市场调查报告书
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1273550
到2028年的汽车订阅市场预测-按订阅类型(单品牌、多品牌)、车辆类型、订阅期限、服务提供商、组合、用户和地区进行的全球分析Vehicle Subscription Market Forecasts to 2028 - Global Analysis By Subscription Type (Single Brand and Multiple Brand ), Vehicle Type, Subscription Period Service providers, Package, End User and By Geography |
根据 Stratistics MRC 的数据,2022 年全球汽车订阅市场规模将达到 39.096 亿美元,预计到 2028 年将达到 224亿3226美元。预计将以 33.8% 的复合年增长率增长。
汽车订阅服务是指消费者每月支付使用一辆或多辆汽车的费用。 一些订阅者的月费中包含保险和维护费用,而其他订阅者可以选择在订阅期间更换车辆。 据业内人士称,汽车订阅是购买或租赁汽车的替代方案。 车辆订阅和车辆所有权之间的区别在于订阅提供商保留车辆的所有权。 另一方面,汽车租赁需要努力寻找适合特定日期或旅行的车辆。
根据 Frost & Sullivan 的数据,中国预计将占电动汽车销量的 55%。 相比之下,美洲将以 21.2% 的销售额占据第二大市场份额,而亚太地区其他地区的销售额仅为 4.2%。
由于车辆的可负担性和可用性,汽车订阅业务正在快速增长。 此外,新兴国家消费者可支配收入的显着增加也有望成为市场扩张的推动力。 成本效益和用户友好的车辆访问正在推动全球采用汽车订阅模式。 例如,Fair Financial Corporation 宣布重新启动应用程序以提供二手车库存订阅。 Fair 计划在 2022 年第一季度推出第三方供应商提供的二手车租赁订阅服务,目标是成为所有汽车零售的核心。
对汽车租赁、汽车共享和汽车租赁的需求不断增长,以及与汽车订阅服务相比更具成本效益的汽车租赁模式,可能会阻碍汽车订阅行业的全球扩张。. 新兴经济体的交通基础设施不足和短期车辆订阅的高月费可能会阻碍全球车辆订阅行业的增长。
飙升的汽车拥有成本正在促使个人转向订阅服务。 根据美国汽车协会的数据,2022 年购买和运营一辆新车的平均成本为 10,738 美元,比上年增长 11%。 燃料价格上涨、折旧成本、微芯片短缺以及高昂的维护和保险费用正在推高运营成本。 因此,越来越多的人转向订阅服务,以替代拥有汽车。
汽车租赁、汽车租赁和共享服务等各种移动服务的可用性预计将限制市场扩张。 由于每月付款较低,汽车租赁是比订阅计划更具成本效益的短期选择。 统一费率计划的另一个缺点是,由于每月里程有限,您可能无法每天广泛旅行。
在 COVID-19 疫情期间,由于汽车销量和产量下降、供应链中断以及客户专注于减少不必要的购物开支,整个汽车行业都遭受了收入损失。不过,疫情期间汽车订阅服务的使用有所增加。 公众健康问题的增加,加上针对病毒的预防措施减少了共享出行和公共交通的使用,推动了全球汽车订阅市场的增长。 汽车订阅也出现在主流媒体中,增加了客户的知名度和兴趣。
由于电动汽车销售渗透率的提高和电动出行的吸引力,预计电动汽车领域将实现利润丰厚的增长。 电动汽车的普及将增加对电动汽车订阅服务的需求。 丰田、通用汽车、Stellantis、本田、日产和其他公司报告称,随着汽油价格上涨继续使电动汽车更受欢迎,电动汽车销量有所增加。 此外,政府鼓励电动汽车的承诺将积极促进汽车订阅行业的发展。
在预测期内,独立/第三方服务提供商细分市场预计将以最高复合年增长率增长。 越来越多的独立第三方供应商和初创企业通过其平台提供通用的多品牌汽车订阅服务,正在推动这一细分市场的增长。 Cluno、Flexdrive、Turo、Fair、Carvolution 和 Drove 等公司提供跨多个垂直领域的多品牌订阅服务。
预计在预测期内,欧洲将占据最大的市场份额。 各种移动服务提供商以及梅赛德斯和宝马等汽车製造商的存在正在推动市场向前发展。 此外,欧洲在汽车行业占有重要地位,随着欧洲汽车製造商寻求业务多元化以响应新一代的兴趣,将重点转向基于移动服务的模式将成为该地区经济的重要组成部分. 有望在市场上创造有利可图的机会。
在预测期内,预计亚太地区的复合年增长率最高。 订阅模式意识的提高以及政府对车辆电气化作为应对气候变化的重视是推动该地区市场增长的因素之一。 电动汽车的高成本正在促使公众采用基于订阅的电动出行服务。 此外,强劲的汽车行业的存在和年轻一代对拥有汽车的兴趣下降预计将在整个预测期内推动市场增长。
2022 年 10 月,Carvolution 从 Redalpine 筹集了 1612 万美元的 D 系列资金。 通过这项投资,Carvolution 旨在进一步扩大其汽车订阅业务。 它还打算使用部分资金通过为客户提供在线服务来简化二手车的买卖。
2022 年 3 月,Arval 推出了 Arval Adaptiv,这是一种面向个人客户的灵活的汽车订阅解决方案。 订阅将允许公司的私人客户以灵活的条款从精心挑选的车辆中选择特定型号,包括 ICE 和 EV。
2021 年 9 月,Orix 与大众汽车合作推出基于订阅的汽车所有权模式。 欧力士与大众汽车合作,为客户提供道路金融、保险、定期维护以及在方便时退还或升级车辆的选择。
2020 年 10 月,AB Volvo 为其订阅计划增加了灵活性。 该计划允许客户在前四个月后随时升级或退回新订阅。 灵活的订阅通过包括维护和保险费来增强您的汽车订阅。
According to Stratistics MRC, the Global Vehicle Subscription Market is accounted for $3909.6 million in 2022 and is expected to reach $22432.26 million by 2028 growing at a CAGR of 33.8% during the forecast period. A vehicle subscription service is one in which a consumer pays a monthly charge to utilise one or more automobiles. Some vehicle subscriptions include insurance and maintenance as part of the monthly charge, while others allow the subscriber to transfer between vehicles during the subscription time. According to industry observers, a vehicle's subscription is an alternative to acquiring or leasing a vehicle. The difference between a vehicle subscription and owning a vehicle is that the subscription provider keeps vehicle ownership. In contrast, vehicle rental necessitates the effort of locating vehicles for certain dates or trips.
According to Frost & Sullivan, China is likely to account for 55 percent of all electric vehicle sales. In comparison, 21.2 percent of EVs will be sold in the Americas - the second largest market share - and the rest of the Asia-Pacific region is responsible for only 4.2 percent of EV sales.
The vehicles subscription business is quickly developing because to vehicle affordability and accessibility. Furthermore, the significant increase in disposable income of consumers in developing countries is expected to drive market expansion. The cost-effectiveness and accessibility of user access to vehicles are driving the global adoption of the vehicle subscription model. For example, Fair Financial Corporation announced the relaunch of its app for offering subscriptions to its used car inventory. Fair plans to begin subscriptions for used-car leases provided by third-party vendors in the first quarter of 2022, with the goal of becoming a central point for all automotive retail.
Increased demand for vehicle leasing, car sharing, and car rental, as well as more cost-effective vehicle leasing models compared to vehicle subscription services, may stymie the global expansion of the vehicle subscription sector. Inadequate transportation infrastructure and hefty monthly fees for short-term automobile subscriptions in emerging economies may stymie the global vehicle subscription industry's growth.
