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市场调查报告书
商品编码
1912001

风味烈酒市场规模、份额及成长分析（按烈酒类型、口味、分销管道、最终用户和地区划分）－2026-2033年产业预测

Flavored Spirits Market Size, Share, and Growth Analysis, By Spirit Type (Flavored Vodka, Flavored Rum), By Flavor (Fruit & Citrus Flavors, Spiced / Herbal Flavors), By Distribution Channel, By End-User, By Region - Industry Forecast 2026-2033
出版日期: | 出版商: SkyQuest | 英文 186 Pages | 商品交期: 3-5个工作天内

价格
简介目录

预计到 2024 年，全球风味烈酒市场规模将达到 157.6 亿美元，到 2025 年将成长至 185.3 亿美元，到 2033 年将成长至 677.9 亿美元，在预测期（2026-2033 年）内，复合年增长率为 17.6%。

全球风味烈酒市场正经历显着成长，这主要得益于消费者对更丰富风味的偏好、蓬勃发展的鸡尾酒文化以及对体验式饮酒的追求。儘管伏特加、威士忌和金酒等热门烈酒仍占据主导地位，但以水果、香辛料和植物为灵感的新兴风味烈酒正吸引着年轻的都市区消费者。中高级产品以生活风格品牌和精准的行销策略蓬勃发展。千禧世代和Z世代尤其重视便利性和时尚感，并被即饮风味烈酒的便利性所吸引。北美仍然是最大的市场，这主要得益于对风味威士忌和龙舌兰酒的强劲需求；而欧洲市场对草本风味烈酒的兴趣也日益浓厚。同时，以日本、韩国和印度等国家为首的亚太地区，由于都市化和现代零售业的蓬勃发展，正迅速扩张。

全球风味烈酒市场驱动因素

全球风味烈酒市场正受到年轻一代，尤其是Z世代和千禧世代的偏好的显着推动。他们越来越追求独特且个性化的风味，这种日益增长的需求推动了植物、甜点和柑橘风味的融入。各公司正迅速推出创新产品，以满足不断变化的消费者偏好。消费者对新体验的追求也提升了品牌忠诚度和再购率，增强了风味烈酒类别在成熟市场和新兴市场的活力。因此，这种动态格局正持续推动全球风味烈酒市场的成长。

限制全球风味烈酒市场的因素

全球风味烈酒市场面临许多限制因素，包括日益严格的酒精饮料推广法规和限制，这不仅阻碍了品牌知名度的提升，也延长了新产品上市时间。尤其是在欧洲和亚太地区，不断加强的监管正在扼杀产业创新。此外，风味禁令也限制了製造商在应对政府公共卫生措施和广告限制时实现产品差异化的能力。这些因素迭加在一起，构成了限制全球风味烈酒市场成长潜力的巨大障碍，迫使製造商适应监管日益严格、行销机会日益减少的环境。

全球风味烈酒市场趋势

全球风味烈酒市场正日益受到优质化和手工酿造趋势的影响，消费者越来越追求能够提升独特饮用体验的纯正高品质产品。这种转变促使酒厂开发采用橡木桶陈酿浸渍工艺和独特植物原料的手工配方，以吸引都市区千禧世代和Z世代。由于这些群体需要独特且个人化的选择，品牌纷纷推出限量版产品，以培养顾客忠诚度并为更高的价格提供合理的依据。这种对高端产品的关注不仅带来了更高的利润率，也巩固了当今消费者不断变化的生活方式偏好，从而推动了市场成长。

目录

介绍

  • 调查目标
  • 调查范围
  • 定义

调查方法

  • 资讯收集
  • 二手资料和一手资料方法
  • 市场规模预测
  • 市场假设与限制

执行摘要

  • 全球市场展望
  • 供需趋势分析
  • 细分市场机会分析

市场动态与展望

  • 市场规模
  • 市场动态
    • 驱动因素和机会
    • 限制与挑战
  • 波特分析

关键市场考察

  • 关键成功因素
  • 竞争程度
  • 关键投资机会
  • 市场生态系统
  • 市场吸引力指数（2025）
  • PESTEL 分析
  • 总体经济指标
  • 价值链分析
  • 定价分析
  • 技术评估
  • 监管环境
  • 客户和购买标准分析
  • 原料分析

全球风味烈酒市场规模（依烈酒类型划分）及复合年增长率（2026-2033 年）

  • 风味伏特加
  • 风味兰姆酒
  • 风味威士忌
  • 风味金酒
  • 其他风味烈酒

全球风味烈酒市场规模（依风味划分）及复合年增长率（2026-2033 年）

  • 水果和柑橘口味
  • 香辛料和草药风味
  • 奶油和甜点口味
  • 限量版和精酿

全球风味烈酒市场规模（按分销管道划分）及复合年增长率（2026-2033 年）

  • On-Trade
  • Off-Trade
  • 电子商务/线上酒类销售

全球风味烈酒市场规模（按最终用户划分）及复合年增长率（2026-2033 年）

  • 千禧世代与Z世代消费者
  • 高端和超高端细分市场消费者
  • 休閒饮酒者/调酒术爱好者

全球风味烈酒市场规模及复合年增长率（2026-2033）

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 德国
    • 西班牙
    • 法国
    • 英国
    • 义大利
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太其他地区
  • 拉丁美洲
    • 巴西
    • 其他拉丁美洲地区
  • 中东和非洲
    • 海湾合作委员会国家
    • 南非
    • 其他中东和非洲地区

竞争资讯

  • 前五大公司对比
  • 主要企业的市场定位（2025 年）
  • 主要市场参与者所采取的策略
  • 近期市场趋势
  • 公司市占率分析（2025 年）
  • 主要企业公司简介
    • 公司详情
    • 产品系列分析
    • 依业务板块进行公司股票分析
    • 2023-2025年营收年比比较

主要企业简介

  • Bacardi Limited
  • Diageo PLC
  • Pernod Ricard
  • Brown-Forman Corporation
  • Beam Suntory
  • Campari Group
  • Constellation Brands
  • William Grant & Sons
  • Belvedere Vodka（LVMH）
  • Remy Cointreau
  • Distell Group
  • Asahi Group Holdings
  • E. & J. Gallo Winery
  • Sazerac Company
  • Mast-Jagermeister SE
  • Proximo Spirits
  • Gruppo Montenegro
  • Heaven Hill Brands
  • Halewood Artisanal Spirits
  • Stoli Group

结论与建议

简介目录
Product Code: SQMIG30F2058

Global Flavored Spirits Market size was valued at USD 15.76 Billion in 2024 and is poised to grow from USD 18.53 Billion in 2025 to USD 67.79 Billion by 2033, growing at a CAGR of 17.6% during the forecast period (2026-2033).

The global market for flavored spirits is experiencing significant growth driven by evolving consumer preferences for robust flavor profiles, a thriving cocktail culture, and an emphasis on experiential drinking. Popular spirits like vodka, whiskey, and gin continue to dominate, with new infusions inspired by fruits, spices, and botanicals capturing the interest of young, urban consumers. Mid-range and premium offerings thrive through lifestyle branding and focused marketing strategies. The convenience of ready-to-drink flavored spirits appeals particularly to millennials and Gen Z, who prioritize accessibility and trendiness. North America remains the largest market due to its high demand for flavor-rich whiskey and tequila, while Europe shows increasing interest in herb-infused spirits. Meanwhile, the Asia-Pacific region, led by countries like Japan, South Korea, and India, is rapidly expanding through urbanization and modern retail growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Flavored Spirits market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Flavored Spirits Market Segments Analysis

Global Flavored Spirits Market is segmented by Spirit Type, Flavor, Distribution Channel, End-User and region. Based on Spirit Type, the market is segmented into Flavored Vodka, Flavored Rum, Flavored Whiskey, Flavored Gin and Other Flavored Spirits. Based on Flavor, the market is segmented into Fruit & Citrus Flavors, Spiced / Herbal Flavors, Cream & Dessert Flavors and Limited Edition / Craft Infusions. Based on Distribution Channel, the market is segmented into On-Trade, Off-Trade and E-Commerce / Online Liquor Sales. Based on End-User, the market is segmented into Millennial & Gen Z Consumers, Premium & Super-Premium Segment Consumers and Casual Drinkers / Mixology Enthusiasts. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Flavored Spirits Market

The global flavored spirits market is significantly driven by the preferences of younger consumers, particularly Gen Z and millennials, who are increasingly seeking unique and customized flavor profiles. This growing demand has led to the infusion of botanicals, desserts, and citrus flavors, prompting companies to rapidly introduce innovative products to keep pace with evolving consumer tastes. The trend toward experimentation among consumers has also fostered loyalty and repeat purchases, enhancing the vibrancy of the flavored spirits category across both mature and emerging markets. As a result, this dynamic landscape continues to propel growth within the global flavored spirits market.

Restraints in the Global Flavored Spirits Market

The global flavored spirits market faces significant constraints due to increased regulations and restrictions on alcohol promotion, which have stifled brand awareness and extended the time required to introduce new products. In various regions, particularly in Europe and Asia-Pacific, tighter regulations have dampened innovation within the industry. Additionally, flavor bans have hindered manufacturers' abilities to differentiate their offerings, as they navigate public health initiatives and advertising limitations imposed by governments. This combination of factors creates substantial barriers that limit growth potential in the global flavored spirits market, challenging producers to adapt to a landscape of heightened scrutiny and reduced marketing opportunities.

Market Trends of the Global Flavored Spirits Market

The global flavored spirits market is increasingly influenced by the trends of premiumization and craft affinity, as consumers gravitate towards authentic, high-quality products that enhance unique drinking experiences. This shift has encouraged distillers to experiment with artisanal recipes, including barrel-aged infusions and inventive botanicals, designed to attract urban millennials and Generation Z. As these demographics seek distinctive and personalized choices, brands are leveraging limited edition releases to foster loyalty and justify higher price points. This emphasis on premium offerings not only allows for elevated profit margins but also solidifies the evolving lifestyle aspirations of today's consumers, thereby propelling market growth.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2025
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Technology Assessment
  • Regulatory Landscape
  • Customer & Buying Criteria Analysis
  • Raw Material Analysis

Global Flavored Spirits Market Size by Spirit Type & CAGR (2026-2033)

  • Market Overview
  • Flavored Vodka
  • Flavored Rum
  • Flavored Whiskey
  • Flavored Gin
  • Other Flavored Spirits

Global Flavored Spirits Market Size by Flavor & CAGR (2026-2033)

  • Market Overview
  • Fruit & Citrus Flavors
  • Spiced / Herbal Flavors
  • Cream & Dessert Flavors
  • Limited Edition / Craft Infusions

Global Flavored Spirits Market Size by Distribution Channel & CAGR (2026-2033)

  • Market Overview
  • On-Trade
  • Off-Trade
  • E-Commerce / Online Liquor Sales

Global Flavored Spirits Market Size by End-User & CAGR (2026-2033)

  • Market Overview
  • Millennial & Gen Z Consumers
  • Premium & Super-Premium Segment Consumers
  • Casual Drinkers / Mixology Enthusiasts

Global Flavored Spirits Market Size & CAGR (2026-2033)

  • North America (Spirit Type, Flavor, Distribution Channel, End-User)
    • US
    • Canada
  • Europe (Spirit Type, Flavor, Distribution Channel, End-User)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Spirit Type, Flavor, Distribution Channel, End-User)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Spirit Type, Flavor, Distribution Channel, End-User)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Spirit Type, Flavor, Distribution Channel, End-User)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2025
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2025
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

  • Bacardi Limited
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Diageo PLC
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Pernod Ricard
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Brown-Forman Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Beam Suntory
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Campari Group
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Constellation Brands
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • William Grant & Sons
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Belvedere Vodka (LVMH)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Remy Cointreau
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Distell Group
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Asahi Group Holdings
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • E. & J. Gallo Winery
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Sazerac Company
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mast-Jagermeister SE
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Proximo Spirits
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Gruppo Montenegro
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Heaven Hill Brands
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Halewood Artisanal Spirits
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Stoli Group
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations