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修配用零件市场

汽车电子商务市场规模、份额和成长分析（按零件类型、供应商类型、车辆类型、营运模式和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1907602

汽车电子商务市场规模、份额和成长分析（按零件类型、供应商类型、车辆类型、营运模式和地区划分）－2026-2033年产业预测

Automotive E-Commerce Market Size, Share, and Growth Analysis, By Component Type, By Vendor Type, By Vehicle Type, By Operation, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月15日 | 出版商:

SkyQuest | 英文 265 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，汽车电子商务市场规模将达到 533.9 亿美元，到 2025 年将成长至 627.4 亿美元，到 2033 年将成长至 2279.4 亿美元，在预测期（2026-2033 年）内，复合年增长率为 17.5%。

汽车电商市场经历了显着成长，这主要得益于消费者对价格实惠的售后配件需求不断增长，以及传统零售商纷纷采用数位化销售管道。此外，消费者对个人化客製化的需求日益增长，他们希望透过配件和升级来打造专属座驾，同时降低安装成本并提高配送效率，这些因素进一步推动了市场发展。小型配件易于自行安装也进一步促进了市场扩张。同时，新冠疫情带来的衝击促使传统供应商整合其电商策略，打造更有效率的销售模式并提升客户服务水准。日益复杂的市场环境促使消费者转向提供标准化、可靠服务的成熟平台，这使得大型电商平台成为汽车产业的关键服务聚合商。

汽车电子商务市场驱动因素

汽车电子商务市场的成长主要得益于原厂配套（OEM）技术日益增长的需求，以及汽车销售的持续攀升。这些数位化市场为新车和二手车交易提供了便利的途径，使其成为购车者的理想选择。随着消费者逐渐意识到这些线上平台的行销潜力，它们的受欢迎程度持续成长。电子商务交易的便利性和速度提升了用户体验，进一步推动了汽车产业数位化解决方案的普及。这种转变标誌着汽车买卖方式的重大改变。

汽车电子商务市场的限制

假冒汽车零件的氾滥对汽车电商市场的发展构成了重大挑战。众多厂商生产仿冒正品汽车零件，并以低价出售。这类仿冒品市场往往集中在易于复製且利润空间大的零件，例如拉桿、转向臂、挡风玻璃和滤清器。随着汽车零件製造商数量的增加，各地对这些劣质仿冒品的需求也不断增加。这些产品品质普遍低劣，容易出现故障，造成消费者负面印象，进而对汽车电商产业的声誉和发展产生不利影响。

汽车电子商务市场的发展趋势

汽车电商市场正呈现出一股明显的DIY文化潮流，而影片教学的兴起已成为关键的行销工具，进一步推动了这一趋势。零售商正利用YouTube等平台，为顾客提供引人入胜的安装指南，从而营造社群氛围，并鼓励自助购买。这种互动方式不仅能够教育消费者，还能透过影片描述中的信息链接，轻鬆引导DIY爱好者找到所需的汽车配件。随着人们对居家车辆维护的需求持续增长，这种策略能够有效地吸引那些既追求知识又注重便利的科技达人消费者。

北美洲
- 美国
- 加拿大
欧洲
- 英国
- 德国
- 西班牙
- 法国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2021-2023年营收年比比较

主要企业简介

Amazon.com, Inc.
Alibaba Group Holding Limited
eBay Inc.
Walmart
O'Reilly Auto Parts
AutoZone, Inc.
Advance Auto Parts
Delticom AG
Bosch Auto Parts
Flipkart Internet Private Limited
CARiD
Pep Boys
RockAuto, LLC
NAPA Auto Parts
Tire Rack.com, Inc.
US Auto Parts Network Inc.
JC Whitney
AutoAnything, Inc.
Arch Auto Parts
Smart Parts Online Pvt. Ltd.

结论与建议

简介目录

Product Code: SQSG25AG2003

Automotive E-Commerce Market size was valued at USD 53.39 Billion in 2024 and is poised to grow from USD 62.74 Billion in 2025 to USD 227.94 Billion by 2033, growing at a CAGR of 17.5% during the forecast period (2026-2033).

The automotive e-commerce market is experiencing significant growth driven by increasing consumer demand for affordable aftermarket parts and the adoption of digital sales channels by traditional retailers. This shift is bolstered by the rising trend of customization, where consumers seek to personalize their vehicles with accessories and enhancements, reducing installation costs and improving delivery efficiencies. The market's expansion is further fueled by the ease of self-installation of smaller parts. Additionally, the disruption caused by the COVID-19 pandemic has prompted traditional providers to integrate e-commerce strategies, creating more effective sales approaches and enhancing customer service. Market complexity drives consumers toward established platforms that offer standardized, reliable services, positioning large e-commerce players as vital service aggregators in the automotive space.

Top-down and bottom-up approaches were used to estimate and validate the size of the Automotive E-Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Automotive E-Commerce Market Segments Analysis

Global Automotive E-Commerce Market is segmented by component type, vendor type, vehicle type, operation and region. Based on component type, the market is segmented into infotainment & multimedia, engine components, tires & wheels, interior accessories and electrical products. Based on vendor type, the market is segmented into OEM vendor and third-party vendor. Based on vehicle type, the market is segmented into passenger car, commercial vehicle and two-wheeler. Based on operation, the market is segmented into B2C (business to consumer) and B2B (business to business). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Automotive E-Commerce Market

The growth of the automotive e-commerce market is significantly fueled by an increasing demand for original equipment manufacturer (OEM) technologies alongside escalating car sales. This digital marketplace offers a convenient avenue for both new and used car transactions, making it an attractive option for buyers. As consumers become more aware of the marketing potential of these online platforms, their popularity continues to rise. The ease and speed associated with e-commerce transactions enhance user experience, further driving the adoption of digital solutions in the automotive sector. This transformation represents a notable shift in how vehicles are bought and sold.

Restraints in the Automotive E-Commerce Market

The proliferation of counterfeit automotive components poses a significant challenge to the growth of the automotive e-commerce market. Numerous manufacturers produce replicas of authentic auto parts, offering them at reduced prices. This counterfeit market often focuses on easily replicable parts with high profit margins, including items like tie rods, steering arms, windshields, and filters. As the number of automotive spare part manufacturers increases, the demand for these inferior second-copy components rises from various regions. These products generally lack quality and are prone to failure, creating a negative perception that adversely affects the reputation and development of the automotive e-commerce sector.

Market Trends of the Automotive E-Commerce Market

The automotive e-commerce market is witnessing a significant trend towards DIY culture, bolstered by the rise of video tutorials as a vital marketing tool. Retailers are increasingly leveraging platforms like YouTube to provide customers with engaging installation guides, fostering a sense of community and encouraging self-service purchases. This interactive approach not only enhances consumer education but also seamlessly directs DIY enthusiasts to necessary automotive parts through informative links in video descriptions. As the demand for at-home vehicle maintenance continues to grow, this strategy effectively captures the attention of a tech-savvy consumer base eager for both knowledge and convenience.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Patent Analysis
Case Studies
Customer & Buying Criteria Analysis

Global Automotive E-Commerce Market Size by Component Type & CAGR (2026-2033)

Market Overview
Infotainment & Multimedia
Engine Components
Tires & Wheels
Interior Accessories
Electrical Products

Global Automotive E-Commerce Market Size by Vendor Type & CAGR (2026-2033)

Market Overview
OEM Vendor
Third-Party Vendor

Global Automotive E-Commerce Market Size by Vehicle Type & CAGR (2026-2033)

Market Overview
Passenger Car
Commercial Vehicle
Two-Wheeler

Global Automotive E-Commerce Market Size by Operation & CAGR (2026-2033)

Market Overview
B2C (Business to Consumer)
B2B (Business to Business)

Global Automotive E-Commerce Market Size & CAGR (2026-2033)

North America, (Component Type, Vendor Type, Vehicle Type, Operation)
- US
- Canada
Europe, (Component Type, Vendor Type, Vehicle Type, Operation)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Component Type, Vendor Type, Vehicle Type, Operation)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Component Type, Vendor Type, Vehicle Type, Operation)
- Brazil
- Rest of Latin America
Middle East & Africa, (Component Type, Vendor Type, Vehicle Type, Operation)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Amazon.com, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
eBay Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Walmart
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
O'Reilly Auto Parts
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AutoZone, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Advance Auto Parts
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Delticom AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bosch Auto Parts
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flipkart Internet Private Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CARiD
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pep Boys
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
RockAuto, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NAPA Auto Parts
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tire Rack.com, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
U.S. Auto Parts Network Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JC Whitney
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AutoAnything, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Arch Auto Parts
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smart Parts Online Pvt. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments