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市场调查报告书
商品编码
1453983

到 2030 年即时咖啡市场预测：按类型、口味、价格分布、包装、分销管道、应用和地区进行全球分析

Instant Coffee Market Forecasts to 2030 - Global Analysis By Type (Powdered, Freeze-dried and Granules), Flavour (Regular, Decaffeinated and Flavoured), Price Range, Packaging, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC的数据，2023年全球即时咖啡市场规模为105.2亿美元，预计2030年将达到261.8亿美元，预测期内复合年增长率为13.8%。

即时咖啡是一种流行的饮料，提供方便和快速的准备。透过冷冻干燥或喷雾干燥冲泡咖啡製成的可溶性粉末，在热水中快速溶解。这种製作方法保留了咖啡的味道和香气，让您享受稳定的味道。即时咖啡适合忙碌的生活方式，无需冲煮设备，让您几乎可以立即享用一杯咖啡。保存期限长，携带方便，深受旅客和上班族的喜爱。

根据国际咖啡组织的数据，2015年中国的咖啡产量超过了肯亚和坦尚尼亚的总合，消费量也超过了澳洲。

机能饮料的发展趋势

消费者越来越重视健康和保健，并付加不仅方便而且具有附加功能的饮料。即时咖啡的多功能性和广泛接受度使其成为掺入胶原蛋白、适应原和益生菌等功能性成分的理想平台。这些增强功能满足了注重健康的消费者不断变化的偏好，并提供了将健康融入日常生活的便捷方式。因此，将功能性成分融入即时咖啡产品中开闢了新的市场成长途径。

品质问题

对即时咖啡品质的担忧主要围绕着风味、香气和整体感觉。不良的加工方法或品质差的咖啡豆可能会导致味道平淡或苦涩，从而降低消费者的满意度。此外，研磨尺寸不一致和包装不当也会影响咖啡品质。低品质即时咖啡的负面体验可能会阻止消费者再次购买，并损害品牌声誉和市场信任。

电子商务平台日益普及

网路购物越来越受欢迎，其便利性促使消费者转向电子商务通路购买他们喜欢的即时咖啡品牌。透过使用电子商务平台，即时咖啡製造商可以瞄准更多消费者并提高其在市场上的影响力。透过线上平台直接面向消费者的销售有助于提供便利的购买体验、个人化的行销策略以及突出产品创新的能力。这一趋势凸显了即时咖啡品牌利用不断变化的消费者偏好和购买习惯的数位策略和线上形象的重要性。

与另类咖啡的竞争

即饮冷萃饮料、能量饮料和茶饮料等替代饮料的供应和普及日益增加，为消费者提供了传统咖啡以外的多种选择。花草茶和机能饮料等以健康为导向的替代饮料也在争夺市场占有率，特别是在註重健康的消费者中。这些替代饮料迎合了消费者不断变化的偏好，并提供独特的风味和健康益处，有可能使消费者远离即时咖啡。

COVID-19 的影响

COVID-19大流行为即时咖啡市场带来了显着的好处。锁门和社交距离措施导致在家喝咖啡的需求激增。由于咖啡馆和餐厅关门或产能有限，消费者转而使用即时咖啡来补充咖啡因。为了应对这种增加的需求，製造商增加了产量以满足订单的激增。此外，即时咖啡的便利性和较长的保质期吸引了在不确定时期寻求即食食品的消费者。因此，随着疫情影响消费行为的变化，即时咖啡市场出现了显着成长。

预计粉末细分市场在预测期内将是最大的

粉末市场预计将出现良好的成长。即时咖啡粉是现煮咖啡的一种方便快速的替代品。它由烘焙、研磨和浓缩的咖啡豆製成。透过干燥液体并将其变成粉末，可以保留风味和香气。要製作它，只需将粉末与热水混合即可製成一杯咖啡。即时咖啡粉因其使用方便、保质期长且易于运输而广受欢迎。它有多种口味和浓度，可满足各种偏好。

预计食品服务服务业在预测期内的复合年增长率最高。

由于其效率和一致性，食品服务服务业预计在预测期内将实现最高的复合年增长率。由于其製作方便、快捷，被广泛应用于餐厅、咖啡馆和餐饮业。这种型态的咖啡可以提供快速服务并最大限度地减少顾客的等待时间。此外，它还简化了员工的咖啡製作过程，并确保批次之间的口味一致性。即时咖啡可能无法与现煮咖啡的复杂性相媲美，但它可靠且易于储存，非常适合需要大量咖啡或咖啡製备资源有限的商店，是一个实用的选择。

占比最大的地区：

由于消费者偏好的变化、都市化和可支配收入的增加，预计亚太地区在预测期内将占据最大的市场占有率。该地区多样化的人口结构和文化影响促使人们越来越接受西式咖啡消费。市场参与企业正在利用这一趋势，推出适合当地偏好的创新产品。此外，电子商务的扩张正在推动即时咖啡品牌在亚太地区的市场渗透和进入。

复合年增长率最高的地区：

由于生活方式的改变、忙碌的日常生活以及对便利性的日益重视，预计北美在预测期内将呈现最高的复合年增长率。随着强大的咖啡文化的建立，优质即时咖啡产品的兴起，迎合挑剔的口味，注重品质和风味，进一步推动市场成长。此外，对便携式饮料的需求增加和电子商务平台的扩张也促进了即时咖啡在北美地区的供应和普及。

提供免费客製化：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 调查来源
    • 主要调查来源
    • 二次调查来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 新兴市场
  • 新型冠状病毒感染疾病（COVID-19）的影响

第四章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球即时咖啡市场：依类型

  • 粉末状
  • 冷冻干燥
  • 颗粒

第六章全球即时咖啡市场：依口味

  • 通常
  • 不含咖啡因
  • 味道

第七章全球即时咖啡市场：依价格分布

  • 经济
  • 中阶
  • 优质的
  • 层级

第八章全球即时咖啡市场：依包装分类

  • 罐
  • 小袋
  • 小袋
  • 能
  • 其他套餐

第九章全球即时咖啡市场：依通路划分

  • 超级市场/大卖场
  • 便利商店
  • 网路零售
  • 其他分销管道

第十章全球即时咖啡市场：依应用分类

  • 家庭使用
  • 办公室用途
  • 食品服务
  • 其他用途

第十一章全球即时咖啡市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十二章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十三章 公司简介

  • Nestle
  • The JM Smucker Company
  • Jacobs Douwe Egberts（JDE）
  • Keurig Dr Pepper
  • Tata Consumer Products
  • Strauss Group
  • Unilever
  • Starbucks Corporation
  • Tchibo
  • Lavazza
  • Vinacafe
  • Olam International
  • 3-in-1 Coffee Mix
  • Trung Nguyen
  • Giraldo Farms
Product Code: SMRC25535

According to Stratistics MRC, the Global Instant Coffee Market is accounted for $10.52 billion in 2023 and is expected to reach $26.18 billion by 2030 growing at a CAGR of 13.8% during the forecast period. Instant coffee, a popular beverage, offers convenience and quick preparation. Made from brewed coffee that has been freeze-dried or spray-dried into a soluble powder, it dissolves rapidly in hot water. This process preserves the flavor and aroma of coffee, providing a consistent taste experience. Instant coffee caters to busy lifestyles, allowing people to enjoy a cup of coffee almost instantly without the need for brewing equipment. Its long shelf life and portability make it a favourite choice for travellers and office workers.

According to International Coffee Organization, in 2015, China produced more coffee than Kenya and Tanzania combined, and consumed more than Australia, owing to increasing disposal income of consumers.

Market Dynamics:

Driver:

Mounting trend towards functional beverages

As consumers increasingly prioritize health and wellness, they seek beverages that offer not only convenience but also added functional benefits. Instant coffee, with its versatility and widespread acceptance, presents an ideal platform for incorporating functional ingredients such as collagen, adaptogens, or probiotics. These enhancements cater to the evolving preferences of health-conscious consumers, offering a convenient way to incorporate wellness into their daily routines. As a result, the integration of functional ingredients in instant coffee products opens up new avenues for market growth.

Restraint:

Quality concerns

Quality concerns in instant coffee primarily revolve around flavor, aroma, and overall sensory experience. Inferior processing methods or poor-quality beans can result in a bland or bitter taste, detracting from consumer satisfaction. Additionally, issues like inconsistent particle size during grinding or improper packaging leading to staleness can affect the coffee's quality. Negative experiences with low-quality instant coffee may deter consumers from repurchasing, damaging brand reputation and market trust.

Opportunity:

Growing popularity in e-commerce platforms

With the increasing preference for online shopping and the convenience it offers, consumers are turning to e-commerce channels to purchase their favourite instant coffee brands. E-commerce platforms provide a broader reach, enabling instant coffee manufacturers to target a wider audience and expand their market presence. Direct-to-consumer sales through online platforms facilitate convenient purchasing experiences, personalized marketing strategies, and the ability to showcase product innovations. This trend underscores the importance of digital strategies and online presence for instant coffee brands to capitalize on the evolving consumer preferences and shopping habits.

Threat:

Competition from coffee alternatives

Increasing availability and popularity of alternative beverages like ready-to-drink cold brews, energy drinks, and tea-based beverages offer consumers diverse options beyond traditional coffee. Health-focused alternatives such as herbal teas or functional beverages also compete for market share, particularly among health-conscious consumers. These alternatives cater to evolving consumer preferences and offer unique flavor profiles and health benefits, potentially diverting consumers away from instant coffee.

Covid-19 Impact

The covid-19 pandemic significantly benefitted the instant coffee market. Lockdowns and social distancing measures led to a surge in demand for at-home coffee consumption. With cafes and restaurants closed or operating at limited capacity, consumers turned to instant coffee for their caffeine fix. This increased demand prompted manufacturers to ramp up production to meet the surge in orders. Additionally, the convenience and long shelf life of instant coffee appealed to consumers looking for pantry staples during uncertain times. As a result, the instant coffee market experienced notable growth amidst the pandemic-driven changes in consumer behaviour.

The powdered segment is expected to be the largest during the forecast period

The powdered segment is estimated to have a lucrative growth. Powdered instant coffee is a convenient and quick alternative to brewed coffee. It is made from coffee beans that are roasted, ground, and then brewed into a concentrated liquid. The liquid is then dried into a powder form, which preserves the flavor and aroma. To prepare, simply mix the powder with hot water, and you have a cup of coffee ready to drink. Powdered instant coffee is popular for its ease of use, long shelf life, and ability to be easily transported. It comes in various flavours and strengths, catering to different preferences.

The food service segment is expected to have the highest CAGR during the forecast period

The food service segment is anticipated to witness the highest CAGR growth during the forecast period, due to its efficiency and consistency. It's widely used in restaurants, cafes, and catering businesses due to its convenience and quick preparation. This form of coffee allows for rapid service, minimizing wait times for customers. Additionally, it simplifies the coffee-making process for staff, ensuring uniformity in taste across batches. While instant coffee may not match the complexity of freshly brewed alternatives, its reliability and ease of storage make it a practical choice for establishments with high-volume demands or limited resources for coffee preparation.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to changing consumer preferences, urbanization, and increasing disposable incomes. The region's diverse demographics and cultural influences contribute to a growing acceptance of Western-style coffee consumption. Market players are capitalizing on this trend by introducing innovative products tailored to local tastes and preferences. Furthermore, the expanding e-commerce landscape further facilitates market penetration and accessibility for instant coffee brands in the Asia Pacific region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to changing lifestyles, busy routines, and a growing appreciation for convenience. With a strong coffee culture already established, the rise of premium instant coffee products, catering to discerning palates and emphasizing quality and flavor, has further boosted market growth. Additionally, the increasing demand for on-the-go beverages and the expansion of e-commerce platforms contribute to the accessibility and popularity of instant coffee in the North American region.

Key players in the market

Some of the key players profiled in the Instant Coffee Market include Nestle, The J.M. Smucker Company, Jacobs Douwe Egberts (JDE), Keurig Dr Pepper, Tata Consumer Products, Strauss Group, Unilever, Starbucks Corporation, Tchibo, Lavazza, Vinacafe, Olam International, 3-in-1 Coffee Mix, Trung Nguyen, Giraldo Farms.

Key Developments:

In April 2023, Nestle launched its first instant coffee designed for iced beverages in response to increasing demand for cold coffee at-home. Ice Roast gives customers the opportunity to enjoy an even better cup of cold coffee at home and recreate their favourite drinks.

In January 2023, Tata Consumer Products has launched its premium instant coffee 'Tata Coffee Grand Premium'. The flavour locked decoction crystals of Tata Coffee Grand Premium locks in the taste and aroma. It is a 100 per cent coffee blend with flavour-locked decoction crystals.

Types Covered:

  • Powdered
  • Freeze-dried
  • Granules

Flavours Covered:

  • Regular
  • Decaffeinated
  • Flavoured

Price Ranges Covered:

  • Economy
  • Mid-Range
  • Premium
  • Top-tier

Packagings Covered:

  • Jars
  • Sachets
  • Pouches
  • Cans
  • Other Packagings

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Other Distribution Channels

Applications Covered:

  • Home Use
  • Office Use
  • Food Service
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Instant Coffee Market, By Type

  • 5.1 Introduction
  • 5.2 Powdered
  • 5.3 Freeze-dried
  • 5.4 Granules

6 Global Instant Coffee Market, By Flavour

  • 6.1 Introduction
  • 6.2 Regular
  • 6.3 Decaffeinated
  • 6.4 Flavoured

7 Global Instant Coffee Market, By Price Range

  • 7.1 Introduction
  • 7.2 Economy
  • 7.3 Mid-Range
  • 7.4 Premium
  • 7.5 Top-tier

8 Global Instant Coffee Market, By Packaging

  • 8.1 Introduction
  • 8.2 Jars
  • 8.3 Sachets
  • 8.4 Pouches
  • 8.5 Cans
  • 8.6 Other Packagings

9 Global Instant Coffee Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Supermarkets/Hypermarkets
  • 9.3 Convenience Stores
  • 9.4 Online Retail
  • 9.5 Other Distribution Channels

10 Global Instant Coffee Market, By Application

  • 10.1 Introduction
  • 10.2 Home Use
  • 10.3 Office Use
  • 10.4 Food Service
  • 10.5 Other Applications

11 Global Instant Coffee Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Nestle
  • 13.2 The J.M. Smucker Company
  • 13.3 Jacobs Douwe Egberts (JDE)
  • 13.4 Keurig Dr Pepper
  • 13.5 Tata Consumer Products
  • 13.6 Strauss Group
  • 13.7 Unilever
  • 13.8 Starbucks Corporation
  • 13.9 Tchibo
  • 13.10 Lavazza
  • 13.11 Vinacafe
  • 13.12 Olam International
  • 13.13 3-in-1 Coffee Mix
  • 13.14 Trung Nguyen
  • 13.15 Giraldo Farms

List of Tables

  • Table 1 Global Instant Coffee Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Instant Coffee Market Outlook, By Type (2021-2030) ($MN)
  • Table 3 Global Instant Coffee Market Outlook, By Powdered (2021-2030) ($MN)
  • Table 4 Global Instant Coffee Market Outlook, By Freeze-dried (2021-2030) ($MN)
  • Table 5 Global Instant Coffee Market Outlook, By Granules (2021-2030) ($MN)
  • Table 6 Global Instant Coffee Market Outlook, By Flavour (2021-2030) ($MN)
  • Table 7 Global Instant Coffee Market Outlook, By Regular (2021-2030) ($MN)
  • Table 8 Global Instant Coffee Market Outlook, By Decaffeinated (2021-2030) ($MN)
  • Table 9 Global Instant Coffee Market Outlook, By Flavoured (2021-2030) ($MN)
  • Table 10 Global Instant Coffee Market Outlook, By Price Range (2021-2030) ($MN)
  • Table 11 Global Instant Coffee Market Outlook, By Economy (2021-2030) ($MN)
  • Table 12 Global Instant Coffee Market Outlook, By Mid-Range (2021-2030) ($MN)
  • Table 13 Global Instant Coffee Market Outlook, By Premium (2021-2030) ($MN)
  • Table 14 Global Instant Coffee Market Outlook, By Top-tier (2021-2030) ($MN)
  • Table 15 Global Instant Coffee Market Outlook, By Packaging (2021-2030) ($MN)
  • Table 16 Global Instant Coffee Market Outlook, By Jars (2021-2030) ($MN)
  • Table 17 Global Instant Coffee Market Outlook, By Sachets (2021-2030) ($MN)
  • Table 18 Global Instant Coffee Market Outlook, By Pouches (2021-2030) ($MN)
  • Table 19 Global Instant Coffee Market Outlook, By Cans (2021-2030) ($MN)
  • Table 20 Global Instant Coffee Market Outlook, By Other Packagings (2021-2030) ($MN)
  • Table 21 Global Instant Coffee Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 22 Global Instant Coffee Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
  • Table 23 Global Instant Coffee Market Outlook, By Convenience Stores (2021-2030) ($MN)
  • Table 24 Global Instant Coffee Market Outlook, By Online Retail (2021-2030) ($MN)
  • Table 25 Global Instant Coffee Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
  • Table 26 Global Instant Coffee Market Outlook, By Application (2021-2030) ($MN)
  • Table 27 Global Instant Coffee Market Outlook, By Home Use (2021-2030) ($MN)
  • Table 28 Global Instant Coffee Market Outlook, By Office Use (2021-2030) ($MN)
  • Table 29 Global Instant Coffee Market Outlook, By Food Service (2021-2030) ($MN)
  • Table 30 Global Instant Coffee Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.