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燕麦奶市场规模、份额及成长分析（按成分、包装、产品类型、分销管道、应用和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1900571

燕麦奶市场规模、份额及成长分析（按成分、包装、产品类型、分销管道、应用和地区划分）－2026-2033年产业预测

Oat Milk Market Size, Share, and Growth Analysis, By Source (Organic, Conventional), By Packaging (Cartons, Bottles), By Product Type, By Distribution Channel, By Application, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月23日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，燕麦奶市场规模将达到 34.7 亿美元，到 2025 年将成长至 38.7 亿美元，到 2033 年将成长至 93.2 亿美元，在预测期（2026-2033 年）内复合年增长率为 11.6%。

受消费者偏好转向植物来源和无乳製品产品的推动，燕麦奶市场正经历重大变革时期。其广受欢迎的原因在于其卓越的营养价值和永续性。人们对乳糖不耐受、环境问题的日益关注以及不断增长的素食人群，都在推动市场成长。主要企业正致力于创新，提供各种口味和强化产品，以满足不同消费者的需求。儘管北美和欧洲仍是消费主导，但亚太地区正崛起为重要的成长区域。这种竞争格局促使企业持续进行产品创新和策略联盟，从而确保其市场地位的持续稳定和业务的不断扩张。

燕麦奶市场驱动因素

燕麦奶市场的发展主要得益于人们对植物来源和无乳製品替代品的显着需求增长，而这种需求增长又源于人们对健康和环境问题的关注。燕麦奶兼具营养价值和永续性，已成为追求无乳糖和纯素饮食的消费者的首选。随着人们对乳糖不耐症等饮食限制的认识不断提高，以及纯素主义的兴起，燕麦奶的需求持续增长。它在烹饪方面的广泛应用，例如用于咖啡和烘焙，进一步提升了其吸引力。随着消费者越来越重视健康的选择和永续的生活方式，预计燕麦奶市场将继续扩张。

燕麦奶市场的限制因素

燕麦奶市场面临许多可能阻碍其成长的重大挑战。首先，原料（尤其是燕麦）价格波动会导致生产成本波动，进而影响燕麦奶产品的定价。这些波动易受天气等环境因素影响，使得供应和价格预测变得困难。此外，鑑于燕麦奶产业的全球化特性，供应链中断的可能性增加，从而增加了优质燕麦采购的难度。来自其他植物奶替代品的竞争压力以及消费者偏好的变化也阻碍了燕麦奶更广泛的市场接受度。为了应对这些挑战，该行业必须确保价格稳定，加强供应链，并实施策略措施，使燕麦奶与其他替代品区分开来。

燕麦奶市场趋势

随着消费者寻求更多样化的口味体验，燕麦奶市场正经历着向风味和特色产品方向的显着转变。各公司纷纷推出各种口味，包括香草、巧克力和抹茶，以顺应食品饮料个人化趋势的发展。永续性仍然是关注的重点，促使品牌采用环保包装和符合道德规范的采购惯例。燕麦奶产品的创新，例如燕麦优格和冰淇淋的出现，进一步扩大了该品类的吸引力。此外，与咖啡馆和咖啡店的合作也有助于推广燕麦奶，使其成为一种受欢迎的乳製品替代品，尤其是在咖啡饮品中，从而推动了燕麦奶的普及。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Oatly Group AB（Sweden）
Nestle SA（Switzerland）
Danone SA（France）
Califia Farms（USA）
Chobani LLC（USA）
Elmhurst 1925（USA）
Pacific Foods of Oregon, Inc.（USA）
Planet Oat（USA）
Minor Figures（UK）
PureHarvest（Australia）
Alpro（Belgium）
F&N Life（Singapore）
Happy Planet Foods, Inc.（Canada）
Rude Health（UK）
Oatsome（USA）
Silk（USA）
Goodmylk Co.（India）
Oatworks（USA）
Rise Brewing Co.（USA）
The Bridge SRL（Italy）

结论与建议

简介目录

Product Code: SQMIG30B2034

Oat Milk Market size was valued at USD 3.47 Billion in 2024 and is poised to grow from USD 3.87 Billion in 2025 to USD 9.32 Billion by 2033, growing at a CAGR of 11.6% during the forecast period (2026-2033).

The oat milk market is experiencing a notable shift driven by changing consumer preferences towards plant-based and dairy-free options. Its popularity can be attributed to its nutritional advantages and sustainable profile. The rise in awareness regarding lactose intolerance, alongside environmental concerns and an increasing vegan demographic, is facilitating market growth. Key industry players are focusing on innovation, offering various flavors and fortified products to meet the diverse needs of consumers. While North America and Europe dominate consumption, the Asia-Pacific region is emerging as a significant growth area. This competitive landscape encourages ongoing product innovation and strategic partnerships, ensuring sustained relevance and expansion in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Oat Milk market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Oat Milk Market Segments Analysis

Global Oat Milk Market is segmented by Source, Packaging, Product Type, Distribution Channel, Application and region. Based on Source, the market is segmented into Organic and Conventional. Based on Packaging, the market is segmented into Cartons, Bottles and Others. Based on Product Type, the market is segmented into Plain and Flavored. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Others. Based on Application, the market is segmented into Food, Beverages, Nutraceuticals, Personal Care and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Oat Milk Market

The oat milk market is propelled by a notable movement towards plant-based and dairy-free alternatives, motivated by health and environmental considerations. With its nutritional benefits and sustainable nature, oat milk has emerged as a favored choice for consumers pursuing lactose-free and vegan diets. As awareness around dietary restrictions, such as lactose intolerance, and a surge in veganism grows, the demand for oat milk continues to rise. Its versatility in culinary applications, including coffee and baking, further enhances its appeal. As consumers increasingly prioritize health-oriented decisions and sustainable practices, the expansion of the oat milk market is anticipated to continue flourishing.

Restraints in the Oat Milk Market

The oat milk market faces several significant challenges that could hinder its growth. Firstly, price fluctuations in raw materials, particularly oats, can create instability in production costs, impacting the pricing of oat milk products. These variations are often influenced by environmental factors, such as weather conditions, leading to unpredictable availability and pricing. Additionally, given the global nature of the oat milk industry, supply chain disruptions may arise, complicating the sourcing of quality oats. Competitive pressures from other plant-based milk alternatives and variations in consumer taste preferences also present barriers to broader market acceptance. To navigate these challenges, the industry must implement strategic measures to secure stable pricing, strengthen supply chains, and differentiate oat milk from other alternatives.

Market Trends of the Oat Milk Market

The oat milk market is experiencing a notable shift towards flavored and specialty variants, as consumers seek more diverse taste experiences. Companies are responding by introducing a variety of flavors such as vanilla, chocolate, and matcha, aligning with the growing trend of personalization in food and beverages. Sustainability remains a vital focus, prompting brands to adopt eco-friendly packaging and ethical sourcing practices. Innovations in oat milk products, including oat-based yogurt and ice cream, further expand the category's appeal. Additionally, partnerships with cafes and coffee shops are enhancing oat milk's visibility and adoption as a popular dairy alternative, particularly in coffee drinks.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis
Raw Material Analysis
Patent Analysis

Global Oat Milk Market Size by Source & CAGR (2026-2033)

Market Overview
Organic
Conventional

Global Oat Milk Market Size by Packaging & CAGR (2026-2033)

Market Overview
Cartons
Bottles
Others

Global Oat Milk Market Size by Product Type & CAGR (2026-2033)

Market Overview
Plain
Flavored

Global Oat Milk Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others

Global Oat Milk Market Size by Application & CAGR (2026-2033)

Market Overview
Food
Beverages
Nutraceuticals
Personal Care
Others

Global Oat Milk Market Size & CAGR (2026-2033)

North America (Source, Packaging, Product Type, Distribution Channel, Application)
- US
- Canada
Europe (Source, Packaging, Product Type, Distribution Channel, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Source, Packaging, Product Type, Distribution Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Source, Packaging, Product Type, Distribution Channel, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Source, Packaging, Product Type, Distribution Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Oatly Group AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Califia Farms (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chobani LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Elmhurst 1925 (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pacific Foods of Oregon, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Planet Oat (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Minor Figures (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PureHarvest (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alpro (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
F&N Life (Singapore)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Happy Planet Foods, Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rude Health (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oatsome (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Silk (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Goodmylk Co. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oatworks (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rise Brewing Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Bridge S.R.L. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments