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健康美容口腔衛生

牙膏市场规模、份额及成长分析（按类型、最终用户、通路及地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1907095

牙膏市场规模、份额及成长分析（按类型、最终用户、通路及地区划分）－2026-2033年产业预测

Toothpaste Market Size, Share, and Growth Analysis, By Type (Teeth Whitening, Herbal), By End User (Adults, Children), By Distribution Channel, By Region -Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球牙膏市场规模将达到 193.7 亿美元，到 2025 年将达到 204.1 亿美元，到 2033 年将达到 310.4 亿美元，预测期（2026-2033 年）的复合年增长率为 5.38%。

全球牙膏市场正经历显着成长，这主要得益于人们对口腔卫生意识的提高以及对高品质口腔清洁用品需求的增加。牙周病、口腔癌和其他口腔健康问题的日益普遍，促使消费者更加重视预防保健计画。这一趋势在全球范围内催生了众多旨在改善口腔健康的健康倡议。各公司正积极回应，拓展产品线，尤其关注天然和酵素配方产品的需求成长。这些产品无需使用刺激性化学物质，即可强化珐琅质并对抗有害细菌。各通路的强力行销宣传活动正在提升品牌知名度，高露洁和欧乐B等主要企业正投入大量资金以吸引消费者的注意。酵素基牙膏等创新产品进一步满足了消费者对更温和、更有效的口腔护理方案的需求。

全球牙膏市场按类型、最终用户、分销管道和地区进行细分。按类型划分，牙膏市场分为美白牙膏、草本牙膏和抗敏感牙膏。以最终用户划分，牙膏市场分为成人牙膏和儿童牙膏。依分销管道划分，牙膏市场分为超级市场/大卖场、便利商店和药局/药局。按地区划分，分析涵盖北美、欧洲、亚太地区、拉丁美洲以及中东和非洲。

全球牙膏市场驱动因素

全球牙膏市场正经历显着成长，这主要得益于卫生组织和教育宣传活动推动的口腔卫生意识的提高。消费者越来越意识到预防保健在预防牙周疾病和龋齿的重要性。为了促进各个年龄层和不同社会经济阶层人群养成定期使用牙膏的习惯，发展中国家的政府和非政府组织正在发起口腔卫生倡议，包括免费牙科义诊和学校计画。这些策略旨在教育社区民众保持口腔卫生的重要性，进而促进牙膏市场需求的成长和普及。

全球牙膏市场限制因素

全球牙膏市场面临的一大挑战是廉价仿冒品的氾滥，尤其是在新兴经济体。这些假牙膏往往不符合必要的监管标准，引发消费者对信任度和潜在健康风险的担忧。这些仿冒品持续透过未经授权的零售商和线上平台销售，阻碍了正规口腔护理品牌（包括高级产品品牌）的发展机会。儘管已实施更严格的进口管制，但这些非法产品的盛行仍然对整个产业的健康和发展构成严重威胁，使信誉良好的公司难以有效竞争。

全球牙膏市场趋势

全球牙膏市场正经历着向天然草本产品的显着转变，这主要得益于人们对清洁美容和健康理念的日益追求。消费者越来越重视含有芦荟、活性碳、丁香和印楝等成分的口腔护理产品，这反映了消费者对更干净、植物来源产品的普遍偏好。这种对草本牙膏日益增长的偏好在新兴市场尤其明显，而当地消费者对天然疗法的文化信念增强了他们对草本产品的信任。市场扩张的特点是，专注于有机和环保产品的品牌不断涌入，迎合了注重健康的消费者，并推动了产业的创新发展。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Colgate-Palmolive Company（United States）
Procter & Gamble Company（United States）
Unilever PLC（United Kingdom）
GlaxoSmithKline plc（GSK）（United Kingdom）
Haleon plc（United Kingdom）
Johnson & Johnson（United States）
Lion Corporation（Japan）
Henkel AG & Co. KGaA（Germany）
Church & Dwight Co., Inc.（United States）
Sunstar Group（Japan）
Dabur India Ltd.（India）
Himalaya Wellness Company（India）
LG Household & Health Care Ltd.（South Korea）
Amway Corporation（United States）
Kao Corporation（Japan）
Marico Limited（India）
Patanjali Ayurved Ltd.（India）
GoSmile, LLC（United States）

结论与建议

简介目录

Product Code: SQMIG30L2253

Global Toothpaste Market size was valued at USD 19.37 Billion in 2024 and is poised to grow from USD 20.41 Billion in 2025 to USD 31.04 Billion by 2033, growing at a CAGR of 5.38% in the forecast period (2026-2033).

The global toothpaste market is witnessing significant growth driven by the rising awareness of dental hygiene and the need for high-quality oral care products. Increased prevalence of periodontal diseases, oral cancer, and various oral health issues has stoked consumer interest in preventive care solutions. This trend has encouraged numerous health initiatives worldwide to promote better oral health. Companies are responding by diversifying their product lines, including an uptick in demand for natural and enzyme-based formulations that bolster enamel and combat harmful bacteria without harsh chemicals. Strong marketing campaigns across various channels enhance brand visibility, with leading brands like Colgate and Oral-B investing heavily to capture consumer interest. Innovations such as enzyme-based toothpastes further align with the demand for gentler, effective dental care options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toothpaste market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toothpaste Market Segments Analysis

The global toothpaste market is segmented into type, end user, distribution channel, and region. By type, the market is divided into teeth whitening, herbal, and sensitive teeth. Depending on the end user, it is bifurcated into adults and children. According to distribution channels, the market is classified into supermarket/hypermarket, convenience stores, and pharmaceutical & drug stores. Regionally, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

Driver of the Global Toothpaste Market

The global toothpaste market has experienced significant growth, largely driven by heightened awareness of oral hygiene fostered by health organizations and educational campaigns. Consumers are increasingly recognizing the vital role of preventive care in preventing gum disease and cavities. In an effort to encourage regular toothpaste use across diverse age groups and socioeconomic statuses, both governmental and non-governmental entities in developing regions are launching oral health initiatives, including complimentary dental camps and school-based programs. These strategies aim to educate communities about the importance of maintaining oral health, thereby contributing to the expansion and demand for toothpaste in the market.

Restraints in the Global Toothpaste Market

A significant challenge in the global toothpaste market is the prevalence of inexpensive, counterfeit products, especially in emerging economies. These fake toothpastes often bypass necessary regulatory standards, raising concerns about consumer trust and potential health risks. The ongoing distribution of these counterfeit items through unauthorized retail outlets and online platforms hampers the expansion opportunities for legitimate dental care brands, including those offering premium products. Despite the implementation of stricter import regulations, the persistence of these illicit goods poses a serious threat to the overall integrity and growth of the industry, making it difficult for reputable companies to compete effectively.

Market Trends of the Global Toothpaste Market

The Global Toothpaste market is witnessing a significant shift towards natural and herbal formulations, fueled by the rising clean beauty and wellness movement. Consumers are increasingly prioritizing oral health products that feature ingredients such as aloe vera, charcoal, clove, and neem, reflecting a broader trend towards cleaner, plant-based options. This growing preference for herbal toothpaste is particularly notable in emerging markets, where cultural beliefs in natural remedies enhance consumer confidence. The market's expansion is characterized by the entry of brands focusing on organic and eco-friendly products, catering to health-conscious consumers and driving innovative developments within the industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis

Global Toothpaste Market Size by Type & CAGR (2026-2033)

Market Overview
Sensitivity
Whitening
Children's
Smokers
Herbal

Global Toothpaste Market Size by Product & CAGR (2026-2033)

Market Overview
Conventional Toothpaste
Herbal Toothpaste
Teeth Whitening Toothpaste
Sensitivity Toothpaste

Global Toothpaste Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Store-Based
Non-Store-Based

Global Toothpaste Market Size & CAGR (2026-2033)

North America (Type, Product, Distribution Channel)
- US
- Canada
Europe (Type, Product, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Product, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Product, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Product, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Colgate-Palmolive Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GlaxoSmithKline plc (GSK) (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haleon plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunstar Group (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dabur India Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Himalaya Wellness Company (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Household & Health Care Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marico Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Patanjali Ayurved Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GoSmile, LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments