无水化妆品市场规模、份额和成长分析（按类型、产品、性别、销售管道、价格分布和地区划分）－2026-2033年产业预测

预计到 2024 年，无水化妆品市场规模将达到 120.4 亿美元，到 2025 年将成长至 134.2 亿美元，到 2033 年将成长至 320.7 亿美元，在预测期（2026-2033 年）内复合年增长率为 11.5%。

无水化妆品是一种创新美容和个人保健产品，它利用油脂、乳木果油和蜡质等成分，无需用水即可达到理想的质地和稠度。这类产品具有许多优势，包括更长的保存期限、高浓度配方以及更低的环境影响。通过去除水分，製造商可以显着减少碳排放，最大限度地减少潜在有害防腐剂的使用，并提高皮肤安全性。无水产品包括油基洗面乳、润唇膏和精华液，特别适合干性或敏感性肌肤。它们在提供强效保湿的同时，也能保留肌肤的天然油脂。这一新兴趋势反映了消费者对兼顾功效和环保的永续美容解决方案日益增长的需求。

无水化妆品市场的成长要素

推动无水化妆品市场成长的关键因素之一是消费者对环保和永续产品的需求日益增长。人们对个人保健产品环境影响的认识不断提高，促使他们积极寻找能够最大限度减少废弃物和节约水资源的替代方案。无水化妆品提供了一种有效的解决方案，其配方生产用水量更少，并使用永续的包装材料。这种向永续性和环保生活方式的转变正在推动消费者对无水产品的兴趣日益浓厚。因此，随着越来越多的消费者在日常美容护理中优先考虑环保选项，预计无水化妆品市场将继续扩张。

无水化妆品市场的限制

无水化妆品市场面临的主要挑战包括消费者整体认知度较低以及部分地区产品供应有限。儘管环保和永续产品的趋势日益强劲，但许多消费者对无水化妆品的益处并不了解，因此不愿选择这类产品。此外，某些地区通路不足，使得消费者更难获得这些产品。因此，认知度低和供应有限等因素可能会阻碍某些地区的市场扩张，并限制整体成长潜力。

无水化妆品市场的趋势

无水化妆品市场正经历着显着的转变，朝着多功能产品方向发展，以满足消费者对便利性和有效性的日益增长的偏好。随着人们对永续性和资源节约的关注度不断提高，消费者开始青睐能够提供多种功效的创新配方，例如集保湿、清洁和化妆水于一体的产品。这一趋势不仅反映了人们简化护肤流程的愿望，也反映了人们对环境影响日益增强的意识。随着各大品牌不断研发无水解决方案，在消费者对高效、环保且符合现代生活方式的替代品的需求驱动下，市场预计将持续成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球无水化妆品市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 有机的
• 合成

全球无水化妆品市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 护肤
• 护髮
• 化妆品
• 其他的

全球无水化妆品市场规模（按性别划分）及复合年增长率（2026-2033 年）

• 男性
• 女士
• 男女通用的

全球无水化妆品市场规模（按销售管道和复合年增长率划分）（2026-2033 年）

• 离线
  • 批发商/经销商
  • 大卖场/超级市场
  • 便利商店
  • 专卖店
  • 百货公司
  • 其他的
• 在线的

全球无水化妆品市场规模（按价格分布和复合年增长率划分）（2026-2033 年）

• 经济型（30 美元以下）
• 中檔（30-60美元）
• 高级版（60 美元以上）

全球无水化妆品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Procter & Gamble（USA）
• Unilever（UK）
• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（USA）
• Johnson & Johnson（USA）
• Henkel AG & Co. KGaA（Germany）
• Shiseido Company, Limited（Japan）
• Amway（USA）
• Lush Retail Ltd.（UK）
• Ethique（New Zealand）
• Seed Phytonutrients（USA）
• Beautycounter（USA）
• Kjaer Weis（Denmark）
• Susteau（USA）
• Everist（Canada）
• Lamazuna（France）
• Common Heir（USA）
• Wonder Valley（USA）

结论与建议

Waterless Cosmetics Market size was valued at USD 12.04 Billion in 2024 and is poised to grow from USD 13.42 Billion in 2025 to USD 32.07 Billion by 2033, growing at a CAGR of 11.5% during the forecast period (2026-2033).

