速溶咖啡市场规模、份额和成长分析（按包装、类型、生产技术、通路和地区划分）－2026-2033年产业预测

预计到 2024 年，速溶咖啡市场规模将达到 164.5 亿美元，到 2025 年将达到 174.5 亿美元，到 2033 年将达到 280.3 亿美元，在预测期（2026-2033 年）内，复合年增长率为 6.1%。

速溶咖啡市场正经历显着成长，这主要得益于其便捷的冲泡方式和丰富的抗氧化成分。全球咖啡消费需求的不断增长，尤其是在咖啡馆和餐厅，推动了即溶咖啡的流行。消费者生活方式的快速变化也促进了对便利饮品的需求。虽然欧洲占据最大的市场份额，但亚太地区，特别是中国和印度等国家，正随着不断成长的中产阶级推动需求成长而迅速崛起。然而，即溶咖啡市场极易受到原物料价格波动的影响，尤其是影响咖啡作物的极端天气。此类极端天气事件会导致供应链中断和价格波动，为蓬勃发展的速溶咖啡产业带来持续的挑战。

即溶咖啡市场驱动因素

全球即溶咖啡市场的成长主要得益于消费者享受到的便利性，即快速轻鬆地冲泡一杯咖啡。随着生活节奏日益加快，人们对方便携带的食品和饮料的需求激增，进一步提升了即溶咖啡的吸引力。与传统冲泡咖啡不同，即溶咖啡只需极少的准备时间和精力，是忙碌人士的理想选择。这种对便利性的追求有望持续推动速溶咖啡类别的持续成长，因为越来越多的消费者都在寻求快速且方便的咖啡因摄取方式。

即溶咖啡市场的限制

速溶咖啡市场面临的主要限制因素之一是人们普遍认为其品质不如传统现煮咖啡。咖啡爱好者普遍认为即溶咖啡不如现煮咖啡，这严重影响了其市场接受度。此外，许多消费者认为即溶咖啡的风味和香气不如现煮咖啡。同时，人们对加工食品和饮料健康风险的日益关注也导致即溶咖啡的需求下降。这些认知和担忧对速溶咖啡在全球市场的整体成长和普及构成了重大挑战。

即溶咖啡市场趋势

速溶咖啡市场正呈现出显着的成长趋势，尤其是在传统咖啡消费尚未充分开发的地区，其需求量正在不断攀升。这主要得益于即溶咖啡的便利性、价格优势以及许多健康益处，例如缓解压力和提升认知能力。这一趋势在中东和亚太等新兴经济体尤为明显，这主要受都市化和可支配收入成长的推动。随着消费者寻求便利快速的饮品选择，即溶咖啡的吸引力持续增强，正在改变这些地区的消费习惯，并拓展市场潜力。这促使速溶咖啡厂商不断创新，推陈出新，以满足消费者不断变化的偏好。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球即溶咖啡市场规模（依包装种类及复合年增长率划分）（2026-2033 年）

• 小袋
• 小袋
• 瓶子

全球即溶咖啡市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 无香型
• 调味

全球即溶咖啡市场规模（依生产技术及复合年增长率划分）（2026-2033 年）

• 冷冻干燥
• 喷雾干燥

全球即溶咖啡市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 离线
  • 超级市场/大卖场
  • 便利商店
  • 专卖店
  • 其他的
• 在线的

全球即溶咖啡市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Nestle SA（Switzerland）
• Starbucks Corporation（US）
• Jacobs Douwe Egberts（Netherlands）
• The JM Smucker Company（US）
• The Kraft Heinz Company（US）
• Tata Global Beverages Ltd.（India）
• Strauss Group Ltd.（Israel）
• Matthew Algie & Company Ltd.（Scotland）
• Trung Nguyen（Vietnam）
• Maxwell House（US）
• Folgers Coffee（US）
• Yuban Coffee（US）
• Kenco Coffee（UK）
• Taster's Choice（US）
• Grands & Cafes du Monde（France）
• Lavazza（Italy）
• illycaffe（Italy）
• Juan Valdez（Colombia）
• Cafe Bustelo（US）
• Segafredo Zanetti（Italy）

结论与建议

Instant Coffee Market size was valued at USD 16.45 Billion in 2024 and is poised to grow from USD 17.45 Billion in 2025 to USD 28.03 Billion by 2033, growing at a CAGR of 6.1% during the forecast period (2026-2033).

The instant coffee market is experiencing significant growth driven by the convenience of preparation and its rich antioxidant properties. The rising global demand for coffee consumption, particularly in cafes and restaurants, propels its popularity. Fast-paced lifestyles among consumers increase the need for quick-to-prepare beverages. Europe commands the largest share of the market, while the Asia-Pacific region is emerging rapidly, particularly in countries such as China and India, where a growing middle class enhances demand. However, the market is susceptible to fluctuations in raw material prices, particularly due to adverse weather impacting coffee crops. Such extremities lead to supply chain disruptions and price volatility, posing ongoing challenges for the instant coffee sector amidst its expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Instant Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Instant Coffee Market Segments Analysis

Global Instant Coffee Market is segmented by Packaging, Type, Production Technology, Distribution Channel and region. Based on Packaging, the market is segmented into Sachet, Pouch and Jar. Based on Type, the market is segmented into Unflavored and Flavored. Based on Production Technology, the market is segmented into Freeze-dried and Spray-dried. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Instant Coffee Market

The global instant coffee market is significantly propelled by the convenience it provides to consumers, allowing them to brew a cup of coffee swiftly and effortlessly. As lifestyles become increasingly hectic, the demand for on-the-go food and beverage options has surged, further enhancing the appeal of instant coffee. Unlike traditional brewed coffee, instant varieties necessitate minimal preparation time and effort, making them a perfect solution for individuals with busy schedules. This emphasis on convenience is likely to sustain and stimulate ongoing growth within the instant coffee sector, as more consumers seek quick and accessible caffeine options that align with their fast-paced lives.

Restraints in the Instant Coffee Market

A significant constraint for the instant coffee market is the widespread perception that it lacks the quality of traditionally brewed coffee. Coffee enthusiasts often regard instant coffee as inferior, impacting its market acceptance significantly. Furthermore, many consumers believe that instant options offer less flavor and a diminished aroma compared to freshly brewed alternatives. Additionally, the increasing awareness surrounding the health risks associated with processed foods and beverages has led to a decline in demand for instant coffee. These perceptions and concerns create substantial challenges for the overall growth and acceptance of instant coffee in various markets worldwide.

Market Trends of the Instant Coffee Market

The instant coffee market is experiencing a significant trend characterized by a rising demand in non-traditional coffee-drinking regions, fueled by its convenience, affordability, and various health benefits such as stress relief and cognitive enhancement. Areas like the Middle East and emerging economies in the Asia Pacific are particularly embracing this trend, driven by urbanization and increasing disposable incomes. As consumers seek quick and easy beverage options, the appeal of instant coffee continues to grow, transforming local consumption habits and expanding the market potential in these geographies, fostering innovation and product diversification to cater to evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Instant Coffee Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Sachet
• Pouch
• Jar

Global Instant Coffee Market Size by Type & CAGR (2026-2033)

• Market Overview
• Unflavored
• Flavored

Global Instant Coffee Market Size by Production Technology & CAGR (2026-2033)

• Market Overview
• Freeze-dried
• Spray-dried

Global Instant Coffee Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Others
• Online

Global Instant Coffee Market Size & CAGR (2026-2033)

• North America (Packaging, Type, Production Technology, Distribution Channel)
  • US
  • Canada
• Europe (Packaging, Type, Production Technology, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging, Type, Production Technology, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging, Type, Production Technology, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging, Type, Production Technology, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nestle SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jacobs Douwe Egberts (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Global Beverages Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strauss Group Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matthew Algie & Company Ltd. (Scotland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trung Nguyen (Vietnam)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxwell House (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Folgers Coffee (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yuban Coffee (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenco Coffee (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taster's Choice (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grands & Cafes du Monde (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lavazza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• illycaffe (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juan Valdez (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cafe Bustelo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Segafredo Zanetti (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations