家庭用纸市场规模、份额及成长分析（依产品类型、材料类型、最终用户、通路、价格分布及地区划分）－2026-2033年产业预测

预计到 2024 年，家庭用纸市场规模将达到 483.3 亿美元，到 2025 年将达到 501.7 亿美元，到 2033 年将达到 676.1 亿美元，在预测期（2026-2033 年）内，复合年增长率为 3.8%。

家庭用纸市场正经历强劲成长，这主要得益于人们卫生和清洁意识的提高，尤其是在感染疾病和过敏方面。这种健康意识的增强激发了人们对清洁的关注，并透过针对注重健康的消费者的广告策略创造了商机。此外，人们对妥善处理废弃物和食品保鲜的日益重视，以及对卫生用品需求的成长，也推动了市场扩张。随着消费者寻求永续的选择，环保和可生物降解产品正受到越来越多的关注。此外，都市化和可支配收入的增加也促进了基础设施建设，并带动了家庭用纸需求的成长。儘管市场前景乐观，但森林砍伐问题和气候变迁相关的监管压力等挑战可能会阻碍成长。总而言之，环保产品的创新将在塑造产业格局中发挥关键作用。

家庭用纸市场驱动因素

全球人口的持续成长和都市区趋势显着推动了家庭用纸製品的需求。由于城市居住空间通常较小，便利性和卫生成为居民的首要考量。这种生活方式的改变促使厕所用卫生纸、纸巾、面纸等产品的消费量增加，消费者寻求在更紧凑的空间内满足自身需求的有效解决方案。人们对卫生和易用性的日益重视进一步推动了这个市场的发展，巩固了家庭用纸製品作为日常生活必需品的地位。

家庭用纸製品市场的限制因素

由于森林砍伐、气候变迁和废弃物产生等环境问题，家庭用纸市场面临严峻挑战。纸製品生产通常与森林砍伐、栖息地破坏和温室气体排放有关，引发了人们对其生态影响的担忧。这导致监管审查力度加大，并可能对纸张生产施加限制。此外，消费后纸製品的处置加剧了废弃物堆积和环境污染，凸显了人们对永续性及其对整个地球影响的迫切关注。这种日益增强的意识很可能会在未来影响消费行为和市场动态。

家庭用纸市场趋势

在消费者环保意识日益增强和对环保产品需求不断增长的推动下，家庭用纸市场正经历着向永续性的强劲转型。消费者越来越倾向于选择由再生材料、竹子和其他永续资源製成的家庭用纸，这反映了人们对环境影响的普遍关注。因此，製造商正在革新生产工艺，以最大限度地减少碳足迹，并在整个价值链中提升永续性。这一趋势不仅凸显了消费者对更环保替代品的偏好转变，也促使整个产业采取更负责任的生产方式，从而培育出一个在重视功能性和品质的同时，也重视生态学效益的市场。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

全球家庭用纸市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 厕所用卫生纸
• 纸巾
• 面纸
• 餐巾
• 擦拭巾

全球家庭用纸市场规模（依材料类型划分）及复合年增长率（2026-2033 年）

• 原生纸浆
• 再生纸
• 竹纸
• 无化学成分纸张
• 可生物降解纸

全球家庭用纸市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 家用
• 商业设施
• 医疗设施
• 教育机构
• 食品服务业

全球家庭用纸市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 超级市场和大卖场
• 便利商店
• 线上零售商
• 药局
• 批发商

全球家庭用纸市场规模：依价格分布及复合年增长率划分（2026-2033 年）

• 价格分布
• 中檔
• 优质的
• 环保产品/绿色产品
• 奢侈品领域

全球家庭用纸市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Kimberly-Clark Corporation（United States）
• Procter & Gamble Co.（United States）
• Nippon Paper Industries Co., Ltd.（Japan）
• Mondi Group（United Kingdom）
• Smurfit Westrock plc（Ireland）
• DS Smith plc（United Kingdom）
• Svenska Cellulosa Aktiebolaget（SCA）（Sweden）
• UPM-Kymmene Corporation（Finland）
• Stora Enso Oyj（Finland）
• Oji Holdings Corporation（Japan）
• Nine Dragons Paper Holdings Limited（China）
• Lee & Man Paper Manufacturing Ltd.（China）
• International Paper Company（United States）
• Georgia-Pacific LLC（United States）
• Cascades Inc.（Canada）
• NTPM Holdings Berhad（Malaysia）
• CMPC Tissue SA（Chile）
• Hengan International Group Company Limited（China）
• Essity AB（Sweden）
• Metsa Group（Finland）

结论与建议

Household Paper Market size was valued at USD 48.33 Billion in 2024 and is poised to grow from USD 50.17 Billion in 2025 to USD 67.61 Billion by 2033, growing at a CAGR of 3.8% during the forecast period (2026-2033).

The household paper market is experiencing robust growth driven by heightened consumer awareness of hygiene and sanitation, particularly regarding infectious diseases and allergies. This increasing health consciousness has amplified concerns over cleanliness, creating opportunities through targeted advertising aimed at health-focused consumers. Additionally, an emphasis on proper waste disposal and food storage, alongside growing demand for hygienic products, is propelling market expansion. Eco-friendly and biodegradable options are gaining traction as consumers seek sustainable choices. Furthermore, urbanization and rising disposable incomes are contributing to increased infrastructure and household paper demand. While market prospects are encouraging, challenges such as deforestation concerns and regulatory pressures related to climate change may impede growth. Overall, innovation in environmentally friendly products will play a critical role in shaping the industry landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Household Paper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Household Paper Market Segments Analysis

Global Household Paper Market is segmented by Product Type, Material Type, End User, Distribution Channel, Pricing Range and region. Based on Product Type, the market is segmented into Toilet Paper, Paper Towels, Facial Tissue, Napkins and Wipes. Based on Material Type, the market is segmented into Virgin Pulp, Recycled Paper, Bamboo Paper, Chemicalfree Paper and Biodegradable Paper. Based on End User, the market is segmented into Households, Commercial Facilities, Healthcare Settings, Educational Institutions and Food Service Industry. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, Pharmacies and Wholesale Distributors. Based on Pricing Range, the market is segmented into Budget, Midrange, Premium, Ecofriendly/Green Products and Luxury Segments. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Household Paper Market

The ongoing rise in the global population, along with a trend towards urban migration, significantly boosts the demand for household paper products. Urban living typically results in smaller living environments, where convenience and hygiene become essential priorities for residents. This shift in lifestyle drives an increased consumption of items such as toilet paper, paper towels, and facial tissues, as consumers seek effective solutions that cater to their needs in more compact spaces. The growing emphasis on sanitation and ease of use further propels this market, solidifying the integral role of household paper products in daily life.

Restraints in the Household Paper Market

The household paper market is encountering significant challenges stemming from environmental issues such as deforestation, climate change, and the generation of waste. The manufacturing of paper items is often linked to the depletion of forests, destruction of habitats, and the release of greenhouse gases, raising alarms about its ecological footprint. This has resulted in increased regulatory scrutiny and potential restrictions on paper production. Furthermore, the disposal of used paper products exacerbates waste accumulation and environmental pollution, highlighting pressing concerns regarding sustainability and the overall impact on the planet. This growing awareness may influence consumer behavior and market dynamics moving forward.

Market Trends of the Household Paper Market

The household paper market is witnessing a robust shift towards sustainability, driven by growing consumer awareness and demand for eco-friendly products. Shoppers are increasingly prioritizing household paper items made from recycled materials, bamboo, and other sustainable resources, reflecting a collective concern for environmental impact. As a result, manufacturers are innovating their processes to minimize carbon footprints and enhance sustainability across their supply chains. This trend not only highlights the evolving preferences of consumers who seek greener alternatives but also encourages the industry to adopt more responsible manufacturing practices, fostering a market that values ecological considerations alongside functionality and quality.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Household Paper Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Toilet Paper
• Paper Towels
• Facial Tissue
• Napkins
• Wipes

Global Household Paper Market Size by Material Type & CAGR (2026-2033)

• Market Overview
• Virgin Pulp
• Recycled Paper
• Bamboo Paper
• Chemicalfree Paper
• Biodegradable Paper

Global Household Paper Market Size by End User & CAGR (2026-2033)

• Market Overview
• Households
• Commercial Facilities
• Healthcare Settings
• Educational Institutions
• Food Service Industry

Global Household Paper Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retailers
• Pharmacies
• Wholesale Distributors

Global Household Paper Market Size by Pricing Range & CAGR (2026-2033)

• Market Overview
• Budget
• Midrange
• Premium
• Ecofriendly/Green Products
• Luxury Segments

Global Household Paper Market Size & CAGR (2026-2033)

• North America (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • US
  • Canada
• Europe (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paper Industries Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondi Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smurfit Westrock plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DS Smith plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UPM-Kymmene Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stora Enso Oyj (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oji Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nine Dragons Paper Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lee & Man Paper Manufacturing Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Paper Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Georgia-Pacific LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cascades Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NTPM Holdings Berhad (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CMPC Tissue S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metsa Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations