摩托车骑行装备市场规模、份额及成长分析（按产品、应用和地区划分）－2026-2033年产业预测

预计到 2024 年，全球摩托车骑乘装备市场规模将达到 143.8 亿美元，到 2025 年将达到 153.1 亿美元，到 2033 年将达到 253.4 亿美元，预测期（2026-2033 年）的复合年增长率为 6.5%。

全球摩托车骑乘装备市场正经历消费激增，这主要得益于城市居民可支配收入的成长以及他们对舒适出行体验的需求。这些装备，包括头盔、手套、夹克和专业防护装备，如今不仅被视为必备的安全装备，也成为时尚之选。消费者积极寻求能够提升安全性的创新产品，各公司也大力投资研发以满足此需求。双薪家庭的增加带动了高级脚踏车拥有量的成长，进一步推动了高端骑乘装备的投资。因此，製造商正致力于开发兼具先进性和时尚感，并拥有卓越防护性能的产品，从而推动市场向优质化和产品多元化发展。

全球摩托车骑乘装备市场驱动因素

全球摩托车骑乘装备市场正经历显着成长，这主要受事故率上升和骑士安全意识增强的推动。摩托车事故数量的增加促使消费者更加重视自身安全，进而带动安全帽销售量显着成长。鑑于摩托车相比汽车稳定性较差，且骑士更容易受到环境因素和道路危险的影响，采取有效的安全措施至关重要。因此，人们对防护装备的关注度日益提高，这反映了安全措施的加强与事故率的降低之间存在着密切联繫。

限制全球摩托车骑乘装备市场的因素

全球摩托车骑行装备市场受到政府法规的限制。虽然强制使用骑乘装备的法规可以促进市场成长，但过于严格或繁琐的法规会扼杀创新，并增加製造商的营运成本。遵守特定的安全标准和认证对企业而言可能是一个耗时且耗力的过程，从而阻碍产品开发。此外，法规还会限制消费者可选择的骑乘装备类型，进而减少市场上的选择。然而，必须认识到，这些政府措施也可能对骑行装备产业产生正面影响。

全球摩托车骑乘装备市场趋势

全球摩托车骑乘装备市场正经历强劲成长，这主要得益于骑士安全意识的不断提升。骑士们越来越重视骑乘过程中的防护装备，而这一成长趋势主要源自于创新材料和技术的进步，这些进步提升了防护性能和舒适度。为了满足不断变化的消费者需求，製造商正在产品中融入诸如增强抗衝击性、先进的通风系统和智慧连接等功能。此外，吸湿排汗和透气性等提升舒适度的设计也日益受到重视，进一步巩固了兼具时尚感和实用性的装备在摩托车爱好者群体中的重要性。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

全球摩托车骑乘装备市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 头盔
• 手套
• 夹克
• 裤子
• 靴子
• 其他的

全球摩托车骑乘装备市场规模（依最终用途划分）及复合年增长率（2026-2033 年）

• 公路
• 越野

全球摩托车骑乘装备市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Alpinestars SpA（Italy）
• Dainese SpA（Italy）
• REV'IT!（Netherlands）
• AGV（Italy）（owned by Dainese）
• Shoei Co., Ltd.（Japan）
• Arai Helmet, Ltd.（Japan）
• Icon Motosports（USA）
• Fox Racing（USA）
• Klim（USA）
• Rukka Motorsport（Finland）
• Held Biker Fashion GmbH（Germany）
• BMW Motorrad（Germany）
• Cardo Systems（Israel）
• Sena Technologies, Inc.（South Korea）
• Oxford Products Ltd（UK）
• Furygan（France）
• IXS Motorcycle Fashion（Switzerland）
• LS2 Helmets（China）
• Scorpion Sports, Inc.（USA）
• Royal Enfield（India）

结论与建议

Global Motorbike Riding Gear Market size was valued at USD 14.38 Billion in 2024 and is poised to grow from USD 15.31 Billion in 2025 to USD 25.34 Billion by 2033, growing at a CAGR of 6.5% during the forecast period (2026-2033).

The global market for motorbike riding gear is witnessing a surge in spending, primarily driven by increased disposable incomes among urban residents and their desire for enjoyable travel experiences. This gear, which includes helmets, gloves, jackets, and specialized protective wear, is now viewed not only as essential safety equipment but also as a stylish choice. Consumers are actively seeking innovative products with enhanced safety features, prompting companies to invest heavily in research and development to meet these demands. The rise of high-end motorcycle ownership, fueled by the proliferation of double-income households, is further propelling investments in premium riding gear. Consequently, manufacturers are focusing on creating advanced, fashionable products that offer superior protection, thereby shifting market trends towards premiumization and product diversification.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Motorbike Riding Gear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Motorbike Riding Gear Market Segments Analysis

Global Motorbike Riding Gear Market is segmented by Product, End Use and region. Based on Product, the market is segmented into Helmets, Gloves, Jackets, Pants, Boots and Others. Based on End Use, the market is segmented into On Road and Off Road. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Motorbike Riding Gear Market

The Global Motorbike Riding Gear market is witnessing a significant surge driven by an increasing awareness among bikers regarding safety concerns amid rising accident rates. As motorcycle accidents become more prevalent, there is a growing inclination among consumers to prioritize their protection, leading to a notable rise in helmet sales. Given the inherent instability of motorcycles compared to cars and the heightened exposure of riders to both environmental factors and road hazards, the need for effective safety measures is paramount. Consequently, the focus on protective gear has intensified, reflecting the relationship between enhanced safety practices and reduced accident occurrences.

Restraints in the Global Motorbike Riding Gear Market

The Global Motorbike Riding Gear market faces certain constraints due to governmental regulations. While mandates requiring the use of riding gear can drive market growth, overly stringent or burdensome regulations may stifle innovation and raise operational costs for manufacturers. Compliance with specific safety standards or certifications can be a costly and lengthy process for companies, potentially hindering product development. Additionally, regulations may restrict the types of riding gear that consumers are allowed to use, thus limiting their choices in the marketplace. Nevertheless, it is essential to recognize that these governmental measures can also yield positive impacts on the riding gear industry.

Market Trends of the Global Motorbike Riding Gear Market

The Global Motorbike Riding Gear market is experiencing robust growth driven by an escalating awareness of safety among riders, who are increasingly prioritizing protective gear in their riding experience. This upward trend is largely attributed to advancements in innovative materials and technology that enhance both protection and comfort. Manufacturers are integrating features such as improved impact resistance, advanced ventilation systems, and smart connectivity into their products, catering to the evolving demands of consumers. Additionally, the focus on comfort through moisture-wicking properties and breathable designs is becoming paramount, further solidifying the importance of stylish yet functional gear in the biking community.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Motorbike Riding Gear Market Size by Product & CAGR (2026-2033)

• Market Overview
• Helmets
• Gloves
• Jackets
• Pants
• Boots
• Others

Global Motorbike Riding Gear Market Size by End Use & CAGR (2026-2033)

• Market Overview
• On Road
• Off Road

Global Motorbike Riding Gear Market Size & CAGR (2026-2033)

• North America (Product, End Use)
  • US
  • Canada
• Europe (Product, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Alpinestars S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dainese S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• REV'IT! (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AGV (Italy) (owned by Dainese)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shoei Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arai Helmet, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icon Motosports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fox Racing (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klim (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rukka Motorsport (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Held Biker Fashion GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Motorrad (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cardo Systems (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sena Technologies, Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oxford Products Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Furygan (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IXS Motorcycle Fashion (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LS2 Helmets (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scorpion Sports, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Enfield (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations