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市场调查报告书
商品编码
1871853
全球无水化妆品市场:预测(至2032年)-按产品、成分类型、剂型、分销管道、最终用户和地区进行分析Waterless Cosmetics Market Forecasts to 2032 - Global Analysis By Product (Skincare, Haircare, Makeup and Other Products), Ingredient Type, Form, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的一项研究,全球无水化妆品市场预计到 2025 年将达到 128 亿美元,到 2032 年将达到 229 亿美元,预测期内复合年增长率为 8.7%。
无水化妆品是指不以水为主要成分的美容和个人保健产品。它们使用油脂、蜡、植物萃取物和粉状成分等替代基质,以更有效地发挥活性成分的功效。这些配方旨在透过减少生产和包装过程中的用水量,提高产品的功效、永续性和环保性。无水化妆品包括固态洗髮精、润唇膏、精华液、洗面乳和只需少量水即可激活的浓缩配方。这一趋势透过减少塑胶使用、降低运输排放和解决全球水资源短缺问题,支持环保美容实践,并倡导更永续、更有效率的护肤方式。
高浓缩型,便携性极佳
消费者正在寻找轻便、防漏且符合美国运输安全局美国)规定的产品,以契合他们简约、便利的生活方式。该平台提供固态棒、粉末和膏状产品,有效减轻包装重量并延长保质期。与可填充包装、纯净美容和永续性目标相结合,提升了产品的吸引力和差异化优势。年轻的都市区、经常旅行的人以及注重健康的消费者对小巧、高效且环保的产品需求日益增长。这些趋势正推动该平台在无水美妆生态系统中不断扩张。
剂型和感官挑战
品牌在无水条件下实现质地、延展性和吸收性方面面临许多挑战,这影响了产品的性能和使用体验。缺乏乳化、保湿和易冲洗性也使洗面乳、保湿霜、洗髮精等产品的配方开发变得更加复杂。企业必须投资于新型载体、植物萃取物和感官测试,以提高产品功效和使用者体验。无论是高端市场还是大众市场,对高性能、感官增强产品的需求仍然强劲。在以创新和体验为驱动的美容市场中,这些限制持续阻碍着平台的成熟。
清洁/绿色美容的趋势日益增长
平台技术能够实现浓缩型和可生物降解配方,同时减少用水量、包装废弃物和碳足迹。结合符合道德规范的采购、无动物实验认证和零浪费目标,有助于提升品牌定位和消费者信任度。 Z世代的清洁美妆倡议者和具有环保意识的消费者要求产品环境影响小、透明度高且亲肤。企业正在将无水策略与ESG(环境、社会和治理)要求、补充装系统和循环包装结合。这些趋势正在推动以永续性、价值观一致的化妆品平台的发展。
消费者习惯和接受度
许多使用者习惯了起泡和冲洗的操作方式以及水润的质地,对固态、粉状和膏状产品缺乏兴趣。缺乏教育、试用机会不足以及认知度低,导致零售和线上通路的客户参与度和转换率下降。企业在改变日常习惯、证明产品功效以及建立不同人群的忠诚度方面面临许多挑战。供应商被迫提供入门套装、教学和混合模式,以帮助用户顺利过渡并提高留存率。这些限制持续阻碍平台在习惯敏感且行为依赖性强的美容领域中取得佳绩。
疫情加速了人们对永续性、卫生和极简主义的关注,推动了无水化妆品在全球市场的普及。封锁措施扰乱了供应链,增加了对持久、便携和低废弃物产品的需求。各大平台快速扩张,透过电商和直销管道提供固态洗面乳、粉状面膜和润肤膏等产品。品牌、零售商和Start-Ups都加大了对补充装系统、清洁剂型和数位化教育的投资。政策制定者和消费者群体对节水、成分安全和包装影响的社会意识日益增强。这些转变正在推动对无水美容产品和永续性美容基础设施的长期投资。
预计在预测期内,护肤细分市场将占据最大的市场份额。
由于产品种类丰富、消费者意识不断提高以及无水配方的普及,预计护肤领域将在预测期内占据最大的市场份额。各大平台提供固态洗面乳、粉状去角质产品、润肤膏和精华棒等产品,以满足消费者补水、修復肌肤屏障和抗衰老的需求。与清洁美容概念的融合、补充装系统以及以健康为导向的品牌定位,正在推动产品普及和提升消费者忠诚度。年轻都市区消费者、老年消费者以及具有环保意识的消费者对温和、高浓度且可携带的护肤产品的需求日益增长。供应商提供经皮肤科测试、配方精简且功能多样的产品,帮助消费者将其融入日常护肤流程。
预计在预测期内,异形件细分市场将实现最高的复合年增长率。
预计在预测期内,产品形态细分市场将实现最高成长率,因为品牌正拓展至固态、粉状和膏状产品,从而减少用水量和包装。平台支援高浓度配方、长保质期和便携性,涵盖护肤、护髮和彩妆品类。可填充包装、混合质地以及与数位化教育的整合,均有助于提升试用率和转换率。在清洁美妆、健康和旅行领域,对感官愉悦且永续的新型产品形态的需求日益增长。供应商正提供模组化护肤流程、入门套装和质地创新,以提升客户参与和差异化优势。这些趋势正在推动以产品形态主导的无水化妆品平台和服务的发展。
由于永续性倡议、清洁美容概念的成熟以及消费者对无水化妆品的高度认知,预计欧洲将在预测期内占据最大的市场份额。德国、法国、英国和北欧国家等正在拓展其在护肤、护髮和个人护理领域的平台。欧盟的支持计画致力于推动化妆品创新中的节水、减少包装和提高成分透明度。各公司正在零售药局和直销通路部署其平台,以满足消费者对环保和极简产品的需求。主要品牌的入驻、与监管机构的合作以及清洁美容倡导者的活动,正在推动该生态系统的深化和广泛应用。这些因素巩固了欧洲在无水化妆品商业化和管治的主导。
预计亚太地区在预测期内将实现最高的复合年增长率,都市化、健康与美容的融合以及美容创新推动了无水化妆品的普及。韩国、日本、中国和印度等国家正在拓展其在护肤、护髮和混合型美容领域的平台。政府支持计画正在扶持区域品牌的生物技术孵化、永续包装和化妆品出口。本地供应商提供符合当地文化、行动优先且以健康为导向的解决方案,以满足不同肤质和习惯的需求。年轻的都市区、老龄化人口以及清洁美容消费群体正在推动对温和、包容性和无水美容产品的需求。这些趋势正在加速亚太地区无水化妆品创新和基础设施的发展。
According to Stratistics MRC, the Global Waterless Cosmetics Market is accounted for $12.8 billion in 2025 and is expected to reach $22.9 billion by 2032 growing at a CAGR of 8.7% during the forecast period. Waterless cosmetics refer to beauty and personal care products formulated without the use of water as a primary ingredient. Instead, they use alternative bases such as oils, waxes, botanical extracts, or powdered ingredients to deliver active benefits more effectively. These formulations aim to enhance product potency, longevity, and sustainability by reducing water consumption in production and packaging. Waterless cosmetics include solid shampoos, balms, serums, cleansers, and concentrated formulations that activate with minimal moisture. The trend supports eco-friendly beauty practices by minimizing plastic use, lowering transportation emissions, and addressing global water scarcity concerns, promoting a more sustainable and efficient skincare approach.
Travel-friendly & concentrated formats
Consumers are seeking lightweight spill-proof and TSA-compliant products that fit into minimalist and mobile lifestyles. Platforms offer solid bars powders and balms that reduce packaging weight and increase shelf life. Integration with refillable formats clean beauty and sustainability goals enhances appeal and differentiation. Demand for compact efficient and eco-conscious products is rising across urban youth frequent travelers and wellness consumers. These dynamics are propelling platform deployment across waterless beauty ecosystems.
Formulation & sensory challenges
Brands face difficulties in achieving texture spreadability and absorption without water which affects performance and experience. Lack of emulsification hydration and rinse-off properties complicates formulation across cleansers moisturizers and shampoos. Enterprises must invest in novel carriers botanical extracts and sensory testing to improve efficacy and feel. Demand for high-performance and sensorially pleasing products remains strong across premium and mass segments. These constraints continue to hinder platform maturity across innovation-sensitive and experience-driven beauty markets.
Growing clean/green beauty trend
Platforms reduce water usage packaging waste and carbon footprint while offering concentrated and biodegradable formulations. Integration with ethical sourcing cruelty-free certification and zero-waste goals enhances brand positioning and consumer trust. Demand for low-impact transparent and skin-friendly products is rising across Gen Z clean beauty advocates and eco-conscious shoppers. Enterprises are aligning waterless strategies with ESG mandates refill systems and circular packaging. These trends are fostering growth across sustainability-driven and values-aligned cosmetics platforms.
Consumer habit & acceptance
Many users are accustomed to lathering rinsing and fluid textures which creates resistance to solids powders and balm formats. Lack of education trial and familiarity reduces engagement and conversion across retail and online channels. Enterprises face challenges in shifting routines demonstrating efficacy and building loyalty across diverse demographics. Vendors must offer starter kits tutorials and hybrid formats to ease transition and improve retention. These limitations continue to constrain platform performance across habit-sensitive and behavior-dependent beauty segments.
The pandemic accelerated interest in sustainability hygiene and minimalist routines which boosted waterless cosmetics adoption across global markets. Lockdowns disrupted supply chains and increased demand for long-lasting compact and low-waste products. Platforms scaled rapidly to offer solid cleansers powder masks and balm moisturizers across e-commerce and DTC channels. Investment in refill systems clean formulations and digital education surged across brands retailers and startups. Public awareness of water conservation ingredient safety and packaging impact increased across policy and consumer circles. These shifts are reinforcing long-term investment in waterless and sustainability-aligned beauty infrastructure.
The skincare segment is expected to be the largest during the forecast period
The skincare segment is expected to account for the largest market share during the forecast period due to its product diversity consumer awareness and compatibility with waterless formats. Platforms offer solid cleansers powder exfoliants balm moisturizers and serum sticks tailored to hydration barrier and anti-aging needs. Integration with clean beauty routines refill systems and wellness positioning enhances adoption and loyalty. Demand for gentle concentrated and travel-ready skincare is rising across urban youth aging consumers and eco-conscious shoppers. Vendors offer dermatologically tested minimalist and multifunctional products to support routine integration.
The form segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the form segment is predicted to witness the highest growth rate as brands expand across solid powder and balm formats that reduce water use and packaging. Platforms support concentrated delivery extended shelf life and portability across skincare haircare and makeup categories. Integration with refillable packaging hybrid textures and digital education enhances trial and conversion. Demand for novel sensorially pleasing and sustainable formats is rising across clean beauty wellness and travel segments. Vendors offer modular routines starter kits and texture innovations to drive engagement and differentiation. These dynamics are accelerating growth across form-led waterless cosmetics platforms and services.
During the forecast period, the Europe region is expected to hold the largest market share due to its sustainability mandates clean beauty maturity and consumer awareness across waterless cosmetics. Countries like Germany France UK and Nordics scale platforms across skincare haircare and personal care categories. EU-backed programs support water conservation packaging reduction and ingredient transparency across cosmetic innovation. Enterprises deploy platforms across retail pharmacy and DTC channels to meet demand for eco-conscious and minimalist products. Presence of leading brands regulatory engagement and clean beauty advocates drives ecosystem depth and adoption. These factors are propelling Europe's leadership in waterless cosmetics commercialization and governance.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as urbanization wellness convergence and beauty innovation drive waterless cosmetics adoption. Countries like South Korea Japan China and India scale platforms across skincare haircare and hybrid beauty categories. Government-backed programs support biotech incubation sustainable packaging and cosmetic exports across regional brands. Local providers offer culturally adapted mobile-first and wellness-aligned solutions tailored to diverse skin types and routines. Demand for gentle inclusive and waterless beauty is rising across urban youth aging populations and clean beauty consumers. These trends are accelerating regional growth across Asia Pacific's waterless cosmetics innovation and infrastructure.
Key players in the market
Some of the key players in Waterless Cosmetics Market include Loli Beauty, Ethique, One Ocean Beauty, Kjaer Weis, OWA Haircare, ZeroYet100, Earth Harbor, Bar None, Unwrapped Life, Meow Meow Tweet, Aether Beauty, Plaine Products, REN Clean Skincare, Elate Cosmetics and Eco Lips Inc.
In June 2025, Ethique partnered with HUHA and World Animal Protection to promote cruelty-free, waterless personal care. The collaboration supported awareness campaigns and product co-development focused on zero-waste, solid-format cosmetics, reinforcing Ethique's ethical sourcing and environmental mission.
In April 2025, Unwrapped Life introduced a limited-edition shampoo and conditioner bar duo featuring seasonal botanicals and biodegradable packaging. The launch reinforced its commitment to waterless formulation and plastic-free beauty, appealing to eco-conscious consumers seeking minimalist, high-performance haircare.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.