市场调查报告书
商品编码
1372053
2030 年全球蜂蜜酒市场预测:按类型、包装、类别、配销通路、应用和地区进行的全球分析Mead Market Forecasts to 2030 - Global Analysis By Type (Blends, Spices, Herbs and Fruits), Packaging (Bottles, Kegs and Cans ), Category,Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,2023 年全球蜂蜜酒市场规模为 4.332 亿美元,预计将以 10.4% 的年复合成长率成长,到 2030 年达到 8.659 亿美元。
蜂蜜酒是一种由蜂蜜和水发酵製成的酒精饮料,有时还会添加各种水果、香料、谷物或啤酒花。酒精含量在8%左右到20%以上。蜂蜜酒的独特之处在于饮料中大部分的可发酵糖来自蜂蜜。蜂蜜酒还具有出色的治疗功效,可用于各种物理治疗。由于其益生菌作用,该产品可用于预防多种慢性疾病,包括心臟病、过敏、癌症和胃肠道疾病。
由于精酿饮料运动,蜂蜜酒市场正在成长并变得越来越受欢迎。这种追求品质和工艺的运动导致了手工蜂蜜酒的出现,它们使用传统的酿造方法小批量生产蜂蜜酒。 Craft Meadery 拥抱创造力和探索,使用各种蜂蜜、水果、香料和植物来创造独特、前卫的蜂蜜酒口味。我们经常与邻近的养蜂人合作,支持当地农业并提高永续性。我们也重视本地和永续采购。精酿蜂蜜酒製造商与当地社区合作,教育消费者并举办品嚐活动,以扩大其客户群并提高人们对蜂蜜酒作为独特且有吸引力的精酿饮料的兴趣。
产品的利基性质是一个主要限制。米德酒的潜在客户群有限,因为它不像其他酒精饮料那样广为人知或受欢迎。由于缺乏大众接受度,负责人可能会发现很难扩大客户群。此外,生产蜂蜜酒所需的设备和知识非常专业,而且价格昂贵,为新生产商的进入设置了障碍。蜂蜜酒生产商很难在保持产品品质和一致性的同时扩大生产规模。此外,有关酒精生产和销售的法律因地区而异,这可能导致蜂蜜酒製造商因合规挑战而难以在不同市场开展业务。
近年来,人们对精酿啤酒的兴趣显着增加。首先,顾客需要更真实、更独特的体验,而精酿饮料正在兑现这项承诺。我们对製程、优质原料和小规模生产的关注使我们有别于一般的大量生产饮料。精酿饮料往往秉承这些价值观,消费者越来越欣赏本地生产的环保产品。社群媒体和线上团体的流行也是一个重要因素,它让爱好者与志同道合的人联繫,了解新产品,并共用他们的热情。总体而言,精酿饮料的流行可能与消费者对优质工艺、意愿、永续性以及与周围环境的互动的需求有关。
蜂蜜酒消费者的认知和理解不足是一个严重的威胁。由于无知或先入为主,许多人对尝试这种由发酵蜂蜜製成的传统饮料犹豫不决。蜂蜜酒市场也面临啤酒、葡萄酒和烈酒等其他酒精饮料的竞争。凭藉强大的分销网络和忠实的基本客群,蜂蜜酒很难与这些成熟的行业竞争货架空间和市场占有率。
疫情爆发初期给该行业带来了挑战,酒吧、餐厅和品酒室等各种现场企业因关闭和法规而被迫关闭。严重依赖这些通路的蜂蜜酒製造商随后经历了销售额的大幅下降。但大流行也对蜂蜜酒产业产生了正面影响。随着消费者待在家里的时间越来越多,他们对寻找不寻常的精酿啤酒的兴趣显着增加。随着许多消费者转向网上商店和直销购买蜂蜜酒,电子商务选项和宅配选项有所增加。当时拥有强大线上影响力的负责人能够对其进行调整併吸引更多消费者。
据估计,酒吧细分市场所占份额最大。喝蜂蜜酒最受欢迎的地方之一是酒吧。这是因为蜂蜜酒可以直接饮用或与鸡尾酒一起饮用。蜂蜜酒鸡尾酒的配方多种多样,每个人都可以找到自己喜欢的东西。调酒师也可以用蜂蜜酒来表达他们的创造力。蜂蜜和水发酵时会产生酒精。水果、香料、香草和谷物也可以用作调味料。蜂蜜酒曾经是世界各地许多文化中的常见饮料,现在又捲土重来。
预计草药领域在预测期内将出现良好的增长。由于客户对独特和美味蜂蜜酒类型的需求不断增加,蜂蜜酒市场的草药领域正在经历显着扩张。为了赋予蜂蜜酒超越典型的蜂蜜或水果替代的风味,通常使用香草来赋予蜂蜜酒独特的芳香特征。有熏衣草、迷迭香、百里香和薄荷,还有柠檬草和鼠尾草等更具异国情调的选择。这些药草有多种口味,从花香和清爽到泥土和草本,吸引各种口味。
由于人口增长、生活方式的改变、个人可支配所得的增加、对意大利美食的兴趣增加以及富含蛋白质和清洁标籤食品的消费增加,北美在估计期间占据了最大的市场占有率。我做到了。传统蜂蜜酒,有时被称为“蜂蜜酒”,最近在创意饮料运动的推动下在美国经历了復兴。消费者被蜂蜜酒的多种口味所吸引,从甜到干,从无气泡到起泡,因此,更多的蜂蜜酒製造商正在尝试尖端的原料和生产技术。北美蜂蜜酒市场的特点是历史与创新的融合,使其成为生产商和消费者都兴奋的新产业。
预计欧洲在预测期内将出现盈利成长。欧洲一直是蜂蜜酒生产中心,在全球蜂蜜酒产业中持续保持重要地位。传统蜂蜜酒在英国受到重视,越来越多的手工蜂蜜酒製造商正在尝试独特的风味组合,以迎合现代偏好。斯堪的纳维亚半岛,包括瑞典和丹麦,有着悠久的饮用蜂蜜酒的历史,并且对传统蜂蜜酒有着强烈的偏好。波兰对甜蜂蜜酒有着浓厚的兴趣,是欧洲主要的蜂蜜酒生产国之一。此外,欧洲蜂蜜酒製造商处于创新的前沿,使用当地原料和尖端方法生产蜂蜜酒,以吸引更广泛的消费者。因此,欧洲仍然是传统和现代蜂蜜酒的主要生产中心,凸显了这种历史饮料的持续吸引力。
According to Stratistics MRC, the Global Mead Market is accounted for $433.2 million in 2023 and is expected to reach $865.9 million by 2030 growing at a CAGR of 10.4% during the forecast period. Mead is an alcoholic beverage created by fermenting honey with water, sometimes with various fruits, spices, grains, or hops. The alcoholic content ranges from about 8% to more than 20%. The defining characteristic of mead is that most of the fermentable sugars in beverages are derived from honey. The mead also has an excellent healing property and is used in various physical treatments. The product could be used to safeguard several chronic diseases, such as heart disease, allergies, cancer, and gastrointestinal disorders, owing to its probiotic effect.
The market for mead has grown and become increasingly popular because of the craft beverage movement. Craft meaderies that manufacture mead in small quantities using conventional brewing methods have emerged as a result of this movement's strong emphasis on quality and artisanal manufacturing. Craft meaderies have embraced creativity and exploration, using various honey kinds, fruits, spices, and botanicals to produce mead flavours that are unique and cutting-edge. In order to support regional agriculture and advance sustainability, they frequently work with nearby beekeepers. They also place a high priority on local and sustainable procurement. Craft meaderies have broadened their clientele and sparked more interest in mead as a distinctive and enticing craft beverage by engaging the community, educating consumers, and hosting tasting events.
The fact that the product is niche is a big constraint. Mead's potential client base is limited because it is not as well-known or popular as other alcoholic beverages. Because of their lack of popular acceptance, marketers may find it challenging to grow their customer base. Furthermore, the equipment and knowledge needed for mead production are specialised, which can be expensive and present entrance barriers for new producers. For mead producers, scaling up production while preserving product quality and consistency can be difficult. Additionally, regional variations in the laws governing the manufacture and sale of alcohol might make it difficult for meaderies to operate in various markets because of compliance challenges.
Interest in craft beverages has increased significantly over the past few years, thanks to a number of causes. First off, customers are looking for more genuine and one-of-a-kind experiences, and craft beverages deliver on that promise. By putting a focus on artisanal techniques, high-quality ingredients, or small-scale production, they offer a change from mass-produced, generic drinks. Craft beverages often adhere to these values, and there has also been an increase in consumer appreciation for locally produced and environmentally friendly goods. The popularity of social media and online groups has also been a major factor because they enable enthusiasts to interact with others who share their interests, learn about new products, and share their passion. Overall, the popularity of craft beverages can be related to consumers' demand for quality workmanship, authenticity, sustainability, and involvement in their surroundings.
The low level of mead consumer awareness and comprehension is a serious threat. Due to ignorance or preconceived notions, many people hesitate to try this traditional beverage that is created from fermented honey. The mead market faces competition from other alcoholic beverages like beer, wine, and spirits as well. It is challenging for Mead to compete with these well-established industries for shelf space and market share due to their strong distribution networks and dedicated customer bases.
Since various on-site businesses, including pubs, restaurants, and tasting rooms, were forced to close due to lockdowns and regulations, the outbreak initially caused challenges for the industry. Meaderies that heavily relied on these channels for distribution subsequently witnessed a major decline in sales. However, the pandemic also had some advantageous effects on the mead industry. Due to consumers spending more time at home, there was a noticeable rise in consumer interest in finding uncommon and craft beverages. Many consumers used internet shops and direct-to-consumer sales to purchase mead, which led to a growth in e-commerce options and home delivery options. Marketers who had a strong online presence at the time were able to adjust and reach a wider audience.
The bars segment is estimated to hold the largest share. One of the most popular places to drink mead is in bars. This is due to the fact that mead can be consumed either straight or in cocktails. There are many different mead cocktail recipes, so everyone can find something they like. With their mead drinks, bartenders can also express their creativity. Alcohol is generated when honey and water are fermented to make mead. Fruits, spices, herbs, or cereals can all be used as flavourings. Mead is making resurgence after formerly being a common beverage in many cultures around the world.
The herbs segment is anticipated to have lucrative growth during the forecast period, due to rising customer demand for distinctive and tasty mead types, the herb area of the mead market has seen substantial expansion. In order to give mead a flavour profile that goes beyond the typical honey and fruit-based alternatives, herbs are utilized to impart a distinctive and often fragrant character. Lavender, rosemary, thyme, and mint, as well as more exotic options like lemongrass and sage, are just a few of the herbs that meaderies and other craft producers are experimenting with. These herbal infusions have a varied flavour profile that can range from floral and refreshing to earthy and herbal, appealing to an array of palates.
North America commanded the largest market share during the extrapolated period due to a growing population, escalating lifestyle changes, rising personal disposable money, increased interest in Italian cuisine, and rising protein-rich, clean-label food product consumption. Traditional mead, sometimes known as "honey wine," has recently seen a renaissance in the US, driven by the creative beverage movement. Consumers are drawn to the variety of flavours in mead, which range from sweet to dry and still to sparkling, and more meaderies are experimenting with cutting-edge ingredients and production techniques as a result. The market for mead in North America is distinguished by a fusion of history and innovation, making it an exciting new industry for both producers and consumers.
Europe is expected to witness profitable growth over the projection period. Europe, historically the hub of mead production, continues to maintain a significant position in the world mead industry. Traditional meads are prized in the United Kingdom, and an increasing number of craft meaderies are experimenting with unique flavour combinations to appeal to contemporary preferences. Scandinavia, which includes nations like Sweden and Denmark, has a long history of drinking mead and has a strong preference for traditional meads. With a taste for sweet meads, Poland stands out as one of Europe's largest mead makers. Furthermore, European meaderies are leading the way in innovation, producing meads that use regional ingredients and cutting-edge methods to appeal to a wider consumer base. As a result, Europe continues to be a major centre for both traditional and modern mead production, highlighting the ongoing attractiveness of this historic beverage.
Some of the key players in the Mead Market include: Bunratty, Charm City Mead works, Nektarmeadery, Redstone Meadery, Schramm's Mead, PasiekaJaros, Moonlight Meadery, Meadery of the Rockies, Superstition Meadery, Sky River Mead, Dutch Gold Honey, Hidden Legend Winery, Earle Estates Meadery, Rabbit's Foot Meadery, Wild Blossom Meadery & Winery and Hill Zill Wines Pvt. Ltd.
In May 2022, Moonshine Meadery brings 'Hopped Mead' and their brand-new, pure and superior quality honey 'Sidr Honey' to Goa. Moonshine Meadery brings 'Hopped Mead' and their brand-new, pure and superior quality honey 'Sidr Honey' to Goa.
In March 2022, Hill Zill Wines Pvt. Ltd., the manufacturer of Fruzzante, one-of-its-kind sparkling alcoholic beverage, has now launched its premium honey mead brand called Arka. Arka is made from honey extracted from beehives that is then fermented and presented as mead, a drink which has been mentioned in ancient scriptures dating back to 100 BC.