家庭护理市场规模、份额和成长分析（按产品类型、成分类型、应用、分销管道和地区划分）－2026-2033年产业预测

预计到 2024 年，全球家庭护理市场规模将达到 1,143.1 亿美元，到 2025 年将达到 1,184.3 亿美元，到 2033 年将达到 1,571.6 亿美元，预测期（2026-2033 年）的复合年增长率为 3.6%。

全球家居护理市场涵盖多种产品和服务，专注于清洁、维护和改善家居环境。主要产品包括清洁剂、洗衣精、清洁剂和空气清新剂，旨在帮助消费者保持居家清洁和健康。该市场受多种因素驱动，包括日益增长的健康意识、都市化、生活方式的改变、环保意识的增强、技术创新、监管影响以及消费者偏好的转变。人们对细菌和污染物带来的健康风险的认识不断提高，推动了对高效清洁解决方案的需求，尤其是在都市区生活空间日益缩小、人口密度不断增加的情况下。此外，快节奏的生活方式也催生了对便利清洁产品的需求，这些产品能够简化家务，为能够在这个充满活力的环境中不断适应和创新的公司提供了巨大的发展机会。

推动全球家庭护理市场发展的因素

消费者对污染、气候变迁和资源枯竭等环境议题的关注度日益提高。这种意识的增强推动了对家居护理产品的需求，这些产品旨在最大程度地减少其生命週期各个阶段（从生产到处置）对环境的影响。如今，消费者优先考虑符合自身价值观的产品，这促使製造商不断创新，提供不仅能有效满足清洁需求，而且有助于永续性的产品。因此，对环保居家照护解决方案的需求持续成长，重塑了市场格局，并推动企业采取更负责任的经营方式。

全球家庭护理市场面临的限制因素

全球家居护理市场面临许多限制因素，包括监管合规要求以及製造商必须满足的严格标准。产品安全、成分透明度、环境影响和包装等方面的法规存在区域差异，这会使市场准入更加复杂。这种复杂性通常需要对研发、测试和文件编制进行大量投资，最终导致生产成本上升。这些财务负担限制了中小企业的市场准入，它们可能难以满足繁琐的要求，从而抑制了行业内的竞争和创新。

全球家居用品市场趋势

全球家居用品市场正经历着向健康生活方式的重大转变，消费者越来越重视能够最大限度减少化学物质接触的产品。这一趋势源于人们对有害化学物质潜在健康风险的认识不断提高，从而导致对低过敏性、无毒和环保替代品的需求激增。主要企业正透过创新和拓展产品线来应对这一趋势，特别是推出无香精和经皮肤病学测试的产品，并强调环保和零残忍的生产过程。此外，更完善的行销策略和更具吸引力的包装进一步利用了消费行为这种健康意识，并迎合了不断变化的消费者偏好，从而推动了行业的强劲增长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 原料分析
• 专利分析

全球家庭护理市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 洗衣精
• 洗衣添加物
• 清洁剂
• 硬表面清洁剂
• 厕所清洁
• 空气清净产品
• 表面清洁剂
• 空气清新剂
• 其他的

全球居家照护市场规模（依成分类型划分）及复合年增长率（2026-2033 年）

• 自然的
• 合成

全球居家照护市场规模（依应用领域划分）及复合年增长率（2026-2033 年）

• 住宅
• 商业的

全球居家照护市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 超级市场/大卖场
• 便利商店
• 网路商店
• 专卖店
• 其他的

全球居家照护市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Procter & Gamble（USA）
• Unilever（UK）
• Reckitt Benckiser（UK）
• Henkel AG & Co. KGaA（Germany）
• The Clorox Company（USA）
• SC Johnson & Son, Inc.（USA）
• Church & Dwight Co., Inc.（USA）
• Colgate-Palmolive Company（USA）
• Kao Corporation（Japan）
• L'Oreal SA（France）
• Johnson & Johnson（USA）
• Kimberly-Clark Corporation（USA）
• Ecolab Inc.（USA）
• Amway Corporation（USA）
• Lion Corporation（Japan）
• The Honest Company, Inc.（USA）
• Key Developments
• Godrej Consumer Products Limited（India）
• Dabur India Ltd.（India）
• Earth Corporation（Japan）

结论与建议

Global Household Care Market size was valued at USD 114.31 Billion in 2024 and is poised to grow from USD 118.43 Billion in 2025 to USD 157.16 Billion by 2033, growing at a CAGR of 3.6% during the forecast period (2026-2033).

The global household care market comprises a diverse array of products and services focused on cleaning, maintaining, and enhancing household environments. Key offerings include cleaning agents, laundry detergents, dishwashing items, and air fresheners, all designed to help consumers uphold a clean and healthy home. This market is fueled by various factors, including heightened health concerns, urbanization, evolving lifestyles, environmental consciousness, technological innovation, regulatory influences, and shifting consumer preferences. Increased awareness of health risks linked to germs and pollutants drives demand for effective cleaning solutions, especially as urban living spaces become smaller and more crowded. Additionally, busy lifestyles create a need for convenient cleaning products that simplify household tasks, presenting significant opportunities for companies that can adapt and innovate within this dynamic landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Care Market Segments Analysis

Global Household Care Market is segmented by Product Type, Ingredient Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Laundry Detergents, Laundry Additives, Dishwashing Products, Hard Surface Cleaners, Toilet Care, Air Care, Surface Cleaners, Air Fresheners and Others. Based on Ingredient Type, the market is segmented into Natural and Synthetic. Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Stores, Specialty Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Household Care Market

Consumers are increasingly conscious of environmental concerns, including pollution, climate change, and resource depletion. This growing awareness drives them to seek household care products that are designed to minimize their ecological footprint at every stage of their lifecycle, from manufacturing to disposal. Shoppers are now prioritizing products that align with their values, prompting manufacturers to innovate and offer items that not only effectively meet cleaning needs but also contribute to sustainability. As a result, the demand for environmentally friendly household care solutions continues to rise, shaping the market landscape and steering companies toward more responsible practices.

Restraints in the Global Household Care Market

The Global Household Care market faces significant constraints due to the necessity for regulatory compliance and adherence to rigorous standards that manufacturers must navigate. Variations in regulations concerning product safety, ingredient transparency, environmental impact, and packaging across different regions can complicate market entry. This complexity often necessitates considerable investments in research, development, testing, and documentation, ultimately leading to increased production costs. Such financial burdens can restrict access to the market for smaller companies, who may struggle to meet the extensive requirements, thereby limiting competition and innovation within the industry.

Market Trends of the Global Household Care Market

The Global Household Care market is witnessing a significant shift towards health and wellness, with consumers increasingly prioritizing products that minimize chemical exposure. This trend is fueled by heightened awareness of the potential health risks associated with harmful chemicals, leading to an escalating demand for hypoallergenic, toxin-free, and environmentally friendly alternatives. Major companies are responding by innovating and expanding their product lines to include fragrance-free and dermatologically tested options, while emphasizing eco-consciousness and cruelty-free practices. Enhanced marketing strategies and attractive packaging further capitalize on this health-centric consumer behavior, positioning the industry for robust growth while addressing evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Household Care Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Laundry Detergents
• Laundry Additives
• Dishwashing Products
• Hard Surface Cleaners
• Toilet Care
• Air Care
• Surface Cleaners
• Air Fresheners
• Others

Global Household Care Market Size by Ingredient Type & CAGR (2026-2033)

• Market Overview
• Natural
• Synthetic

Global Household Care Market Size by Application & CAGR (2026-2033)

• Market Overview
• Residential
• Commercial

Global Household Care Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Specialty Stores
• Others

Global Household Care Market Size & CAGR (2026-2033)

• North America (Product Type, Ingredient Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Ingredient Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Ingredient Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Ingredient Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Ingredient Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S.C. Johnson & Son, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecolab Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Godrej Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations