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市场调查报告书
商品编码
1900421
婴儿爽身粉市场规模、份额及成长分析（按类型、包装规格、价格分布、包装形式、通路、应用及地区划分）－2026-2033年产业预测Baby Powder Market Size, Share, and Growth Analysis, By Type (Talc-free, Talc-based Baby Powder), By Pack Size, By Price, By Packaging, By Distribution Channel, By Application, By Region - Industry Forecast 2026-2033 |
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预计到 2024 年，婴儿爽身粉市场规模将达到 13.6 亿美元，到 2025 年将达到 14.4 亿美元，到 2033 年将达到 22.2 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.6%。
婴儿爽身粉市场正经历强劲成长，这主要得益于消费者卫生意识的提高、可支配收入的增加以及产品选择的多样化。市场旨在为父母和看护者提供高品质、安全的婴儿爽身粉，帮助他们保持宝宝的舒适干燥。同时，消费者对某些成分（尤其是滑石粉类爽身粉，已被证实与健康问题相关）的安全性担忧也在影响他们的偏好。因此，消费者对玉米粉类爽身粉等替代品的需求日益增长，这些产品被认为更安全、更天然。这种市场格局的变化预示着，婴儿护理产品不仅要满足基本的功能需求，还要符合消费者日益增长的健康和安全意识。
婴儿爽身粉市场驱动因素
消费者越来越意识到为婴幼儿选择安全有效的产品的重要性。这种意识的增强推动了对天然有机成分婴儿爽身粉的需求，尤其註重产品不含任何有害化学物质。此外，家长们也越来越倾向选择经过临床试验并获得相关监管机构核准的产品。随着越来越多的家庭在购买婴儿护理产品时将孩子的健康放在首位，这种对安全和健康的重视预计将显着促进婴儿爽身粉市场的扩张。
限制婴儿爽身粉市场的因素
消费者对产品成分日益增长的关注度是婴儿爽身粉市场面临的主要阻碍因素。父母越来越倾向于选择天然有机的婴儿产品，认为它们更安全、更环保。这种偏好的转变对使用合成化学成分的传统婴儿爽身粉产品构成了挑战，迫使市场上的企业做出调整。为了保持竞争力，製造商必须优先考虑研发，专注于开发采用天然有机成分配製的婴儿爽身粉。这种转变不仅满足了消费者的需求，也符合婴儿护理产业整体追求更健康、更环保产品的趋势。
婴儿爽身粉市场趋势
全球婴儿爽身粉市场正呈现出明显的趋势，即采用天然和有机成分，这主要得益于消费者对产品成分日益增长的关注。家长们正在寻找传统滑石粉爽身粉的替代品，并且越来越倾向于选择以玉米粉为基础的产品，因为玉米淀粉具有天然吸湿性，且对敏感肌肤温和。同时，製造商也不断创新，将芦荟和洋甘菊等舒缓成分添加到爽身粉中，以增强产品功效。此外，环保包装也日益受到重视，製造商纷纷采用永续材料，以满足具有环保意识的消费者的偏好。健康与永续性的融合正在塑造婴儿爽身粉市场的未来发展前景。
目录
介绍
- 调查目标
- 调查范围
- 定义
调查方法
- 资讯收集
- 二手资料和一手资料方法
- 市场规模预测
- 市场假设与限制
执行摘要
- 全球市场展望
- 供需趋势分析
- 细分市场机会分析
市场动态与展望
- 市场规模
- 市场动态
- 驱动因素和机会
- 限制与挑战
- 波特分析
关键市场考察
- 关键成功因素
- 竞争程度
- 关键投资机会
- 市场生态系统
- 市场吸引力指数（2025）
- PESTEL 分析
- 总体经济指标
- 价值链分析
- 定价分析
全球婴儿爽身粉市场规模（按类型及复合年增长率划分）（2026-2033年）
- 不含滑石粉
- 滑石粉婴儿爽身粉
- 玉米粉婴儿爽身粉
- 米淀粉婴儿粉
- 草本婴儿爽身粉
全球婴儿爽身粉市场规模（依包装规格及复合年增长率划分）（2026-2033 年）
- 不足100克
- 100克至500克
- 超过500克
全球婴儿爽身粉市场规模（按价格和复合年增长率划分）（2026-2033 年）
- 价格分布
- 中价格分布
- 高价格分布
全球婴儿爽身粉市场规模（依包装类型及复合年增长率划分）（2026-2033 年）
- 摇摇杯
- 容器
- 袋装
- 滚珠棒
全球婴儿爽身粉市场规模（依通路划分）及复合年增长率（2026-2033 年）
- 在线的
- 离线
全球婴儿爽身粉市场规模（按应用领域划分）及复合年增长率（2026-2033 年）
- 预防皮疹
- 皮肤保护
- 保湿
- 香味
全球婴儿爽身粉市场规模及复合年增长率（2026-2033）
- 北美洲
- 美国
- 加拿大
- 欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
- 拉丁美洲
- 巴西
- 其他拉丁美洲地区
- 中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区
竞争资讯
- 前五大公司对比
- 主要企业的市场定位（2025 年）
- 主要市场参与者所采取的策略
- 近期市场趋势
- 公司市占率分析（2025 年）
- 主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较
主要企业简介
- Johnson & Johnson（USA）
- Procter & Gamble Co.（USA）
- Unilever PLC（UK）
- Kimberly-Clark Corporation（USA）
- Beiersdorf AG（Germany）
- Nestle SA（Switzerland）
- Reckitt Benckiser Group PLC（UK）
- GlaxoSmithKline PLC（UK）
- Sanofi SA（France）
- Colgate-Palmolive Company（USA）
- Avon Products, Inc.（UK）
- PZ Cussons PLC（UK）
- Henkel AG & Co. KGaA（Germany）
- L'Oreal SA（France）
- The Clorox Company（USA）
- Church & Dwight Co., Inc.（USA）
- Kao Corporation（Japan）
- Amorepacific Corporation（South Korea）
- Himalaya Wellness Company（India）
结论与建议
Baby Powder Market size was valued at USD 1.36 Billion in 2024 and is poised to grow from USD 1.44 Billion in 2025 to USD 2.22 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).
The baby powder market is witnessing robust growth, fueled by heightened awareness around hygiene, increasing disposable incomes, and a diverse range of available products. This market aims to equip parents and caregivers with high-quality, safe options to maintain baby comfort and dryness. Alongside this growth, safety concerns about certain ingredients, particularly in talc-based powders linked to health issues, are shaping consumer preferences. Consequently, there is a rising demand for alternatives, such as cornstarch-based powders, which are viewed as safer and more natural. This evolving landscape indicates a shift towards products that not only fulfill the functional needs of baby care but also align with the growing consumer desire for wellness and safety.
Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Baby Powder Market Segments Analysis
Global Baby Powder Market is segmented by Type, Pack Size, Price, Packaging, Distribution Channel, Application and region. Based on Type, the market is segmented into Talc-free, Talc-based Baby Powder, Cornstarch-based Baby Powder, Rice Starch-based Baby Powder and Herbal Baby Powder. Based on Pack Size, the market is segmented into Below 100 gm, 100 gm - 500gm and Above 500gm. Based on Price, the market is segmented into Low, Medium and High. Based on Packaging, the market is segmented into Shaker Bottles, Tubs, Pouch Packs and Roll-On Sticks. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Rash Prevention, Skin Protection, Moisturizing and Fragrance. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Baby Powder Market
There is a rising awareness among consumers regarding the necessity of utilizing safe and effective products for their infants. This heightened consciousness is leading to an increased demand for baby powders that are natural and organic, emphasizing the absence of harmful chemicals. Additionally, parents are seeking out products that have undergone clinical testing and received approval from relevant regulatory authorities. This shift towards safety and health in baby care products is anticipated to significantly contribute to the expansion of the baby powder market, as more families prioritize the well-being of their children in their purchasing decisions.
Restraints in the Baby Powder Market
The growing consumer awareness regarding product ingredients poses a significant restraint on the baby powder market. Increasingly, parents are seeking natural and organic baby care alternatives, viewing them as safer and more environmentally sustainable options. This shift in preference challenges traditional baby powder products that utilize synthetic or chemical ingredients, making it imperative for companies within the market to adapt. To remain competitive, manufacturers must prioritize research and development initiatives that focus on formulating natural and organic baby powders. This transition not only caters to consumer demands but also aligns with the broader trend towards healthier, eco-friendly products in the baby care sector.
Market Trends of the Baby Powder Market
The global baby powder market is witnessing significant trends characterized by a shift towards natural and organic formulations, driven by heightened consumer awareness of product ingredients. Parents increasingly seek alternatives to traditional talc-based powders, favoring cornstarch-based options that naturally absorb moisture and provide gentle care for sensitive skin. Alongside this, brands are innovating by incorporating skin-soothing additives like aloe vera and chamomile to enhance product benefits. Additionally, there is a growing emphasis on eco-friendly packaging, with manufacturers adopting sustainable materials to align with environmentally conscious consumer preferences. This blend of health and sustainability is shaping the future of the baby powder market.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2025
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
Global Baby Powder Market Size by Type & CAGR (2026-2033)
- Market Overview
- Talc-free
- Talc-based Baby Powder
- Cornstarch-based Baby Powder
- Rice Starch-based Baby Powder
- Herbal Baby Powder
Global Baby Powder Market Size by Pack Size & CAGR (2026-2033)
- Market Overview
- Below 100 gm
- 100 gm - 500gm
- Above 500gm
Global Baby Powder Market Size by Price & CAGR (2026-2033)
- Market Overview
- Low
- Medium
- High
Global Baby Powder Market Size by Packaging & CAGR (2026-2033)
- Market Overview
- Shaker Bottles
- Tubs
- Pouch Packs
- Roll-On Sticks
Global Baby Powder Market Size by Distribution Channel & CAGR (2026-2033)
- Market Overview
- Online
- Offline
Global Baby Powder Market Size by Application & CAGR (2026-2033)
- Market Overview
- Rash Prevention
- Skin Protection
- Moisturizing
- Fragrance
Global Baby Powder Market Size & CAGR (2026-2033)
- North America (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- US
- Canada
- Europe (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- Brazil
- Rest of Latin America
- Middle East & Africa (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2025
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2025
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)
Key Company Profiles
- Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Procter & Gamble Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Unilever PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kimberly-Clark Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Reckitt Benckiser Group PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- GlaxoSmithKline PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sanofi S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Colgate-Palmolive Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Avon Products, Inc. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PZ Cussons PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Clorox Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Church & Dwight Co., Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Himalaya Wellness Company (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