The fast rise in the cost of car ownership is driving individuals to switch to subscription services. According to the American Automobile Association, the average cost to purchase and run a new car in 2022 will be USD 10,738 (up 11% from last year). Rising fuel prices, depreciation, a shortage of microchips, and costly maintenance and insurance charges have all contributed to high operating expenses. As a result, people are increasingly turning to subscription services as an alternative to vehicle ownership.
The availability of various mobility services, such as rental, car leasing, and sharing services, is expected to limit market expansion. Leasing an automobile is a more cost-effective short-term choice than subscription programmes because it comes with lower monthly payments. Another disadvantage of the subscription programme is the limited monthly miles, which may preclude the possibility of extensive daily trips.
During the COVID-19 pandemic, the whole automotive industry saw a dip in income due to decreased automobile sales and production, a disrupted supply chain, and customers' focus on lowering the expenses of unnecessary purchases. However, throughout the epidemic, the use of vehicle subscription services increased. The increasing number of health concerns among the people, combined with a decrease in the usage of shared mobility and mass transportation as a precaution against the virus, has accelerated the global vehicle subscription market growth. Vehicle subscription has also received a lot of attention in the mainstream media, which has increased customer popularity and interest.
The electric vehicle segment is estimated to have a lucrative growth owing to the increased penetration of the electric vehicle sales and the traction towards electric mobility. The growing popularity of EVs will drive up demand for EV subscription services. Toyota, GM, Stellantis, Honda, Nissan, and others are reporting more EV sales as increasing petrol costs continue to enhance EV popularity. Furthermore, the government's commitment in encouraging electric vehicles will contribute positively to the expansion of the vehicle subscription industry.
The independent/third party service provider segment is anticipated to witness the highest CAGR growth during the forecast period. The expanding number of independent third-party suppliers or startups offering generally multi-brand car subscriptions through their platforms is fuelling segment growth. Companies such as Cluno, Flexdrive, Turo, Fair, Carvolution, and Drove, among others, provide multi-brand subscription services across multiple areas.
Europe is projected to hold the largest market share during the forecast period. The existence of various mobility service providers as well as established automakers such as Mercedes, BMW, and others is propelling the market forward. Furthermore, Europe has a strong presence in the automotive sector; thus, shifting the focus of European automakers to mobility service-based models to diversify their business in response to the interests of the new generation is expected to generate lucrative opportunities for the region's market.
Asia Pacific is projected to have the highest CAGR over the forecast period. Rising awareness of subscription-based models, as well as government emphasis on automotive electrification to combat climate change, are some of the drivers driving the region's market growth. The expensive cost of electric automobiles is driving the public to adopt subscription-based electric mobility services. Furthermore, the presence of a robust automotive sector, along with a diminishing interest in car ownership among the younger generation, is expected to enhance market growth throughout the projection period.
Some of the key players profiled in the Vehicle Subscription Market include: CarNext, Hyundai Motor India, Wagonex Limited, Volkswagen, DriveMyCar Rentals Pty Ltd, General Motors, Fair Financial Corp., FlexDrive, ZoomCar, AB Volvo, ORIX, Carvolution, Arval BNP Paribas Group, Lyft Inc. , Cluno GmbH and Clutch Technologies, LLC.
In October 2022, Carvolution raised USD 16.12 million in Series D funding from Redalpine. With the investment, Carvolution aims to further expand its car subscription business. It also seeks to deploy a part of the funds to simplify buying and selling used cars by bringing them online for its customers.
In March 2022, Arval launched its flexible vehicle subscription solution, Arval Adaptiv, for private customers. The subscription will allow its private customers to choose a specific model within a range of selected cars, both ICE and EVs, with flexibility in terms of duration.
In September 2021, Orix partnered with Volkswagen for a subscription-based car ownership model. Orix, in partnership with Volkswagen, will offer its customers on-road financing, insurance cover, periodic maintenance, and an option to return or upgrade the car at the convenience of the customer.
In October 2020, AB Volvo added flexibility to its subscription program. In this program, customers can upgrade or return a new subscription at any time after the first four months. The flexible subscription enhances the car subscription by including maintenance and insurance costs.