牙膏市场－全球产业规模、份额、趋势、机会和预测，依产品类型、销售通路、地区和竞争格局划分，2021-2031年预测

全球牙膏市场规模将从2025年的213.3亿美元成长到2031年的289.8亿美元，复合年增长率为5.24%。牙膏是一种半固体牙膏，通常为膏状或凝胶状，需搭配牙刷使用，以去除牙菌斑、清洁牙齿并输送有益口腔健康的活性成分。

主要市场驱动因素

龋齿和牙周疾病的日益普遍是全球牙膏市场的主要驱动力，促使消费者需要持续使用预防性口腔护理产品。口腔健康问题的加剧与城市化和饮食习惯的改变密切相关，尤其是高糖食物的摄取量，这使得人们必须每天使用含氟和抗牙菌斑配方的牙膏。

主要市场挑战

传统包装带来的环境复杂性对全球牙膏市场构成了巨大的障碍。具体而言，该行业在从难以回收的多层复合塑胶管过渡到符合严格环保法规的单一材料替代品时，面临巨大的营运阻力。

主要市场趋势

全球牙膏市场正​​经历一场由高端化驱动的重大变革，这种高端化趋势体现在牙膏成分的「护肤化」上。消费者越来越将口腔护理视为其高端美容程序的延伸。这一趋势是将传统护肤品中的活性成分，例如透明质酸、维生素C和烟酰胺，融入牙膏配方中，以提供诸如抗衰老、美白等美容功效。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球牙膏市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依产品种类（普通牙膏、草本牙膏、美白及抗敏感牙膏）
  • 依销售管道（超市/大型超市、便利商店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美牙膏市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲牙膏市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区牙膏市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲牙膏市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美牙膏市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球牙膏市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Arms & Hammer
• Unilever
• Amway
• Patanjali Ayurved Ltd
• Henkel Ag & Co
• Glaxosmithkline Plc
• Colgate Palmolive Company
• Procter & Gamble
• Johnson & Johnson
• Dabur International Ltd

第十六章：策略建议

第17章调查会社について・免责事项

The Global Toothpaste Market will grow from USD 21.33 Billion in 2025 to USD 28.98 Billion by 2031 at a 5.24% CAGR. Toothpaste is defined as a semi-solid dentifrice, typically available in paste or gel form, used in conjunction with a toothbrush to remove dental plaque, clean teeth, and deliver active ingredients for oral health.

Key Market Drivers

Rising prevalence of dental caries and periodontal diseases serves as a primary catalyst for the Global Toothpaste Market, necessitating consistent consumer engagement with preventive oral care products. This escalation in oral health issues is increasingly linked to urbanization and shifting dietary habits, particularly the high consumption of sugar-rich foods, which mandates the daily use of fluoride-based and anti-plaque formulations. The sheer scale of this public health burden ensures a steady baseline of demand for standard dentifrices, as treating these conditions remains a priority for health organizations and individuals alike

Key Market Challenges

The environmental complexity associated with traditional packaging constitutes a formidable barrier to the Global Toothpaste Market. Specifically, the industry faces acute operational friction in transitioning from multi-laminate plastic tubes-which are historically difficult to recycle-to mono-material alternatives that satisfy stringent environmental regulations. This shift requires substantial capital investment in R&D to ensure new materials maintain product stability, effectively diverting resources away from market expansion strategies and new product development. The necessity of this transition is amplified by the sheer volume of units in circulation, which creates immediate waste management bottlenecks.

Key Market Trends

The Global Toothpaste Market is undergoing a significant transformation driven by premiumization through the "skinification" of toothpaste ingredients, where consumers increasingly view oral care as an extension of their high-end beauty regimens. This trend involves the infusion of active ingredients traditionally found in skincare, such as hyaluronic acid, vitamin C, and niacinamide, into dentifrice formulations to offer aesthetic benefits like anti-aging for gums and advanced whitening. Manufacturers are capitalizing on this demand by launching sophisticated, high-value products that command premium price points and drive category value beyond standard hygiene functions.

Key Market Players

• Arms & Hammer
• Unilever
• Amway
• Patanjali Ayurved Ltd
• Henkel Ag & Co
• Glaxosmithkline Plc
• Colgate Palmolive Company
• Procter & Gamble
• Johnson & Johnson
• Dabur International Ltd

Report Scope:

In this report, the Global Toothpaste Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Toothpaste Market, By Product Type:

• Conventional Toothpaste
• Herbal Toothpaste
• Whitening & Sensitive Toothpaste

Toothpaste Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Toothpaste Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Toothpaste Market.

Available Customizations:

Global Toothpaste Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Toothpaste Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Conventional Toothpaste, Herbal Toothpaste, Whitening & Sensitive Toothpaste)
  • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Toothpaste Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Toothpaste Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Canada Toothpaste Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Mexico Toothpaste Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Sales Channel

7. Europe Toothpaste Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Toothpaste Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2. France Toothpaste Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. United Kingdom Toothpaste Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. Italy Toothpaste Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Spain Toothpaste Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Toothpaste Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Toothpaste Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. India Toothpaste Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. Japan Toothpaste Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. South Korea Toothpaste Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Sales Channel
  • 8.3.5. Australia Toothpaste Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Toothpaste Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Toothpaste Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. UAE Toothpaste Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. South Africa Toothpaste Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Sales Channel

10. South America Toothpaste Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Sales Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Toothpaste Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Sales Channel
  • 10.3.2. Colombia Toothpaste Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Sales Channel
  • 10.3.3. Argentina Toothpaste Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Toothpaste Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Arms & Hammer
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Unilever
• 15.3. Amway
• 15.4. Patanjali Ayurved Ltd
• 15.5. Henkel Ag & Co
• 15.6. Glaxosmithkline Plc
• 15.7. Colgate Palmolive Company
• 15.8. Procter & Gamble
• 15.9. Johnson & Johnson
• 15.10. Dabur International Ltd

16. Strategic Recommendations

17. About Us & Disclaimer