到 2030 年运动饮料市场预测 - 按类型、包装类型（瓶、罐、金属、PET/塑料、其他包装类型）、分销渠道、品牌、应用和地区进行的全球分析

根据 Stratistics MRC 的数据，2023 年全球运动饮料市场规模将达到 339.8 亿美元，预测期内復合年增长率为 9%，到 2030 年将达到 621.2 亿美元，预计将达到美元。

运动饮料是一种富含碳水化合物（以糖的形式）、矿物质、电解质和香料的软饮料，旨在促进身体活动前后的水分补充。 这些饮料的主要目的是为活动期间努力工作的重要器官提供能量，并提供碳水化合物和重要矿物质以帮助整个恢復过程。 水合作用是运动表现的重要组成部分，包括运动前、运动中和运动后的活动。 因此，定期补充水分不仅有益于健康，还有助于保持运动表现。

根据百事可乐公司的数据，2021 年该公司在广告和其他营销活动上的支出将达到 51 亿美元。 这在加速消费者对该产品的需求方面发挥着关键作用。

市场动态：

驱动程序

健康产品的激增

製造商逐渐引入天然成分，因为它们比传统运动饮料更健康，从而创造了市场增长机会。 例如，2021 年 2 月，总部位于芝加哥的初创公司 Good Sports 推出了一款由 97% 乳製品製成的天然运动饮料。 与普通产品相比，它的电解质含量高出 3 倍，糖含量低 33%。 此外，发展中国家和不发达国家健康意识的增强预计将推动运动饮料行业的发展趋势。

限制

存在高糖含量

市场上的大多数产品都含有大量糖，这会对您的健康产生不利影响。 因此，这已成为市场扩张的製约因素。 例如，一瓶 20 盎司的佳得乐运动饮料平均含有 34 克糖。

机会：

在健身中心需求不断增长的推动下，肥胖正在推动市场增长。

日益严重的肥胖和其他健康问题促使人们前往健身场所，并加速运动饮料的消费，这些饮料有助于恢復电解质平衡并维持体内的水合水平。 根据联合国儿童基金会的全球肥胖地图集，到 2022 年，印度将出生超过 2700 万肥胖儿童。 运动饮料中使用的主要成分是糖、电解质和维生素，其中矿物质最受欢迎，因为它们有助于恢復运动和运动过程中损失的电解质。 不过，运动饮料的种类有很多，高张力运动饮料常用在运动后，以增加全天碳水化合物的消耗，增加肌糖原。

威胁

含糖量高

这个市场最大的限制是对产品含糖量的反对。 据估计，一份 Monster Drink 含有 14 茶匙糖，这违反了健康行业的标准测量。 与其他软饮料组合一样，含咖啡因饮料的经营者已经考虑过避免加糖或调整饮料以适应饮食，以帮助促进销售并防止市场发现负面发展。我是。

COVID-19 的影响：

COVID-19 的出现导致该产品的消费量增加，这主要是由于在家工作的增加。 例如，根据《食品商业新闻》2020年11月发布的数据，截至2020年7月12日的52週内，美国无菌能量饮料零售额增长15%，达到35.1亿美元。我来了。 北美红牛增长 11%，达到 13.9 亿美元，而总部位于加利福尼亚州科罗纳的 Monster Beverages 增长 4.9%，达到 12.3 亿美元。

预计等渗部门在预测期内将是最大的：

在预测期内，等渗部分占最大份额。 在全球范围内，等渗饮料含有与人体大致相同量的糖和盐，使其成为市场上的主导类别之一。 大多数等渗饮料，例如 Powerade 和 Lucozade，都属于这一类。 此外，这类饮料深受运动员，尤其是中长跑运动员和对团队运动感兴趣的运动员的欢迎。

预计便利店/杂货店领域在预测期内将呈现最高的复合年增长率：

便利店/杂货店领域预计在预测期内将出现良好增长。 便利店不断更新货架，设置不同的货架，吸引註重健康的顾客，鼓励衝动购买。 在预测期内，便利店已成为印度市场消费者购买运动饮料等健康和营养产品的主要销售渠道。 便利店是千禧一代消费者的关键切入点，他们往往是新饮料产品的目标人群。

份额最大的地区：

预计北美在预测期内将占据最大份额，因为其人口中投资户外活动的比例很高，从而推动了饮料的消费。 根据 ORG 统计，2018 年美国户外旅行人数减少了 10 亿。 同样，体育运动参与人数的急剧增加也带动了人们使用运动饮料来提高成绩。

复合年增长率最高的地区：

由于消费者对运动饮料及其健康益处的认识不断增强，预计亚太地区在整个预测期内将实现盈利增长。 中国和印度等新兴市场消费者健康意识的不断增强以及对运动饮料的接受度不断提高，正在推动亚太地区运动饮料市场的增长。 此外，人们对运动饮料及其相关益处的认识不断增强也促进了市场的增长。 然而，不断增长的中产阶级客户群，特别是在中国和印度等新兴市场，正在推动对天然风味运动饮料的需求。

主要进展：

2023 年 2 月，UFC 和 PRIME 签订了多年赞助协议。 UFC 官方饮料现已通过一家名为 munchbag.in 的电子商务网站在印度销售。

2022 年 11 月，运动饮料将推出 NourishCo 的产品。 该产品还包括运动饮料。

2022 年 8 月，可口可乐印度公司宣布以“Limca Sportz”为品牌进军补水运动饮料类别。

报告内容

• 区域和国家级市场份额评估
• 给新进入者的战略建议
• 涵盖 2021 年、2022 年、2023 年、2026 年和 2030 年的市场数据
• 市场趋势（驱动因素、限制因素、机遇、威胁、挑战、投资机会、建议）
• 根据市场预测提出关键业务领域的战略建议
• 绘製主要总体趋势的竞争格局
• 公司简介，包括详细的战略、财务状况和最新发展
• 反映最新技术进步的供应链趋势

免费定制服务：

订阅此报告的客户将获得以下免费自定义选项之一：

• 公司简介
  • 对其他市场参与者（最多 3 家公司）进行全面分析
  • 主要公司的SWOT分析（最多3家公司）
• 区域细分
  • 根据客户兴趣对主要国家/地区的市场估计/预测/复合年增长率（注：基于可行性检查）
• 竞争基准测试
  • 根据产品组合、地域分布和战略联盟对主要参与者进行基准测试

内容

第 1 章执行摘要

第二章前言

• 执行摘要
• 利益相关者
• 调查范围
• 调查方法
  • 数据挖掘
  • 数据分析
  • 数据验证
  • 研究方法
• 调查来源
  • 主要研究来源
  • 二手研究来源
  • 先决条件

第三章市场趋势分析

• 驱动程序
• 制约因素
• 机会
• 威胁
• 应用分析
• 新兴市场
• 新冠肺炎 (COVID-19) 的影响

第 4 章波特五力分析

• 供应商的议价能力
• 买家的议价能力
• 替代品的威胁
• 新进入者的威胁
• 竞争公司之间存在敌对关係

第 5 章全球运动饮料市场：按类型

• 超级补品
• 低渗
• 等渗
• 其他类型

第 6 章全球运动饮料市场：按包装类型

• 瓶子（玻璃）
• 可以
• 金属
• PET/塑料
• 其他包装类型

第 7 章全球运动饮料市场：按分销渠道划分

• 离线
• 在线
• 超市/大卖场
• 便利店/杂货店
• 专卖店
• 在线零售店
• 其他分销渠道

第 8 章全球运动饮料市场：按品牌

• 佳得乐
• 电源辅助
• 其他品牌

第 9 章全球运动饮料市场：按应用分类

• 生活方式用户
• 休閒消费者
• 运动员
• 其他用途

第 10 章全球运动饮料市场：按地区

• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 意大利
  • 法国
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 日本
  • 中国
  • 印度
  • 澳大利亚
  • 新西兰
  • 韩国
  • 亚太地区其他地区
• 南美洲
  • 阿根廷
  • 巴西
  • 智利
  • 南美洲其他地区
• 中东和非洲
  • 沙特阿拉伯
  • 阿拉伯联合酋长国
  • 卡塔尔
  • 南非
  • 其他中东和非洲地区

第 11 章主要进展

• 合同、合作伙伴关係、联盟和合资企业
• 收购与合併
• 推出新产品
• 业务扩展
• 其他关键策略

第12章公司简介

• Abbott Laboratories
• ABBOTT NUTRITION
• Aspire Food Group
• BA Sports Nutrition, LLC
• BodyArmor
• Britvic plc
• FRS Healthy Energy
• Gatorade
• Lucozade Ribena Suntory Ltd
• Monster Beverage Corporation
• Nestle S.A.
• PepsiCo Inc
• Powerade
• Red Bull GmbH
• Rockstar, Inc
• The BUD Co. Ltd
• The Coca-Cola Company
• The GURU Organic Energy Corp
• The Swire Group
• Xyience

According to Stratistics MRC, the Global Sports Drinks Market is accounted for $33.98 billion in 2023 and is expected to reach $62.12 billion by 2030 growing at a CAGR of 9% during the forecast period. A sports drink is a sort of soft drink that is high in carbohydrates (in the form of sugar), minerals, electrolytes, and flavorings and is intended to promote hydration before and after physical activity. The primary goal of these beverages is to fuel the vital organs that are working hard during activity and to provide carbohydrates and critical minerals to aid in the overall recovery process. Hydration is an important factor in athletic performance, and it includes activities before, during, and after exercise. As a result, regular hydration not only delivers health benefits but also aids in the maintenance of athletic performance.

According to PepsiCo, inc, the company's advertising and other marketing activities expenses, totaled USD 5.1 billion in 2021. This in turn plays a vital role in accelerating the products demand among consumers.

Market Dynamics:

Driver:

Surging production of healthier products

Manufacturers are gradually implementing natural ingredients because they are healthier than traditional sports beverages, resulting in a market growth opportunity. For instance, in February 2021, Good Sports, a Chicago-based start-up, introduced a natural sports drink consisting of 97 percent dairy. This has three times the electrolytes and 33 percent less sugar than standard ones. Furthermore, the growing health-conscious population in developing and underdeveloped countries will fuel sports drink industry trends.

Restraint:

Presence of a high sugar level

The majority of products on the market include a high quantity of sugar, which can have a harmful impact on health. As a result, this is acting as a restraint on market expansion. For instance, the average 20-ounce bottle pack of Gatorade sports drinks contains 34 grams of sugar.

Opportunity:

Due to an increase in demand for fitness centers, obesity is driving the market growth

Rising obesity and other health issues have driven people toward fitness facilities, which has accelerated the consumption of sports drinks, which aid in restoring electrolyte balance and maintaining the body's level of hydration. According to UNICEF's World Obesity Atlas, India will have more than 27 million obese children by 2022. The main elements utilized in sports drinks are sugar, electrolytes, and vitamins, with minerals being the most popular ingredient as they assist in restoring electrolytes lost during workouts or sporting activities. However, there are numerous varieties of sports drinks, and hypertonic sports drinks are generally used post-workout to boost daily carbohydrate consumption and increase muscle glycogen.

Threat:

High content of sugar

The most significant limitation in this market is opposition to the item's sugar content. A single Monster drink can be estimated to have 14 teaspoons of sugar, which contradicts the health industry's standard measurement. Caffeinated drink businesses, like other refreshment combinations, have considered avoiding sugar or diet adaptations of the beverages to aid their sales and not let the market detect a negative development.

COVID-19 Impact:

The emergence of COVID-19 has resulted in increased consumption of the product, which is largely due to an increase in the number of people working out from home. For instance, according to data given by Food Business News in November 2020, retail sales of non-aseptic energy drinks in the United States increased by 15% to USD 3.51 billion over the 52 weeks ending on July 12, 2020. Prominent companies like Red Bull North America, Inc., expanded by 11% to USD 1.39 billion in 2020, and Monster Beverage Corp., Corona, Calif., expanded by 4.9% to USD 1.23 billion.

The isotonic segment is expected to be the largest during the forecast period:

The isotonic segment dominated the largest share throughout the projected period. Globally, the isotonic sort is one of the market's main categories, as it contains about the same quantity of sugar and salt as the human body. Most isotonic beverages, such as Powerade and Lucozade, fall into this category. Furthermore, this sort of drink is popular among athletes, particularly medium- and long-distance runners and those interested in team sports.

The convenience/grocery stores segment is expected to have the highest CAGR during the forecast period:

Convenience/Grocery Stores segment is expected to hold lucrative growth over the forecast period. Convenience stores have steadily updated their shelves by designating different lanes that appeal to health-conscious customers, boosting impulsive purchases. Convenience stores have become key sales channels in India for acquiring health and wellness nutrition products, including sports drinks, for market consumers over the projection period. Convenience stores are an important entrance point for millennial customers, who are frequently the target audience for new beverage products.

Region with largest share:

North America is estimated to hold the commanded share over the extrapolated period, owing to the high proportion of the population that invests in outdoor activities, which drives consumption of the drink. According to ORG statistics, the population of the United States was surveyed on 1 billion fewer outdoor trips in 2018. Similarly, dramatically increased sports participation has led to the use of sports beverages for performance enhancement, which helps to produce traction.

Region with highest CAGR:

Due to increased consumer awareness of sports drinks and their health benefits, the Asia-Pacific region is predicted to have profitable growth throughout the forecast period. The rise in health consciousness among consumers in developing nations such as China and India, as well as the increased acceptance of sports drinks, are driving the growth of the Asia-Pacific sports drink market. Furthermore, increased awareness of sports drinks and their associated benefits has contributed to market growth. However, rising middle-class customers with changing lifestyles, particularly in emerging nations such as China and India, are boosting demand for naturally flavored sports drinks.

Key players in the market

Some of the key players in Sports Drinks market include Abbott Laboratories, ABBOTT NUTRITION, Aspire Food Group, BA Sports Nutrition, LLC, BodyArmor , Britvic plc, FRS Healthy Energy, Gatorade, Lucozade Ribena Suntory Ltd, Monster Beverage Corporation, Nestle S.A., PepsiCo Inc, Powerade, Red Bull GmbH, Rockstar, Inc, The BUD Co. Ltd, The Coca-Cola Company, The GURU Organic Energy Corp, The Swire Group and Xyience.

Key Developments:

In February 2023, The UFC and PRIME signed a multi-year sponsorship deal. The UFC official drink is now being sold in India through the e-commerce site named munchbag.in.

In November 2022, Tata Consumer Products launched products under NourishCo, a new line of fruit-based drinks. The product offering also includes sports drinks.

In August 2022, Coca-Cola India announced the first-ever brand extension for its homegrown brand Limca into the hydrating sports drinks category with 'Limca Sportz'.

Types Covered:

• Hypertonic
• Hypotonic
• Isotonic
• Other Types

Packaging Types Covered:

• Bottles (Glass)
• Cans
• Metal
• PET/Plastic
• Other Packaging Types

Distribution Channels Covered:

• Offline
• Online
• Supermarkets/ Hypermarkets
• Convenience/Grocery Stores
• Speciality Stores
• Online Retail Stores
• Other Distribution Channels

Brands Covered:

• Gatorade
• Powerade
• Other Brands

Applications Covered:

• Lifestyle User
• Casual Consumers
• Athletes
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Sports Drinks Market, By Type

• 5.1 Introduction
• 5.2 Hypertonic
• 5.3 Hypotonic
• 5.4 Isotonic
• 5.5 Other Types

6 Global Sports Drinks Market, By Packaging Type

• 6.1 Introduction
• 6.2 Bottles (Glass)
• 6.3 Cans
• 6.4 Metal
• 6.5 PET/Plastic
• 6.6 Other Packaging Types

7 Global Sports Drinks Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Offline
• 7.3 Online
• 7.4 Supermarkets/ Hypermarkets
• 7.5 Convenience/Grocery Stores
• 7.6 Speciality Stores
• 7.7 Online Retail Stores
• 7.8 Other Distribution Channels

8 Global Sports Drinks Market, By Brand

• 8.1 Introduction
• 8.2 Gatorade
• 8.3 Powerade
• 8.4 Other Brands

9 Global Sports Drinks Market, By Application

• 9.1 Introduction
• 9.2 Lifestyle User
• 9.3 Casual Consumers
• 9.4 Athletes
• 9.5 Other Applications

10 Global Sports Drinks Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Abbott Laboratories
• 12.2 ABBOTT NUTRITION
• 12.3 Aspire Food Group
• 12.4 BA Sports Nutrition, LLC
• 12.5 BodyArmor
• 12.6 Britvic plc
• 12.7 FRS Healthy Energy
• 12.8 Gatorade
• 12.9 Lucozade Ribena Suntory Ltd
• 12.10 Monster Beverage Corporation
• 12.11 Nestle S.A.
• 12.12 PepsiCo Inc
• 12.13 Powerade
• 12.14 Red Bull GmbH
• 12.15 Rockstar, Inc
• 12.16 The BUD Co. Ltd
• 12.17 The Coca-Cola Company
• 12.18 The GURU Organic Energy Corp
• 12.19 The Swire Group
• 12.20 Xyience

List of Tables

• Table 1 Global Sports Drinks Market Outlook, By Region (2021-2030) ($MN)
• Table 2 Global Sports Drinks Market Outlook, By Type (2021-2030) ($MN)
• Table 3 Global Sports Drinks Market Outlook, By Hypertonic (2021-2030) ($MN)
• Table 4 Global Sports Drinks Market Outlook, By Hypotonic (2021-2030) ($MN)
• Table 5 Global Sports Drinks Market Outlook, By Isotonic (2021-2030) ($MN)
• Table 6 Global Sports Drinks Market Outlook, By Other Types (2021-2030) ($MN)
• Table 7 Global Sports Drinks Market Outlook, By Packaging Type (2021-2030) ($MN)
• Table 8 Global Sports Drinks Market Outlook, By Bottles (Glass) (2021-2030) ($MN)
• Table 9 Global Sports Drinks Market Outlook, By Cans (2021-2030) ($MN)
• Table 10 Global Sports Drinks Market Outlook, By Metal (2021-2030) ($MN)
• Table 11 Global Sports Drinks Market Outlook, By PET/Plastic (2021-2030) ($MN)
• Table 12 Global Sports Drinks Market Outlook, By Other Packaging Types (2021-2030) ($MN)
• Table 13 Global Sports Drinks Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 14 Global Sports Drinks Market Outlook, By Offline (2021-2030) ($MN)
• Table 15 Global Sports Drinks Market Outlook, By Online (2021-2030) ($MN)
• Table 16 Global Sports Drinks Market Outlook, By Supermarkets/ Hypermarkets (2021-2030) ($MN)
• Table 17 Global Sports Drinks Market Outlook, By Convenience/Grocery Stores (2021-2030) ($MN)
• Table 18 Global Sports Drinks Market Outlook, By Speciality Stores (2021-2030) ($MN)
• Table 19 Global Sports Drinks Market Outlook, By Online Retail Stores (2021-2030) ($MN)
• Table 20 Global Sports Drinks Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
• Table 21 Global Sports Drinks Market Outlook, By Brand (2021-2030) ($MN)
• Table 22 Global Sports Drinks Market Outlook, By Gatorade (2021-2030) ($MN)
• Table 23 Global Sports Drinks Market Outlook, By Powerade (2021-2030) ($MN)
• Table 24 Global Sports Drinks Market Outlook, By Other Brands (2021-2030) ($MN)
• Table 25 Global Sports Drinks Market Outlook, By Application (2021-2030) ($MN)
• Table 26 Global Sports Drinks Market Outlook, By Lifestyle User (2021-2030) ($MN)
• Table 27 Global Sports Drinks Market Outlook, By Casual Consumers (2021-2030) ($MN)
• Table 28 Global Sports Drinks Market Outlook, By Athletes (2021-2030) ($MN)
• Table 29 Global Sports Drinks Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.