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市场调查报告书
商品编码
1798002
2032 年无水化妆品市场预测:按产品类型、剂型、消费者偏好、分销管道、应用和地区进行的全球分析Waterless Cosmetic Market Forecasts to 2032 - Global Analysis By Product Type (Skincare, Haircare, Body Care, Makeup and Other Cosmetics), Formulation, Consumer Orientation, Distribution Channel, Applications and By Geography |
根据 Stratistics MRC 的数据,全球无水化妆品市场预计在 2025 年达到 133 亿美元,到 2032 年将达到 275 亿美元,预测期内的复合年增长率为 10.9%。
无水化妆品是指不以水为主要成分的美容和个人保健产品。它们采用粉末、膏状物、油状物和固态棒状物等浓缩形式来有效递送活性成分。这些产品的特点是功效更高、保质期更长,并且减少了对防腐剂的需求。透过消除水分,它们旨在节约资源,同时提供一种方便携带且环保的替代品,使其成为现代护肤、护髮和化妆品应用的创新之选。
据联合国称,化妆品行业是造成水污染的主要原因之一,因为其生产过程中耗水量大,并向水体释放残留化学物质。
对永续美容产品的需求日益增长
消费者环保意识的不断增强,推动了人们转向环保美容解决方案,从而带动无水化妆品的流行。这些产品最大限度地减少了用水量,减少了包装废弃物,并且通常采用天然和生物分解性的成分,符合永续性的趋势。日益增长的水资源短缺问题也影响着人们的购买偏好,尤其是都市区和气候敏感地区。推广绿色认证和道德采购的品牌获得了更高的关注度。对环保美容日益增长的需求,使无水化妆品成为个人护理行业的变革性创新。
产品开发成本高
生产无水化妆品需要先进的配方技术、专业的成分和创新的包装解决方案,因此与传统产品相比,其开发成本更高。高浓度的活性成分需要大量的研发和品质测试,以保持其性能和稳定性。此外,符合永续采购和生态标章认证的要求也会增加成本。这些更高的成本通常会导致溢价,限制了其在价格敏感市场的供应。因此,高昂的投资要求是无水化妆品在全球大众市场渗透的一大障碍。
固态和粉末的创新
人们对固态条状、粉状和油性美容产品日益增长的兴趣,为无水化妆品市场带来了巨大的创新机会。这些浓缩型产品能够有效提供活性成分,最大程度减少浪费,同时体积小巧,方便携带。冷冻干燥、封装和天然防腐技术的进步,正在催生出吸引註重环保、忙碌消费者的新型产品类型。将这些创新扩展到护肤、护髮和彩妆系列,可以扩大其应用范围。此外,独特的质地、多功能优势和永续的包装能够增强市场吸引力和品牌差异化。
消费者认知与采用障碍
儘管无水化妆品益处良多,但由于消费者认知度低且对其功效存有疑虑,其普及度仍面临挑战。许多传统使用者习惯于水基质地的产品,可能对浓缩型产品感到陌生。对使用方法和肤质的误解也会影响购买决策。在新兴市场,产品供应有限和促销宣传活动不足进一步阻碍了其普及。如果没有针对性的教育、试用活动和有影响力的倡导,克服这些认知障碍很可能仍将是扩大无水化妆品消费者群体的持久障碍。
新冠疫情再形成了美妆消费,推动了人们对永续、卫生和持久耐用产品的兴趣日益浓厚。无水化妆品受益于这一转变,因其浓缩的特性、更少的防腐剂需求以及最大程度的包装废弃物。电商的兴起提高了人们对小众环保品牌的认知度,并加速了在全球的普及。然而,特殊成分和永续包装材料的供应链中断,导致生产暂时受限。疫情过后,对自觉消费主义和减少环境影响的关注预计将进一步增强市场的长期成长前景。
预计护肤市场将成为预测期内最大的市场
由于无水洗面乳、精华液和保湿霜在註重环保的消费者中日益流行,预计护肤领域将在预测期内占据最大的市场占有率。这些产品富含高浓度的活性成分,提升功效并减少对合成防腐剂的需求。消费者日益增长的抗衰老和皮肤健康意识也推动了护肤品的需求,尤其是在高端个人护理市场。拥有创新包装和配方的品牌正获得显着成长,巩固了护肤在无水化妆品领域的领先地位。
预计在预测期内,女性市场将以最高的复合年增长率成长。
预计女性市场将在预测期内实现最高成长率,这得益于女性消费者对永续、高端美容解决方案和客製化产品的日益增长的偏好。女性的购买力,加上她们在护肤和化妆日常中的高度参与,正在推动其普及率的提升。以环境影响、功效和奢华魅力为重点的行销宣传活动正与这群人产生强烈共鸣。此外,线上线下零售通路的产品供应也进一步刺激了全球女性消费者对无水化妆品的需求。
预计亚太地区将在预测期内占据最大的市场占有率,这得益于中国、日本、韩国和印度等国家强劲的美容和个人护理消费。快速的都市化、日益增强的环保意识以及不断增长的可支配收入,正在推动对创新美容产品的需求。强调极简主义和永续性的韩妆和日妆潮流也推动了这些产品的普及。电商平台的扩张和网主导行销进一步巩固了该地区无水化妆品市场的地位。
预计北美将在预测期内实现最高的复合年增长率,这得益于消费者对清洁、永续和环保美容解决方案的日益偏好。领先的个人护理品牌和创新新兴企业的强劲成长,正在推动无水美容产品的快速发展。人们对水资源短缺和环境影响的认识日益增强,正在影响人们的购买决策。此外,透过专业美容店、线上平台和订阅服务扩大零售业务,正在提高无水化妆品在北美市场的可及性,并加速其普及性。
According to Stratistics MRC, the Global Waterless Cosmetic Market is accounted for $13.3 billion in 2025 and is expected to reach $27.5 billion by 2032 growing at a CAGR of 10.9% during the forecast period. Waterless cosmetics are beauty and personal care products formulated without the use of water as a primary ingredient. Instead, they utilize concentrated forms such as powders, balms, oils, and solid bars to deliver active ingredients effectively. These products often feature higher potency, longer shelf life, and reduced need for preservatives. By eliminating water, they aim to conserve resources while offering travel-friendly and eco-conscious alternatives, making them an innovative choice in modern skincare, haircare, and cosmetic applications.
According to the United Nations, the cosmetics industry is one of the major contributors to water pollution due to the high-water consumption in production and the release of chemical residues into water bodies.
Rising demand for sustainable beauty
Growing environmental consciousness among consumers is propelling the shift toward eco-friendly beauty solutions, making waterless cosmetics increasingly popular. These products minimize water usage, reduce packaging waste, and often feature natural, biodegradable ingredients, aligning with sustainability trends. Rising concerns over water scarcity are also influencing purchasing preferences, especially in urban and climate-sensitive regions. Brands promoting green credentials and ethical sourcing are experiencing higher engagement. This heightened demand for environmentally responsible beauty is positioning waterless cosmetics as a transformative innovation in the personal care industry.
High product development costs
The production of waterless cosmetics involves advanced formulation techniques, specialized raw materials, and innovative packaging solutions, leading to higher development costs compared to conventional products. Incorporating concentrated active ingredients requires extensive R&D and quality testing to maintain performance and stability. Additionally, sustainable sourcing and compliance with eco-label certifications add to expenses. These elevated costs often translate into premium pricing, limiting accessibility in price-sensitive markets. As a result, the high investment requirement remains a significant barrier to mass-market penetration of waterless cosmetics globally.
Innovation in solid and powder formats
The growing interest in solid bars, powders, and oil-based beauty products offers significant innovation opportunities in the waterless cosmetics market. These concentrated formats deliver potent active ingredients with minimal waste while being compact and travel-friendly. Advances in freeze-drying, encapsulation, and natural preservative technologies are enabling new product types that appeal to eco-conscious and on-the-go consumers. Expanding these innovations across skincare, haircare, and makeup lines can broaden adoption. Furthermore, unique textures, multi-functional benefits, and sustainable packaging enhance market appeal and brand differentiation.
Consumer awareness and adoption barriers
Despite their benefits, waterless cosmetics face adoption challenges due to limited consumer awareness and skepticism about efficacy. Many traditional users are accustomed to water-based textures and may find the concentrated formats unfamiliar. Misconceptions regarding application methods or skin compatibility can deter purchase decisions. In emerging markets, lack of product availability and insufficient promotional campaigns further slow adoption. Without targeted education, sampling initiatives, and influencer-led advocacy, overcoming these perception barriers could remain a persistent hurdle for expanding the waterless cosmetics consumer base.
The COVID-19 pandemic reshaped beauty consumption, with heightened interest in sustainable, hygienic, and long-lasting products. Waterless cosmetics benefited from this shift due to their concentrated nature, reduced need for preservatives, and minimal packaging waste. The rise in e-commerce boosted visibility for niche eco-friendly brands, accelerating global adoption. However, supply chain disruptions for specialty ingredients and sustainable packaging materials temporarily constrained production. Post-pandemic, the focus on conscious consumerism and reduced environmental impact is expected to further strengthen the long-term growth prospects of the market.
The skincare segment is expected to be the largest during the forecast period
The skincare segment is expected to account for the largest market share during the forecast period, owing to the growing popularity of waterless facial cleansers, serums, and moisturizers among eco-conscious consumers. These products offer high concentrations of active ingredients, improving performance and reducing the need for synthetic preservatives. Demand is also supported by rising anti-aging and skin health awareness, especially in premium personal care markets. Brands innovating in packaging and formulation are capturing significant traction, solidifying skincare's leadership in the waterless cosmetics category.
The women segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the women segment is predicted to witness the highest growth rate, impelled by increasing preference for sustainable, premium beauty solutions and tailored product offerings. Women's purchasing power, coupled with their higher engagement in skincare and cosmetic routines, is boosting adoption rates. Marketing campaigns focusing on environmental impact, efficacy, and luxury appeal resonate strongly with this demographic. Additionally, expanding product availability across both online and offline retail channels is further accelerating demand for waterless cosmetics among female consumers globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by strong beauty and personal care consumption in countries such as China, Japan, South Korea, and India. Rising environmental awareness, coupled with rapid urbanization and increased disposable incomes, is fostering demand for innovative beauty products. The popularity of K-beauty and J-beauty trends, emphasizing minimalism and sustainability, is also boosting adoption. Expanding e-commerce platforms and influencer-driven marketing further strengthen the waterless cosmetics market presence in this region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR attributed to increasing consumer preference for clean, sustainable, and eco-friendly beauty solutions. A strong presence of leading personal care brands and innovative startups is fostering rapid product development in waterless formats. Growing awareness of water scarcity and environmental impact is influencing purchasing decisions. Additionally, retail expansion through specialty beauty stores, online platforms, and subscription services is enhancing accessibility, driving faster adoption of waterless cosmetics in the North American market.
Key players in the market
Some of the key players in Waterless Cosmetic Market include L'Oreal Group, Procter & Gamble (P&G), Unilever, Beiersdorf AG, Henkel AG & Co. KGaA, Estee Lauder Companies Inc., Kao Corporation, Amway, Johnson & Johnson, Coty Inc., Shiseido Company, Limited, Revlon Inc., Avon Products Inc., Oriflame Cosmetics, Biotique, Pinch of Colour, and Clensta International Pvt. Ltd.
In July 2025, Henkel AG & Co. KGaA introduced a direct-to-consumer solid makeup line featuring new AI-personalized color-matching technology, catering to the growing demand for personalized, waterless beauty solutions.
In June 2025, Beiersdorf AG announced a breakthrough in balm-based formulations enhanced with biotech-derived active ingredients for longer shelf life and higher concentration, launching through their flagship skincare brand.
In March 2025, L'Oreal Group launched a new line of concentrated solid skincare products featuring advanced sustainable packaging, reducing water usage by 60% compared to traditional formulas, targeting eco-conscious consumers globally.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.