近距离支付市场规模、份额和成长分析（按技术、设备类型、应用和地区划分）－2026-2033年产业预测

全球近距离场支付市场规模预计在 2024 年达到 467.1 亿美元，从 2025 年的 513.3 亿美元成长到 2033 年的 1092.4 亿美元，在预测期（2026-2033 年）内复合年增长率为 9.9%。

全球近场支付市场正经历显着成长，主要驱动力是智慧型手机的普及以及消费者对快速、便利和安全支付方式日益增长的偏好。零售商正在加速部署非接触式支付终端，以支援行动钱包交易并提升用户体验。消费者对健康和安全的日益关注推动了非接触式支付需求的激增，促使他们倾向于选择此类支付方式。然而，市场成长并非一帆风顺，行动支付也面临诸多挑战，例如安全隐患和潜在的资料外洩风险。建立消费者对安全行动支付解决方案的信任至关重要。此外，某些地区基础设施的不足以及不同行动支付系统和银行平台之间的互通性问题也会造成使用者摩擦，进而影响整体市场潜力。

全球近场支付市场驱动因素

全球近场支付市场的主要驱动力是消费者对更快捷、更便利支付体验日益增长的需求。近场支付的出现使用户只需轻触智慧型手机或银行卡即可完成交易，与现金或晶片密码等传统支付方式相比，大大简化了流程。这种更佳的使用者体验不仅加快了支付速度，也推动了追求高效能金融交易的消费者群体对近场支付的接受度。这一趋势反映了科技领域正向更注重无缝、快速、便捷支付解决方案的方向转变。

全球近场支付市场面临的限制因素

儘管存在诸如令牌化等强大的安全措施，许多消费者和商家仍然对行动支付系统的安全性感到担忧。安全漏洞、非法贸易和数位诈骗的威胁导致人们对采用行动支付解决方案犹豫不决。因此，对于旨在更广泛地推广近场支付的服务供应商而言，克服这些与信任相关的挑战仍然是一项关键挑战。建立并维护消费者对这些平台安全性的信心对于鼓励更广泛的采用并最终推动全球近场支付市场的成长至关重要。

全球近场支付市场趋势

全球近场支付市场正经历着向生物识别的重大转变，指纹扫描和脸部认证等创新技术迅速普及。这一趋势简化了支付流程，同时提高了交易安全性，增强了消费者信任，并最大限度地减少了摩擦。透过用这些先进的生物识别技术取代传统的密码，企业不仅改善了使用者体验，也解决了日益增长的诈骗和资料安全问题。随着消费者越来越倾向于便利安全的支付方式，生物识别的广泛应用有望改变近场支付的格局，推动各行业的成长和进一步普及。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究

全球近距离场支付市场规模（依技术及复合年增长率划分）（2026-2033 年）

• 近距离场通讯（NFC）
• 二维码（快速响应码）
• Bluetooth Low Energy（BLE）

全球近距离支付市场规模（按设备类型和复合年增长率划分）（2026-2033 年）

• 智慧型手机
• 智慧卡（非接触感应卡）
• 穿戴式装置（智慧型手錶、戒指）
• 销售点（POS）终端

全球近距离场支付市场规模（依应用领域及复合年增长率划分）（2026-2033 年）

• 零售与电子商务
• 饭店和旅游业
• 运输
• 卫生保健
• 媒体与娱乐

全球近距离场支付市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Apple Inc.（Apple Pay）（United States）
• Google LLC（Google Pay）（United States）
• Samsung Electronics Co., Ltd.（Samsung Pay）（South Korea）
• Visa Inc.（United States）
• Mastercard Incorporated（United States）
• American Express Company（United States）
• Ant Group（Alipay）（China）
• Tencent Holdings Ltd.（WeChat Pay）（China）
• Square（now Block, Inc.）（United States）
• IDEMIA（France）

结论与建议

Global Proximity Payment Market size was valued at USD 46.71 Billion in 2024 and is poised to grow from USD 51.33 Billion in 2025 to USD 109.24 Billion by 2033, growing at a CAGR of 9.9% during the forecast period (2026-2033).

The global proximity payment market is experiencing significant expansion, primarily fueled by the increased adoption of smartphones and heightened consumer preferences for fast, convenient, and secure payment options. Retailers are increasingly integrating contactless payment terminals to accommodate mobile wallet transactions, enhancing user experience. The surge in demand for contactless payments has been influenced by a heightened focus on health and safety, leading consumers to favor these payment methods. However, market growth faces challenges, including concerns about security and potential data breaches associated with mobile payments. Developing consumer trust in secure mobile payment solutions is crucial. Additionally, inadequate infrastructure in certain regions and interoperability issues between various mobile payment systems and banking platforms contribute to user friction, thus impacting overall market potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Proximity Payment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Proximity Payment Market Segments Analysis

Global Proximity Payment Market is segmented by Technology, Device Type, Application and region. Based on Technology, the market is segmented into Near Field Communication (NFC), QR (Quick Response) Codes and Bluetooth Low Energy (BLE). Based on Device Type, the market is segmented into Smartphones, Smart Cards (Contactless Cards), Wearable Devices (Smartwatches, Rings) and Point-of-Sale (POS) Terminals. Based on Application, the market is segmented into Retail & E-commerce, Hospitality & Tourism, Transportation, Healthcare and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Proximity Payment Market

The primary catalyst driving the Global Proximity Payment market is the growing consumer demand for a faster and more convenient checkout experience. With the advent of proximity payments, users can complete transactions simply by tapping their phone or card, which significantly streamlines the process compared to traditional methods like cash or chip-and-PIN transactions. This enhancement in user experience not only expedites the payment process but also encourages wider adoption among consumers seeking efficiency in their financial interactions. The trend reflects a broader shift towards embracing technology that prioritizes seamless, quick, and hassle-free payment solutions.

Restraints in the Global Proximity Payment Market

Despite the presence of robust security measures such as tokenization, a significant number of consumers and merchants continue to harbor concerns regarding the safety of mobile payment systems. The threat of security breaches, unauthorized transactions, and digital fraud contributes to hesitance in embracing mobile payment solutions. As a result, overcoming these trust-related challenges remains a critical task for service providers aiming to foster wider acceptance of proximity payments. Developing and sustaining consumer confidence in the security of these platforms is essential for encouraging more widespread usage and ultimately driving growth in the global proximity payment market.

Market Trends of the Global Proximity Payment Market

The global proximity payment market is witnessing a significant shift towards biometric authentication, with innovations such as fingerprint scanning and facial recognition surging in popularity. This trend enhances transaction security while streamlining the payment process, fostering consumer confidence and minimizing friction. By replacing traditional PINs with these advanced biometric methods, businesses are not only elevating the user experience but also addressing rising concerns over fraud and data security. As consumers increasingly favor convenient and secure payment options, the embrace of biometrics is poised to reshape the landscape of proximity payments, driving growth and further adoption across various sectors.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Proximity Payment Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Near Field Communication (NFC)
• QR (Quick Response) Codes
• Bluetooth Low Energy (BLE)

Global Proximity Payment Market Size by Device Type & CAGR (2026-2033)

• Market Overview
• Smartphones
• Smart Cards (Contactless Cards)
• Wearable Devices (Smartwatches, Rings)
• Point-of-Sale (POS) Terminals

Global Proximity Payment Market Size by Application & CAGR (2026-2033)

• Market Overview
• Retail & E-commerce
• Hospitality & Tourism
• Transportation
• Healthcare
• Media & Entertainment

Global Proximity Payment Market Size & CAGR (2026-2033)

• North America (Technology, Device Type, Application)
  • US
  • Canada
• Europe (Technology, Device Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Device Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Device Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Device Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Apple Inc. (Apple Pay) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Google Pay) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (Samsung Pay) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visa Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastercard Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ant Group (Alipay) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (WeChat Pay) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square (now Block, Inc.) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IDEMIA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations