首页 > 市场调查报告书 > 汽车工业

汽车市场

市场调查报告书

商品编码

1336652

全球汽车订购市场 - 2023-2030

Global Vehicle Subscription Market - 2023-2030

出版日期: 2023年08月22日 | 出版商:

DataM Intelligence | 英文 195 Pages | 商品交期: 约2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

市场概况

2022 年，全球汽车订购市场规模达到 32 亿美元，预计到 2030 年将达到 182 亿美元，2023-2030 年预测期间年复合成长率为 24.2%。

在预测期内，电动汽车（EV）产量的增加可能会推动全球汽车订购市场的增长。 2022 年电动汽车年产量首次突破 1000 万辆。为了提高电动汽车的采用率，製造商可能会大幅扩大电动汽车订购服务

在预测期内，高昂的车辆拥有成本可能会促使更多的人采用车辆订阅服务。与完全拥有相比，车辆订阅为订户提供了低得多的成本和灵活性。第三方订阅提供商的扩张将进一步推动市场增长。 2022 年 12 月，专门从事按需汽车租赁的美国初创公司 Kyte 开始为美国部分城市的客户提供车辆订阅服务。

市场动态

改变消费者偏好

消费者，尤其是年轻一代，正在表现出心态的转变，他们更看重使用权而不是所有权。车辆拥有模式伴随着各种费用，例如维护、保险和折旧费用。车辆订阅提供了一种替代模式，使消费者能够享受个人车辆的好处，而无需承担长期的所有权承诺和财务负担。

车辆订阅提供了高度的灵活性和便利性。订阅者可以从多种车辆中进行选择，例如掀背车、轿车、SUV 或电动汽车，并且订阅服务允许他们根据自己的需求在不同车型之间切换。此外，每月的订阅费用通常包括维护、保险和路边援助，从而使消费者免于承担额外费用。

高密度城市化率不断提高

高密度城市化的兴起改变了人们的出行行为，人们越来越偏好灵活的交通方式。高密度的城市地区经常面临停车位短缺的问题。因此，由于停车位有限且停车成本高昂，在如此高密度的城市地区拥有私家车可能会面临挑战。

高密度的城市地区也因交通拥堵而闻名，导致通勤时间延长和压力水平增加。车辆订阅允许个人在需要时使用车辆，使他们能够避开交通高峰时段并在交通繁忙时使用替代交通方式。它还消除了对长期停车位的需求，从而节省了停车成本。

基础设施有限

车辆订阅是一项新兴服务，因此没有足够发达的基础设施。儘管公司正在扩大业务，但服务中心和维护设施仍未跟上增长的步伐，给用户带来了问题。缺乏足够的停车位也给订阅服务提供商增加车队规模带来了挑战。

另一个主要问题是提供电动汽车（EV）订购服务的公司缺乏充电基础设施。缺乏足够的充电基础设施阻碍了公司将业务扩展到新的地区。解决这些基础设施限制对于解决限制全球市场增长的各种瓶颈至关重要。

COVID-19 影响分析

COVID-19 大流行为全球汽车订购市场带来了机会和挑战。面对疫情带来的经济不确定性，许多客户取消了车辆订购。此外，疫情还导致新车订户大幅减少。

疫情期间电子商务的激增为车辆订阅提供商创造了机会。交付和零工经济中的企业和个人寻求临时或灵活地使用车辆，从而造成对车辆订购服务的需求短期激增。

人工智能影响分析

人工智能（AI）预计将对全球市场产生深远影响。人工智能驱动的算法可用于分析客户数据和偏好，以提供个性化的车辆推荐。它将帮助订阅公司为个人客户定制最合适的车辆产品。

基于人工智能的算法还可用于分析市场趋势、需求模式和车辆可用性，以优化定价策略并有效管理车队库存。它将确保订阅提供商能够为订阅者提供有竞争力的价格，同时保持最佳的机队利用率和盈利能力。

Market Overview

Global Vehicle Subscription Market reached US$ 3.2 billion in 2022 and is expected to reach US$ 18.2 billion by 2030, growing with a CAGR of 24.2% during the forecast period 2023-2030.

Over the forecast period, increasing electric vehicle (EV) production will likely propel the growth of the global vehicle subscription market. Annual EV production surpassed 10 million for the first time in 2022. To increase EV adoption, manufacturers are likely to significantly expand EV vehicle subscription services

High cost of vehicle ownership will likely induce more people to adopt vehicle subscription services over the forecast period. Vehicle subscriptions offer far lower costs and flexibility to subscribers as compared to outright ownership. The expansion of third-party subscription providers will further boost market growth. In December 2022, Kyte, a U.S.-based startup specializing in on-demand car rentals, started offering vehicle subscription services for customers in select U.S. cities.

Market Dynamics

Changing Consumer Preferences

Consumers, particularly younger generations, are displaying a shift in mentality by valuing access over ownership. The vehicle ownership model comes with various expenses such as maintenance, insurance and depreciation costs. Vehicle subscription offers an alternative model that allows consumers to enjoy the benefits of a personal vehicle without the long-term commitment and financial burdens of ownership.

Vehicle subscription provides a high level of flexibility and convenience. Subscribers have the ability to choose from a wide range of vehicles to suit their needs, such as hatchbacks, sedans, SUVs, or electric vehicles and subscription services allows them to switch between different models as per their requirements. Furthermore, monthly subscription charges often include maintenance, insurance and roadside assistance, saving consumers from incurring additional expenses.

Increasing Rates of High-Density Urbanization

The rise of high-density urbanization has changed the mobility behaviour of people, with increasing preference towards flexible methods of transportation. High-density urban areas often face a shortage of parking spaces. Ownership of a personal vehicle in such high-density urban locations can therefore be challenging due to limited parking availability and high parking costs.

High-density urban areas are also known for heavy traffic congestion, leading to longer commute times and increased stress levels. Vehicle subscription allows individuals to use a vehicle when needed, enabling them to avoid peak traffic hours and use alternative modes of transportation when traffic is high. It also eliminates the need for long-term parking space, thereby leading to savings on parking costs.

Limited Infrastructure

Vehicle subscription is an emerging service and therefore does not have adequately developed infrastructure. Although companies are expanding their operations, service center and maintenance facilities have still not caught up with the growth, leading to problems for subscribers. A lack of adequate parking space also presents challenges for subscription providers in increasing their fleet size.

Another major problem is the lack of charging infrastructure for companies providing subscriptions of electric vehicles (EVs). Lack of adequate charging infrastructure prevents companies from expanding their operations to newer areas. Addressing these infrastructure limitations is crucial to resolving the various bottlenecks restraining the growth of the global market.

COVID-19 Impact Analysis

The COVID-19 pandemic created opportunities and challenges for the global vehicle subscription market. Faced with the economic uncertain brought on by the pandemic, many customers cancelled their vehicle subscriptions. Furthermore, the pandemic also led to a drastic reduction in new vehicle subscribers.

The surge in e-commerce during the pandemic created opportunities for vehicle subscription providers. Businesses and individuals in the delivery and gig economy sought access to vehicles on a temporary or flexible basis, thus creating a short-term surge in the demand for vehicle subscription services.

AI Impact Analysis

Artificial intelligence (AI) is expected to have a profound impact on the global market. AI-powered algorithms can be used to analyze customer data and preferences to offer personalized vehicle recommendations. It will help subscription companies to tailor their offerings to individual customers with the most suitable vehicles.

AI-based algorithms can also be used to analyze market trends, demand patterns and vehicle availability to optimize pricing strategies and manage fleet inventory efficiently. It will ensure that subscription providers can offer competitive pricing to subscribers while maintaining optimum fleet utilization and profitability.

Segment Analysis

The global vehicle subscription market is segmented based on type, service provider, subscription period, vehicle type and region.

Electric Vehicles are Expected to Become a Popular Choice Among Consumers

IC engine vehicles account for more than half of the global market. Due to the wide ranging variety of IC engine vehicles such as hatchbacks, sedans, MPVs and SUVs, consumers can choose a car best suited to their needs. Consumers prefer IC engine vehicles since the EV charging infrastructure might not be adequately developed.

However, during the forecast period, electric vehicles are expected to gain a significant share of the global market. To increase electric vehicle adoption, manufacturers are rolling out OEM or third party-based subscription services which enables customers to use an electric vehicle without the associated high ownership costs.

Geographical Analysis

Shifting Consumer Sentiment Propels Market Growth in Europe

Europe is expected to account for more than a quarter of the global market. To counter plateauing automobile sales in the region, automotive manufacturers, along with startups and established rental agencies are increasingly rolling out vehicle subscription plans for a wide range of conventional and electric vehicles.

According to a recent analysis, there are around 210,000 to 230,000 unique active vehicle contracts in Europe in 2022. It is forecasted that the number could rise to nearly 4 million by 2030. Most of the European vehicle subscribers do not own a car. Consumer sentiment around car ownership in Europe has undergone a profound shift with outright ownership being replaced by a desire for convenience and flexibility.

Competitive Landscape

The major global players include: Sixt, Avis Budget Group, Lyft, Inc., Arval BNP Paribas Group, The Hertz Corporation, ORIX Auto Corporation, Volvo Car Corporation, ALD Automotive, Carvolution and Mercedes Benz.

Why Purchase the Report?

To visualize the global vehicle subscription market segmentation based on type, service provider, subscription period, vehicle type and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of vehicle subscription market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global vehicle subscription market report would provide approximately 64 tables, 64 figures and 195 Pages.

Target Audience 2023

Automotive Manufacturers
Vehicle Subscription Companies
Automotive Insurance Companies
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Service Provider
3.3. Snippet by Subscription Period
3.4. Snippet by Vehicle Type
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Costs of Vehicle Ownership
  - 4.1.1.2. Increasing Rollout of Electric Vehicles
  - 4.1.1.3. Changing Consumer Preferences
  - 4.1.1.4. Increasing Rates of High-Density Urbanization
- 4.1.2. Restraints
  - 4.1.2.1. Legal and Regulatory Barriers
  - 4.1.2.2. Limited Infrastructure
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Single Brand Subscription*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Multi Brand Subscription

8. By Service Provider

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Provider
- 8.1.2. Market Attractiveness Index, By Service Provider
8.2. OEM/Captives*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Third Party Providers

9. By Subscription Period

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Subscription Period
- 9.1.2. Market Attractiveness Index, By Subscription Period
9.2. 1 to 6 Months*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. 6 to 12 Months
9.4. More than 12 Months

10. By Vehicle Type

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 10.1.2. Market Attractiveness Index, By Vehicle Type
10.2. IC Engine Vehicle*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Electric Vehicle
10.4. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Provider
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Subscription Period
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Provider
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Subscription Period
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Provider
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Subscription Period
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Provider
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Subscription Period
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Provider
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Subscription Period
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Sixt*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Recent Developments
13.2. Avis Budget Group
13.3. Lyft, Inc.
13.4. Arval BNP Paribas Group
13.5. The Hertz Corporation
13.6. ORIX Auto Corporation
13.7. Volvo Car Corporation
13.8. ALD Automotive
13.9. Carvolution
13.10. Mercedes Benz

LIST NOT EXHAUSTIVE