敏感牙膏市场－全球产业规模、份额、趋势、机会和预测，按应用、销售通路、地区和竞争格局划分，2021-2031年预测

全球抗敏牙膏市场规模将从2025年的17.8亿美元成长到2031年的24.3亿美元，复合年增长率为5.32%。抗敏牙膏是一种治疗性口腔卫生产品，其配方中含有活性减敏剂，例如硝酸钾、氟化亚锡或精氨酸，旨在透过封闭暴露的牙本质小管或使神经末梢去极化来缓解牙本质过敏。

主要市场驱动因素

全球牙本质过敏症盛行率的上升是推动市场规模成长的根本催化剂，其根源在于更广泛的口腔健康问题负担。随着人口老化和牙龈萎缩的普遍存在，暴露的牙本质小管需要透过治疗性牙膏进行持续管理，而非仅依靠美容替代品。

主要市场挑战

与一般防蛀牙膏相比，抗敏牙膏的高定价是限制其全球市场发展的主要障碍。这种价格差异限制了其普及，尤其是在新兴经济体，这些国家的消费者购买力往往较低，他们更注重基本的口腔卫生用品而非专业的治疗方案。

主要市场趋势

随着製造商积极转向循环经济原则，采用永续和可回收包装解决方案正在重塑市场格局。过去，敏感牙膏管采用复杂的多层复合材料，其中包含铝製阻隔层，与标准回收流程不相容。但如今，该产业正逐步过渡到高密度聚乙烯 (HDPE) 单一材料设计。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球抗敏牙膏市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按用途（美白、快速缓解、其他）
  • 依销售管道（超市/大型超市、便利商店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美抗敏牙膏市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲抗敏牙膏市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区抗敏牙膏市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲敏感牙膏市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲抗敏牙膏市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球抗敏牙膏市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• GlaxoSmithKline Consumer Healthcare
• Colgate-Palmolive Company
• Procter & Gamble Co.
• Unilever PLC
• GSK plc
• Johnson & Johnson
• Church & Dwight Co., Inc.
• Lion Corporation
• Yunnan Baiyao Group Co., Ltd.

第十六章：策略建议

第17章调查会社について・免责事项

The Global Sensitive Toothpaste Market will grow from USD 1.78 Billion in 2025 to USD 2.43 Billion by 2031 at a 5.32% CAGR. Sensitive toothpaste is a therapeutic oral hygiene product formulated with active desensitizing agents, such as potassium nitrate, stannous fluoride, or arginine, designed to alleviate dentin hypersensitivity by occluding exposed dentinal tubules or depolarizing nerve endings.

Key Market Drivers

The Rising Global Prevalence of Dentin Hypersensitivity acts as a foundational catalyst for market volume, deeply rooted in the broader burden of oral health conditions. As populations age and gingival recession becomes ubiquitous, the exposure of dentinal tubules necessitates continuous management through therapeutic dentifrices rather than cosmetic alternatives.

Key Market Challenges

The premium pricing of sensitive toothpaste formulations compared to standard anticavity products constitutes a primary impediment to the market's global trajectory. This cost disparity restricts mass adoption, particularly in emerging economies where consumers often possess lower purchasing power and prioritize basic oral hygiene necessities over specialized therapeutic solutions. When faced with economic constraints, individuals frequently forego condition-specific products despite suffering from dentin hypersensitivity, thereby limiting the addressable market volume for higher-margin desensitizing agents and slowing the conversion of potential users into regular consumers.

Key Market Trends

The Adoption of Sustainable and Recyclable Packaging Solutions is reshaping the market landscape as manufacturers aggressively pivot toward circular economy principles. Historically, sensitive toothpaste tubes utilized complex multi-layer laminates containing aluminum barriers that were incompatible with standard recycling streams, but the industry is now transitioning to high-density polyethylene (HDPE) mono-material designs. This structural overhaul is driven by regulatory pressures and growing consumer demand for eco-friendly products, compelling brands to retool supply chains for compatibility with rigid plastic recycling infrastructures.

Key Market Players

• GlaxoSmithKline Consumer Healthcare
• Colgate-Palmolive Company
• Procter & Gamble Co.
• Unilever PLC
• GSK plc
• Johnson & Johnson
• Church & Dwight Co., Inc.
• Lion Corporation
• Yunnan Baiyao Group Co., Ltd.

Report Scope:

In this report, the Global Sensitive Toothpaste Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sensitive Toothpaste Market, By Application:

• Whitening
• Rapid Relief
• Others

Sensitive Toothpaste Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Sensitive Toothpaste Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sensitive Toothpaste Market.

Available Customizations:

Global Sensitive Toothpaste Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sensitive Toothpaste Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Application (Whitening, Rapid Relief, Others)
  • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Sensitive Toothpaste Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Application
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sensitive Toothpaste Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Application
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Canada Sensitive Toothpaste Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Application
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Mexico Sensitive Toothpaste Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Application
      • 6.3.3.2.2. By Sales Channel

7. Europe Sensitive Toothpaste Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Application
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Sensitive Toothpaste Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Application
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2. France Sensitive Toothpaste Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Application
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. United Kingdom Sensitive Toothpaste Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Application
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. Italy Sensitive Toothpaste Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Application
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Spain Sensitive Toothpaste Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Application
      • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Sensitive Toothpaste Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Application
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Sensitive Toothpaste Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Application
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. India Sensitive Toothpaste Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Application
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. Japan Sensitive Toothpaste Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Application
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. South Korea Sensitive Toothpaste Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Application
      • 8.3.4.2.2. By Sales Channel
  • 8.3.5. Australia Sensitive Toothpaste Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Application
      • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Sensitive Toothpaste Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Application
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Sensitive Toothpaste Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Application
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. UAE Sensitive Toothpaste Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Application
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. South Africa Sensitive Toothpaste Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Application
      • 9.3.3.2.2. By Sales Channel

10. South America Sensitive Toothpaste Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Application
  • 10.2.2. By Sales Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sensitive Toothpaste Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Application
      • 10.3.1.2.2. By Sales Channel
  • 10.3.2. Colombia Sensitive Toothpaste Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Application
      • 10.3.2.2.2. By Sales Channel
  • 10.3.3. Argentina Sensitive Toothpaste Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Application
      • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Sensitive Toothpaste Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. GlaxoSmithKline Consumer Healthcare
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Colgate-Palmolive Company
• 15.3. Procter & Gamble Co.
• 15.4. Unilever PLC
• 15.5. GSK plc
• 15.6. Johnson & Johnson
• 15.7. Church & Dwight Co., Inc.
• 15.8. Lion Corporation
• 15.9. Yunnan Baiyao Group Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer