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市场调查报告书
商品编码
1948793

口气清新剂市场－全球产业规模、份额、趋势、机会及预测（依产品类型、通路、地区及竞争格局划分，2021-2031年）

Mouth Freshener Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Spray, Mint Candies, Gum, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球口臭治疗市场预计将从 2025 年的 196.6 亿美元成长到 2031 年的 280.8 亿美元，复合年增长率达到 6.12%。

这些口腔卫生产品包括口气清新贴文、口香糖、薄荷糖、喷雾等等，旨在消除口臭，同时带来清新的感官体验。推动这些产品成长的关键因素是全球对整装仪容和社交礼仪的日益重视，这催生了对能够提升职场和社交场合口气清新自信的产品的需求。此外，便利的便携包装满足了忙碌消费者在吸烟或进食后快速改善口气的需求。例如，美国国家糖果甜点协会 (NCA) 报告称，预计到 2024 年，美国口香糖的销售额将达到 44 亿美元，这足以说明这些关键品类的经济重要性。

市场概览
预测期 2027-2031
市场规模：2025年 196.6亿美元
市场规模：2031年 280.8亿美元
复合年增长率：2026-2031年 6.12%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，该市场面临着与成分安全和监管压力相关的重大障碍。注重健康的消费者越来越担心这些产品中常见的高糖和人工甜味剂可能带来的负面影响。政府对人工添加剂的严格监管进一步加剧了消费者的这种疑虑，为生产者带来了合规的挑战。因此，企业被迫采取成本高昂的配方调整策略，最终阻碍了市场的广泛扩张。

市场驱动因素

重塑全球口气清新剂市场格局的关键因素之一是消费者对无糖、更健康替代品的需求日益增长，这主要源自于意识提升。随着人们越来越重视减少卡路里摄取和口腔健康，製造商正积极改进产品配方，添加木糖醇等功能性成分，这些成分在不牺牲口感的前提下，能够有效预防龋齿。这一趋势体现在无糖口气清新剂市场的强劲表现上，该市场持续超越传统含糖产品，满足消费者对无负担口气清新的需求。例如，根据2024年9月发布的《零食食品及批发烘焙业趋势报告》，截至6月份的52週内，无糖口香糖的销售额达到30亿美元，年增7.7%。

同时，电子商务通路的激增以及创新产品口味和形式的拓展，显着拓宽了市场覆盖面，提升了消费者参与度。各大品牌正突破传统薄荷口味的限制，尝试直销模式和功能性植物成分，以满足小众偏好，并提供便利的购买方式。这种数位转型使企业能够绕过传统零售的束缚，快速测试新概念，进而吸引年轻消费者。例如，《现代零售》杂誌在2023年12月报道称，天然口香糖品牌Simply Gum的年度数位销售额成长了47%，这主要得益于线上销售产品的强劲表现。此类创新对于维持产业发展动能至关重要。根据《糖果新闻》2024年7月报道，市场领导玛氏箭牌2023年的糖果甜点总销售额达220亿美元。

市场挑战

由于配方监管压力日益增大以及对成分安全性的严格审查，全球口气清新剂市场正面临严峻挑战。随着消费者越来越重视整体健康和口腔卫生，他们越来越反感含有人工甜味剂和高糖的产品，而这些成分历来是口气清新剂的主要成分。卫生部门的严格指导方针进一步加剧了这种疑虑，造成了复杂的合规环境，迫使製造商修改现有产品配方。以成本较高的天然替代品取代经济实惠的人工添加剂，导致生产成本上升，需要投入大量资源进行配方调整，从而将资金从行销和业务扩张转移到其他方面。

受此挑战，该行业的表现明显落后于其他糖果甜点类别。在努力留住注重健康的消费者的同时，也要克服监管限制，这大大抑制了其财务成长势头。根据美国糖果甜点协会预测，2024年，口香糖和薄荷醣类别在特定通路的销售成长率预计仅1.9%，远低于其他糖果甜点类别。这一疲软的成长率凸显了严格的合规标准和消费者对成分的谨慎态度如何共同阻碍了市场扩张。

市场趋势

向更永续、更永续的包装材料转型正在迅速改变製造业格局。随着全球各大公司努力减少废弃物塑胶容器和泡壳包装对环境的影响，糖果甜点巨头们正在加速用可降解纸板和消费后回收塑胶（PCR）材料取代原生塑胶。这是一项策略性转变，旨在满足环保意识强的消费者的需求，并实现雄心勃勃的循环经济目标。这需要对供应链进行重大调整，以确保新材料在保持产品新鲜度的同时，最大限度地减少废弃物掩埋。例如，2025年7月《资源回收》杂誌发表的一篇报导《糖果巨头玛氏公司到2024年实现7%的PCR使用率》报道，玛氏公司将在2024年将其包装产品组合中纳入14,000公吨再生材料，并大幅扩大永续树脂的使用，这体现了其对材料创新的承诺。

同时，添加维生素和咖啡因等功能性成分，使口气清新剂不再只是去除异味，而是发展成为多功能的提升表现的产品。消费者越来越倾向于选择添加维生素的薄荷糖和“能量口香糖”，将其作为携带式补充剂，除了口腔卫生益处外，还能立即提升生理机能。随着品牌将这些产品作为能量饮料和咖啡的替代品推向市场，以满足注重效率的消费者的需求，这个细分市场正经历着快速成长。为了佐证这些功能性产品日益增长的人气，《零食与批发烘焙》杂誌于2024年9月发布的《2024年行业趋势：口香糖销量持续增长》报告显示，能量口香糖品牌Rev的销售额达到1070万美元，同比增长106.8%。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球口气清新剂市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（喷雾剂、薄荷糖、口香糖、其他）
    • 按分销管道（线下、线上）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章 北美口气清新剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

7. 欧洲口气清新剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章 亚太地区口气清新剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲口气清新剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章 南美口气清新剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球口气清新剂市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Johnson & Johnson
  • Mars
  • The Hershey Company
  • Kraft Foods Inc.
  • Perfetti Van Melle
  • Lotte
  • Haribo GmbH & co.
  • Midas Care
  • Dabur Binaca
  • Cadbury Trebor Basset

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 19624

The Global Mouth Freshener Market is projected to expand from USD 19.66 Billion in 2025 to USD 28.08 Billion by 2031, achieving a compound annual growth rate (CAGR) of 6.12%. These oral hygiene products, which encompass breath strips, chewing gums, mints, and sprays, are designed to neutralize halitosis while delivering a refreshing sensory experience. Growth is primarily driven by a global focus on personal grooming and social etiquette, creating a demand for products that instill breath confidence in both professional and social environments. Additionally, the convenience of portable packaging suits the fast-paced lives of consumers seeking immediate breath correction following tobacco or food consumption. Highlighting the economic magnitude of these key categories, the National Confectioners Association reported that U.S. gum sales reached $4.4 billion in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 19.66 Billion
Market Size 2031USD 28.08 Billion
CAGR 2026-20316.12%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, the market faces significant obstacles related to ingredient safety and regulatory pressures. Health-conscious buyers are becoming increasingly cautious about the potential negative effects of high sugar levels and synthetic sweeteners frequently found in these products. This consumer skepticism is exacerbated by strict government regulations regarding artificial additives, which create compliance challenges for manufacturers. Consequently, companies are forced to undertake expensive reformulation strategies, which ultimately hinders broader market expansion.

Market Driver

A primary force reshaping the global mouth freshener market is the rising demand for sugar-free and healthier alternatives, fueled by increased consumer awareness regarding sugar intake and oral hygiene. As individuals prioritize calorie reduction and dental health, manufacturers are actively reformulating products to incorporate functional ingredients such as xylitol, which provides cavity-fighting benefits without sacrificing taste. This trend is reflected in the strong performance of the sugarless sector, which continues to surpass traditional sugary options as consumers look for guilt-free breath solutions. For example, according to Snack Food & Wholesale Bakery's 'State of the Industry 2024' report from September 2024, sugarless gum sales hit $3 billion for the 52 weeks ending in June, representing a 7.7% year-over-year increase.

Concurrently, the proliferation of e-commerce channels and the expansion of innovative product flavors and formats are significantly broadening market accessibility and consumer engagement. Brands are diversifying beyond standard mint flavors to experiment with direct-to-consumer models and functional botanical ingredients that appeal to niche preferences and offer convenient purchasing options. This digital shift enables companies to bypass traditional retail limitations and rapidly test new concepts to attract younger consumers. For instance, Modern Retail reported in December 2023 that the natural gum brand Simply Gum saw a 47% growth in digital sales for the year, driven by online-exclusive products. Such innovation is vital for maintaining momentum in the sector, where market leader Mars Wrigley generated $22 billion in total confectionery sales in 2023, according to Confectionery News in July 2024.

Market Challenge

The Global Mouth Freshener Market encounters significant headwinds due to intensifying regulatory pressure regarding formulations and heightened scrutiny over ingredient safety. As consumers increasingly prioritize systemic and oral health, there is a rising aversion to products containing synthetic sweeteners and high sugar levels, which have traditionally been staple ingredients in breath fresheners. This skepticism is bolstered by strict guidelines from health authorities, establishing a complex compliance environment that compels manufacturers to modify established product recipes. The necessity to substitute cost-effective artificial additives with natural, often pricier alternatives increases production costs and requires resource-heavy reformulation strategies, thereby diverting capital away from marketing and expansion efforts.

The direct consequence of this challenging landscape is visible in the sector's subdued performance compared to other confectionery segments. The effort to retain health-conscious consumers while navigating regulatory constraints has noticeably slowed financial momentum. According to the National Confectioners Association, the gum and mints category achieved a dollar sales growth of just 1.9% in measured channels in 2024, significantly trailing other treating categories. This sluggish rate of growth highlights how the combined pressures of strict compliance standards and consumer ingredient wariness are effectively impeding the market's ability to scale.

Market Trends

The shift toward eco-friendly and sustainable packaging materials is rapidly transforming the manufacturing landscape as major global players attempt to reduce the environmental impact of waste-intensive plastic canisters and blister packs. Confectionery giants are increasingly replacing virgin plastics with biodegradable paperboard and post-consumer recycled (PCR) content to satisfy eco-conscious consumers and meet ambitious circular economy goals. This strategic transition requires substantial supply chain modifications to ensure these new materials preserve product freshness while minimizing landfill waste. Demonstrating this commitment to material innovation, the article 'Candy giant Mars reached 7% PCR use in 2024' from Resource Recycling, July 2025, noted that Mars incorporated 14,000 metric tons of recycled materials into its packaging portfolio during 2024, significantly increasing its utilization of sustainable resins.

Simultaneously, the inclusion of functional ingredients such as vitamins and caffeine is evolving mouth fresheners into multi-benefit performance aids, taking the category beyond mere odor neutralization. Consumers are increasingly embracing vitamin-infused mints and "energy gums" as portable, convenient supplements that provide an immediate physiological boost in addition to oral hygiene benefits. This sub-segment is seeing aggressive growth as brands market these products as alternatives to energy drinks or coffee for productivity-focused demographics. Highlighting the rising popularity of these functional formulations, the 'State of the Industry 2024: Gum sales continue to increase' report by Snack Food & Wholesale Bakery in September 2024 revealed that the energy gum brand Rev achieved sales of $10.7 million, marking a 106.8% increase over the previous year.

Key Market Players

  • Johnson & Johnson
  • Mars
  • The Hershey Company
  • Kraft Foods Inc.
  • Perfetti Van Melle
  • Lotte
  • Haribo GmbH & co.
  • Midas Care
  • Dabur Binaca
  • Cadbury Trebor Basset

Report Scope

In this report, the Global Mouth Freshener Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mouth Freshener Market, By Product Type

  • Spray
  • Mint Candies
  • Gum
  • Others

Mouth Freshener Market, By Distribution Channel

  • Offline
  • Online

Mouth Freshener Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mouth Freshener Market.

Available Customizations:

Global Mouth Freshener Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mouth Freshener Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Spray, Mint Candies, Gum, Others)
    • 5.2.2. By Distribution Channel (Offline, Online)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Mouth Freshener Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mouth Freshener Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Mouth Freshener Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Mouth Freshener Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Mouth Freshener Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mouth Freshener Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Mouth Freshener Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Mouth Freshener Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Mouth Freshener Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Mouth Freshener Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Mouth Freshener Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mouth Freshener Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Mouth Freshener Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Mouth Freshener Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Mouth Freshener Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Mouth Freshener Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Mouth Freshener Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mouth Freshener Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Mouth Freshener Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Mouth Freshener Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Mouth Freshener Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mouth Freshener Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Mouth Freshener Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Mouth Freshener Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mouth Freshener Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Johnson & Johnson
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Mars
  • 15.3. The Hershey Company
  • 15.4. Kraft Foods Inc.
  • 15.5. Perfetti Van Melle
  • 15.6. Lotte
  • 15.7. Haribo GmbH & co.
  • 15.8. Midas Care
  • 15.9. Dabur Binaca
  • 15.10. Cadbury Trebor Basset

16. Strategic Recommendations

17. About Us & Disclaimer