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市场调查报告书
商品编码
1423752
到 2030 年运动卡市场预测:按球员/球队、年龄组、卡分级和地区进行全球分析Sports Card Market Forecasts to 2030 - Global Analysis By Player/Team-Based (Baseball Cards, Football Cards, Soccer Cards, Hockey Cards and Basketball Cards), Era/Year, Card Grading and By Geography |
根据Stratistics MRC预测,2023年全球体育卡市场规模将达138亿美元,预计2030年将达到266亿美元,预测期内复合年增长率为9.8%。
体育卡市场是指带有运动员图像的收藏卡的买卖和交易,通常附有运动员的亲笔签名或比赛期间佩戴的一些纪念品。这些卡片是体育明星的明显代表,因其稀有性、状况和历史意义而受到重视。体育卡市场是一个多层面的平台,结合了怀旧、投资机会和充满活力的收藏者社群。
体育运动的普及
随着运动激发了全世界的想像力,相应的运动员成为文化偶像,爱好者和收藏家寻找他们最喜欢的运动员成就的有形代表。重大体育赛事、联赛和锦标赛对市场动态做出了重大贡献,包括人们对冠军赛季的兴趣增加。媒体在扩大运动的受欢迎程度、围绕运动员创造故事、推动卡片收集趋势方面发挥着重要作用。此外,随着人们对体育的热情越来越高,并与体育产生情感联繫,体育卡变得更具吸引力并成为珍贵的纪念品。
球员表现的风险
由于运动的不可预测性,伤害、表现不佳和意外退休都会迅速降低球员卡的价值。收藏家和投资者很容易受到球员职业生涯固有的不确定性的影响,状态的突然下降或改变职业生涯的事件可能会导致卡牌的价值大幅下降。然而,这些风险凸显了运动卡市场固有的波动性,这取决于个人玩家的持续表现和受欢迎程度。
线上平台和交易社群的兴起
线上市场透过促进全球互动并连接来自不同地理位置的买家和卖家来扩大市场范围和流动性。这些平台提供丰富的资讯、价格透明度和即时市场趋势,帮助市场参与企业做出明智的决策。社群媒体和专用论坛进一步培养了社区意识,爱好者可以共用见解、展示他们的收藏并协商交易。此外,这些数位空间实现了访问民主化,使收藏家、投资者和爱好者比以往任何时候都更容易购买、出售和参与交易。
卡片生产过剩
在大规模生产的历史时期,市场上出现了大量的某些卡片,这使得它们的稀有度和价值降低。这种饱和状态往往会导致稀有性的缺乏,而稀有性是增加卡牌收藏价值的关键因素。随着製造商试图利用运动卡的日益普及,市场变得饱和状态,出现了众多版本、子集和变体,导致供应过剩。因此,收藏家和投资者面临着区分真正稀有和有价值的卡片与普通卡片的挑战。
最初的影响扰乱了生产和分销,导致供应链问题和延误。随着封锁和限制鼓励了新的爱好和投资,人们对运动卡的兴趣激增。数位存在和虚拟交易社群的扩张导致线上交易显着增加。但由于体育赛事直播暂时停止,收藏家转而怀念现有的卡片并进行投机交易。
在预测期内,棒球卡产业预计将是最大的。
由于历史意义、玩家成功以及不断变化的收藏趋势,棒球卡细分市场在预测期内占据最大的市场份额。棒球深深植根于美国文化,有着悠久的历史,它的卡片对收藏者来说具有情感价值。此外,资深明星和新秀的出色表现也增加了这张卡的吸引力。此外,对新秀卡、亲笔签名和限量版的重视也增加了寻求独特性和稀有性的收藏家的需求。
预计生卡领域在预测期内复合年增长率最高。
由于为收藏家提供更真实的 DIY 体验的热潮,原卡产业预计将在预测期内呈现显着成长。原始卡牌是指身份不明、未拆封的卡牌,由于收藏家偏好的变化,它们的受欢迎程度直线上升。发现隐藏的宝石、可能值得评分的卡片或只是欣赏卡片本身的吸引力引起了越来越多的爱好者的共鸣。此外,这一细分市场的蓬勃发展得益于收藏的实用和个人方面,允许个人在不依赖第三方评估服务的情况下评估和保存卡片。
在强大的体育文化,特别是棒球、篮球和美式足球的推动下,北美地区预计将在可预见的时期内保持最大的市场占有率。该地区对体育运动的热爱,加上强大的交易平台、竞标行和会议基础设施,创造了有利于市场扩张的环境。此外,线上平台和数位社群的兴起使收藏家更容易跨越地理障碍进行联繫、交易和共用见解。
预计欧洲地区在预测期内将出现良好的成长。足球世界的魅力和欧洲人才在各大联赛中的崛起进一步激发了人们对运动卡收集的兴趣。在线上论坛和社交媒体平台培养的社区意识促进了欧洲收藏家之间的见解和热情交流,促进了该地区体育卡市场的蓬勃发展。
According to Stratistics MRC, the Global Sports Card Market is accounted for $13.8 billion in 2023 and is expected to reach $26.6 billion by 2030 growing at a CAGR of 9.8% during the forecast period. The sports card market refers to the buying, selling, and trading of collectible cards featuring images of athletes, often accompanied by their autographs or pieces of game-worn memorabilia. These cards serve as tangible representations of sports stars and are valued for their rarity, condition, and historical significance. The sports card market serves as a multifaceted platform, blending nostalgia, investment opportunities, and a vibrant collector's community.
Popularity of sports
As sports capture the global imagination, the corresponding athletes become cultural icons, driving enthusiasts and collectors to seek tangible representations of their favorite players' achievements. Major sporting events, leagues, and tournaments contribute significantly to the market's dynamics, with heightened interest during championship seasons. The media plays a crucial role in amplifying the popularity of sports, creating narratives around athletes that fuel card collecting trends. Moreover, the widespread fandom and emotional connections people develop with sports further propel the appeal of sports cards, turning them into cherished memorabilia.
Player performance risk
The unpredictable nature of sports means that injuries, declines in performance, or unexpected retirements can swiftly diminish the perceived value of an athlete's cards. Collectors and investors are susceptible to the inherent uncertainties surrounding player careers, and a sudden dip in form or a career-altering event can result in a substantial depreciation of card values. However, this risk underscores the inherent volatility of the sports card market, as it is contingent on the ongoing achievements and popularity of individual players.
Rise of online platforms and trading communities
Online marketplaces facilitate a global exchange, connecting buyers and sellers from diverse geographic locations, thereby expanding the market's reach and liquidity. These platforms offer a wealth of information, price transparency, and real-time market trends, empowering participants to make informed decisions. Social media and dedicated forums have further fostered a sense of community, where enthusiasts share insights, showcase collections, and negotiate deals. Moreover, these digital spaces have democratized access, enabling collectors, investors, and enthusiasts to engage in buying, selling, and trading with unprecedented ease.
Overproduction of cards
Historical periods of mass production have flooded the market with an abundance of certain cards, diluting their rarity and diminishing their perceived value. This oversaturation has led to a lack of scarcity, a key factor that often drives the collectible value of cards. As manufacturers sought to capitalize on the growing popularity of sports cards, the market became saturated with numerous editions, subsets, and variations, contributing to a glut of supply. Consequently, collectors and investors face challenges in distinguishing between genuinely rare and valuable cards and those that are more commonplace.
The initial impact saw disruptions in production and distribution, leading to supply chain issues and delays. As lockdowns and restrictions prompted individuals to explore new hobbies and investments, there was a surge in interest in sports cards. The market witnessed a notable uptick in online transactions, facilitated by a growing digital presence and virtual trading communities. However, with live sports events temporarily halted, collectors turned to the nostalgia of existing cards and engaged in speculative trading.
The baseball cards segment is expected to be the largest during the forecast period
Due to a combination of historical significance, player performances, and evolving collecting trends, Baseball Cards segment is dominating the largest share of the market throughout the extrapolated period. Baseball, deeply entrenched in American culture, boasts a rich history, and its cards hold sentimental value for collectors. The surge in interest is further fueled by standout performances from both seasoned stars and emerging talents, elevating the desirability of their cards. Furthermore, the emphasis on rookie cards, autographs, and limited editions has added a layer of exclusivity, fostering increased demand among collectors seeking unique and rare items.
The raw cards segment is expected to have the highest CAGR during the forecast period
Owing to its boom by offering collectors a more authentic and DIY experience, Raw Cards segment is projected to witness substantial growth over the estimation period. Raw cards refer to ungraded, untouched cards in their original condition, and their popularity has surged due to a shift in collector preferences. The allure of discovering hidden gems, potential grading-worthy cards, or simply appreciating the card in its organic state has resonated with a growing number of enthusiasts. Moreover, this segment thrives on the hands-on, personal aspect of collecting, allowing individuals to assess and preserve their cards without relying on third-party grading services.
As it is fuelled by a deep-rooted sports culture, particularly in baseball, basketball, and American football, North America region is poised to hold the largest market share throughout the feasible time frame. The region's affinity for sports, combined with a robust infrastructure of trading platforms, auction houses, and conventions, has created a conducive environment for the market's expansion. Additionally, the rise of online platforms and digital communities has made it easier for collectors to connect, trade, and share insights, transcending geographical barriers.
Europe region is expected to have lucrative growth over the prediction period. The global appeal of football (soccer) and the rise of European talents in major leagues have further stimulated interest in sports card collecting. The sense of community fostered by online forums and social media platforms has facilitated the exchange of insights and enthusiasm among collectors across Europe, contributing to the vibrant growth of the sports card market in the region.
Key players in the market
Some of the key players in Sports Card market include Professional Sports Authenticator, Topps Company, Inc, Steel City Collectibles, Leaf Trading Cards, Panini Group, Onyx Authenticated, Upper Deck Company and Fanatics, Inc.
In July 2023, Upper Deck signed an agreement with Connor Bedard, the number one overall NHL Draft pick. Through this agreement, the company will produce autographed trading cards and be the sole owner of the player's trading cards.
In February 2023, the National Basketball Association (NBA) signed a new exclusive trading card deal with Panini America, Inc., worth over $1 billion.
In February 2021, Topps announced to enter into an agreement with Athletes Unlimited, to create an online exclusive trading card set honouring the inaugural Athletes Unlimited Volleyball league. The Athletes Unlimited Volleyball limited edition trading will feature 44 of the world's best professional players including six Olympians from five different countries.