口气清新剂市场规模、份额和成长分析（按产品类型、类别、成分、价格分布、分销管道和地区划分）－产业预测，2026-2033年

预计到 2024 年，口腔清新剂市场规模将达到 172.6 亿美元，到 2025 年将达到 182.8 亿美元，到 2033 年将达到 289.1 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.9%。

全球口气清新剂市场正经历显着成长，这主要得益于各年龄层消费者口腔卫生意识的不断提高。烟草、酒精和吸烟等因素会导致口臭和牙齿变色等问题，推高了对口气清新剂的需求。包装技术的创新，例如翻盖式和滑动门式设计，提升了产品的吸引力。不断扩大的产品系列和多元化的行销策略预计将进一步推动销售成长。注重健康的消费者越来越多地选择无糖产品，而含有咖啡因、人参和瓜拉纳等成分的产品也促进了产业成长。在印度等地区，餐后使用口气清新剂的习惯十分普遍，为消费者提供了丰富的选择。然而，监管限制和健康方面的担忧可能会对市场扩张构成挑战。

口气清新剂市场驱动因素

意识提升是推动口气清新剂需求成长的主要因素。随着人们寻求更有效的口臭解决方案并促进口腔健康，预计口气清新剂市场将显着成长。此外，市面上日益丰富的口气清新剂产品种类也进一步刺激了消费者的兴趣和购买行为。口味、配方和包装方面的创新有望帮助製造商吸引更多客户并巩固市场地位。健康意识的增强和产品多样性的提升，共同推动了口气清新剂市场在未来几年的显着扩张。

限制口气清新剂市场发展的因素

由于消费者对摄取化学物质的担忧日益加剧，口气清新剂市场正面临严峻挑战。许多消费者越来越关注所用产品的成分，这降低了他们购买口气清新剂的意愿。这种日益增强的意识为製造商带来了障碍，使他们难以满足客户群多样化的偏好和需求。随着消费者变得更加挑剔，该行业必须正视这些担忧，并考虑重新设计产品以确保安全性和透明度，最终影响市场成长和扩张机会。

口气清新剂市场趋势

在产品种类日益丰富和创新行销策略的推动下，口气清新剂市场正经历着剧烈的变革。消费者正转向更健康、无糖的替代品，这反映了健康意识不断增强的整体趋势，预计将推动销售成长。此外，各大品牌正运用先进的行销技巧，例如积极的媒体广告和明星代言，来提高品牌知名度并加强消费者互动。这种多元化的行销方式不仅迎合了消费者不断变化的偏好，还将口气清新剂定位为日常生活必需品。预计这一趋势将吸引众多追求清新口气的消费者，从而显着推动市场成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 客户/购买标准分析

全球口气清新剂市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 胶
• 喷
• 条
• 胶囊
• 其他的

全球口气清新剂市场规模（按类别划分）及复合年增长率（2026-2033 年）

• 调味
• 无味

全球口气清新剂市场规模（按成分和复合年增长率划分）（2026-2033 年）

• 无醣
• 传统的

全球口气清新剂市场规模（按价格分布区间和复合年增长率划分）（2026-2033 年）

• 价格分布
• 中价格分布
• 高价格分布

全球口气清新剂市场规模（按分销管道和复合年增长率划分）（2026-2033 年）

• 在线的
• 离线

全球口气清新剂市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• The Hershey Company（United States）
• Nestle SA（Switzerland）
• Perfetti Van Melle Group BV（Netherlands）
• Ferrero International SA（Luxembourg）
• Lotte Co., Ltd.（Japan）
• Mondelez International, Inc.（United States）
• Mars, Incorporated（United States）
• Wrigley Company（United States）
• Haribo GmbH & Co. KG（Germany）
• Ricola AG（Switzerland）
• Peppersmith（United Kingdom）
• Lofthouse of Fleetwood Ltd.（United Kingdom）
• United Confectioners LLC（Russia）
• Kracie Holdings, Ltd.（Japan）
• Alpenliebe（Perfetti Van Melle）（Netherlands）
• Fisherman's Friend（Lofthouse of Fleetwood Ltd.）（United Kingdom）
• Zapp Gum（Saputo Dairy Products Canada GP）（Canada）
• The PUR Company Inc.（Canada）

结论与建议

Mouth Fresheners Market size was valued at USD 17.26 Billion in 2024 and is poised to grow from USD 18.28 Billion in 2025 to USD 28.91 Billion by 2033, growing at a CAGR of 5.9% during the forecast period (2026-2033).

The global mouth freshener market is experiencing significant growth, driven by rising oral hygiene awareness among consumers of all ages. Factors such as tobacco, alcohol, and smoking contribute to issues like bad breath and tooth discoloration, thereby increasing the demand for mouth fresheners. Innovations in packaging, such as flip-top and sliding door designs, are enhancing product appeal. Expanding product portfolios and diverse marketing strategies are expected to further boost sales. Health-conscious consumers are gravitating toward sugar-free options, while the inclusion of ingredients like caffeine, ginseng, and guarana in fresheners is catalyzing industry growth. In regions like India, mouth fresheners are popular after meals, with a wide range available to consumers. However, regulatory constraints and health concerns may pose challenges to market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mouth Fresheners market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mouth Fresheners Market Segments Analysis

Global Mouth Fresheners Market is segmented by Product Type, Category, Ingredient, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Gums, Spray, Strips, Capsule and Others. Based on Category, the market is segmented into Flavored and Non-Flavored. Based on Ingredient, the market is segmented into Sugar-free and Conventional. Based on Price Range, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mouth Fresheners Market

The increasing awareness among consumers regarding the importance of oral hygiene is significantly driving the demand for mouth fresheners. As people seek better solutions for freshening breath and promoting overall oral health, the market is poised for substantial growth. Additionally, the expanding variety of mouth freshener products available will further stimulate consumer interest and purchasing behavior. With innovations in flavors, formulations, and packaging, manufacturers are likely to attract more customers, thereby bolstering the market. This combination of heightened health consciousness and product diversity positions the mouth fresheners market for notable expansion in the coming landscape.

Restraints in the Mouth Fresheners Market

The mouth fresheners market faces significant challenges due to increasing consumer concerns regarding the ingestion of chemicals. Many individuals are becoming more cautious about the ingredients found in products they use, which negatively impacts their willingness to purchase mouth fresheners. This heightened awareness creates barriers for manufacturers, making it difficult for them to meet the diverse preferences and needs of their customer base. As consumers become more discerning about their choices, the industry must navigate these apprehensions and potentially reformulate products to ensure safety and transparency, ultimately affecting market growth and expansion opportunities.

Market Trends of the Mouth Fresheners Market

The mouth fresheners market is witnessing a dynamic shift driven by an increase in product variety and innovative marketing strategies. Consumers are gravitating towards healthier, sugar-free alternatives, reflecting a broader trend in health consciousness that is set to boost sales. Moreover, brands are leveraging advanced marketing techniques, including aggressive media advertising and strategic celebrity endorsements, to enhance visibility and consumer engagement. This multifaceted approach not only caters to evolving consumer preferences but also positions mouth fresheners as indispensable lifestyle products. Such developments are expected to drive significant growth in the market, appealing to a wide demographic looking for fresh breath solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Mouth Fresheners Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Gums
• Spray
• Strips
• Capsule
• Others

Global Mouth Fresheners Market Size by Category & CAGR (2026-2033)

• Market Overview
• Flavored
• Non-Flavored

Global Mouth Fresheners Market Size by Ingredient & CAGR (2026-2033)

• Market Overview
• Sugar-free
• Conventional

Global Mouth Fresheners Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Low
• Medium
• High

Global Mouth Fresheners Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Mouth Fresheners Market Size & CAGR (2026-2033)

• North America (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• The Hershey Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfetti Van Melle Group B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero International S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wrigley Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haribo GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricola AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peppersmith (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lofthouse of Fleetwood Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Confectioners LLC (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kracie Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpenliebe (Perfetti Van Melle) (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisherman's Friend (Lofthouse of Fleetwood Ltd.) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zapp Gum (Saputo Dairy Products Canada G.P.) (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The PUR Company Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations