市场调查报告书
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1371984
2030 年蜂蜜酒市场预测:按类型、配销通路和地区分類的全球分析Mead Market Forecasts to 2030 - Global Analysis By Type (Traditional Mead, Fruit Mead, Herb Mead, Spiced Mead, Show Mead, Melomel Mead, Sparkling Mead, Pyment Mead, Cyser Mead and Other Types), Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2023 年全球蜂蜜酒市场规模为 7.107 亿美元,预计到 2030 年将达到 26.527 亿美元,预测期内年复合成长率为 20.7%。
蜂蜜酒是透过蜂蜜与水果、水、香料、谷物和其他农产品发酵製成的。蜂蜜酒有多种甜度,从干型到甜型。蜂蜜酒富含蛋白质、矿物质、抗毒素和维生素。又称神酒、蜜酒。城市人口成长的根本原因是对蜂蜜酒的需求不断增加。
据美国蜂蜜酒製造商协会(AMMA)称,自2010年以来,美国新开蜂蜜酒产量迅速增加,这是推动北美蜂蜜酒市场成长的主要要素。
蜂蜜酒的主要成分是蜂蜜,酒精浓度为8%~20%,与葡萄酒相当。近年来,无酒精和低酒精饮料越来越受欢迎。市场上的竞争也在生产不含酒精的饮料,以满足消费者对酒精含量较低的饮料日益增长的需求。随着低酒精饮料需求的成长,零售商有可能透过储存蜂蜜酒品牌来赚钱。
季节性生产可能会阻碍蜂蜜酒饮料行业的扩张,因为蜂蜜酒年度只能偶尔供应。值得注意的是,并非所有蜂蜜酒生产商都遵循季节性生产模式,季节性的影响可能会因地点和生产方法而异。市场扩张的主要障碍是替代饮料的可得性。
葡萄酒领域受到客户行为变化的显着影响,支持了该市场的繁荣。品味、偏好、偏好、包装和技术只是对消费者转向葡萄酒产生巨大影响的一些因素。为了因应这些消费者的变化,世界各地的葡萄酒促销方式正在不断演变。除了市场上的进口葡萄酒外,国产风味葡萄酒也日益为全球葡萄酒业务的扩张做出贡献。
蜂蜜酒通常以溢价或超溢价出售。这主要是因为蜂蜜酒的产量较少,而且比啤酒或葡萄酒的生产成本更高。因为人均收入较低,消费者在酒类上的支出减少。这个因素可能会抑制因素市场扩张。
新冠肺炎 (COVID-19) 疫情爆发后,物流制定了严格的规定,贸易路线也关闭。产品从一地到另一地的运输受到供应链和物流部门法规的阻碍。由于大多数蜂蜜酒製造公司位于北美和欧洲,蜂蜜酒在亚洲次大陆和非洲的部分地区供应短缺。然而,由于疫情期间旅游禁令和边境关闭导致进口减少,当地生产的蜂蜜酒销量增加。
在预测期内,水果和蜂蜜酒领域预计将是最大的。现在都市区的人口急剧增加,休息室和酒吧的数量也随之增加,许多人被它们独特的可得性所吸引。口味包括苹果、桑葚、葡萄、黑醋栗、枫树等。蜂蜜酒的健康益处还包括增加血流量和降低胆固醇。此外,它具有优异的抗菌和抗氧化特性,有助于降低胆固醇并降低癌症的风险。
线下销售领域预计在预测期内年复合成长率最高。气泡酒的强劲需求和消费可能是线下配销通路销售最高的主要要素。此外,由于透过这些管道提供的葡萄酒价格实惠,该类别在未来年度可能会扩大。然而,由于产品消费率高,特别是在已开发地区,预计该类别中的贸易配销通路将成长最快。
预计北美在预测期内将占据最大的市场占有率。蜂蜜酒在该地区越来越受欢迎。手工蜂蜜酒工厂在全国各地开业,增加了消费者对这种不寻常饮料的兴趣。小型的本地手工蜂蜜酒製造商正在向与精酿啤酒和葡萄酒领域类似的市场扩张。这些公司通常生产少量的蜂蜜酒,具有独特的口味和成分。
预计亚太地区在预测期内年复合成长率最高。该地区的几个国家开始出现使用独特风味和原料小批量生产蜂蜜酒的手工蜂蜜酒厂。这些蜂蜜酒製造商正试图吸引一群想要独特产品的特定顾客。该地区各国的蜂蜜酒法规和标籤规范可能有所不同,这使得製造商很难驾驭市场。
According to Stratistics MRC, the Global Mead Market is accounted for $710.7 million in 2023 and is expected to reach $2,652.7 million by 2030 growing at a CAGR of 20.7% during the forecast period. Mead is made by fermenting honey with fruits, water, spices, grains, and other agricultural products. Honey wines come in a variety of sweetness levels, from dry to sweet. Honey wine is rich in protein, minerals, antitoxins and vitamins, all of which are very useful. It is also called as drink of gods or referred to honey wine. The fundamental cause of rising urban demography is the increasing demand for honey wine.
According to American Mead Makers Association (AMMA), since 2010 there has been a rapid increase in new meaderies opened in the United States and this is the primary factor driving the Mead Beverage Market growth in North America.
Mead, a honey-based beverage with an alcohol concentration ranging from 8% to 20%, is comparable to wine and has a basis of honey as its primary ingredient. The popularity of non-alcoholic and low-alcohol beverages has grown recently. Market competitors are also creating non-alcoholic drinks in response to the increased customer desire in beverages with reduced alcohol content. Retailers may profitably stock up on mead brands due to the rising demand for low-alcohol beverages.
Because mead is only sometimes available throughout the year, seasonal production might actually impede the expansion of the mead beverage industry. It is crucial to keep in mind that not all producers of mead use a seasonal production model, and the effects of seasonality may vary based on the location and the production methods used by certain producers. The main obstacle to the market's expansion is the availability of substitute beverages.
The wine sector is greatly impacted by changing customer behavior, which helps this market thrive. Taste, tastes, preferences, packaging, and technology are just a few of the elements that have a big impact on how consumers are shifting toward wine. The way wine is promoted throughout the world is evolving as a result of this ongoing consumer change. In addition to imported wines in the markets, domestic flavored wines are increasingly contributing to the expansion of the global wine business.
Mead drinks are frequently marketed at a premium or ultra-premium price. This is mostly attributable to the mead's small output and the pricey production method compared to beer or wine. It would be difficult for mead producers to sell their goods in these nations' lower price point categories since consumers there do not spend more on alcohol due to their lower income per capita. For the market's expansion, this element can serve as a restraint.
Following COVID-19, strict rules were put in place for logistics, and trade channels were shut down. Transporting products from one location to another was hampered by regulations on the supply chain and logistics sector. There was a lack of meads in the Asian subcontinent and some regions of Africa because the majority of mead firms are situated in Europe and North America. Sales of local mead, however, increased as a result of the absence of imported goods brought on by travel bans and border closures during the epidemic.
The fruit mead segment is expected to be the largest during the forecast period. Numerous individuals are drawn in by the availability of unique since there are more lounges and pubs now that the urban population has grown tremendously. flavors include apple, mulberries, grapes, blackcurrant, maple, and a variety of others. The health benefits of honey wine also include increased blood flow and lowered cholesterol. Additionally, it has excellent antibacterial and antioxidant properties that can aid in lowering cholesterol and reducing the risk of cancer.
The offline sales segment is expected to have the highest CAGR during the forecast period. The strong demand for and consumption of sparkling wine is likely the primary factor for the highest sales through offline distribution channels. Additionally, the category is likely to expand over the next few years because to the affordable prices of the wines offered through these channels. However, the on-trade distribution channel is predicted to expand the fastest in the category due to the high product consumption rate, particularly in the developed region.
North America is projected to hold the largest market share during the forecast period. In this region, mead is becoming more and more well-liked. Craft meaderies were opening up around the country, and consumer interest in this unusual beverage was rising. Small, regional, and artisan meaderies were expanding on the market, much like the craft beer and wine sectors. These companies frequently make mead in small amounts using distinctive tastes and ingredients.
Asia Pacific is projected to hold the highest CAGR over the forecast period. Craft meaderies making mead in small quantities with unique flavors and ingredients have begun to appear in some of the region's nations. These meaderies sought to draw a certain group of customers who were searching for something unique. Mead regulations and labeling specifications may differ from one nation in the area to another, making it difficult for manufacturers to navigate the market.
Some of the key players in Mead market include: Moond Dog Meadery, Redstone Meadery, Schramm's Mead, The Lancashire Mead Company, Lyme Bay Winery, Medovina, B Nektar Meadery, Kuhnhenn Brewing, St Aidan's Wines, Starlight Mead, Bunratty, Charm City Meadworks, Superstition Meadery, Meadery of the Rockies, Moonlight Meadery, Moonshine Meadery and Hill Zill Wines Pvt. Ltd.
In May 2022, Moonshine Meadery brings 'Hopped Mead' and their brand-new, pure and superior quality honey 'Sidr Honey' to Goa. Moonshine Meadery brings 'Hopped Mead' and their brand-new, pure and superior quality honey 'Sidr Honey' to Goa.
In March 2022, Hill Zill Wines Pvt. Ltd., the manufacturer of Fruzzante, one-of-its-kind sparkling alcoholic beverage, has now launched its premium honey mead brand called Arka.