Waterless cosmetics are innovative beauty and personal care products formulated without water, utilizing oils, butters, and waxes to create desired textures and consistencies. These products deliver multiple advantages, such as extended shelf life, concentrated formulas, and diminished environmental impact. By omitting water, manufacturers can significantly lower their carbon footprint and minimize the necessity for potentially harmful preservatives, enhancing skin safety. Waterless options include oil-based cleansers, balms, and serums, which are particularly advantageous for individuals with dry or sensitive skin, offering intense hydration while preserving the skin's natural oils. This emerging trend reflects a growing consumer demand for sustainable beauty solutions that prioritize both efficacy and environmental responsibility.

Top-down and bottom-up approaches were used to estimate and validate the size of the Waterless Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Waterless Cosmetics Market Segments Analysis

Global Waterless Cosmetics Market is segmented by Nature, Product, Gender, Sales Channel, Price Range and region. Based on Nature, the market is segmented into Organic and Synthetic. Based on Product, the market is segmented into Skincare, Haircare, Makeup and Others. Based on Gender, the market is segmented into Men, Women and Unisex. Based on Sales Channel, the market is segmented into Offline and Online. Based on Price Range, the market is segmented into Economy (Below USD30), Mid-Range (USD30 to USD60) and Premium (Above USD60). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Waterless Cosmetics Market

A significant factor propelling the growth of the waterless cosmetics market is the rising consumer demand for eco-friendly and sustainable products. As awareness increases regarding the environmental impact of personal care choices, individuals are actively seeking alternatives that minimize waste and conserve water resources. Waterless cosmetics present a viable solution, offering formulations that require less water and utilize sustainable packaging materials. This shift towards sustainability and eco-conscious living is fostering a growing interest in waterless products. Consequently, the waterless cosmetics sector is poised for continued expansion as more consumers prioritize environmentally responsible options in their beauty routines.

Restraints in the Waterless Cosmetics Market

A significant challenge facing the waterless cosmetics market is the general lack of consumer awareness and the limited accessibility of these products in various areas. Although the movement towards eco-friendly and sustainable goods is gaining momentum, many consumers remain uninformed about the advantages that waterless cosmetics offer, resulting in a reluctance to pursue these alternatives. Moreover, certain regions suffer from inadequate distribution channels, which further obstruct the availability of such products. Consequently, these factors of low awareness and restricted access could hinder the market's expansion in specific locations, impeding its overall growth potential.

Market Trends of the Waterless Cosmetics Market

The waterless cosmetics market is witnessing a notable shift towards multifunctional products that cater to the evolving preferences of consumers who prioritize convenience and efficacy. With an increasing emphasis on sustainability and resource conservation, consumers are gravitating towards innovative formulations that deliver multiple benefits-such as hydration, cleansing, and toning-within a single offering. This trend not only reflects a desire for simplicity in beauty routines but also highlights a growing consciousness about environmental impact. As brands continue to develop waterless solutions, the market is likely to expand, driven by the demand for effective, eco-friendly alternatives that align with modern lifestyles.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Waterless Cosmetics Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Organic
• Synthetic

Global Waterless Cosmetics Market Size by Product & CAGR (2026-2033)

• Market Overview
• Skincare
• Haircare
• Makeup
• Others

Global Waterless Cosmetics Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Unisex

Global Waterless Cosmetics Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Offline
  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Departmental Stores
  • Others
• Online

Global Waterless Cosmetics Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Economy (Below USD30)
• Mid-Range (USD30 to USD60)
• Premium (Above USD60)

Global Waterless Cosmetics Market Size & CAGR (2026-2033)

• North America (Nature, Product, Gender, Sales Channel, Price Range)
  • US
  • Canada
• Europe (Nature, Product, Gender, Sales Channel, Price Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Nature, Product, Gender, Sales Channel, Price Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Nature, Product, Gender, Sales Channel, Price Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Nature, Product, Gender, Sales Channel, Price Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Retail Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ethique (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seed Phytonutrients (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beautycounter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kjaer Weis (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Susteau (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everist (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lamazuna (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Common Heir (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wonder Valley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations