Sertag Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minewtag (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• tronitAG GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YalaTech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations