按分销管道、产品、口味和地区分類的鬆饼市场规模、份额和成长分析 - 2026-2033 年产业预测

预计到 2024 年，全球鬆饼市场规模将达到 106.3 亿美元，到 2025 年将达到 110.7 亿美元，到 2033 年将达到 153.9 亿美元，预测期（2026-2033 年）的复合年增长率为 4.2%。

市场趋势表明，快节奏的生活方式和都市化正在推动人们对便利早餐的需求，尤其是鬆饼。咖啡文化的广泛流行，以及咖啡连锁店的扩张，也带动了鬆饼的消费，因为鬆饼与咖啡和茶搭配食用效果极佳。为了迎合注重健康的消费者，各大品牌正在改良鬆饼，减少糖、脂肪和人工添加物的使用。诸如使用全谷谷物、天然甜味剂以及添加蛋白质和维生素等创新做法，都提升了鬆饼对注重健康的消费者的吸引力。此外，预先烤鬆饼和冷冻鬆饼市场的成长，也让人们在家就能轻鬆享用新鲜出炉的鬆饼。健康意识、便利性和与咖啡的完美搭配，共同造就了鬆饼在全球市场的领先地位。

推动全球鬆饼市场发展的因素

消费者偏好的转变正促使鬆饼生产商不断创新，推出各种口味和口感的鬆饼。诸如红丝绒、抹茶、柠檬罂粟籽和咸焦糖等独特口味，为传统经典口味增添了新的选择。此外，消费者对健康食品的需求也不断增长，例如无麸质、生酮友善和高蛋白鬆饼。全球多元饮食文化和地理偏好的融合，使鬆饼产业焕发出勃勃生机。这种不断变化的市场格局吸引了从主流市场到小众专业消费者的广泛客户群。

限制全球鬆饼市场的因素

由于甜甜圈、酥皮点心、可颂麵包和早餐棒等各种烘焙点心的广泛普及，导致行业竞争加剧，全球鬆饼市场面临严峻挑战。这些替代品在咖啡馆和零售店的激增导致市场饱和，尤其是在已开发地区。此外，自有品牌通常提供更低的价格，进一步加剧了现有鬆饼生产商的压力。传统鬆饼产品缺乏显着差异化，也使得培养强大的品牌忠诚度变得更加困难。这些因素综合起来，预计将阻碍鬆饼在全球的销售。

全球鬆饼市场趋势

全球玛芬市场正日益受到健康意识的显着影响，消费者越来越重视营养丰富的甜点糖果甜点品。这一趋势促使製造商不断创新产品线，推出各种玛芬产品，包括高蛋白、低糖、无麸质、纯纯素和生酮友善玛芬。杏仁粉、奇亚籽和燕麦等原料越来越受欢迎，而甜菊糖和罗汉果等天然甜味剂则正在取代传统的精製糖。随着注重健康的消费者积极寻找更健康的选择，这些发展正在重塑玛芬市场格局，并将健康产品定位为市场发展的关键趋势。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球鬆饼市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 离线
• 在线的

全球鬆饼市场规模（依产品类型及复合年增长率划分）（2026-2033 年）

• 手工鬆饼
• 包装好的鬆饼

全球鬆饼市场规模（按口味和复合年增长率划分）（2026-2033 年）

• 甜味
• 咸

全球鬆饼市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Grupo Bimbo SAB de CV（Mexico）
• Mondelez International, Inc.（USA）
• Flowers Foods, Inc.（USA）
• Associated British Foods plc（ABF）（UK）
• General Mills, Inc.（USA）
• Hostess Brands, Inc.（USA）
• McKee Foods Corporation（USA）
• Britannia Industries Limited（India）
• The Kellogg Company（USA）
• Finsbury Food Group plc（UK）
• Foodco Group Pty Ltd（Australia）
• Warburtons Limited（UK）
• Aspire Bakeries（USA）
• FGF Brands（Canada）
• J&J Snack Foods Corp.（USA）
• Rich Products Corporation（USA）
• Yamazaki Baking Co., Ltd.（Japan）
• Campbell Soup Company（USA）

结论与建议

Global Muffins Market size was valued at USD 10.63 Billion in 2024 and is poised to grow from USD 11.07 Billion in 2025 to USD 15.39 Billion by 2033, growing at a CAGR of 4.2% during the forecast period (2026-2033).

Market insights indicate a rising demand for convenient breakfast options, particularly muffins, driven by busy lifestyles and urbanization. The increasing popularity of coffee culture, propelled by the expansion of coffee chains, bolsters muffin consumption as they complement coffee and tea offerings. In response to health-conscious consumers, brands are reformulating muffins to lower sugar, fat, and artificial additives. Innovations include incorporating whole grains, natural sweeteners, and fortifying products with proteins and vitamins, enhancing their appeal among health-aware individuals. Moreover, the burgeoning market for ready-to-bake and frozen muffins provides consumers with the convenience of fresh-baked goods at home. This combination of health trends, convenience, and complementary coffee pairings positions muffins favorably in the global market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Muffins market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Muffins Market Segments Analysis

Global Muffins Market is segmented by Distribution Channel, Product, Flavor and region. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product, the market is segmented into Artisanal muffins and Packaged muffins. Based on Flavor, the market is segmented into Sweet and Savory. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Muffins Market

Shifting consumer tastes are driving muffins manufacturers to innovate with a diverse range of flavors and textures. Classic options are now enhanced by unique varieties such as red velvet, matcha, lemon poppy seed, and salted caramel. Additionally, there is a growing demand for gluten-free, keto-friendly, and protein-enriched muffins that serve health-conscious individuals. The fusion of diverse culinary inspirations from around the world, combined with regional preferences, is transforming the muffins sector into an exciting and dynamic industry. This evolving landscape appeals to a broad audience, encompassing both mainstream markets and niche specialty consumers.

Restraints in the Global Muffins Market

The Global Muffins market faces significant challenges due to the extensive presence of various baked goods like donuts, pastries, croissants, and breakfast bars, which intensify competition within the industry. The proliferation of these alternatives in cafes and retail spaces has contributed to market saturation, especially in developed areas. Moreover, private label brands tend to offer lower prices, exerting additional pressure on established muffin manufacturers. The lack of substantial product differentiation among traditional muffin offerings complicates efforts to cultivate strong brand loyalty. Collectively, these factors are expected to hinder muffin sales on a worldwide scale.

Market Trends of the Global Muffins Market

The global muffins market is increasingly driven by a pronounced shift towards health-focused options, as consumers prioritize nutritious alternatives to conventional sweet treats. This trend has prompted manufacturers to innovate their product lines, offering an array of high-protein, low-sugar, gluten-free, vegan, and keto-friendly muffins. Ingredients such as almond flour, chia seeds, and oats are becoming prominent, while natural sweeteners like stevia and monk fruit are replacing traditional refined sugars. As health-conscious consumers actively seek out wholesome choices, these developments are reshaping the muffin landscape, positioning health-oriented products as a significant trend in the market's evolution.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Muffins Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Muffins Market Size by Product & CAGR (2026-2033)

• Market Overview
• Artisanal muffins
• Packaged muffins

Global Muffins Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Sweet
• Savory

Global Muffins Market Size & CAGR (2026-2033)

• North America (Distribution Channel, Product, Flavor)
  • US
  • Canada
• Europe (Distribution Channel, Product, Flavor)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Distribution Channel, Product, Flavor)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Distribution Channel, Product, Flavor)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Distribution Channel, Product, Flavor)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Grupo Bimbo S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flowers Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (ABF) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hostess Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finsbury Food Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foodco Group Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warburtons Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aspire Bakeries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FGF Brands (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J&J Snack Foods Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rich Products Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamazaki Baking Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations