风味牛奶市场规模、份额及成长分析（依口味类型、包装、通路及地区划分）－2026-2033年产业预测

预计到 2024 年，全球风味牛奶市场规模将达到 625.4 亿美元，到 2025 年将达到 668.5 亿美元，到 2033 年将达到 1140.1 亿美元，预测期（2026-2033 年）的复合年增长率为 6.9%。

全球风味牛奶市场呈现上升趋势，主要受消费者偏好变化和健康意识增强的推动。现代消费者越来越追求便利营养的饮品选择，从而推动了风味牛奶产品的需求成长。配方、包装和分销方式的不断创新进一步强化了这一趋势，使风味牛奶对不同消费群体更具吸引力。市场成长的关键因素之一是消费者对营养饮品日益增长的关注。添加维生素、矿物质和蛋白质的风味牛奶产品正受到健身爱好者和健康意识人群的青睐。此外，无乳糖和低糖风味牛奶的需求也在不断增长，满足了有饮食限制和寻求更健康饮料的人群的需求。

全球风味牛奶市场驱动因素

全球风味牛奶市场成长的驱动力在于消费者对兼具美味与健康益处的饮品的偏好日益增长。风味牛奶富含钙、维生素D和蛋白质等重要营养素，是含糖碳酸​​饮料的理想替代品，特别适合儿童和青少年。其便利性使其成为追求快速、营养便利饮品人士的热门选择，完美契合现代快节奏的生活方式。此外，牛奶作为一种健康可靠的饮品，其根深蒂固的形像也进一步提升了风味牛奶的吸引力，显着推动了该细分市场的需求成长。

全球风味牛奶市场限制因素

风味乳製品产业面临的一大挑战是人们对过量摄取糖分带来的负面健康影响的认识不断提高。在健康组织和政府机构大力推广低碳水化合物饮食之际，风味乳製品却因其高糖含量而备受批评。因此，注重健康的消费者和家长可能会因为担心儿童肥胖、糖尿病以及其他与高糖摄取相关的健康问题而对这类饮品敬而远之。为了因应消费者偏好带来的挑战，生产商正透过创新研发低糖或无糖产品，力求维持产品诱人的风味。

全球风味牛奶市场趋势

全球风味牛奶市场正经历显着的转变，消费者在追求美味的同时，也越来越重视产品的健康益处。为了顺应这一趋势，生产商纷纷推出添加了益生菌、维生素和多种矿物质的创新风味牛奶产品。这些产品尤其受到健身爱好者和注重健康的父母的青睐，他们希望为家人寻找一种营养丰富的饮品选择。风味与功能的结合正在重新定义消费者对风味牛奶的认知，并透过将其定位为既能满足口味需求又能促进整体健康的多功能饮品，从而拓展市场机会。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球风味牛奶市场规模（依口味类型划分）及复合年增长率（2026-2033 年）

• 巧克力
• 香草
• 奶油糖果
• 椰子
• 草莓
• 咖啡
• 榛子
• 其他的

全球风味牛奶市场规模（按包装类型及复合年增长率划分）（2026-2033 年）

• 纸包装
• 塑胶包装
• 玻璃包装
• 金属包装

全球风味牛奶市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 门市销售类型
• 非门市类型

全球风味牛奶市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Nestle SA（Switzerland）
• Lactalis Group（France）
• Danone SA（France）
• Dairy Farmers of America（DFA）（USA）
• Fonterra Co-operative Group（New Zealand）
• Arla Foods（Denmark）
• FrieslandCampina（Netherlands）
• Yili Group（China）
• Saputo Inc.（Canada）
• Amul（Gujarat Cooperative Milk Marketing Federation Ltd.）（India）
• Meiji Holdings Co., Ltd.（Japan）
• The Hershey Company（USA）
• PepsiCo, Inc.（USA）
• Fairlife, LLC.（USA）
• Mengniu Dairy（China）
• Emmi AG（Switzerland）
• Morinaga Milk Industry Co., Ltd.（Japan）
• The a2 Milk Company（New Zealand）
• Hatsun Agro Product Ltd.（India）
• Almarai Company（Saudi Arabia）

结论与建议

Global Flavored Milk Market size was valued at USD 62.54 Billion in 2024 and is poised to grow from USD 66.85 Billion in 2025 to USD 114.01 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global flavored milk market is on an upward trajectory, fueled by shifting consumer preferences and a heightened focus on health. Modern consumers are increasingly in search of convenient and nutritious beverage choices, driving up the demand for flavored milk products. This trend is strengthened by ongoing innovations in formulations, packaging, and distribution methods that enhance the appeal of flavored milk for a diverse range of consumers. A significant factor propelling market growth is the rising interest in nutrient-rich beverages; fortified flavored milk options that include vitamins, minerals, and proteins are becoming increasingly popular among fitness enthusiasts and health-conscious individuals. Moreover, the demand for lactose-free and low-sugar variants is rising, attracting those with dietary needs and preferences for healthier alternatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Flavored Milk market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Flavored Milk Market Segments Analysis

Global Flavored Milk Market is segmented by Flavor type, Packaging, Distribution channel and region. Based on Flavor type, the market is segmented into Chocolate, Vanilla, Butterscotch, Coconut, Strawberry, Coffee, Hazelnut and Others. Based on Packaging, the market is segmented into Paper-Based Packaging, Plastic Packaging, Glass Packaging and Metal Packaging. Based on Distribution channel, the market is segmented into Store based and Non-store based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Flavored Milk Market

The global flavored milk market is propelled by a rising consumer preference for beverages that combine great taste with health benefits. Enriched with vital nutrients like calcium, vitamin D, and proteins, flavored milk serves as an excellent alternative to sugary carbonated drinks, particularly appealing to children and young adults. Its convenience makes it a popular choice for individuals seeking quick and nutritious on-the-go options, aligning perfectly with contemporary fast-paced lifestyles. Additionally, the established perception of milk as a wholesome and reliable beverage further enhances the appeal of its flavored variants, driving demand in this segment significantly.

Restraints in the Global Flavored Milk Market

A significant obstacle confronting the flavored milk industry stems from the growing awareness of the adverse health implications linked to excessive sugar consumption. As health organizations and governmental bodies advocate for lower sugar diets, flavored milk products frequently face scrutiny due to their elevated sugar content. Consequently, health-conscious consumers and parents may turn away from these beverages, driven by concerns related to childhood obesity, diabetes, and other health conditions associated with high sugar intake. This situation is prompting manufacturers to innovate and create low-sugar or sugar-free alternatives that maintain appealing flavors, thereby navigating the challenges posed by shifting consumer preferences.

Market Trends of the Global Flavored Milk Market

The Global Flavored Milk market is witnessing a notable shift towards functional and fortified options as consumers increasingly prioritize health benefits alongside taste. Manufacturers are responding to this trend by launching innovative flavored milk products enhanced with probiotics, vitamins, and additional minerals that cater to various health needs. Such developments are particularly appealing to fitness enthusiasts and health-conscious parents seeking nutritious beverage alternatives for their families. This convergence of flavor and functionality is redefining consumer perceptions of flavored milk, positioning it as a versatile beverage that supports overall well-being while satisfying taste preferences, thereby expanding market opportunities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Flavored Milk Market Size by Flavor type & CAGR (2026-2033)

• Market Overview
• Chocolate
• Vanilla
• Butterscotch
• Coconut
• Strawberry
• Coffee
• Hazelnut
• Others

Global Flavored Milk Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Paper-Based Packaging
• Plastic Packaging
• Glass Packaging
• Metal Packaging

Global Flavored Milk Market Size by Distribution channel & CAGR (2026-2033)

• Market Overview
• Store based
• Non-store based

Global Flavored Milk Market Size & CAGR (2026-2033)

• North America (Flavor type, Packaging, Distribution channel)
  • US
  • Canada
• Europe (Flavor type, Packaging, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavor type, Packaging, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavor type, Packaging, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavor type, Packaging, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dairy Farmers of America (DFA) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yili Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (Gujarat Cooperative Milk Marketing Federation Ltd.) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairlife, LLC. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emmi AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morinaga Milk Industry Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The a2 Milk Company (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hatsun Agro Product Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almarai Company (Saudi Arabia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations