按类型、口味、通路和地区分類的鬆饼市场规模、份额和成长分析 - 2026-2033 年产业预测

预计到 2024 年，鬆饼市场规模将达到 8.7 亿美元，到 2025 年将达到 8.9 亿美元，到 2033 年将达到 11.5 亿美元，在预测期（2026-2033 年）内，复合年增长率为 3.2%。

受消费者对创新甜点和糖果甜点日益增长的兴趣推动，全球鬆饼市场预计将迎来显着增长。鬆饼生产中采用天然成分和更健康替代品的趋势预计将进一步加速这一扩张。消费者对更健康成分（例如糖替代品和全谷谷物）的偏好为品牌提供了盈利的商机。此外，消费者勇于尝试新事物的态度也促使製造商拓展产品线，以吸引多元化的客户群。世界各地涌现出许多采用非传统馅料（例如起司和欧芹）的新颖独特的鬆饼，这些产品不仅提升了市场吸引力，也迎合了不断变化的偏好。这些趋势的融合支撑着鬆饼细分市场在更广泛的烘焙点心市场中蓬勃发展的前景。

鬆饼市场的成长要素

受店内烘焙产品日益普及和供应链通路不断完善的推动，鬆饼市场正经历强劲成长。各大连锁超级市场内烘焙区的蓬勃发展显着提升了消费者对鬆饼的兴趣。此外，零售商不断推出创新自有品牌产品，以吸引更广泛的消费群。新兴地区新建购物中心和结构化零售店的涌现，进一步推动了零售基础设施的完善，提高了消费者购买新鲜烘焙产品的便利性和多样性，从而进一步促进了市场需求的成长。因此，在这些发展趋势的推动下，鬆饼市场持续繁荣。

鬆饼市场的限制

由于人们对高热量食物摄取相关健康问题的认识不断提高，鬆饼市场正面临严峻挑战。随着消费者越来越关注饮食选择，肥胖、高血糖和心血管疾病等问题日益突出。这些健康问题导致人们对高热量产品的审查力度加大，进而降低了对传统鬆饼的需求，而这可能加剧上述健康问题。因此，日益增强的健康意识给市场成长带来了巨大压力。消费者寻求符合自身健康目标的替代品，这种转向更健康饮食习惯的转变也进一步影响鬆饼市场。

鬆饼市场的趋势

受消费者对新奇口味和美食体验日益增长的需求驱动，鬆饼市场正经历显着的成长趋势。随着个人口味偏好变得更加多元化，生产商也积极研发并推出各种鬆饼产品。这种转变促使咸味鬆饼等独特口味越来越受欢迎，满足了寻求全新味觉体验的消费者的需求。这一趋势也体现在消费者对高端手工鬆饼日益增长的需求上，他们渴望获得差异化的产品。总而言之，消费者对多样化口味的需求正在推动鬆饼市场的显着成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析
• 原料分析

全球鬆饼市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 预包装
• 店面销售

全球鬆饼市场规模（按口味和复合年增长率划分）（2026-2033 年）

• 甜味
• 咸

全球鬆饼市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 大卖场和超级市场
• 杂货店和便利商店
• 在线的
• 专卖店

全球鬆饼市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• Grupo Bimbo SAB de CV（Mexico）
• General Mills, Inc.（USA）
• Mondelez International, Inc.（USA）
• Associated British Foods plc（UK）
• Britannia Industries Limited（India）
• Flowers Foods, Inc.（USA）
• Hostess Brands, Inc.（USA）
• ARYZTA AG（Switzerland）
• Kellogg Company（USA）
• The Hershey Company（USA）
• The JM Smucker Company（USA）
• Starbucks Corporation（USA）
• Dunkin'Brands Group, Inc.（USA）
• McKee Foods Corporation（USA）
• Finsbury Food Group plc（UK）
• George Weston Limited（Canada）
• Warburtons Limited（UK）
• J & J Snack Foods Corp.（USA）
• SpartanNash Company（USA）
• Sensient Technologies Corporation（USA）

结论与建议

Muffin Market size was valued at USD 0.87 Billion in 2024 and is poised to grow from USD 0.89 Billion in 2025 to USD 1.15 Billion by 2033, growing at a CAGR of 3.2% during the forecast period (2026-2033).

The global muffin market is poised for significant growth driven by rising consumer interest in innovative desserts and confectioneries. The trend towards incorporating natural ingredients and healthier substitutes in muffin production is set to further propel this expansion. Healthy ingredient preferences, including alternatives to sugar and whole grains, present lucrative opportunities for brands. Additionally, consumers' openness to culinary experimentation allows manufacturers to broaden their product offerings to attract a diverse audience. New and unique muffin variations, featuring fillings such as cheese, parsley, and other unconventional ingredients, are being introduced worldwide, enhancing market attractiveness and catering to evolving tastes. The convergence of these trends underscores a promising trajectory for the muffin segment in the broader baked goods market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Muffin market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Muffin Market Segments Analysis

Global Muffin Market is segmented by type, taste, distribution channel and region. Based on type, the market is segmented into packaged and in-store. Based on taste, the market is segmented into sweet and savoury. Based on distribution channel, the market is segmented into hypermarkets & supermarkets, grocery & convenience stores, online and specialty stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Muffin Market

The muffin market is experiencing robust growth driven by the rising popularity of in-store bakery products and the strengthening of supply channels. The proliferation of in-store bakeries within various supermarket chains has significantly contributed to increasing consumer interest in muffins. Additionally, retailers are introducing innovative private label options that appeal to a broad audience. This heightened demand is further bolstered by the expansion of retail infrastructure, as new malls and structured retail outlets emerge in developing regions, enhancing accessibility and variety for consumers looking for fresh bakery items. Consequently, the muffin market continues to thrive as these trends unfold.

Restraints in the Muffin Market

The muffin market is facing significant challenges due to growing awareness of health issues associated with high-calorie food consumption. As consumers become increasingly conscious of dietary choices, concerns over obesity, elevated blood sugar levels, and cardiovascular diseases have gained prominence. These health problems have sharpened scrutiny of high-calorie products, leading to a decline in demand for traditional muffins that may contribute to these issues. Consequently, this rising health awareness is putting considerable pressure on market growth. The shift towards healthier eating habits has prompted consumers to seek alternatives that align better with their health and wellness goals, further impacting the muffin market.

Market Trends of the Muffin Market

The muffin market is experiencing a notable trend driven by consumers' increasing willingness to experiment with flavors and culinary experiences. As individuals become more adventurous in their taste preferences, manufacturers are inspired to innovate and introduce a diverse range of muffin varieties. This shift has led to the rising popularity of unique flavors, including savory muffins, which have gained traction among consumers seeking novel taste experiences. The growing demand for artisanal and gourmet muffins also reflects this trend, as shoppers look for products that stand out. Overall, the consumer's quest for diverse flavor profiles is propelling the muffin market toward substantial growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Muffin Market Size by Type & CAGR (2026-2033)

• Market Overview
• Packaged
• In-Store

Global Muffin Market Size by Taste & CAGR (2026-2033)

• Market Overview
• Sweet
• Savoury

Global Muffin Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets & Supermarkets
• Grocery & Convenience Stores
• Online
• Specialty Stores

Global Muffin Market Size & CAGR (2026-2033)

• North America (Type, Taste, Distribution Channel)
  • US
  • Canada
• Europe (Type, Taste, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Taste, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Taste, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Taste, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Grupo Bimbo S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flowers Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hostess Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARYZTA AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunkin' Brands Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finsbury Food Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George Weston Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warburtons Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J & J Snack Foods Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpartanNash Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensient Technologies Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations