市场调查报告书
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2030 年汤市场预测:按产品类型、类别、包装类型、配销通路和地区分類的全球分析Soup Market Forecasts to 2030 - Global Analysis By Product Type, Category, Packaging Type, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2023 年全球汤品市场规模为 205.5 亿美元,预计到 2030 年将达到 289.1 亿美元,预测期内年复合成长率为 5.0%。
汤是一种快速、热的用餐,通常作为流质食品。这是一道美味的开胃菜,被认为是晚餐的第一道菜。您可以使用多种原料来製作汤,包括蔬菜、肉类、水、果汁和其他液体。此外,它还具有许多健康益处,因为它含有多种促进健康的成分,如肉类、扁豆和豆类,以及富含维生素、矿物质和营养素的蔬菜。
据素食协会组织称,到2040年,世界人口的25%将消费纯素肉类食品,35%将消费清洁标籤肉类,40%将消费传统肉类。
随着消费者越来越多地将汤视为一种健康的用餐选择,汤市场继续受到健康和保健运动的影响。羽衣甘蓝、藜麦和姜黄等超级食物汤越来越受欢迎,不含人工添加剂或防腐剂的清洁标籤汤也很受欢迎。此外,据称富含纤维、维生素和抗氧化剂的汤吸引了意愿健康、希望增强免疫系统和整体健康的消费者。
快餐店、冷冻食品、新鲜食品包和食品宅配服务只是争夺汤类市场份额的便利食品选择的一小部分。汤品製造商经常面临许多与这些替代品的便利性、风味和多功能性竞争的挑战。此外,消费者的选择可能会因为汤不如其他选择偏好或令人满意的观念而受到阻碍。
随着消费者越来越重视健康和保健,汤品製造商有巨大的机会创造和销售更健康的汤品。这包括低钠版本、蔬菜、瘦蛋白、全谷谷物汤以及适合特定饮食(如生酮饮食、原始人饮食和纯素食)的菜餚。此外,品牌可以透过强调其产品的营养价值并公开宣传其健康益处来从这些趋势中受益。
由于消费者对更健康、更多样化饮食偏好的改变,传统汤品正面临威胁。此外,随着越来越多的人采用植物性、无麸质、酮类和其他特色饮食,汤品公司必须改变其产品阵容,以跟上不断变化的消费者偏好。如果不这样做,可能会导致市场份额下降,因为客户会寻找能够补充其饮食偏好和健康目标的产品。
汤品市场受到 COVID-19 大流行的严重影响。随着世界范围内实施关门和社会隔离政策,消费行为发生了巨大变化。随着消费者囤积必需品,对罐装和包装汤等耐久、耐储存食品的需求增加。但疫情也扰乱了供应链,导致某些品种的汤和包装供应出现零星短缺。此外,零售包装汤的销售也因餐厅关闭和用餐选择减少而得到提振,而餐厅市场的汤销售则受到需求下降的负面影响。
罐装汤和腌製汤占据汤类市场份额最大。对于寻求快速、无忧用餐选择的消费者来说,罐装汤因其方便且保质期长而成为受欢迎的选择。这些汤有多种口味和类型,以满足不同的口味和用餐偏好。此外,罐装/腌製汤市场以传统口味为主,例如番茄汤、蔬菜汤、鸡汤麵等,这些都是受欢迎的家庭用品。由于保质期长,也很受应急储备的欢迎,这使其在市场上具有优势。
近年来,复合年复合成长率最高的行业预计将是袋装行业。袋装汤通常以单独的小袋形式提供,可以在微波炉中加热,并且由于其易于製备而变得越来越受欢迎。寻找快速简便的用餐选择的忙碌消费者可能会发现这些汤很有吸引力。随着消费者环保意识的增强,袋装包装往往比罐装和瓶装更环保。随着消费者偏好和饮食的变化,袋装汤市场也出现口味创新,包括异国风味和健康意愿的选择。
全球汤市场最大份额由美国和加拿大组成的北美地区占据。造成这种流行的因素有很多,包括古老的汤文化、忙碌的生活方式推动了对快速方便的用餐的需求,以及满足多元文化人群偏好的各种汤口味和类型。此外,在寒冷的月份,汤的消耗量往往会增加,这与北美的天气模式一致。该地区在新口味和包装设计方面也经历了高水准的创新,这帮助其主导了汤品市场。
在汤品市场中,中东和北非地区的年复合成长率最高。许多要素促成了这一增长,包括城市人口的增加、饮食偏好的变化以及消费者对汤消费的实用性和健康益处的认识不断提高。扁豆汤和鹰嘴豆汤等传统汤长期以来一直是中东和非洲地区的主流,其需求只会不断增加。此外,随着消费者寻求更方便的用餐解决方案,包装汤变得越来越受欢迎。该地区恶劣的气候也促进了全年热汤的消费,支持了市场的扩张。
According to Stratistics MRC, the Global Soup Market is accounted for $20.55 billion in 2023 and is expected to reach $28.91 billion by 2030 growing at a CAGR of 5.0% during the forecast period. A quick, hot meal that is typically served as a liquid food is soup. It is regarded as a tasty appetizer and the dinner's first course. A variety of ingredients, such as vegetables and meat, as well as water, juice, and other liquids, can be used to make soup. Moreover, due to the presence of various health-promoting ingredients like meat, lentils, or beans, as well as vegetables, which make it a potent source of vitamins, minerals, and nutrients, it has a number of health benefits.
According to the Vegan Society Organisation, by 2040, 25% of the global population will consume vegan meat replacements, 35% will consume clean-label meat, and 40% will consume regular meat.
The soup market is still being shaped by the health and wellness movement as consumers increasingly view soup as a wholesome meal option. Superfood soups like kale, quinoa, and turmeric are becoming more popular, and clean-label soups that don't contain artificial additives or preservatives are also in demand. Additionally, soups promoted as being high in fiber, vitamins, and antioxidants appeal to consumers who are health-conscious and want to strengthen their immune systems and general wellbeing.
Fast food restaurants, frozen meals, fresh meal kits, and food delivery services are just a few of the convenient food options that fiercely compete for market share in the soup category. Manufacturers of soup frequently face a lot of difficulty competing with these alternatives convenience, flavor, and variety. Additionally, consumer's choices may be hampered by the notion that soups are less indulgent or satisfying than other options.
Manufacturers of soup have a great opportunity to create and market healthier soup options because consumers are placing greater importance on health and wellness. This comprises low-sodium varieties, soups stuffed with vegetables, lean proteins, and whole grains, as well as dishes suitable for particular diets like the keto, paleo, and vegan ones. Furthermore, by highlighting the nutritional value of their products and openly communicating the health benefits, brands can benefit from these trends.
Traditional soup offerings are under threat from shifting consumer preferences for healthier and more varied diets. Moreover, soup companies must change their product lineups to accommodate consumers' evolving tastes as more people adopt plant-based, gluten-free, keto, or other specialty diets. Failure to do so could result in a loss of market share as customers look for products that complement their dietary preferences and wellness objectives.
The soup market was significantly impacted by the COVID-19 pandemic. Consumer behaviour drastically changed as lockdowns and social isolation policies were implemented globally. As consumers stocked up on necessities, there was an increase in demand for long-lasting and shelf-stable food products, such as canned and packaged soups. The pandemic, however, also interfered with supply chains, causing sporadic shortages of specific soup varieties and packaging supplies. Moreover, sales of retail-packaged soups were also boosted by the closure of restaurants and fewer dining options, but sales of soup in the foodservice market were negatively impacted by the drop in demand.
The largest market share for soup is held by canned and preserved soup. For consumers looking for quick and hassle-free meal options, canned and preserved soups are a popular choice due to their convenience and long shelf life. These soups are available in a variety of flavors and varieties to suit a variety of palates and dietary preferences. Additionally, the canned/preserved soup market features traditional flavors like tomato, vegetable, and chicken noodle soup, making it a household favorite. They are a popular choice for stockpiling during emergencies due to their prolonged shelf life, which adds to their market dominance.
The industry with the highest CAGR in recent years is expected to be the pouched segment. Due to their ease of use, often offered in single-serve, microwaveable pouches that require little preparation, pouched soups have become more and more popular. Busy consumers looking for quick and simple meal options will find these soups appealing. As consumers' awareness of the environment grows, pouch packaging also tends to be more environmentally friendly than cans and bottles. As consumer tastes and dietary preferences change, the pouched soup market has also seen innovation in flavour, including options that are exotic and health-focused.
The largest share of the global soup market is held by the North American region, which consists of the United States and Canada. This popularity is attributed to a number of elements, including a longstanding soup culture, busy lifestyles that increase demand for quick and easy meals, and a wide variety of soup flavors and varieties that satisfy the tastes of a multicultural population. Additionally, soup consumption tends to rise in the colder months, which is consistent with North American weather patterns. The region also experiences a high level of innovation when it comes to new flavors and packaging designs, which helps in dominating the soup market.
In the soup market, the Middle East and North Africa region is growing at the highest CAGR. Numerous factors, such as an escalating urban population, shifting dietary preferences, and rising consumer awareness of the practicality and health advantages of soup consumption, all contribute to this growth. Traditional soups like lentil and chickpea-based soups have long been a mainstay in the ME&A region, and demand for them is only increasing. Additionally, packaged soups are becoming more popular as consumers look for more convenient meal solutions. The harsh climate of the area also promotes year-round consumption of hot soups, which aids in the market's expansion.
Some of the key players in Soup Market include: Campbell Soup Company , WA Baxter & Sons (Holdings) Limited, B&G Foods Inc. , TSC Foods, The Hain Celestial Group Inc., Ottogi Co. Ltd, Associated British Foods plc, General Mills Inc., Blount Fine Foods , The Kraft Heinz Company, Premier Foods Group Limited, Baxters Food Group Limited, Tideford Organic Foods Limited, Conagra Brands Inc., Bear Creek Country Kitchens LLC , The Campbell Soup Company, Unilever PLC, Nestle S.A. , Upton's Naturals Co. and Hindustan Unilever Limited.
In August 2023, Campbell Soup Company (NYSE: CPB) and Sovos Brands, Inc. today announced that the companies have entered into an agreement for Campbell to acquire Sovos Brands, Inc. for $23 per share in cash, representing a total enterprise value of approximately $2.7 billion.
In June 2023, Nestle Vietnam on Tuesday signed an agreement with the Vietnamese Ministry of Agriculture and Rural Development (MARD) to support the country's transition to regenerative and low-emission agriculture. The new, three-year partnership will help the country move to sustainable agriculture and achieve its 2050 net zero target. The partnership's initiatives and activities will be implemented through the Partnership for Sustainable Agriculture in Vietnam (PSAV), currently chaired by MARD and co-chaired by Nestle Vietnam.
In May 2023, B&G Foods filed a prospectus supplement with the Securities and Exchange Commission (SEC) under which we may offer and sell up to 10,000,000 shares of our common stock from time to time through an at-the-market (ATM) equity offering program. The timing and amount of any sales will be determined by a variety of factors considered by B&G Foods.