查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1558332

到 2030 年电子商务汽车售后市场预测：按产品类型、消费者类型、车辆类型、最终用户和地区进行的全球分析

E-Commerce Automotive Aftermarket Market Forecasts to 2030 - Global Analysis By Product Type, Consumer Type, Vehicle Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2024年全球电商汽车售后市场规模将达到992亿美元，预计2030年将达到2,464亿美元，预测期内复合年增长率为16.6%。

电商汽车后市场是指在购买汽车后销售汽车零件、配件和服务的线上零售业。针对DIY客户和专业服务供应商，提供汽车、卡车和摩托车等车辆的备件、设备和增强功能。主要功能包括线上平台、组装指南和教程，帮助客户检查与其车辆的兼容性，并帮助 DIY 爱好者进行维护和维修。一些平台也与当地维修店合作提供安装服务。

根据 Cox Automotive 最近对美国买家进行的一项调查，消费者对汽车购买的满意度数位化而提高，从 2019 年的 60% 达到 2020 年的历史最高水准 72%。

持有汽车数量增加

随着持有中汽车数量的增加和世界持有的老化，对轮胎、电池、煞车皮和过滤器等替换零件的需求不断增加。这种需求是由客製化和配件日益增长的趋势推动的，尤其是在年轻消费者中。此外，网路购物消费者可以轻鬆浏览、比较和购买零件，这也推动了对售后零件的需求，并扩大了线上售后零售商的市场。

汽车产品复杂性

汽车零件的复杂规格和合规要求可能会因其复杂性而阻碍消费者在线购买。因此，电子商务平台可能会遇到较低的转换率和更多的退货和换货。客户最终可能会因相容性问题而购买错误的零件，从而导致不满意并产生额外费用。退货汽车零件的复杂性，通常加上高昂的运输成本，由于处理退货的麻烦和费用，阻碍了客户在网路购物，从而阻碍了市场的成长。

提供线上装修指南和维修教学课程

线上组装指南和维修教程使消费者能够独立执行维护和维修任务，增强他们选择正确零件和进行维修的信心。这种授权增加了对售后产品的需求，并透过在购买前确认适用性来减少购买错误。这透过增强购物体验并降低与处理退货相关的成本来改善电子商务业务。总的来说，这些资源有助于提供更有效率、更具成本效益的购物体验。

存在假汽车零件

假冒零件会损害品牌声誉和消费者信任，导致长期财务损失并降低客户忠诚度。消费者可能会对在线购买汽车零件持谨慎态度，因为担心收到劣质产品。这种不信任可能会导致受假冒产品影响的品牌以及在同一平台上运营的其他授权卖家的销售下降。因此，经营者必须保持警惕，应对仿冒品。

COVID-19 的影响：

COVID-19疫情对电商汽车后市场产生了重大影响，带来挑战和机会。最初，由于供应链中断和消费者支出减少，市场经历了下滑，2020 年售后市场收益下降了 17%。然而，随着监管放鬆，电子商务通路显着成长，到 2020 年与前一年同期比较增 64%。

预计煞车零件市场在预测期内将成为最大的市场

煞车皮、转子、卡钳和煞车油等煞车部件预计在预测期内需求最高，因为它们对车辆安全至关重要并且需要经常更换。消费者希望从值得信赖的线上零售商那里获得可靠、高品质的产品。煞车皮的平均使用寿命为 30,000 至 70,000 英里，是最常更换的零件之一。

D2B（直接面向企业）领域预计在预测期内复合年增长率最高。

直接面向企业 (D2B) 领域将在预测期内达到最高水平，因为 D2B 电子商务平台透过从预计复合年增长率高的供应商采购零件、配件和消耗品来帮助简化汽车企业的采购流程。这减少了手动流程并提高了效率。此外，D2B电子商务扩展了对供应商和产品的广泛网路的访问，使您能够找到透过传统管道无法获得的专用零件和设备，并满足多样化的客户需求。

占比最大的地区：

在预测期内，北美将占据最大的市场占有率，因为北美电子商务平台提供全面的配件指南和维修教程，以帮助客户找到合适的 DIY 维修零件。这些资源赋予消费者权力并推动电子商务汽车售后市场的成长。当地维修店和服务供应商也为购买的零件提供安装服务，弥补了线上购买和实体安装需求之间的差距。

复合年增长率最高的地区：

法国、德国和英国等国家拥有强大的汽车生态系统，为汽车售后零件相关的新业务提供了机会。此外，瑞典、荷兰和丹麦等国家拥有明确的供应链产业，可确保高效的电子商务活动并为电子商务售后市场的成长开闢途径。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球电商汽车售后：依产品类型

  • 煞车零件
  • 转向/悬吊部件
  • 筛选
  • 照明部件
  • 电池
  • 胎
  • 引擎零件
  • 排气零件
  • 电气零件
  • 其他产品类型

第六章全球电子商务汽车售后市场：依消费者类型

  • 直接商务 (D2B)
  • 企业对消费者 (B2C)
  • 直接面向消费者的销售 (D2C)

第七章全球电商汽车售后市场：依车型分类

  • 客车
  • 商用车
  • 摩托车
  • 其他车型

第八章全球电子商务汽车售后市场：依最终用户分类

  • DIY（自己动手做）消费者
  • 服务专业人员和机械师
  • 汽车修理店
  • 零售商和批发商
  • 其他最终用户

第九章全球电商汽车后市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第10章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章 公司概况

  • Advance Auto Parts, Inc
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • AutoZone Inc.
  • Bosch Auto Parts
  • CARiD
  • Delticom AG
  • Denso Corporation
  • EBay Inc.
  • Ferdinand Bilstein GmbH+Co. KG
  • Flipkart Private Limited
  • NAPA Auto Parts
  • O'Reilly Auto Parts
  • RockAuto, LLC
  • US Auto Parts Network, Inc.
  • Walmart
Product Code: SMRC27203

According to Stratistics MRC, the Global E-Commerce Automotive Aftermarket Market is accounted for $99.2 billion in 2024 and is expected to reach $246.4 billion by 2030 growing at a CAGR of 16.6% during the forecast period. E-commerce Automotive Aftermarket is an online retail sector that sells automotive parts, accessories, and services after the initial purchase of a vehicle. It caters to DIY customers and professional service providers, offering spare parts, equipment, and enhancements for vehicles like cars, trucks, and motorcycles. Key features include online platforms, fitment guides, and tutorials, which help customers ensure compatibility with their vehicles and enable DIY enthusiasts to perform maintenance and repairs. Some platforms also partner with local repair shops to provide installation services.

According to a recent survey of buyers in the U.S. by Cox Automotive, consumer satisfaction with car buying has increased with digitization, reaching an all-time high of 72% in 2020, up from 60% in 2019.

Market Dynamics:

Driver:

Increasing vehicle ownership

The increasing number of vehicles and aging global fleets has led to a higher demand for replacement parts like tires, batteries, brake pads, and filters. This demand is driven by the increasing trend of customization and accessorizing, particularly among younger consumers. Moreover this demand for aftermarket parts is also driven by the convenience of online shopping, which allows consumers to easily browse, compare, and purchase parts, expanding the market for online aftermarket retailers.

Restraint:

Complexity of automotive products

Automotive parts' intricate specifications and compatibility requirements can discourage consumers from making online purchases due to their complexity. This can lead to lower conversion rates for e-commerce platforms and increased returns and exchanges. Customers may purchase incorrect parts due to compatibility issues, resulting in dissatisfaction and additional costs. This complexity of returning automotive parts, often compounded by high shipping costs, can also deter customers from shopping online due to the hassle and expense of dealing with returns hampering the growth of the market.

Opportunity:

Availability of online fitment guides and repair tutorials

Online fitment guides and repair tutorials empower consumers to perform maintenance and repair tasks independently, increasing their confidence in selecting correct parts and performing repairs. This empowerment drives higher demand for aftermarket products and reduces purchase errors by ensuring compatibility before making a purchase. This enhances the shopping experience and improves e-commerce operations by decreasing costs associated with handling returns. Overall, these resources contribute to a more efficient and cost-effective shopping experience.

Threat:

Presence of counterfeit automotive parts

Counterfeit parts can damage brand reputation and consumer trust, leading to long-term financial losses and reduced customer loyalty. Consumers may become wary of purchasing automotive parts online, fearing they may receive inferior products. This distrust can result in decreased sales for both counterfeit-affected brands and other legitimate sellers operating on the same platforms. Therefore, it is crucial for businesses to be vigilant and vigilant in addressing counterfeit products.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the E-commerce Automotive Aftermarket, leading to both challenges and opportunities. Initially, the market experienced a decline due to supply chain disruptions and reduced consumer spending, with aftermarket revenues dropping by 17% in 2020. However, as restrictions eased, e-commerce channels saw a substantial increase, with a 64% year-over-year revenue rise reported by mid-2020.

The braking parts segment is expected to be the largest during the forecast period

The braking parts is expected to be the largest during the forecast period because brake parts, including brake pads, rotors, calipers, and brake fluid, are crucial for vehicle safety and are frequently replaced. Consumers seek reliable, high-quality products from reputable online retailers. Brake pads, with an average lifespan of 30,000 to 70,000 miles, are among the most frequently replaced components, resulting in a steady demand for braking parts in the e-commerce automotive aftermarket..

The direct to business (D2B) segment is expected to have the highest CAGR during the forecast period

The direct to business (D2B) segment is expected to have the highest CAGR during the forecast period as D2B e-commerce platforms help automotive businesses streamline procurement processes by sourcing parts, accessories, and supplies from various suppliers. This reduces manual processes and improves efficiency. Additionally, D2B e-commerce expands access to a broader network of suppliers and products, enabling businesses to find specialized parts and equipment not available through traditional channels, meeting diverse customer needs.

Region with largest share:

North America is projected to hold the largest market share during the forecast period because E-commerce platforms in North America offer comprehensive fitment guides and repair tutorials to help customers find the right parts for DIY repairs. These resources empower consumers and drive growth in the e-commerce automotive aftermarket. Local repair shops and service providers also provide installation services for purchased parts, bridging the gap between online purchases and physical installation needs.

Region with highest CAGR:

Europe is projected to witness the highest CAGR over the forecast period driven due to an extensive automotive ecosystem in countries such as France, Germany, and the U.K. offers people the opportunity to set up new businesses related to automotive replacement parts. Furthermore, a well-defined supply chain industry in countries such as Sweden, Netherlands, and Denmark ensures efficient e-commerce activities, thereby providing growth avenues for the e-commerce aftermarket.

Key players in the market

Some of the key players in E-Commerce Automotive Aftermarket market include Advance Auto Parts, Inc, Alibaba Group Holding Limited, Amazon.com, Inc., AutoZone Inc., Bosch Auto Parts, CARiD, Delticom AG, Denso Corporation, EBay Inc., Ferdinand Bilstein GmbH + Co. KG, Flipkart Private Limited, NAPA Auto Parts, O'Reilly Auto Parts, RockAuto, LLC, U.S. Auto Parts Network, Inc. And Walmart

Key Developments:

In September 2024, Bosch presents new assistance system rail forward assist for railway. The modular assistance system consists of a control unit and various sensors, which ensure seamless monitoring of the area in front of the rail vehicle.

In September 2024, Denso Corporation announced that it will build a new plant by expanding the site of the Zenmyo Plant in Nishio City, Aichi Prefecture. Construction will start in the first half of FY2025 and will be completed in January 2027, with production slated to start in the first half of FY2028.

In July 2024, Bosch Global Software Technologies executes definitive agreement with GMR group for investing 10% stake in smart metering projects. Bosch Global Software Technologies through its Software and Digital Solutions (SDS) division caters to third party (non-captive) clients in enterprise resource planning, digital and connected products domain.

Product Types Covered:

  • Braking Parts
  • Steering and Suspension Parts
  • Filters
  • Lighting Parts
  • Battery
  • Tires
  • Engine Parts
  • Exhaust Components
  • Electrical Parts
  • Other Product Types

Consumer Types Covered:

  • Direct to Business (D2B)
  • Business to Consumer (B2C)
  • Direct to Consumer (D2C)

Vehicle Types Covered:

  • Passenger Vehicles
  • Commercial Vehicles
  • Two-Wheelers
  • Other Vehicle Types

End Users Covered:

  • DIY (Do-It-Yourself) Consumers
  • Service Professionals & Mechanics
  • Automotive Repair Shops
  • Retailers & Wholesalers
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global E-Commerce Automotive Aftermarket Market, By Product Type

  • 5.1 Introduction
  • 5.2 Braking Parts
  • 5.3 Steering and Suspension Parts
  • 5.4 Filters
  • 5.5 Lighting Parts
  • 5.6 Battery
  • 5.7 Tires
  • 5.8 Engine Parts
  • 5.9 Exhaust Components
  • 5.10 Electrical Parts
  • 5.11 Other Product Types

6 Global E-Commerce Automotive Aftermarket Market, By Consumer Type

  • 6.1 Introduction
  • 6.2 Direct to Business (D2B)
  • 6.3 Business to Consumer (B2C)
  • 6.4 Direct to Consumer (D2C)

7 Global E-Commerce Automotive Aftermarket Market, By Vehicle Type

  • 7.1 Introduction
  • 7.2 Passenger Vehicles
  • 7.3 Commercial Vehicles
  • 7.4 Two-Wheelers
  • 7.5 Other Vehicle Types

8 Global E-Commerce Automotive Aftermarket Market, By End User

  • 8.1 Introduction
  • 8.2 DIY (Do-It-Yourself) Consumers
  • 8.3 Service Professionals & Mechanics
  • 8.4 Automotive Repair Shops
  • 8.5 Retailers & Wholesalers
  • 8.6 Other End Users

9 Global E-Commerce Automotive Aftermarket Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Advance Auto Parts, Inc
  • 11.2 Alibaba Group Holding Limited
  • 11.3 Amazon.com, Inc.
  • 11.4 AutoZone Inc.
  • 11.5 Bosch Auto Parts
  • 11.6 CARiD
  • 11.7 Delticom AG
  • 11.8 Denso Corporation
  • 11.9 EBay Inc.
  • 11.10 Ferdinand Bilstein GmbH + Co. KG
  • 11.11 Flipkart Private Limited
  • 11.12 NAPA Auto Parts
  • 11.13 O'Reilly Auto Parts
  • 11.14 RockAuto, LLC
  • 11.15 U.S. Auto Parts Network, Inc.
  • 11.16 Walmart

List of Tables

  • Table 1 Global E-Commerce Automotive Aftermarket Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global E-Commerce Automotive Aftermarket Market Outlook, By Product Type (2022-2030) ($MN)
  • Table 3 Global E-Commerce Automotive Aftermarket Market Outlook, By Braking Parts (2022-2030) ($MN)
  • Table 4 Global E-Commerce Automotive Aftermarket Market Outlook, By Steering and Suspension Parts (2022-2030) ($MN)
  • Table 5 Global E-Commerce Automotive Aftermarket Market Outlook, By Filters (2022-2030) ($MN)
  • Table 6 Global E-Commerce Automotive Aftermarket Market Outlook, By Lighting Parts (2022-2030) ($MN)
  • Table 7 Global E-Commerce Automotive Aftermarket Market Outlook, By Battery (2022-2030) ($MN)
  • Table 8 Global E-Commerce Automotive Aftermarket Market Outlook, By Tires (2022-2030) ($MN)
  • Table 9 Global E-Commerce Automotive Aftermarket Market Outlook, By Engine Parts (2022-2030) ($MN)
  • Table 10 Global E-Commerce Automotive Aftermarket Market Outlook, By Exhaust Components (2022-2030) ($MN)
  • Table 11 Global E-Commerce Automotive Aftermarket Market Outlook, By Electrical Parts (2022-2030) ($MN)
  • Table 12 Global E-Commerce Automotive Aftermarket Market Outlook, By Other Product Types (2022-2030) ($MN)
  • Table 13 Global E-Commerce Automotive Aftermarket Market Outlook, By Consumer Type (2022-2030) ($MN)
  • Table 14 Global E-Commerce Automotive Aftermarket Market Outlook, By Direct to Business (D2B) (2022-2030) ($MN)
  • Table 15 Global E-Commerce Automotive Aftermarket Market Outlook, By Business to Consumer (B2C) (2022-2030) ($MN)
  • Table 16 Global E-Commerce Automotive Aftermarket Market Outlook, By Direct to Consumer (D2C) (2022-2030) ($MN)
  • Table 17 Global E-Commerce Automotive Aftermarket Market Outlook, By Vehicle Type (2022-2030) ($MN)
  • Table 18 Global E-Commerce Automotive Aftermarket Market Outlook, By Passenger Vehicles (2022-2030) ($MN)
  • Table 19 Global E-Commerce Automotive Aftermarket Market Outlook, By Commercial Vehicles (2022-2030) ($MN)
  • Table 20 Global E-Commerce Automotive Aftermarket Market Outlook, By Two-Wheelers (2022-2030) ($MN)
  • Table 21 Global E-Commerce Automotive Aftermarket Market Outlook, By Other Vehicle Types (2022-2030) ($MN)
  • Table 22 Global E-Commerce Automotive Aftermarket Market Outlook, By End User (2022-2030) ($MN)
  • Table 23 Global E-Commerce Automotive Aftermarket Market Outlook, By DIY (Do-It-Yourself) Consumers (2022-2030) ($MN)
  • Table 24 Global E-Commerce Automotive Aftermarket Market Outlook, By Service Professionals & Mechanics (2022-2030) ($MN)
  • Table 25 Global E-Commerce Automotive Aftermarket Market Outlook, By Automotive Repair Shops (2022-2030) ($MN)
  • Table 26 Global E-Commerce Automotive Aftermarket Market Outlook, By Retailers & Wholesalers (2022-2030) ($MN)
  • Table 27 Global E-Commerce Automotive Aftermarket Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.