Kefir市场规模、份额和成长分析（按形态、性质、品种、产品类型、通路和地区划分）—2026-2033年行业预测

预计到 2024 年，Kefir市场规模将达到 19 亿美元，到 2025 年将达到 20 亿美元，到 2033 年将达到 30.2 亿美元，在预测期（2026-2033 年）内复合年增长率为 5.3%。

由于消费者对益生菌的认知度不断提高，以及对富含益生菌的食品和饮料的健康益处日益关注，预计Kefir市场将持续成长。随着消费者越来越重视肠道健康和整体健康，Kefir的独特卖点——其柔滑的口感、浓郁的风味以及促进消化和增强免疫力的功效——正被越来越多的人所认可。然而，挑战依然存在，包括其他发酵产品的激烈竞争，以及对持续品管和创新的迫切需求。为了保持竞争力，企业必须专注于开发多样化的口味和配方，以及创新的包装解决方案，以吸引和留住消费者。总而言之，透过应对当前的市场挑战并充分利用消费者对健康机能性食品的需求，Kefir市场有望实现扩张。

Kefir市场成长要素

消费者对Kefir健康益处的认知不断提高，是推动市场成长的主要动力。越来越多的健康意识消费者正在积极寻找富含益生菌的机能性食品。Kefir因其促进消化健康和增强免疫力的功效而闻名，已成为一种极具吸引力且营养丰富的选择。人们对肠道健康的日益关注，以及许多消费者对天然饮食的日益重视，导致Kefir产品的需求激增。因此，Kefir产业的生产商正在积极响应这一趋势，拓展产品线以满足健康意识消费者不断变化的偏好。

Kefir市场限制因素

儘管Kefir市场呈现显着成长，但由于产品认知度低，且在某些地区缺乏了解，其扩张受到阻碍。Kefir的市场渗透面临挑战，尤其是在发酵乳製品并非传统饮食习惯的地区。在拉丁美洲和亚太地区的许多国家，消费者对开Kefir仍然知之甚少，这限制了其市场成长潜力，也阻碍了其更广泛的接受度。这种认知度的缺乏对那些希望引进和推广Kefir的企业构成了重大障碍，最终可能会影响它们充分利用该产品的健康益处和独特特性的能力。

Kefir市场趋势

Kefir市场正经历显着成长，这主要得益于产品线的不断扩充和口味的多样化，反映出消费者偏好正转向创新且多元化的口味选择。为了吸引註重健康的消费者并实现产品差异化，生产商正积极推出独特的口味，例如芒果味、抹茶味和姜黄味Kefir。这一趋势不仅吸引了那些寻求传统益生菌益处的消费者，也透过融合从熟悉到异国的各种口味，吸引了更广泛的消费者群体。随着品牌不断追求创新并响应不断变化的偏好，Kefir市场呈现扩张的迹象，预计这将导致竞争加剧，并催生更多种类的产品以满足消费者多样化的需求。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 专利分析

全球Kefir市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 有机的
• 传统的

全球Kefir市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 调味
• 无香型

全球Kefir市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 牛奶Kefir
• 水Kefir

全球Kefir市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 动物源性
• 植物来源

全球Kefir市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线

全球Kefir市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Lifeway Foods, Inc.（USA）
• Nestle SA（Switzerland）
• Danone SA（France）
• The Hain Celestial Group, Inc.（USA）
• Green Valley Creamery（USA）
• Muller（Germany）
• Biotiful Dairy Ltd.（UK）
• Nourish Kefir（UK）
• Redwood Hill Farm & Creamery（USA）
• OSM Krasnystaw（Poland）
• El du Pont de Nemours and Company（USA）
• Archer Daniels Midland Company（USA）
• Kerry Group（Ireland）
• Danlac Canada Inc.（Canada）
• Dohler Group（Germany）
• Koninklijke DSM NV（Netherlands）
• Valio Ltd.（Finland）
• Maple Hill Creamery（USA）
• Babushka Kefir（Australia）

结论与建议

Kefir Market size was valued at USD 1.9 Billion in 2024 and is poised to grow from USD 2 Billion in 2025 to USD 3.02 Billion by 2033, growing at a CAGR of 5.3% during the forecast period (2026-2033).

The kefir market is poised for growth, driven by rising consumer awareness of probiotics and the health benefits associated with probiotic-rich foods and beverages. As consumers increasingly prioritize gut health and overall wellness, kefir's unique selling points-its creamy texture, tangy flavor, and supportive properties for digestion and immunity-are becoming more recognized. However, the market faces challenges, including fierce competition from alternative fermented products and the necessity for consistent quality control and innovation. To remain competitive, companies must focus on developing diverse flavors, formulations, and innovative packaging solutions to engage and retain consumers. Overall, the kefir market is positioned to expand by capitalizing on the demand for healthy, functional food options while addressing current market challenges.

Top-down and bottom-up approaches were used to estimate and validate the size of the Kefir market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Kefir Market Segments Analysis

Global Kefir Market is segmented by Form, Nature, Type, Product, Distribution Channel and region. Based on Form, the market is segmented into Organic and Conventional. Based on Nature, the market is segmented into Flavored and Non-flavored. Based on Type, the market is segmented into Milk Kefir and Water Kefir. Based on Product, the market is segmented into Animal-based and Plant-based. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Kefir Market

The rising consumer awareness regarding the health benefits of kefir has significantly propelled market growth. An increasing number of health-conscious individuals are actively seeking functional foods that are rich in probiotics. Kefir, known for its advantages in promoting digestive wellness and bolstering immune health, has emerged as a highly attractive and nutritious option. This heightened interest in gut health has led to a surge in demand for kefir products, as many consumers prioritize natural dietary choices. As a result, producers in the kefir sector are responding to this trend by expanding their offerings to cater to the evolving preferences of health-oriented shoppers.

Restraints in the Kefir Market

While the kefir market has demonstrated significant growth, its expansion is hindered by a lack of awareness and familiarity with the product in specific regions. Certain areas, particularly those where fermented dairy items are not traditionally part of the diet, present challenges for kefir's market penetration. In various countries throughout Latin America and the Asia Pacific, kefir remains largely unfamiliar to consumers, which restricts its potential for market growth and limits broader acceptance. This unfamiliarity can be a significant barrier for companies seeking to introduce and promote kefir, ultimately impacting their ability to capitalize on the product's health benefits and unique characteristics.

Market Trends of the Kefir Market

The kefir market is experiencing significant growth driven by the expansion of flavored varieties, reflecting a shift in consumer preferences towards innovative and diverse taste options. Manufacturers are actively introducing unique flavors such as mango, matcha, and turmeric-infused kefirs to captivate health-conscious consumers and enhance product differentiation. This trend not only appeals to those seeking traditional probiotic benefits but also attracts a wider audience by incorporating familiar and exotic tastes. As brands strive to innovate and respond to evolving tastes, the kefir market is poised for expansion, fostering increased competition and encouraging a rich product diversity that caters to various consumer demands.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Kefir Market Size by Form & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Kefir Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Flavored
• Non-flavored

Global Kefir Market Size by Type & CAGR (2026-2033)

• Market Overview
• Milk Kefir
• Water Kefir

Global Kefir Market Size by Product & CAGR (2026-2033)

• Market Overview
• Animal-based
• Plant-based

Global Kefir Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Kefir Market Size & CAGR (2026-2033)

• North America (Form, Nature, Type, Product, Distribution Channel)
  • US
  • Canada
• Europe (Form, Nature, Type, Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Nature, Type, Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Nature, Type, Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Nature, Type, Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Lifeway Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Valley Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biotiful Dairy Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nourish Kefir (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redwood Hill Farm & Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OSM Krasnystaw (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E.l du Pont de Nemours and Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danlac Canada Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dohler Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke DSM N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valio Ltd. (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maple Hill Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babushka Kefir (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations