运动健身食品饮料市场规模、份额及成长分析（按产品类型、形式、通路、最终用户和地区划分）－产业预测（2026-2033）

全球运动健身营养食品饮料市场预计到 2024 年将达到 480.3 亿美元，到 2025 年将达到 514.9 亿美元，到 2033 年将达到 898 亿美元，预测期（2026-2033 年）的复合年增长率为 7.2%。

全球运动健身营养食品饮料市场受营养棒、能量棒和即饮产品需求成长的驱动，其中蛋白质正日益成为重要的关键成分。消费者越来越意识到蛋白质在维持均衡饮食和提供体重管理、增强免疫力等功能性益处方面的重要作用，这推动了市场扩张。运动员和健身爱好者使用营养补充剂来提高运动表现、耐力和恢復能力的趋势日益增长，进一步促进了市场成长。然而，市场也面临挑战，营养教育普及程度的不足可能会阻碍消费者的认知和产品接受度。总体而言，随着健康饮食趋势的持续发展，该行业预计将迎来显着成长。

全球运动健身食品饮料市场的成长要素

全球运动健身营养食品饮料市场的成长主要受以下几个关键因素驱动：都市化加快、越来越多的非传统消费者开始追求健康的生活方式，以及运动营养产业的扩张。此外，健身中心和健身俱乐部的蓬勃发展也对推动针对活跃人群的营养产品需求起到了关键作用。这些趋势共同丰富了市场格局，创造了一种环境，使得透过专业营养改善健康和健身成为不同人群日益重视的理念。

限制全球运动健身营养食品饮料市场的因素

全球运动健身营养食品饮料市场的成长可能面临挑战，因为缺乏食品选择的实务经验可能会阻碍消费者做出明智的饮食选择。此外，频繁的旅行和忙碌的生活方式导致人们难以获得合适的食品饮料，加剧了这个问题。由于人们日程繁忙、生活方式积极，持续获取营养食品饮料的能力受到影响。这种情况可能会阻碍人们养成更健康的饮食习惯，最终影响市场扩张。

全球运动健身营养食品饮料市场趋势

全球运动健身食品饮料市场正经历剧烈的变革，消费者在选择食品时越来越注重便利性和健康益处。这一趋势主要得益于运动饮料的日益普及，运动饮料不仅能补充水分，还能提供能量。此外，消费者对「洁净标示」产品的需求不断增长，也推动了许多强调天然成分的创新产品的上市。随着健康生活方式逐渐成为主流，针对活跃人群的有效营养解决方案的需求持续增长，为该领域的品牌创造了充满活力的市场环境。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步

全球运动健身食品饮料市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 运动补剂
  • 蛋白质补充剂
  • 维他命
  • 矿物
  • 胺基酸
  • 益生菌
  • Omega-3脂肪酸
  • 碳水化合物
  • 排毒补充品
  • 电解质
  • 其他的
• 运动饮料
• 运动食品
• 代餐产品
• 减重产品

全球运动健身食品饮料市场按类型及复合年增长率划分（2026-2033 年）

• 药片
• 胶囊
• 粉末
• 软胶囊
• 液体
• 其他的

全球运动健身食品饮料市场按分销管道和复合年增长率划分（2026-2033 年）

• 实体店面
  • 直销
  • 药房和药品商店
  • 健康食品店
  • 大卖场
  • 超级市场
• 电子商务

全球运动健身食品饮料市场规模（按最终用户划分）及复合年增长率（2026-2033 年）

• 儿童
• 成人
• 老年人

全球运动健身食品饮料市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Abbott Laboratories（USA）
• Ajinomoto Co., Inc.（Japan）
• Amway Corporation（USA）
• Atlantic Multipower Germany GmbH & Co. OHG（Germany）
• Key Developments
• Cytosport, Inc.（USA）
• Glanbia plc（Ireland）
• GNC Holdings, Inc.（USA）
• Hammer Nutrition Ltd.（USA）
• Harbin Pharmaceutical Group Co., Ltd.（China）
• Herbalife Nutrition Ltd.（USA）
• Himalaya Drug Company（India）
• Isostar（Switzerland）
• Kerry Group plc（Ireland）
• MusclePharm Corporation（USA）
• Nestle SA（Switzerland）
• NutraClick, LLC（USA）
• Nutrex Research, Inc.（USA）
• Nutrabolt（USA）

结论与建议

Global Sports and Fitness Nutrition Foods and Beverages Market size was valued at USD 48.03 Billion in 2024 and is poised to grow from USD 51.49 Billion in 2025 to USD 89.8 Billion by 2033, growing at a CAGR of 7.2% during the forecast period (2026-2033).

The global sports and fitness nutrition foods and beverages market is driven by a growing demand for nutrition and energy bars, as well as ready-to-drink options, with protein gaining prominence as a key ingredient. Consumers increasingly recognize proteins for their role in supporting a balanced diet and providing functional benefits, such as weight management and immune system enhancement, fueling market expansion. Athletes and fitness enthusiasts are turning to nutritional products to improve performance, endurance, and recovery, further stimulating market growth. However, the market faces challenges due to a general lack of nutrition education, which can hinder consumer awareness and product adoption. Overall, the sector is poised for significant growth as healthy eating trends continue to gain traction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports and Fitness Nutrition Foods and Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports and Fitness Nutrition Foods and Beverages Market Segments Analysis

Global Sports and Fitness Nutrition Foods and Beverages Market is segmented by Product Type, Form, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Sports Supplements, Sports Drinks, Sports Foods, Meal Replacement Products and Weight Loss Product. Based on Form, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Distribution Channel, the market is segmented into Brick & Mortar and E-commerce. Based on End User, the market is segmented into Children, Adults and Geriatric. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports and Fitness Nutrition Foods and Beverages Market

The growth of the global sports and fitness nutrition foods and beverages market is propelled by several key factors, including accelerating urbanization, a rising number of non-traditional consumers embracing healthier lifestyles, and the expansion of the sports nutrition sector. Additionally, the proliferation of fitness centers and health clubs plays a significant role in driving demand for nutritional products tailored for active individuals. These dynamics collectively contribute to an enriched market landscape, fostering an environment where the enhancement of health and fitness through specialized nutrition is increasingly prioritized by a diverse audience.

Restraints in the Global Sports and Fitness Nutrition Foods and Beverages Market

The growth of the global sports and fitness nutrition foods and beverages market may face challenges due to a lack of practical experience in meal selection, which can hinder consumers from making informed dietary choices. Furthermore, limited access to suitable food options, often stemming from frequent travel and busy lifestyles, exacerbates this issue. As individuals grapple with tight schedules and the demands of an active lifestyle, their ability to consistently source nutritious foods and beverages is compromised. This situation can create barriers to adopting healthier eating habits, ultimately affecting market expansion.

Market Trends of the Global Sports and Fitness Nutrition Foods and Beverages Market

The Global Sports and Fitness Nutrition Foods and Beverages market is witnessing a dynamic shift as consumers increasingly prioritize convenience and health benefits in their dietary choices. This trend is fueled by the rising popularity of sports beverages, which are embraced not only for hydration but also for their energy-boosting properties. Moreover, the market is seeing a surge in innovative product launches that emphasize natural ingredients, aligning with the growing consumer demand for clean label options. As health-conscious lifestyles become mainstream, the demand for effective nutrition solutions tailored for active individuals continues to expand, shaping a vibrant landscape for brands in this sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Sports Supplements
  • Protein Supplements
  • Vitamins
  • Minerals
  • Amino Acids
  • Probiotics
  • Omega -3 Fatty Acids
  • Carbohydrates
  • Detox Supplements
  • Electrolytes
  • Others
• Sports Drinks
• Sports Foods
• Meal Replacement Products
• Weight Loss Product

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Form & CAGR (2026-2033)

• Market Overview
• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Others

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Brick & Mortar
  • Direct Selling
  • Chemist/Pharmacies
  • Health Food Shops
  • Hyper Markets
  • Super Markets
• E-commerce

Global Sports and Fitness Nutrition Foods and Beverages Market Size by End User & CAGR (2026-2033)

• Market Overview
• Children
• Adults
• Geriatric

Global Sports and Fitness Nutrition Foods and Beverages Market Size & CAGR (2026-2033)

• North America (Product Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ajinomoto Co., Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlantic Multipower Germany GmbH & Co. OHG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Cytosport, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hammer Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harbin Pharmaceutical Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isostar (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusclePharm Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraClick, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrex Research, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations