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市场调查报告书
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1948840

婴儿爽身粉市场－全球产业规模、份额、趋势、机会及预测（依产品、通路、地区及竞争格局划分，2021-2031年）

Baby Powder Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Talc-based, Talc-free), By Distribution Channel (Online and Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球婴儿爽身粉市场预计将从 2025 年的 12.4 亿美元成长到 2031 年的 17.5 亿美元，复合年增长率为 5.91%。

婴儿爽身粉是一种个人护理必需品，通常由滑石粉或玉米粉製成，旨在透过吸收水分和减少摩擦来预防尿布疹和皮肤刺激。全球出生率上升、都市化加快以及新兴经济体可支配收入增加推动了市场成长，这些因素共同促使父母优先考虑高品质的卫生用品。这些经济指标，以及人们对婴幼儿皮肤健康的日益关注，是全球需求的关键驱动因素，使该行业走上了永续增长的道路，摆脱了短暂的消费趋势。

市场概览
预测期 2027-2031
市场规模：2025年 12.4亿美元
市场规模：2031年 17.5亿美元
复合年增长率：2026-2031年 5.91%
成长最快的细分市场 在线的
最大的市场 亚太地区

然而，由于滑石粉成分安全性方面的严格法律规范和诉讼，该行业面临着许多挑战，迫使製造商投入大量资源进行产品重新设计。儘管存在这些障碍，但该行业背后有着雄厚的财力支撑。根据欧洲化妆品协会（Cosmetics Europe）预测，到2024年，欧洲化妆品和个人护理市场零售额预计将达到1040亿欧元，这表明该行业拥有稳固的经济基础，足以支持对婴儿护理领域安全标准和产品创新的持续投资。

市场驱动因素

全球婴儿爽身粉市场正经历重塑，无滑石粉和天然配方产品的需求日益增长，这主要源于父母对产品安全性的强烈关注以及针对含滑石粉产品的持续诉讼。製造商正积极转向植物来源替代品，例如玉米粉和葛根粉，以满足注重健康、优先考虑洁净标示和低致敏性的消费者的需求。这项策略转变正为无毒产品领域的领导品牌带来可观的财务成功。例如，The Honest Company在2025年2月发布的「2024财年第四季及全年」财报中显示，全年销售额成长10%，达到3.78亿美元。这一增长主要得益于其永续设计的婴儿护理和个人保健产品线的强劲表现。

同时，新兴经济体和发展中地区不断上升的出生率仍然是推动市场成长的关键因素，其需求量超过了成熟市场。已开发国家经常面临人口停滞，而主要新兴市场则展现出人口韧性和復苏势头，从而扩大了婴幼儿卫生用品的消费群。根据中国国家统计局2025年1月发布的数据，2024年新生儿数将达到954万，比前一年增加52万，显示全球第二大经济体的出生率趋于稳定。相较之下，美国疾病管制与预防中心（CDC）截至2025年7月的数据预测，2024年新生儿数暂定为362万，凸显了新兴地区在全球婴幼儿照护市场持续维持的显着规模优势。

市场挑战

全球婴儿爽身粉市场面临的主要障碍是监管审查日益严格以及针对滑石粉成分安全性的诉讼不断增加。这种不利的法律环境迫使製造商将大量资金从业务成长、行销和研发中转移出来，用于支付不断上涨的法律辩护费用和预留和解赔偿金，从而阻碍了市场扩张。持续不断的指控健康危害的诉讼严重削弱了消费者信心，导致对传统爽身粉产品的需求下降。此外，这种法律风险迫使零售商减少滑石粉产品的货架空间，从而缩小了可进入的市场，并为无法承担这些监管负担的新进入者设置了很高的准入门槛。

这些法律纠纷造成的金融不稳定导致了投资环境的不确定性，并抑制了产业的经济成长动能。据美国侵权改革研究所称，该行业面临严重的责任危机，光是2025年就有一起与滑石粉相关的诉讼判决金额高达10亿美元，凸显了製造商面临的巨大财务风险。此类潜在损失迫使企业采取防御性管理策略，优先考虑风险规避而非成长策略，最终导致整体市场发展放缓，并限制了现有产品线的商业性潜力。

市场趋势

随着製造商积极应对日益增长的环境问题和减少塑胶废弃物的监管要求，向永续和可生物降解包装解决方案的转变正在对市场产生重大影响。品牌商正将焦点从配方安全扩展到整个产品生命週期，逐步摒弃一次性塑料，转而使用消费后回收材料 (PCR)、可重复填充系统和纸盒。这种循环经济原则的运用正成为吸引註重环保的父母的关键差异化因素，因为他们将包装的永续性视为重要考量。例如，Kenview 于 2025 年 6 月发布的《健康生活使命报告》显示，该公司全球包装组合中 69% 的产品目前可回收或可重复填充，这标誌着产业正朝着减少环境影响的方向发生重大转变。

同时，高端小众洁净标示品牌的崛起正在改变竞争格局，挑战着大型传统企业凭藉数位化优先策略和透明价值提案拥有的优势。现代消费者越来越青睐那些提供严格安全认证和生活方式导向品牌形象的精品品牌，并且愿意为卓越的品质和道德标准支付更高的价格。这一趋势得益于直销管道（DTC），小众品牌正在透过该管道建立信任关係并加速市场扩张。例如，The Honest Company 在 2025 年 2 月发布的「2024 财年第四季及全年财务业绩」报告中指出，其最大的数位客户群在第四季度的产品消费量增长了 35%，凸显了以价值为主导的挑战者在数位领域的强劲实力。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球婴儿爽身粉市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 副产品（含滑石粉、不含滑石粉）
    • 依分销管道（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美婴儿爽身粉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲婴儿爽身粉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章 亚太地区婴儿爽身粉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东与非洲婴儿爽身粉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲婴儿爽身粉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球婴儿爽身粉市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Johnson & Johnson
  • Pigeon Corp.
  • Kimberly-Clark Corporation
  • California Baby
  • Artsana Group
  • Mothercare
  • The Clorox Company
  • Lion Corporation
  • Sanofi SA

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 15992

The Global Baby Powder Market is projected to expand from USD 1.24 Billion in 2025 to USD 1.75 Billion by 2031, registering a CAGR of 5.91%. As a personal care essential formulated typically from talc or cornstarch, baby powder is designed to absorb moisture and minimize friction to prevent diaper rash and skin irritation. The market's growth is fundamentally underpinned by increasing global birth rates in emerging economies, rapid urbanization, and rising disposable incomes, which enable parents to prioritize premium hygiene solutions. These economic indicators, coupled with a heightened focus on infant skin health, act as the primary engines driving global demand, establishing a sustainable trajectory distinct from temporary consumer fads.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 1.24 Billion
Market Size 2031USD 1.75 Billion
CAGR 2026-20315.91%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Conversely, the industry confronts substantial hurdles arising from strict regulatory oversight and litigation regarding the safety of talc-based ingredients, forcing manufacturers to commit significant resources to product reformulation. Despite these obstacles, the sector is bolstered by a financially resilient parent industry. According to Cosmetics Europe, the European cosmetics and personal care market achieved a retail sales value of €104 billion in 2024, demonstrating a solid economic backing that supports ongoing investment in safety standards and product innovation within the baby care segment.

Market Driver

The escalating demand for talc-free and natural ingredient formulations is reshaping the global baby powder market, spurred by intense parental concern over product safety and persistent litigation involving talc-based items. Manufacturers are actively shifting towards cornstarch, arrowroot, and other plant-based substitutes to satisfy health-conscious consumers who value clean labels and hypoallergenic qualities. This strategic pivot is delivering measurable financial success for brands leading the non-toxic sector. For example, The Honest Company reported in its 'Fourth Quarter and Full Year 2024 Financial Results' in February 2025 that full-year revenue rose by 10% to $378 million, a growth driven significantly by the strong performance of its sustainably engineered baby and personal care lines.

Concurrently, elevated birth rates in emerging economies and developing regions remain a critical volume driver, generating demand that outstrips that of mature markets. While developed nations frequently encounter population stagnation, key emerging markets are witnessing demographic resilience or recovery, thereby expanding the consumer base for infant hygiene goods. According to the National Bureau of Statistics of China in January 2025, the nation recorded 9.54 million newborns in 2024, an increase of 520,000 from the prior year, indicating stabilization in the world's second-largest economy. By comparison, data from the Centers for Disease Control and Prevention in July 2025 shows provisional births in the United States stood at 3.62 million in 2024, emphasizing the significant volume advantage emerging regions maintain in the global baby care landscape.

Market Challenge

A major impediment to the Global Baby Powder Market is the mounting pressure from rigorous regulatory scrutiny and aggressive litigation concerning the safety of talc-based ingredients. This adverse legal climate hinders market expansion by forcing manufacturers to reallocate significant capital from business growth, marketing, and R&D towards covering escalating legal defense fees and settlement reserves. The persistent influx of lawsuits alleging health hazards has deeply damaged consumer trust, causing a decline in demand for traditional powder products. Additionally, this liability risk compels retailers to cut shelf space for talc items, effectively narrowing the accessible market and establishing high entry barriers for new competitors unable to bear these regulatory burdens.

The financial instability caused by these legal disputes fosters an uncertain investment environment that dampens the sector's economic momentum. According to the American Tort Reform Association, the industry faced a severe liability crisis in 2025 when a single talc-related lawsuit resulted in a verdict of $1 billion, highlighting the massive financial risks manufacturers face. Such potential losses necessitate a defensive operational approach, where companies prioritize risk mitigation over growth strategies, thereby slowing the market's overall progress and restricting the commercial potential of established product lines.

Market Trends

The shift toward sustainable and biodegradable packaging solutions is heavily impacting the market as manufacturers address growing environmental concerns and regulatory mandates to curtail plastic waste. Brands are expanding their focus beyond formula safety to encompass the entire product lifecycle, moving from single-use plastics to post-consumer recycled (PCR) materials, refillable systems, and paper-based containers. This adoption of circular economy principles is becoming a key differentiator for attracting eco-conscious parents who consider packaging sustainability a crucial factor. For instance, Kenvue's 'Healthy Lives Mission Report' from June 2025 noted significant progress, stating that 69% of its global packaging portfolio is now recyclable or refillable, signifying a major industry shift toward reducing environmental footprints.

Simultaneously, the rise of premium and niche clean label brands is transforming the competitive landscape, challenging the dominance of established conglomerates with digital-first strategies and transparent value propositions. Modern consumers are increasingly drawn to boutique labels that provide rigorous safety certifications and lifestyle-oriented branding, often accepting higher prices for perceived superior quality and ethical standards. This trend is bolstered by direct-to-consumer channels that enable niche players to foster high-trust relationships and rapidly expand their market reach. As evidence of this momentum, The Honest Company reported in its 'Fourth Quarter and Full Year 2024 Financial Results' in February 2025 that product consumption at its largest digital customer jumped by 35% in the fourth quarter, highlighting the strength of values-driven challengers in the digital space.

Key Market Players

  • Johnson & Johnson
  • Pigeon Corp.
  • Kimberly-Clark Corporation
  • California Baby
  • Artsana Group
  • Mothercare
  • The Clorox Company
  • Lion Corporation
  • Sanofi S.A.

Report Scope

In this report, the Global Baby Powder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baby Powder Market, By Product

  • Talc-based
  • Talc-free

Baby Powder Market, By Distribution Channel

  • Online
  • Offline

Baby Powder Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baby Powder Market.

Available Customizations:

Global Baby Powder Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Baby Powder Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Talc-based, Talc-free)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Baby Powder Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Baby Powder Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Baby Powder Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Baby Powder Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Baby Powder Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Baby Powder Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Baby Powder Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Baby Powder Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Baby Powder Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Baby Powder Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Baby Powder Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Baby Powder Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Baby Powder Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Baby Powder Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Baby Powder Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Baby Powder Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Baby Powder Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Baby Powder Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Baby Powder Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Baby Powder Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Baby Powder Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Baby Powder Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Baby Powder Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Baby Powder Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Baby Powder Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Johnson & Johnson
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Pigeon Corp.
  • 15.3. Kimberly-Clark Corporation
  • 15.4. California Baby
  • 15.5. Artsana Group
  • 15.6. Mothercare
  • 15.7. The Clorox Company
  • 15.8. Lion Corporation
  • 15.9. Sanofi S.A.

16. Strategic Recommendations

17. About Us & Disclaimer