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商品编码

1900576

个人护理擦拭巾市场规模、份额、成长分析（按产品类型、性质、分销管道和地区划分）－2026-2033年产业预测

Personal Care Wipes Market Size, Share, and Growth Analysis, By Product Type (Baby Wipes, Facial & Cosmetic Wipes), By Nature (Conventional, Organic), By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月24日 | 出版商:

SkyQuest | 英文 260 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，个人护理擦拭巾市场规模将达到 195.2 亿美元，到 2025 年将达到 205.9 亿美元，到 2033 年将达到 316 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.5%。

个人护理擦拭巾的需求主要源自于其在保持卫生方面的实用性，尤其是在水资源匮乏的情况下。其一次性使用的特性有助于预防感染，促使消费者更频繁地购买此类产品。主要企业正致力于研发适用于各种肤质的创新个人护理湿擦拭巾，以提升其市场吸引力。日益增强的卫生意识促使消费者更加关注日常用品的消毒，使个人护理擦拭巾成为必备卫生用品的重要组成部分。便捷易用是其广受欢迎的关键驱动因素，也正因如此，个人护理擦拭巾已成为消费者日常生活中不可或缺的清洁和护理用品，满足了他们对高效清洁和护理的需求。

个人护理擦拭巾市场驱动因素

由于婴儿擦拭巾具有一次性使用且能有效清洁娇嫩肌肤的特点，因此预计其在个人护理擦拭巾市场的需求将显着增长。这些湿擦拭巾尤其适合婴幼儿，是他们在生命早期保持卫生的便利工具。随着出生率的持续上升，人们对婴儿擦拭巾的依赖预计将进一步增加，凸显了其在个人护理中的重要作用。这一趋势反映出人们普遍认识到清洁和易用性对于满足婴幼儿及其看护者的需求至关重要。

限制个人护理擦拭巾市场的因素

由于担心使用过程中细菌传播，个人护理擦拭巾市场面临挑战。在不同表面使用同一张擦拭巾可能会无意中传播细菌，而不是有效去除细菌。研究表明，这些擦拭巾的杀菌能力差异很大，而使用肥皂和水的传统清洁方法通常在保持卫生方面更有效。这种担忧可能会抑制消费者使用个人护理擦拭巾，因为他们会寻求更可靠、更有效的个人和家居清洁替代方案，从而影响市场成长。

个人护理擦拭巾市场趋势

在消费者对环保产品需求不断增长的推动下，个人护理湿巾市场正显着转向永续和环保产品。领先的製造商正致力于研发采用植物来源成分的创新擦拭巾配方，以吸引註重永续性的环保消费者群体。同时，减少塑胶包装的趋势日益明显，各公司都在积极寻求能够降低环境影响的替代方案。这一趋势不仅提升了个人护理擦拭巾的吸引力，也使品牌树立了永续性领导者的形象，扩大了市场份额，并满足了消费者对更环保的个人护理解决方案的偏好。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Procter & Gamble（USA）
Kimberly-Clark Corporation（USA）
Johnson & Johnson Services, Inc.（USA）
Unilever Plc（UK）
Unicharm Corporation（Japan）
Edgewell Personal Care（USA）
Rockline Industries（USA）
Diamond Wipes International（USA）
Nice-Pak Products, Inc.（USA）
Albaad Massuot Yitzhak Ltd.（Israel）
Essity AB（Sweden）
The Clorox Company（USA）
Pigeon Corporation（Japan）
Hengan International Group Company Limited（China）
SC Johnson & Son, Inc.（USA）
ITC Limited（India）
Suominen Corporation（Finland）
Medline Industries, Inc.（USA）
Vinda International Holdings Limited（China）

结论与建议

简介目录

Product Code: SQMIG30L2120

Personal Care Wipes Market size was valued at USD 19.52 Billion in 2024 and is poised to grow from USD 20.59 Billion in 2025 to USD 31.6 Billion by 2033, growing at a CAGR of 5.5% during the forecast period (2026-2033).

The demand for personal care wipes is largely fueled by their practicality in maintaining hygiene, especially in situations where water access is limited. Their disposable nature promotes infection prevention, encouraging consumers to purchase these products more frequently. Major companies are dedicated to developing innovative personal care wipes tailored to various skin types, enhancing their appeal. Heightened awareness around hygiene has increased consumer interest in disinfecting daily-use items, with personal care wipes being a key focus within essential hygiene products. The convenience and ease of use contribute significantly to their popularity, as consumers seek efficient solutions for cleanliness and care, solidifying personal care wipes as a staple in everyday routines.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personal Care Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personal Care Wipes Market Segments Analysis

Global Personal Care Wipes Market is segmented by Product Type, Nature, Distribution Channel and region. Based on Product Type, the market is segmented into Baby Wipes, Facial & Cosmetic Wipes and Hand & Body Wipes. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Online, Supermarket and Hypermarket, Pharmacy, Specialty Store and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personal Care Wipes Market

The demand for baby wipes within the personal care wipes market is anticipated to grow significantly due to their disposable characteristics and effectiveness as a cleansing solution for delicate skin. These wipes are particularly beneficial for infants, serving as a convenient tool for maintaining hygiene during the early stages of life. As birth rates continue to rise, the reliance on baby wipes is expected to increase, highlighting their essential role in personal care routines. This trend reflects a broader recognition of the importance of cleanliness and ease of use in addressing the needs of infants and their caregivers.

Restraints in the Personal Care Wipes Market

The Personal Care Wipes market faces challenges due to concerns about bacteria transfer associated with their use. When the same wet wipes are utilized across different surfaces, they may inadvertently spread bacteria instead of effectively removing them. Research indicates that these wipes show significant variability in their ability to eliminate bacteria, suggesting that traditional cleaning methods, such as using soap and water, are generally more efficient in maintaining hygiene. This perception may deter consumers from using personal care wipes, impacting market growth as individuals seek more reliable and effective alternatives for personal and household cleanliness.

Market Trends of the Personal Care Wipes Market

The personal care wipes market is experiencing a notable shift towards sustainable and eco-friendly products, driven by increasing consumer demand for environmentally responsible options. Leading manufacturers are innovating in the formulation of wipes by incorporating plant-based ingredients, appealing to eco-conscious consumers who prioritize sustainability. Concurrently, there is a growing trend to minimize plastic packaging, with companies actively seeking alternatives that reduce environmental impact. This movement not only enhances the appeal of personal care wipes but also positions brands as leaders in sustainability, thereby broadening their market reach and catering to the evolving preferences of consumers seeking greener personal care solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer & Buying Criteria Analysis
Raw Material Analysis
Startup Analysis
Patent Analysis

Global Personal Care Wipes Market Size by Product Type & CAGR (2026-2033)

Market Overview
Baby Wipes
Facial & Cosmetic Wipes
Hand & Body Wipes

Global Personal Care Wipes Market Size by Nature & CAGR (2026-2033)

Market Overview
Conventional
Organic

Global Personal Care Wipes Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Supermarket and Hypermarket
Pharmacy
Specialty Store
Other

Global Personal Care Wipes Market Size & CAGR (2026-2033)

North America (Product Type, Nature, Distribution Channel)
- US
- Canada
Europe (Product Type, Nature, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Nature, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Nature, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Nature, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Procter & Gamble (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson Services, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever Plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unicharm Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rockline Industries (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diamond Wipes International (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nice-Pak Products, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Albaad Massuot Yitzhak Ltd. (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essity AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pigeon Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
S. C. Johnson & Son, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITC Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suominen Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Medline Industries, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vinda International Holdings Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments