视讯即服务市场规模、份额和成长分析（按应用程式、部署类型、垂直产业和地区划分）－2026-2033年产业预测

预计到 2024 年，视讯即服务 (VaaS) 市场规模将达到 88.3 亿美元，到 2025 年将增长至 123.8 亿美元，到 2033 年将增长至 1848 亿美元，在预测期（2026-2033 年）内复合增长率2%。

视讯即服务 (VaaS) 市场正经历显着成长，这主要得益于大量新参与企业提供的、足以媲美现有平台的解决方案。现有企业也不断创新，增强其 VaaS 功能，反映出用户正从本地视讯会议转向基于云端的服务，因为云端服务具有可扩展性、柔软性和成本效益等优势。供应商正日益客製化解决方案以满足企业多样化的需求，而人工智慧、认知技术和身临其境型体验的进步也推动了 VaaS 的普及。 VaaS 正成为全球企业不可或缺的一部分，企业利用 VaaS 来促进团队间的沟通并降低差旅成本。随着企业将 VaaS 整合到整合通讯基础设施中，对高效协作工具的需求持续成长，VaaS 也因此成为现代商务策略的关键组成部分。

视讯即服务市场驱动因素

远距办公和虚拟协作在企业中的日益普及，显着提升了对视讯会议解决方案的需求。视讯即服务 (VaaS) 为希望部署高品质视讯会议和协作工具的企业提供了一种经济高效的选择。这种模式使企业能够获得必要的视讯通讯技术，而无需投资昂贵的硬体或大规模的基础设施。透过利用 VaaS，企业可以增强沟通和协作能力，简化营运流程，并适应不断变化的职场环境，同时专注于提高效率和降低成本。

视讯即服务市场面临的限制

视讯即服务 (VaaS) 市场面临的主要挑战之一是部分地区缺乏稳定可靠的网路连线。这种限制会导致影像品质不佳、通话中断以及其他影响使用者体验的问题。在网路连接不佳的地区，用户可能无法充分利用 VaaS 服务，从而阻碍市场成长和普及。对于希望提升用户满意度并扩大网路基础设施欠发达市场的服务供应商，解决这项挑战至关重要。

视讯即服务市场趋势

在视讯会议和串流服务领域，对柔软性和扩充性的需求日益增长，推动了视讯即服务 (VaaS) 市场向云端解决方案的重大转型。企业之所以采用这些解决方案，是因为它们具有成本效益高、易于部署以及能够实现跨地域无缝协作等优势。随着企业越来越意识到将先进的视讯功能整合到营运中所带来的许多益处，例如改善沟通和提升用户体验，对云端基础设施的依赖程度也不断提高。这项转变正在将基于云端的 VaaS 服务确立为塑造未来数位通讯和互动格局的关键要素。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球视讯即服务市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 企业传播部
• 培训和人力资源开发
• 行销与客户参与
• 广播分发
• 内容製作与管理
• 其他的

全球视讯即服务市场规模（按部署类型划分）及复合年增长率（2026-2033 年）

• 公共云端
• 私有云端
• 混合云端

全球视讯即服务市场规模（依垂直产业划分）及复合年增长率（2026-2033 年）

• BFSI
• 医疗保健和生命科学
• 零售与电子商务
• 资讯科技/通讯
• 教育
• 政府/公共部门
• 媒体与娱乐
• 其他的

全球视讯即服务市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Zoom（USA）
• Microsoft（USA）
• Google（USA）
• Cisco（USA）
• Verizon（USA）
• RingCentral（USA）
• Logitech（Switzerland/USA）
• Avaya（USA）
• Vonage（USA）
• Kaltura（USA）
• Brightcove（USA）
• Vimeo（USA）
• AWS（Amazon Web Services）（USA）
• IBM（USA）
• Huawei（China）
• Dolby Laboratories（USA）
• Poly（USA）
• Lifesize（USA）
• Panopto（USA）
• Daily.co（USA）

结论与建议

Video as a Service Market size was valued at USD 8.83 Billion in 2024 and is poised to grow from USD 12.38 Billion in 2025 to USD 184.8 Billion by 2033, growing at a CAGR of 40.2% during the forecast period (2026-2033).

The Video as a Service (VaaS) market is experiencing significant growth, driven by an influx of new entrants offering solutions comparable to existing platforms. Established players are innovating by enhancing their VaaS capabilities, reflecting a notable shift from on-premises video conferencing to cloud-based services, thanks to their scalability, flexibility, and cost-effectiveness. Providers are increasingly tailoring solutions to meet diverse enterprise needs, while advancements in AI, recognition technologies, and immersive experiences are boosting adoption. VaaS is becoming essential for companies with global operations, who leverage it to facilitate communication across teams and reduce travel expenses. As organizations incorporate VaaS into their Unified Communications infrastructure, the demand for efficient, collaborative tools continues to rise, positioning VaaS as a vital component of modern business strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video as a Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video as a Service Market Segments Analysis

Global Video as a Service Market is segmented by Application, Deployment, Vertical and region. Based on Application, the market is segmented into Corporate Communications, Training and Development, Marketing and Client Engagement, Broadcast Distribution, Content Creation and Management and Others. Based on Deployment, the market is segmented into Public Cloud, Private Cloud and Hybrid Cloud. Based on Vertical, the market is segmented into BFSI, Healthcare and Life Sciences, Retail and E-commerce, IT and Telecom, Education, Government and Public Sector, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video as a Service Market

The growing trend of remote work and virtual collaboration among businesses has led to a notable rise in the demand for video conferencing solutions. Video as a Service (VaaS) offers a budget-friendly alternative for organizations seeking to utilize high-quality video conferencing and collaboration tools. This model allows companies to access essential video communication technologies without the burden of investing in costly hardware and extensive infrastructure. By leveraging VaaS, businesses can enhance their communication and collaboration capabilities, streamline operations, and adapt to the evolving landscape of the workplace while maintaining a focus on efficiency and cost-effectiveness.

Restraints in the Video as a Service Market

A significant challenge confronting the Video as a Service (VaaS) market is the inconsistent availability of reliable internet connectivity in various regions. This limitation can lead to diminished video quality, interrupted calls, and other complications that adversely affect the overall user experience. In areas where connectivity is subpar, customers may find it difficult to fully engage with VaaS offerings, which can hinder market growth and adoption. Addressing this issue is crucial for service providers looking to improve user satisfaction and expand their reach in diverse markets where internet infrastructure is lacking.

Market Trends of the Video as a Service Market

The Video as a Service (VaaS) market is witnessing a significant shift towards cloud-based solutions, fueled by the demand for enhanced flexibility and scalability in video conferencing and streaming services. Organizations favor these solutions for their cost-effectiveness, ease of deployment, and ability to facilitate seamless collaboration across diverse locations. As businesses increasingly recognize the advantages of integrating advanced video capabilities into their operations, such as improving communication and enhancing user experiences, the reliance on cloud infrastructure continues to expand. This transition positions cloud-based VaaS offerings as a pivotal component in shaping the future landscape of digital communication and engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Video as a Service Market Size by Application & CAGR (2026-2033)

• Market Overview
• Corporate Communications
• Training and Development
• Marketing and Client Engagement
• Broadcast Distribution
• Content Creation and Management
• Others

Global Video as a Service Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Public Cloud
• Private Cloud
• Hybrid Cloud

Global Video as a Service Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
• Healthcare and Life Sciences
• Retail and E-commerce
• IT and Telecom
• Education
• Government and Public Sector
• Media and Entertainment
• Others

Global Video as a Service Market Size & CAGR (2026-2033)

• North America (Application, Deployment, Vertical)
  • US
  • Canada
• Europe (Application, Deployment, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, Deployment, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, Deployment, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, Deployment, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Zoom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logitech (Switzerland/USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vonage (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brightcove (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (Amazon Web Services) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dolby Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panopto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daily.co (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations