烘焙产品市场规模、份额及成长分析（依产品、产品线、形式、通路及地区划分）－2026-2033年产业预测

预计到 2024 年，烘焙产品市场规模将达到 5,378.3 亿美元，到 2025 年将达到 5,679.5 亿美元，到 2033 年将达到 8,782.6 亿美元，预测期（2026-2033 年）的复合年增长率为 5.6%。

烘焙产品市场受丰富选择和实惠价格的驱动，麵包更是许多家庭的必备食品。烘焙产品随处可得的便利性迎合了消费者忙碌的生活方式，并有望推动市场成长。产品线的创新也日益受到关注，吸引了多元化的客户群。然而，劳动力短缺导致的生产中断构成挑战，影响市场扩张。儘管存在这些障碍，消费者对营养便捷的烘焙产品的持续需求仍蕴藏着巨大的成长潜力。整体而言，烘焙业凭藉着对传统消费模式和现代消费者需求的双重适应能力，拥有良好的发展前景。

全球烘焙产品市场按产品、产品系列、包装形式、分销管道和地区进行细分。依产品划分，可分为麵包和捲饼、蛋糕和酥皮点心、饼干、玉米饼、Pretzels脆饼和其他产品。按产品系列划分，可分为特色产品和常规产品。依包装形式划分，可分为冷冻产品和新鲜产品。依分销管道划分，可分为大卖场和超级市场、烘焙专卖店、便利商店、线上通路和其他通路。依地区划分，可分为北美、欧洲、亚太、拉丁美洲以及中东和非洲。

烘焙产品市场成长要素

现代生活节奏的加速正在推动烘焙产品市场的扩张，即食食品为那些忙于烹饪的人们提供了有效的解决方案。随着消费者寻求快速方便的餐点选择，饼干、麵包、蛋糕、冷冻披萨和墨西哥薄饼等方便食品的吸引力日益增强。这种对便利省时食品解决方案的需求预计将成为推动烘焙类别销售成长的主要因素，因为越来越多的人选择美味便捷、能够完美融入他们忙碌生活方式的产品。

烘焙产品市场的限制因素

日益增长的健康问题，尤其是与体重增加和烘焙食品高麸质含量相关的问题，正在阻碍全球烘焙食品市场的扩张。许多消费者，尤其是在已开发国家，越来越注重饮食习惯，并由于担心烘焙食品的成瘾性以及肥胖和糖尿病的风险而倾向于避免烘焙点心。消费行为的这种变化反映出人们对过度食用烘焙食品的健康影响的认识不断提高，这给市场成长带来了挑战。

烘焙产品市场趋势

在消费者健康意识日益增强的推动下，烘焙产品市场的一个显着趋势是消费者对成分和营养价值透明度的需求不断增长。这种转变促使更多消费者寻求更健康的替代品，例如无麸质、高纤维和无糖产品，从而提升了相关产品的受欢迎程度。许多消费者对减少糖分摄取的概念表示欢迎，消费者对有助于维持整体健康的产品的偏好也发生了明显变化。随着消费者对烘焙产品营养成分的认知不断提高，生产商正在调整产品线以满足这些不断变化的消费者需求。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析及其影响

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 监管环境
• 价值链分析
• 案例研究分析
• 客户和购买标准分析
• PESTEL 分析
• 市场吸引力指数
• 定价分析
• 贸易分析（进口/出口）
• 供应链分析
• 烘焙产品低温运输分析

全球烘焙产品市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 麵包和捲饼
• 蛋糕和酥皮点心
• 饼干
• 玉米饼
• Pretzels脆饼
• 其他的

全球烘焙产品市场规模（按产品范围和复合年增长率划分）（2026-2033 年）

• 专门食品
  • 不含麸质
  • 有机的
  • 其他的
• 传统的

全球烘焙产品市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 冷冻
• 新鲜的

全球烘焙产品市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 大卖场和超级市场
• 烘焙专卖店
• 便利商店
• 在线的
• 其他的

全球烘焙产品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• Grupo Bimbo SAB de CV
• Britannia Industries
• Nestle SA
• General Mills, Inc.
• Campbell Soup Company
• Associated British Foods plc
• ITC Limited
• Finsbury Food Group Limited
• Grupo Bimbo SAB de CV
• Mondelez International
• Flowers Foods
• Alpha Baking Company Inc.
• Campbell Soup Company
• Barry Callebaut Group
• McKee Foods Corporation
• Yamazaki Baking Co., Ltd.
• Aryzta AG
• The Kellogg Company
• Flowers Foods, Inc.
• Dunkin'Donuts LLC

结论与建议

Bakery Products Market size was valued at USD 537.83 Billion in 2024 and is poised to grow from USD 567.95 Billion in 2025 to USD 878.26 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The bakery products market is driven by the broad availability and affordability of items such as bread, which remains a staple in many households. The convenience of readily accessible bakery goods caters to the fast-paced lifestyle of consumers, potentially bolstering market growth. Innovations in product offerings are also gaining traction, attracting a diverse range of customers. However, disruptions in production due to limited workforce availability have posed challenges, impacting market expansion. Despite these hurdles, the ongoing demand for nutritious and convenient bakery products highlights significant growth potential. Overall, the bakery sector is well-positioned to thrive, leveraging both traditional consumption patterns and modern consumer needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Bakery Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Bakery Products Market Segments Analysis

Global Bakery Products Market is segmented into Product, Product Range, Form, Distribution Channel, and region. By Product, the market is classified into Bread & Rolls, Cakes & Pastries, Cookies, Tortillas, Pretzels, Others. Depending on the Product Range, it is categorized into Specialty, Conventional. According to Form, the market is divided into Frozen, Fresh. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Bakery Stores, Convenience Stores, Online, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Bakery Products Market

The growing pace of modern life has significantly propelled the expansion of the bakery products market, as ready-to-eat options present an effective solution for those struggling to find time for cooking. The appeal of convenient foods such as cookies, bread, cakes, frozen pizzas, and tortillas is increasing, as consumers seek quick and simple meal alternatives. This demand for accessible and time-saving food solutions is expected to be a key factor driving sales in the bakery sector, as more individuals opt for delicious and convenient items that fit seamlessly into their busy lifestyles.

Restraints in the Bakery Products Market

The increasing prevalence of health concerns, particularly regarding weight gain and the high gluten content in bakery products, is hindering the expansion of the global bakery products market. Many consumers, especially in developed nations, are becoming more conscious of their dietary choices and are shying away from baked goods due to the potential for addiction and the associated risks of obesity and diabetes. This shift in consumer behavior reflects a growing awareness of health implications linked to excessive consumption of bakery items, thus posing a challenge for the market to thrive amidst these changing dietary preferences.

Market Trends of the Bakery Products Market

The bakery products market is witnessing a significant trend driven by a growing health consciousness among consumers, prompting a demand for transparency regarding ingredients and nutritional benefits. This shift has led to an increase in popularity for baked goods that are gluten-free, high in fiber, and sugar-free, as individuals seek healthier alternatives. The emphasis on reducing sugar content resonates with a large segment of the population, highlighting a shift in consumer preferences towards products that support overall well-being. As awareness continues to rise about the nutritional components of bakery items, manufacturers are adapting their offerings to meet these evolving consumer needs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Market Attractiveness Index
• Pricing Analysis
• Trade Analysis (Import & Export)
• Supply Chain Analysis
• Cold Chain Analysis for Bakery Products

Global Bakery Products Market Size by Product & CAGR (2026-2033)

• Market Overview
• Bread & Rolls
• Cakes & Pastries
• Cookies
• Tortillas
• Pretzels
• Others

Global Bakery Products Market Size by Product Range & CAGR (2026-2033)

• Market Overview
• Specialty
  • Gluten-Free
  • Organic
  • Others
• Conventional

Global Bakery Products Market Size by Form & CAGR (2026-2033)

• Market Overview
• Frozen
• Fresh

Global Bakery Products Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets & Supermarkets
• Bakery Stores
• Convenience Stores
• Online
• Others

Global Bakery Products Market Size & CAGR (2026-2033)

• North America, (Product, Product Range, Form, Distribution Channel)
  • US
  • Canada
• Europe, (Product, Product Range, Form, Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product, Product Range, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product, Product Range, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product, Product Range, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Grupo Bimbo S.A.B. de C.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finsbury Food Group Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo S.A.B. de C.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flowers Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpha Baking Company Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barry Callebaut Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamazaki Baking Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aryzta AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flowers Foods, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunkin' Donuts LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation