花卉市场规模、份额及成长分析（依产品类型、花卉类型、最终用途、通路及地区划分）－2026-2033年产业预测

2024 年全球花卉市场规模为 603.8 亿美元，预计从 2025 年的 641.8 亿美元增长到 2033 年的 1046.4 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.3%。

全球花卉市场正经历显着成长，这主要得益于消费者生活方式的改变以及花卉用途的多元化，包括企业活动、个人消费和礼品馈赠。线上线下花卉销售的日益普及推动了整个产业的需求。重大节日也促进了这一趋势，因为重要假期是花卉企业年收入的重要组成部分。相当一部分花卉购买与特定场合有关，尤其是生日和週年纪念。此外，电子商务的进步，以及互联网和智慧型手机的普及，正在推动花卉产业的发展，使物流更加高效，供应链能够即时调整，最终实现更高效、更经济的花卉产品分销。

推动全球花卉市场发展的因素

全球花卉市场主要受线上鲜花购买趋势的推动，而这又主要归功于网路和智慧型手机的普及。 Bloom & Wild 和 Ferns N Petals 等公司凭藉其线上平台实现了令人瞩目的成长。此外，虚拟贸易网路透过实现即时追踪和简化物流，提高了低温运输效率。这种转变在都市区环境中尤其显着，因为城市对快速、新鲜且个人化的鲜花配送服务有着强劲的需求。随着消费者偏好转向便利和个人化，线上园艺产业持续蓬勃发展。

全球花卉市场面临的限制因素

全球花卉市场受气候条件影响显着，天气模式的波动会对花卉生产造成严重衝击。诸如暴雨或干旱等不可预测的事件会扰乱种植和采收过程。此外，燃料成本上涨和运输延误等外部因素也会威胁全球供应链。这些因素会降低花卉产品（尤其是保质期有限的鲜切花）的新鲜度，导致废弃物增加和市场效率下降。因此，这些环境和物流挑战的相互作用对全球花卉产业构成了重大限制。

全球花卉市场趋势

全球花卉市场正经历着变革性的转变，这主要得益于生物技术的进步，它不断改进花卉育种技术。随着育种者运用创新技术，具有更长保质期、更强气候适应性和更引人注目的观赏性的品种正变得越来越普遍。例如，透过自然杂交培育出蓝色菊花等独特花色，反映了消费者对新颖花卉产品日益增长的需求。这一趋势不仅吸引了高端客户，也透过延长花卉寿命来减少废弃物，从而关注永续性议题。随着花卉产业适应这些变化，它正在为在不断变化的市场中实现显着成长和多元化奠定基础。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球花卉市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 鲜切花
• 盆栽植物
• 花坛幼苗
• 室内植物
• 其他的

全球花卉市场规模（以花卉类型划分）及复合年增长率（2026-2033 年）

• 玫瑰
• 菊花
• 郁金香
• 百合
• 非洲菊
• 康乃馨
• 德克萨斯蓝铃花
• 小苍兰
• 绣球花
• 其他的

全球花卉市场规模（依最终用途划分）及复合年增长率（2026-2033 年）

• 个人使用
• 机构与活动
• 饭店、度假村和水疗中心
• 工业的
• 其他的

全球花卉市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 在线的
  • 电子商务平台
• 离线
  • 专卖店
  • 特许经营
  • 花店和售货亭
  • 超级市场/大卖场

全球花卉市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Ball Horticultural Company（USA）
• Selecta One（Germany）
• Beekenkamp Plants（Netherlands）
• Oserian Development Company（Kenya）
• Karuturi Global Ltd.（India）
• The Kariki Group（Kenya）
• Multiflora（Colombia）
• Karen Roses（Kenya）
• Green Circle Growers（USA）
• Costa Farms（USA）
• Monrovia Nursery Company（USA）
• Florist Holland（Netherlands）
• Danziger Group（Israel）
• Esmeralda Farms（USA）
• Royal FloraHolland（Netherlands）
• Bloom & Wild（UK）
• The Bouqs Company（USA）
• 1-800-Flowers.com（USA）

结论与建议

Global Floriculture Market size was valued at USD 60.38 Billion in 2024 and is poised to grow from USD 64.18 Billion in 2025 to USD 104.64 Billion by 2033, growing at a CAGR of 6.3% during the forecast period (2026-2033).

The global floriculture market is experiencing significant growth propelled by evolving consumer lifestyles and an increasing variety of flower applications, including corporate events, personal use, and gifting. The rise of online and offline flower sales is boosting demand across the sector. Key floral events contribute to this trend, with major holidays representing a substantial share of annual revenues for floristry businesses. A notable portion of flower purchases is linked to specific occasions, particularly birthdays and anniversaries. Furthermore, advancements in the e-commerce sector, combined with widespread internet and smartphone accessibility, are facilitating the development of the floriculture industry, allowing for improved logistics and real-time supply chain coordination, ultimately leading to more efficient and cost-effective distribution of floral products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Floriculture market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Floriculture Market Segments Analysis

Global Floriculture Market is segmented by Product Type, Flower Type, End Use, Distribution Channel and region. Based on Product Type, the market is segmented into Cut flowers, Potted plants, Bedding plants, Foliage plants and Others. Based on Flower Type, the market is segmented into Rose, Chrysanthemum, Tulip, Lily, Gerbera, Carnations, Texas bluebell, Freesia, Hydrangea and Others. Based on End Use, the market is segmented into Personal use, Institutions/events, Hotels, resorts, & spas, Industrial and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Floriculture Market

The Global Floriculture market is significantly driven by the rising trend of online flower purchasing, which is largely attributed to the widespread use of the internet and smartphones. Companies like Bloom & Wild and Ferns N Petals have seen remarkable growth thanks to their online platforms. Additionally, virtual trade networks facilitate real-time tracking and streamline logistics, improving cold chain efficiency. This transformation is particularly effective in urban environments where there is a strong demand for rapid, fresh, and tailored flower delivery services. As consumer preferences shift towards convenience and personalization, the online floriculture sector continues to flourish.

Restraints in the Global Floriculture Market

The Global Floriculture market is significantly influenced by climate conditions, as fluctuations in weather patterns can severely impact flower production. Unpredictable occurrences like excessive rainfall or drought can disrupt the cultivation and harvesting processes. Additionally, external challenges such as rising fuel costs and shipping delays can jeopardize global supply chains. These factors compromise the freshness of floral products, particularly cut flowers that have a limited shelf life, leading to increased waste and decreased market efficiency. As a result, the interplay of these environmental and logistical challenges poses substantial restraints on the floriculture industry worldwide.

Market Trends of the Global Floriculture Market

The Global Floriculture market is witnessing a transformative shift driven by advancements in biotechnology, which are enhancing flower breeding practices. As breeders leverage innovative techniques, the emergence of varieties with longer shelf lives, climate resilience, and striking aesthetics is becoming prevalent. The development of unique flower colors, exemplified by the creation of naturally bred blue chrysanthemums, reflects a growing consumer demand for novel floral offerings. This trend not only attracts luxury clients but also addresses sustainability concerns by reducing waste through improved flower longevity. As floriculture adapts to these changes, it positions itself for significant growth and diversification in the evolving marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Floriculture Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Cut flowers
• Potted plants
• Bedding plants
• Foliage plants
• Others

Global Floriculture Market Size by Flower Type & CAGR (2026-2033)

• Market Overview
• Rose
• Chrysanthemum
• Tulip
• Lily
• Gerbera
• Carnations
• Texas bluebell
• Freesia
• Hydrangea
• Others

Global Floriculture Market Size by End Use & CAGR (2026-2033)

• Market Overview
• Personal use
• Institutions/events
• Hotels, resorts, & spas
• Industrial
• Others

Global Floriculture Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
  • E-commerce platforms
• Offline
  • Specialty stores
  • Franchises
  • Florists & kiosks
  • Supermarkets/Hypermarkets

Global Floriculture Market Size & CAGR (2026-2033)

• North America (Product Type, Flower Type, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flower Type, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flower Type, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flower Type, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flower Type, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Ball Horticultural Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Selecta One (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beekenkamp Plants (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oserian Development Company (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karuturi Global Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kariki Group (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Multiflora (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karen Roses (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Circle Growers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monrovia Nursery Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Florist Holland (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danziger Group (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esmeralda Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal FloraHolland (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloom & Wild (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bouqs Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1-800-Flowers.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations