市场调查报告书
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1209870
全球商业智能市场:到2028预测—按组件、部署、组织规模(中小//大型企业)、数据类型、业务能力、技术、应用程序、最终用户和地区全球分析Business Intelligence Market Forecasts to 2028 - Global Analysis By Component, Deployment Mode, Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), Data Type, Business Function, Technology, Application, End User and Geography |
根据 Stratistics MRC 的数据,全球商业智能市场预计将在 2022 年创下 272.7 亿美元的记录,并在 2028 年达到 502 亿美元,以 10 的复合年增长率增长 7%。
商业智能 (BI) 是一种分析数据并为员工、经理和领导者提供有用信息以做出更好的业务决策的艺术。 作为 BI 流程的一部分,公司从各种 IT 系统收集数据、准备数据进行分析、查询数据、创建数据可视化、BI 演示、报告和执行分析。将结果呈现给企业客户并做出战术和战略决策。
根据 NCRB 报告,2021 年将发生 4,047 起网上银行欺诈案件,价值 1,384 万亿卢比。
市场动态
驱动程序
对数据可视化仪表板的需求不断增长
许多企业使用涉及查找、收集、管理和传播大量数据的合理方法。 BI 解决方案用于为这些数据启用快速、简单的业务决策过程。 要了解客户偏好和趋势、获得战略洞察力并平衡新产品和现有产品和服务的供需,必须通过标准可视化功能提供数据。 各行各业的公司都使用数据可视化工具来轻鬆分析数据并获得有价值的业务见解。 基于云的数据可视化工具为企业提供了一种可扩展且经济实惠的数据分析方法。 通过 BI 解决方案,数据可视化功能有助于识别业务驱动因素和关键绩效指标 (KPI)。 通过消除混乱,您可以轻鬆发现可用于加速市场增长的模式、见解、趋势和使用策略。
约束
BI ROI 很难证明
虽然实施商业智能有很多好处,但找到合适的商业智能平台或软件、在您的组织中实施、维护以及培训员工如何使用它仍然需要大量的初始成本。 企业范围的业务应用程序不包括嵌入式、预测性或规范性分析。 BI 工具仍处于其成熟週期的早期阶段,因此它们不会很快过时。 预算是公司在投资新工具和技术时考虑的主要因素。 在使用商业智能时,成本是小型企业最关心的问题。 小型企业因购买所需软件的高昂成本而受阻。 此外,由于缺乏资源,聘请在数据科学、IT 基础架构和咨询分析方面经验丰富的专业人员既困难又冒险。 对部署商业智能工具所需的高基础设施成本的担忧加剧了这些障碍。
机会
云计算和大数据对 BI 解决方案产生重大影响
近年来,大数据分析、云计算等技术革新迅猛发展。 云计算被认为是 BI 应用程序的理想平台,因为它可以存储结构化和非结构化数据。 同样,大数据技术使这些工具能够评估大量数据,为组织提供可操作的见解,帮助他们发现机会并加强营销策略。
威胁
数据整合
软件客户和用户由许多因素决定,集成就是其中之一。 端到端集成使专业人员能够访问集成系统中的所有数据。 然而,商业智能和分析公司面临着重大的整合挑战。 基于云的商业智能解决方案因其显着优势而备受追捧,但云安装也面临许多挑战,包括本地数据的安全性和数据集成问题。 在这个领域,集成不同的分析软件、商业智能、主数据管理 (MDM)、大数据和分析工具可能具有挑战性。
COVID-19 的影响
由于新型冠状病毒的传播,许多行业都面临困难。 全球健康危机导致的经济衰退和供应链中断对商业投资产生了严重影响。 但这场危机提供了利用尖端分析来改进决策的机会。 市场进入者正在提供复杂的可视化仪表板,以帮助用户了解冠状病毒的当前状态。 例如,使用 Dundas BI,Dundas Data Visualization, Inc. 创建了实时仪表板。 同样,Microsoft 的 Power BI 正在与 USA Facts 合作,允许用户与 COVID-19 数据集进行交互并查看。 因此,对数据可视化仪表板的需求预计将在不久的将来达到历史新高。
预计在预测期内云部分将是最大的部分
据估计,云部分的增长利润丰厚。 已经在本地部署应用程序的企业可以将它们部署在云端,以增加存储、网络、工具和分析。 云部署提供外包 BI 基础架构和管理应用程序的选项。 此元素有助于提高生产力、简化部署计划并降低管理费用。 因此,我们预计云采用率将快速增长。
预计人力资源部门在预测期内的复合年增长率最高。
由于对人力资源管理的需求不断增长,预计人力资源部门在预测期内的复合年增长率最高。 许多公司正在部署商业智能工具来帮助人力资源专业人员做出实时的员工决策。 这使公司能够有效地了解和预测人才可用性、人才短缺、员工生命週期、离职率等。 公司使用分析来入职新员工、管理保留和退休计划、监控安全和学习以及衡量绩效。 商业智能解决方案还使 HR 专业人员能够即时访问有关全球劳动力的成本、可用性、效率和能力的信息。 企业可以将商业智能解决方案集成到现有的 HR 软件中,以了解晋升和评估活动中的关键因素,例如了解员工敬业度和离职率,并根据经验、潜力和技能组合预测晋升。
市场份额最高的地区
由于物联网技术的商业化以及中国、日本、印度等对尖端技术的日益使用,预计亚太地区在预测期内将占据最大的市场份额,从而推动对业务的需求智能解决方案和服务正在崛起。 此外,由于物联网和大数据的市场和需求不断扩大,商业智能行业现在正在获得更加准确和可靠的主导地位。
复合年增长率最高的地区
由于新技术的快速发展和采用,预计北美在预测期内的复合年增长率最高,Microsoft Corporation、IBM Corporation、Oracle Corporation 和 Tableau Software, LLC 等主要参与者推动了 The Business Intelligence Institute, SC(墨西哥)是一家专注于在北美创建复杂分析、数据治理和数据智能软件的公司。 该公司在国家安全、银行和零售等多个领域利用机器学习、人工智能、物联网和云计算。 这个充满活力的小组有望提高对这些解决方案的认识。
主要发展
2022 年 8 月,融合数据分析的领先人工智能驱动平台 Sisense 将与服务于老年护理市场的多学科电子病历 (EMR) 公司 Gerimedica 合作,利用数据。 在实施 Sisense 后,Gerimedica 报告称每位患者的住院时间平均减少了 6%,从而使每位患者节省了 540 欧元的成本。
2022 年 5 月,分析自动化公司 Alteryx Inc 宣布了赋能企业的新进展,包括支持云分析、民主化洞察和确保数据治理。 Alteryx 通过在云中大规模提供智能数据转换和洞察来满足这些需求。
2020 年 6 月,Microsoft Corporation 和 SAS Institute Inc. 合作加速 SAS Analytics 和 Microsoft Azure 云的发展。 两家公司将寻求将 Microsoft 完整的云产品组合与 SAS 分析解决方案集成,包括 Dynamics 365Azure、Microsoft 365 和 Power tools。
2019 年 10 月,SAP SE 宣布增强其业务技术平台,包括 SAP HANA Cloud、SAP Data Warehouse Cloud 解决方案和 SAP Analytics Cloud。 SAP Business Objects 商业智能套件的新 4.3 版本旨在通过集成 SAP 分析云来支持本地解决方案。
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According to Stratistics MRC, the Global Business Intelligence Market is accounted for $27.27 billion in 2022 and is expected to reach $50.20 billion by 2028 growing at a CAGR of 10.7% during the forecast period. Business intelligence (BI) is a technique for analysing data and providing employees, managers, and leaders with useful information so they can make better business decisions. As part of the BI process, businesses gather data from a variety of IT systems, prepare it for analysis, run queries on the data, and create data visualisations, BI presentations, and reports to present the analytical findings to corporate clients for tactical and strategic decision-making.
According to NCRB Report, There have been 4,047 online banking fraud cases in 2021, which amounts to 1,384 trillion rupees.
Market Dynamics:
Driver:
Rising demand for dash boards for data visualization
The majority of businesses use a streamlined method that entails locating, gathering, keeping up with, and disseminating a lot of data. For this data, BI solutions are employed in order to have a quick and easy business decision-making process. In order to discover client preferences and tendencies, extract strategic insights, and help maintain a balance between the demand and supply of new and existing goods and services, the data should be made available with a standard visualisation capability. Businesses from all industries use data visualisation tools to easily analyse their data and gain valuable business insights. Cloud-based data visualisation tools give businesses a scalable and affordable approach to analyse their data. Through BI solutions, the data visualisation capabilities aids businesses in identifying business drivers and key performance indicators (KPIs). By removing extraneous data, it makes it easier to find patterns, insights, trends, and utilisation tactics that may be used to accelerate the market's growth.
Restraint:
Hard to justify the ROI of BI
Even though there are many advantages to deploying business intelligence, there are still significant upfront costs associated with finding the right business intelligence platform or software, putting it in place in organisations, and then maintaining it and teaching staff how to use it. Enterprise-wide business applications do not include embedded analytics, predictive analytics, or prescriptive analytics. BI tools won't become obsolete anytime soon because they are still in the early phases of their maturation cycle. Budget is the main factor taken into account when businesses invest in new tools and technologies. SMEs' top concern when using business intelligence is the cost. The exorbitant expenses of acquiring the necessary software deter SMEs. Additionally, a lack of resources makes it difficult and dangerous to hire experienced experts in data science, IT infrastructure, and consultancy analysis. Worries about the high infrastructure costs required for the deployment of business intelligence tools add to these barriers.
Opportunity:
Cloud computing and big data to have a greater impact on BI solutions
Rapid technical breakthroughs have led to the growth of big data analytics and cloud computing in recent years. Given that it acts as a storage facility for both structured and unstructured data, cloud computing is regarded as the ideal platform for BI applications. Similar to this, big data technology has made it possible for these tools to evaluate a significant quantity of data and provide organisations with actionable insights that aid them in understanding opportunities and enhancing marketing strategies.
Threat:
Data integration
Software's customers and users are defined by a number of factors, integration being one of them. Professionals may access all the data in an integrated system thanks to end-to-end integration. However, business intelligence and analytics companies confront a significant issue with integration. Due to the significant benefits offered, cloud-based business intelligence solutions are in high demand; however, cloud installations present a number of difficulties, including security and data integration problems with on-premises data. In this sector, it can be difficult to integrate different analytics software, business intelligence, Master Data Management (MDM), big data, and analytics tools.
COVID-19 Impact
Numerous industries have experienced difficulties as a result of the new corona virus's proliferation. Economic downturns and supply chain disruptions brought on by the global health crisis have severely impacted business investments. But the crisis has given us a chance to use cutting-edge analytics to improve decision-making. Market participants are providing sophisticated visualisation dashboards to assist users in learning the current state of the Coronavirus. For instance, using Dundas BI, Dundas Data Visualization, Inc. created real-time dashboards. Similar to this, Microsoft's Power BI is collaborating with USA Facts to enable users to interact with and see the COVID-19 dataset. Consequently, it is anticipated that in the near future, demand for data visualisation dashboards will reach an all-time high.
The Cloud segment is expected to be the largest during the forecast period
The Cloud segment is estimated to have a lucrative growth. Businesses that have already implemented apps on-premises can increase their use of storage, networking, and tools as well as analytical capabilities by deploying them on the cloud. Cloud deployments give the company the option to manage its apps by outsourcing the BI infrastructure. This element aids the company in boosting output, streamlining implementation schedules, and lowering overhead expenses. Consequently, it is anticipated that cloud deployment would experience rapid expansion.
The human resource segment is expected to have the highest CAGR during the forecast period
The human resource segment is anticipated to witness the fastest CAGR growth during the forecast period, as a result of the expanding requirement for workforce management. Many businesses are implementing business intelligence tools to allow their HR managers to make decisions about their staff in real-time. It enables businesses to effectively comprehend and foresee talent availability, talent shortage, employee lifecycles, and attrition rates. Companies utilise analytics for hiring new employees to manage retention and retirement plans, monitor safety and learning, and evaluate performance. Business intelligence solutions also give HR managers immediate access to information about the cost, availability, effectiveness, and calibre of the world's labour force. To better understand employee engagement and attrition, anticipate the number of promotions based on experience, potential, skill set, and other important elements for promotion and appraisal activities, businesses are integrating business intelligence solutions with their existing HR software.
Region with highest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to of the IoT technology's commercialization and the rising use of cutting-edge technologies in nations like China, Japan, and India, which are boosting the need for business intelligence solutions and services. Additionally, the business intelligence industry now has a more precise and trustworthy advantage thanks to the growing market and need for IOT and big data.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, owing to the rapid development and adoption of new technologies and key players like Microsoft Corporation, IBM Corporation, Oracle Corporation, Tableau Software, LLC, and others will fuel regional growth. A company in North America with a focus on the creation of sophisticated analytics, data governance, and data intelligence software is called The Business Intelligence Institute, SC (Mexico). The company uses machine learning, AI, IoT, and cloud computing in a variety of sectors, including national security, banking, and retail, among others. It is predicted that these dynamic groups will raise awareness of these solutions.
Key players in the market
Some of the key players profiled in the Business Intelligence Market include Tableau Software, LLC, Oracle Corporation, Microsoft Corporation, Sisense Inc., SAP SE, Domo, Inc., Yellowfin International Pty Ltd, SAS Institute Inc., Infor, IBM Corporation, Alphabet Inc., International Business Machines Corp., Panorama Software Inc., TIBCO Software Inc., ScienceSoft USA Corp., Amazon.com Inc., QlikTech international AB and Alteryx Inc.
Key Developments:
In August 2022, Sisense, the leading AI-driven platform for infusing data analytics, partners with Gerimedica, a multi-disciplinary electronic medical record (EMR) company that serves the aged-care market, to transform patient care with the power of big data. After deploying Sisense, Gerimedica has seen an average decline of 6% in admission days per patient, resulting in €540 reduced cost per patient.
In May 2022, Alteryx Inc, the Analytics Automation Company, unveiled new advancements that empower enterprises to enable cloud analytics, democratize insights, and ensure data governance. Alteryx delivers on these needs by offering intelligent data transformation and insights in the cloud at scale.
In June 2020, Microsoft Corporation and SAS Institute Inc. partnered to accelerate the growth of SAS Analytics and Microsoft Azure cloud. The companies aim to integrate SAS analytics solutions with Microsoft's complete cloud portfolio, including Dynamics 365Azure, Microsoft 365, and Power tool.
In October 2019, SAP SE announced enhancements to its business technology platform comprising SAP HANA Cloud, SAP Data Warehouse Cloud solution, and SAP analytics cloud. The new 4.3 release of SAP Business Objects Business Intelligence suite aims to support on-premise solutions by integrating SAP analytics cloud.
Components Covered:
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.