市场调查报告书
商品编码
1218892
全球商业印刷市场:预测至2028年-按类型(胶版印刷、软版印刷、喷墨、丝网、凹版印刷、其他类型),应用(包装、广告、出版),地区分析Commercial Printing Market Forecasts to 2028 - Global Analysis By Type (Offset Lithography, Flexographic, Inkjet, Screen, Gravure and Other Types), Application (Packaging, Advertising and Publishing), and By Geography |
根据 Stratistics MRC 的数据,全球商业印刷市场预计将在 2022 年达到 4337 亿美元,在 2028 年达到 5609 亿美元,在预测期内以 4.3% 的复合年增长率增长。
数码印刷系统是一种创新的印刷技术,它使用电脑软体创建的电子文件进行印刷。 数位印刷使用 PDF 和 JIP 等数位格式以及纸张、织物和陶瓷等介面来传达图像。 通过使用数码印刷,您可以高效地执行从图像设计到生产的所有工作。 喷墨列印使用热气泡形成技术将墨水喷射到表面上以形成设计。 此外,喷墨印刷可实现材料的高效 3D 列印。
根据印度工业联合会 (CII) 的数据,到 2025 年,印度有望成为第五大消费市场。 根据 Pitch Madison 广告展望报告,在印度,印刷媒体的广告支出从上一年的 11,925 笔增加到 2021 年的 16,595 笔,增长了 39%。
市场动态
促进因素
不断增长的广告需求
不断增长的企业广告需求和广泛的技术渗透是市场增长的主要促进因素。 适合大批量列印的高性价比商用列印机的推出正在兴起。 用于广告和品牌推广的高质量印刷包装材料的激增也是增长的主要促进因素。
抑制因素
数位化的进步
随着数位化的发展,消费者越来越多地使用电子版印刷材料,例如电子年历、电子优惠券和电子目录,以及在线平台,而不是消费印刷材料。这对印刷相关产品产生了影响。 因此,这些因素限制了市场的增长。
机会
环保商务列印机
采用环保做法,例如使用大豆油墨代替传统的石油基油墨,可以减少印刷行业的环境足迹,帮助消费者和供应商减少碳足迹。减少碳足迹已成为可能。 此外,使用环保纸张、油墨、涂料和化学品并促进废物减量和再利用的绿色商业列印机有望推动市场增长。
威胁
成本高
印刷一直是成本相对较高的行业。 每个项目都有很多开销,从列印设备到列印材料。 墨水、纸张、颜料等原材料的价格飙升已经成为一个问题。 此外,新兴国家数码印花工厂初期投资高也是这一市场面临的一大问题。
COVID-19 的影响
COVID-19 疫情显着降低了商业印刷的需求,对市场产生了负面影响。 印刷业务也受到全球设施和支持业务关闭的影响。 此外,世界各地的许多公司都引入了远程工作,并且向无纸化的过渡取得了进展。 出于对安全的担忧,消费者也转向了数位媒体。 这些因素正在减少对商业印刷的需求,并对市场产生重大影响。
预计在预测期内胶印光刻市场规模最大
由于包装应用的印刷需求不断增长,预计胶印光刻领域将出现显着增长。 光刻技术具有多种优势,例如始终如一的高图像质量,从而提高了采用率。 此印刷品非常适合大批量静态邮件,例如目录和产品广告。 因此,这些是推动该细分市场增长的因素。
预计在预测期内,包装领域的复合年增长率最高。
由于资讯数位化分发的增加,预计包装领域在预测期内将呈现最快的复合年增长率。 值得注意的是,商业印刷商正在采用数位技术来提高包装印刷质量。 此外,二维码(快速读取)是产品包装上的标准印刷材料,可以用智能手机读取以显示额外数据。 正如您所看到的,有些方面正在推动这一细分市场的增长。
市场份额最高的地区
由于电子商务和城市化进程的加快,预计亚太地区在预测期内将占据最大的市场份额。 新技术的引入、生活方式的改变、电子商务的发展和城市化等正在推动市场的增长。 此外,可支配收入的增加增加了对定制壁纸室内设计的需求。 此外,新兴市场对加工食品和罐头食品的需求增加预计将对该地区的市场产生积极影响。
复合年增长率最高的地区
由于越来越多地采用具有成本效益的列印机进行大批量列印,预计北美在预测期内的复合年增长率将最高。 该地区的增长归因于市场营销、包装、标籤和广告等商业印刷的高需求。 此外,预计该地区主要公司的存在将进一步推动市场的增长。
主要发展
2022 年 7 月,凸版因其出色的环境、社会和治理 (ESG) 表现而获得认可,併入选多个顶级指数。 FTSE4Good 指数係列、FTSE Blossom Japan Index 和 FTSE Blossom Japan Sector Relative Index 由 FTSE Russell 创建。
2022 年 5 月,盛威科宣布其用于非食品纸张和纸板应用的新型 UV 胶印油墨“SICURA Litho Pack ECO”由超过 40% 的可再生植物成分组成。 根据 Siegwerk 的说法,这个新系列的 UV 胶印油墨可能含有比普通 UV 油墨更高比例的生物可再生成分。
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According to Stratistics MRC, the Global Commercial Printing Market is accounted for $433.7 billion in 2022 and is expected to reach $560.9 billion by 2028 growing at a CAGR of 4.3% during the forecast period. Digital printing systems are the innovative printing technology that use electronic files conceptualized using computer software for printing. Digital printing carries images using digital formats such as PDF & JIP and other media surfaces such as paper, fabric, and ceramic. The digital printing process enables the end-use manufacturer to streamline the image design and production process. The inkjet-based printing utilizes thermal bubble formation technology to eject the ink onto the surface to form a specific design. Further, inkjet printing allows three-dimensional printing of efficient materials.
According to the Confederation of Indian Industry (CII), India is anticipated to become the fifth-largest consumer market by 2025. According to the Pitch Madison Advertising Outlook Report, In India, Ad spending on print media increased by 39% to 16,595 crores in 2021 from 11,925 crores the previous year.
Market Dynamics:
Driver:
Growing advertising needs
The growing advertising needs of enterprises, along with extensive technological proliferation are the key factors driving the market growth. Organizations are increasingly adopting commercial printers as they are more cost-effective and efficient for bulk printing. Widespread use of high-quality printed packaging material for advertising and branding acts as another major growth-inducing factor.
Restraint:
Rise in digitisation
With the rise in digitisation, consumers are likely to follow more electronic versions of printed materials, such as e-annual reports, e-vouchers and e-catalogues, or to use more online platforms rather than printing materials for consumers, which in turn affects the print-related products. Therefore, these factors are restraining the market growth.
Opportunity:
Green commercial printers
The implementation of environmentally friendly methods, like soy ink instead of conventional petroleum-based ink, has reduced the environmental footprint of the printing industry and allowed both consumers and suppliers to reduce carbon emissions. Moreover, green commercial printers that use eco-friendly papers, inks, coatings and chemicals, facilitate reducing and reusing waste are the factors projected to drive the growth of the market.
Threat:
High cost
Print has always been a relatively high cost industry. From the equipment that does the printing to the material that print on, significant overheads are baked into every project. The rising cost of input materials such as ink, paper, and pigments acts as challenging factors. However, high initial investment for digital printing plants in developing countries acts as a major challenge for this market.
COVID-19 Impact
Owing to the COVID-19 epidemic, the demand for commercial printing services was significantly reduced, which impacted the market negatively. Also, the printing operations were affected across the globe owing to the closing down of the facilities and support operations. Most firms across the globe adopted remote working, which led to a complete transition to paperless processes. Also, consumers significantly shifted to digital media due to safety concerns. These factors led to a reduced need for commercial printing, thereby considerably impacting the market.
The offset lithography segment is expected to be the largest during the forecast period
The offset lithography segment is estimated to have a lucrative growth, due to the growing demand for printing from packaging applications. Lithography technology offers various advantages, such as consistent and high image quality, leading to higher adoption. This printing is ideal for high-volume batches of static mailings, such as directories and product advertisements. Hence, these are the factors propelling the growth of the segment.
The packaging segment is expected to have the highest CAGR during the forecast period
The packaging segment is anticipated to witness the fastest CAGR growth during the forecast period, due to rise in the digital delivery of information. Commercial printers have been noted to be incorporating digital technology to improve packaging print quality. In addition, Quick response (QR) codes are now a standard print on product packaging that may be scanned with a smartphone to display additional data. Thus, these are the aspects fueling the growth of the segment.
Region with highest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to rise in e-commerce, and urbanization. Factors such as the inception of new technologies, changing lifestyles, and the rise in e-commerce and urbanization are driving the growth of the market. Also, the increasing disposable income is resulting in the growing demand for interior design with customized wallpapers. Moreover, the increasing demand for processed and canned food in emerging markets is expected to impact the market in the region positively.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, owing to growing adoption of cost effective printer for bulk printing purposes. The regional growth is attributable to the high demand for commercial printing for marketing, packaging, labelling, and advertising purposes. Furthermore, the presence of key players in the region, is anticipated to further propel the market growth.
Key players in the market
Some of the key players profiled in the Commercial Printing Market include ACME Printing, R. R. Donnelley & Sons, Cenveo Corporation, Vistaprint (CIM PRESS PLC), Transcontinental Inc., Toppan Co. Limited, LSC Communications US LLC, Gorham Printing, Dai Nippon Printing, The Magazine Printing Company, Quebecor World Inc, HH Global, Cimpress plc, Quad/Graphics Inc, WestRock Company, Lagardere SCA and Siegwerk.
Key Developments:
In July 2022, Toppan was recognized for consideration in several top indexes for its exceptional Environmental, Social, and Governance (ESG) performance. The FTSE4Good Index Series, the FTSE Blossom Japan Index, and the FTSE Blossom Japan Sector Relative Index were created by FTSE Russell.
In May 2022, Siegwerk announced that its new UV offset ink for non-food paper and board applications, SICURA Litho Pack ECO, consists of more than 40% renewable and vegetable-based components. According to Siegwerk, the new UV offset ink series could have a higher share of bio-renewable content than average UV inks.
Types Covered:
Applications Covered:
Regions Covered:
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