基于位置的娱乐市场规模、份额和成长分析（按技术、产品、场所和地区划分）－2026-2033年产业预测

预计到 2024 年，全球基于位置的娱乐市场规模将达到 40.8 亿美元，到 2025 年将成长至 52 亿美元，到 2033 年将成长至 363.3 亿美元，在预测期（2026-2033 年）内，复合年增长率将达到 27.5%。

随着虚拟实境（VR）的兴起，游戏产业正经历变革时期，为玩家提供沉浸式和逼真的体验。各公司积极进行併购，透过与VR和线下娱乐（LBE）技术供应商合作来巩固市场地位。这一趋势为游戏工作室和营运商提供了先进的工具，帮助他们在不断扩张的LBE领域中取得成功。游戏中心、主题乐园和VR咖啡馆等场所正在利用扩增实境（AR）和3D动画等身临其境型技术来丰富LBE环境。营运商在拓展全球业务的同时，也积极寻求竞争优势。同时，全球事件对商业营运的影响也带来了挑战，促使整个市场进行策略调整。

全球基于位置的娱乐市场驱动因素

全球线下娱乐市场的扩张主要受身临其境型影像内容、引人入胜的电子游戏和多元化娱乐体验日益增长的需求所驱动。消费者兴趣的不断提升预计将显着推动虚拟实境（VR）头显的需求，因为观众正在寻求创新的娱乐方式。随着技术的进步和身临其境型体验选择的激增，娱乐与线下体验的融合有望催生一个充满活力的生态系统，吸引用户并提升他们的整体娱乐体验，从而进一步推动该领域的市场成长。

限制全球位置娱乐市场的因素

全球基于位置的娱乐市场面临的一大挑战在于如何发展出既能有效兼顾娱乐性又能体现教育价值的体验。创作者必须深入了解目标受众及其具体需求，这无疑会使设计过程变得复杂。此外，找到能够吸引参与者（尤其是学生）寓教于乐的方式至关重要。这种平衡对于基于位置的虚拟实境体验的成功至关重要，因为它们需要既能吸引用户又能实现教育目标的创新解决方案。克服这些挑战对于该行业的持续成长和永续发展至关重要。

全球基于位置的娱乐市场趋势

全球线下娱乐市场正经历变革时期，社群媒体、网路和行动科技的融合正在重塑家庭娱乐中心的面貌。这场「三重革命」加剧了竞争，各场所纷纷部署尖端的虚拟实境（VR）和扩增实境（AR）体验来吸引现代观众。游戏开发商也日益专注于创新和改进游戏环境，从而推动了身临其境型、互动式体验的需求激增，以满足不同人群的需求。随着消费者偏好的变化，娱乐场所正在策略性地升级其产品和服务，以在瞬息万变的市场中保持竞争力。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 客户和购买标准分析

全球基于位置的娱乐市场规模（按技术及复合年增长率划分）（2026-2033 年）

• 虚拟实境
• 扩增实境（AR）
• 投影映射
• 其他技术

全球基于位置的娱乐市场规模（按产品类型划分）及复合年增长率（2026-2033 年）

• 硬体
• 软体
• 服务
  • 专业服务
  • 咨询
  • 支援与维护
  • 培训与实施
  • 託管服务

全球基于位置的娱乐市场规模（按设施划分）及复合年增长率（2026-2033 年）

• 游乐园
• 主题乐园
• 游戏中心
• 其他设施

全球基于位置的娱乐市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• Microsoft
• Google
• Meta
• Unity Technologies
• Nvidia
• Sony Interactive Entertainment
• Samsung
• Barco Electronic Systems
• Panasonic
• Huawei Technologies
• HQ Software
• HTC Vive
• Niantic Inc.
• Vicon Motion Systems
• OptiTrack
• SpringboardVR
• 4Experience
• Hologate
• Ultraleap
• Magic Leap

结论与建议

Global Location-Based Entertainment Market size was valued at USD 4.08 Billion in 2024 and is poised to grow from USD 5.2 Billion in 2025 to USD 36.33 Billion by 2033, growing at a CAGR of 27.5% during the forecast period (2026-2033).

The gaming industry is experiencing a transformative shift with the emergence of virtual reality (VR), offering players immersive and realistic experiences. Companies are increasingly entering mergers and acquisitions to enhance their market standing by collaborating with VR and location-based entertainment (LBE) technology providers. This trend facilitates the provision of advanced tools for game studios and operators, enabling them to thrive in the expanding LBE sector. Venues such as arcades, theme parks, and VR cafes are leveraging immersive technologies like Augmented Reality (AR) and 3D animation to enrich the LBE landscape. Operators are vying for a larger global footprint, actively seeking competitive advantages. This evolution is paralleled by challenges stemming from worldwide events that have impacted business operations, prompting shifts in strategies across the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Location-Based Entertainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Location-Based Entertainment Market Segments Analysis

Global Location-Based Entertainment Market is segmented by technology, offering, venue and region. Based on technology, the market is segmented into virtual reality, augmented reality, projection mapping and other technologies. Based on offering, the market is segmented into hardware, software and services. Based on venue, the market is segmented into amusement parks, theme parks, arcades and other venues. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Location-Based Entertainment Market

The expansion of the Global Location-Based Entertainment market is largely driven by an increasing appetite for immersive video content, engaging video games, and a variety of entertainment experiences. This heightened consumer interest is anticipated to significantly boost the demand for Virtual Reality (VR) headsets, as audiences seek out innovative ways to interact with and enjoy entertainment. As technology progresses and more immersive options become accessible, the synergy between entertainment and location-based experiences is likely to cultivate a thriving ecosystem that captivates users and enhances their overall enjoyment, further propelling market growth in the sector.

Restraints in the Global Location-Based Entertainment Market

A significant challenge in the Global Location-Based Entertainment market lies in developing experiences that effectively balance entertainment with educational value. Creators must have a deep understanding of their target audience and their specific needs, which can complicate the design process. Additionally, it is essential to explore engaging methods that allow participants, particularly students, to enjoy themselves while learning. Striking this balance is crucial for the success of location-based VR experiences, as it requires innovative solutions that captivate users while simultaneously fulfilling educational objectives. Overcoming these hurdles is vital for the continued growth and relevance of the industry.

Market Trends of the Global Location-Based Entertainment Market

The Global Location-Based Entertainment market is experiencing a transformative shift driven by the convergence of social media, the Internet, and mobile technology, reshaping the landscape of family entertainment centers. This "triple revolution" is intensifying competition as facilities adapt by incorporating cutting-edge virtual reality (VR) and augmented reality (AR) experiences that captivate modern audiences. Game developers are increasingly focused on innovating and enhancing gaming environments, leading to a surge in demand for immersive, interactive experiences that resonate with diverse demographics. As consumer preferences evolve, entertainment centers are strategically upgrading their offerings to remain relevant and appealing in a dynamic market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis

Global Location-Based Entertainment Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Virtual Reality
• Augmented Reality
• Projection Mapping
• Other Technologies

Global Location-Based Entertainment Market Size by Offering & CAGR (2026-2033)

• Market Overview
• Hardware
• Software
• Services
  • Professional Services
  • Consulting
  • Support And Maintenance
  • Training And Deployment
  • Managed Services

Global Location-Based Entertainment Market Size by Venue & CAGR (2026-2033)

• Market Overview
• Amusement Parks
• Theme Parks
• Arcades
• Other Venues

Global Location-Based Entertainment Market Size & CAGR (2026-2033)

• North America (Technology, Offering, Venue)
  • US
  • Canada
• Europe (Technology, Offering, Venue)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Offering, Venue)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Offering, Venue)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Offering, Venue)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nvidia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Interactive Entertainment
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barco Electronic Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HQ Software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HTC Vive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vicon Motion Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OptiTrack
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpringboardVR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 4Experience
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hologate
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultraleap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magic Leap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations